UA Legends

UA Legends
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UA Legends is dedicated to illuminating the journeys taken and strategies used by some of the biggest names in user acquisition - the real UA Legends. Join Adam Smart and a new titan of user acquisition every episode to hear: A variety of perspectives on the art of user acquisition Discussion about current and pressing topics in the industry Amazing behind-the-scenes stories with the secrets to their success Whether you're a UA newbie looking to level up or a seasoned pro hunting for that extra edge, UA Legends is your ticket to the big leagues. Follow us so you never miss a chance to learn

Episodes

  1. 01/08/2025

    The incent revival shaking up UA with Claire Rozain | UA Legends Ep.9

    Hold onto your controllers – UA Legends is wrapping up its first season with a bang! Join Adam as he welcomes Claire Rozain, the dynamic founder of Rzain Society and one of mobile gaming's most influential voices, for a journey through UA's wild evolution. From her early days in engagement and SEO for dating apps to leading UA strategies at Product Madness, Rovio, and other great studios, Claire has expertly navigated the ever-evolving landscape of user acquisition. Claire shares her unique insights about: Unlocking the potential of incentivized traffic while safeguarding LTV and user quality The resurgence of incent campaigns from the days of CPI to CPA models and rewarded apps that drive measurable value The evolution of in-game ads, ad networks, and survival strategies for both Get ready for an episode packed with "I was there" stories, fresh perspectives, and crystal-ball insights into gaming's future. The perfect season finale doesn't ex– oh wait, yes it does!

    33 min

  2. 12/10/2024

    Swipe Up to Success: Marion's guide to influencer UA | UA Legends Ep.8

    Want to know what really happens behind those viral gaming campaigns? UA Legends brings you a can't-miss conversation with Marion Balinoff, the wizard behind countless successful influencer marketing campaigns in mobile gaming! Step into the control room as Marion and Adam pull back the curtain on influencer marketing's evolution from simple shoutouts to a sophisticated UA powerhouse. No fluff, no filters – just real talk about what works, what doesn't, and why most people get it wrong. Discover how Marion: Transforms influencer partnerships into unstoppable growth engines Cracks the code on measuring those elusive organic traffic gains Scales campaigns that deliver results (without breaking the bank) Spots authentic creators who actually move the needle Whether you're a scrappy indie studio or a gaming giant, this episode serves up the kind of practical wisdom that only comes from years in the trenches. Time to level up your influencer game! Chapters: (00:00) Introduction (00:52) Guest Background (02:11) Transition to Mobile Gaming (06:34) Influencer Marketing Strategies (15:05) Organic Traffic and Measurement (18:07) Starting with Influencer Marketing (27:39) Best Practices and Lessons Learned (31:58) Conclusion Keywords: Influencer Marketing, User Acquisition, Mobile Gaming, Organic Traffic, Performance Channels, Social Point, Influencer Strategies, Campaign Scaling, Content Creators, Audience Targeting, Marketing Consultancy, Gaming Industry, Youtube Influencers, Organic Uplift, Influencer Partnerships, Data-Driven Marketing, Creative Strategy, Influencer Engagement, Marketing Optimization, Influencer Analytics

    33 min

  3. 11/26/2024

    SKAN without fear: Lucas Muscon's bold approach | UA Legends Ep.7

    Get ready for an eye-opening episode of UA Legends as Adam welcomes Lucas Muscon, the maverick mobile growth expert who's challenging industry conventions! From the vibrant tech scene of Argentina to the bustling digital landscape of Europe, Lucas brings a fresh, global perspective to the table. Dive into a candid conversation about: The real story behind SKAN adoption and implementation Why small developers might have more options than they think Creative approaches to privacy-first marketing Fresh perspectives on measurement partnerships and tools Whether you're an indie developer or a small-medium publisher, Lucas serves up practical insights wrapped in refreshing honesty. Enjoy this bold look at how different-sized companies can navigate the privacy-first future of iOS marketing. Chapters: (00:00) Introduction (00:49) Lucas's Background and Career Journey (03:09) Impact of SKAdNetwork on the Industry (06:23) Advice for Companies Using SKAN (13:00) Challenges and Predictions for SKAN's Future (15:04) Tips for Maximizing SKAN Usage (29:49) Personal Reflections and Career Advice (32:49) Finding Knowledge and Learning Resources (38:47) Conclusion Keywords User Acquisition, Skadnetwork, Digital Marketing, Privacy Innovation, Ios Apps, Subscription Services, App Growth, Measurement Attribution, Marketing Strategies, Digital Advertising, Small To Medium Publishers, Digital Ecosystem, Mobile Marketing, Data Analytics, App Development, Conversion Value, Creative Pipeline, Mobile Gaming, Industry Trends, Appstack

    39 min

  4. 11/11/2024

    Add to cart: Sue's UA insights for e-commerce | UA Legends Ep.6

    With some of the biggest shopping days approaching fast, we’ve got a special offer for you! UA Legends brings together two powerhouses of digital marketing as Adam chats with Sue Azari, AppsFlyer's e-commerce guru, for a conversation that'll knock your socks 70% off for Black Friday. Listen in as two titans—one from gaming and one from e-commerce— share stories and swap insights about the wild world of digital marketing. Sue takes us on her journey from CRM expert to UA whiz, showing how the lines between gaming and online shopping are getting blurry. Want to know how traditional stores are dealing with the app revolution? Curious about why TikTok is such a big deal in retail now? Sue's got the scoop. This isn't your typical "how-to" episode – it's more like pulling up a chair at the cool kids' table and listening to the real talk about where digital retail is headed. Keywords: E-Commerce, AppsFlyer, User Acquisition, Crm, Mobile Marketing, App Development, Digital Transformation, Retail Strategy, Brand Awareness, Social Media, Tiktok Marketing, Gaming And Retail, App Retention, Omnichannel Strategy, Customer Loyalty, Retail Innovation, Marketing Strategy, Digital Ecosystem, Customer Engagement, Market Trends

    29 min

  5. 10/30/2024

    Delivering growth: Wolt’s marketing evolution with Anh Nguyen | UA Legends Ep. 5

    Buckle up for a delicious episode of UA Legends as Adam welcomes Anh Nguyen, the visionary VP of Growth at Wolt who's transforming the food delivery landscape! Journey through Anh's remarkable evolution: From Gaming glory to Delivery excellence The master plan behind Wolt's transformation into a super app Building unstoppable marketing dream teams Crystalball insights into the future of app marketing Discover how this UA virtuoso blends creative genius with razor-sharp efficiency to dominate the delivery app arena. Whether you're a marketing maven or a growth enthusiast, Anh's strategic brilliance will make you rethink your approach to app marketing in today's lightning-fast digital ecosystem. Get ready for a feast of knowledge that will satisfy your hunger for growth marketing excellence! Chapters: (00:00) Introduction (01:23) Getting into User Acquisition (02:35) Transition to Gaming (04:15) Current Role at Wolt (06:09) Differences in Marketing Strategies (08:09) Hyperlocal Marketing Challenges (12:43) Building Data-Driven Teams (17:12) Predictive Models in Marketing (23:26) Future of Food Delivery Apps (33:03) Advice for Aspiring Marketers (35:14) Conclusion Keywords: User Acquisition, E-Commerce Marketing, Gaming Industry, Food Delivery Apps, Ang, Data-Driven Marketing, Hyperlocal Strategies, Predictive Models, Growth Marketing, Vogt, Doordash, Marketing Challenges, Conversion Rates, Data Visualisation, Engagement Strategies, Marketplace Dynamics, Holistic Attribution, Creative Assets, Super App Evolution, Industry Insights

    36 min

  6. 10/15/2024

    From blueprints to pixels: Gus Viegas' UA adventure | UA Legends Ep.4

    Step into the extraordinary world of user acquisition as host Adam welcomes Gus Viegas, VP Marketing of Cosmic Lounge and a true maverick in the UA universe with a fascinating and unconventional journey into UA. Here are some of the highlights of the episode: From blueprints to pixels: How architecture and board game design shaped a UA genius The art of fusion: Bridging the gap between creative minds and tech wizards AI revolution: Harnessing artificial intelligence to supercharge creative processes The never-ending quest: Why continuous learning is the key to UA mastery Whether you're a battle-hardened UA veteran or just getting started, this episode is a treasure trove of wisdom and inspiration. Join us for a mind-bending exploration of user acquisition in mobile games with these two!

    47 min

  7. 10/08/2024

    Market your marketplace: Growth secrets and strategies with Adam Miller | UA Legends Ep.3

    Dive into the electrifying world of growth marketing with UA Legends' third episode! Host Adam Smart welcomes industry titan Adam Miller, whose 17-year journey through the digital landscape has spanned from growth marketing to advising and investing. Uncover the secrets behind successful marketplaces as Adam Miller shares: How consumer-producer relationships have transformed in the digital age Insider strategies for scaling your marketplace to new heights The game-changing impact of generative AI on market dynamics From the art of user acquisition to the science of consumer psychology, this episode is a masterclass in digital growth. Don't miss Adam's invaluable insights on building trust and safety – the bedrock of any thriving marketplace.

    29 min

  8. 09/23/2024

    Testing 1,2,3: The hypercasual creative strategy evolution | UA Legends Ep.2, with Ryan Davies

    In this episode, Adam sits down with a true legend in the user acquisition space - it’s Ryan Davies, Head of Performance Marketing at Kwalee. Ryan discusses his journey from journalism to mobile marketing and the evolution of creative strategy in the industry. Then, they get into the importance of creative testing, the shift from hyper-casual to hybrid and In-App Purchases in games, and the challenges of managing a large creative team. Don’t miss this engaging conversation filled with valuable lessons and industry secrets!

    38 min

  9. 09/11/2024

    SKANalyze it! | UA Legends Ep.1, with Piyush Mishra

    User Acquisition And SKANalytics | UA Legends Ep.1, With Piyush Mishra Delve into the world of user acquisition (UA) and performance marketing with Adam Smart, Director of Product Gaming at AppsFlyer, and Piyush Mishra, Director of Growth Marketing at Product Madness. Piyush shares his journey from data analytics to leading a marketing team at Product Madness. They discuss the intricacies of UA, the impact of Apple's SKAdNetwork (SKAN), and practical strategies for navigating the ever-evolving landscape of digital marketing. Tune in for insights on data-driven marketing, the challenges of attribution, and the future of privacy in the mobile advertising world. Chapters: (00:00) Introduction (01:20) Piyush's Career Journey (05:30) Learning the Basics of UA (10:15) Let's Talk about SKAN (14:45) SKAN or ASA? (19:45) How are you working with SKAN?  (20:43) Coarse or Fine values? (26:33) Advice for starting with SKAN (29:40) Recruiting: SKAN expert or not? (38:05) Anyone got a time machine? (40:28) Where do you go for knowledge? (43:05) Conclusion

    42 min
  • 9 Episodes

About

UA Legends is dedicated to illuminating the journeys taken and strategies used by some of the biggest names in user acquisition - the real UA Legends. Join Adam Smart and a new titan of user acquisition every episode to hear: A variety of perspectives on the art of user acquisition Discussion about current and pressing topics in the industry Amazing behind-the-scenes stories with the secrets to their success Whether you're a UA newbie looking to level up or a seasoned pro hunting for that extra edge, UA Legends is your ticket to the big leagues. Follow us so you never miss a chance to learn

Information

  • Creator
    UA Legends
  • Years Active
    2024 - 2025
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © UA Legends
  • Show Website
    UA Legends