The Signal

Jeff Dillon

With more than 450,000 downloads, The Signal is the podcast for higher education’s innovative leaders. Hosted by Jeff Dillon, The Signal cuts through the noise of the "status quo" to bring you the strategic intelligence needed to reshape how institutions recruit, support, and retain students. Every Friday, we sit down with the practitioners and technology builders who are actively defining the next decade of campus life. Why Higher Ed Leaders Listen: In one of the most consequential periods for academia, we move past the hype to focus on Human-Centered Innovation. Our episodes feature deep-dive interviews with guest experts focusing on the "real work" of institutional evolution. Core Topics & AI Strategy: * Artificial Intelligence: Practical AI adoption, governance, and the "Human in the Loop" mindset. * Enrollment Marketing: Modern recruitment strategies and GEO (Generative Engine Optimization). * Student Success: Data-driven retention, mental health, and digital engagement. * Institutional Transformation: Navigating digital transformation with a focus on workforce readiness and AVPs reimagining student care. Whether you are a C-suite leader, IT Director, or Faculty member, join our community of 100,000+ professionals and subscribe to The Signal Newsletter at EdTechConnect.com to stay ahead of the curve.

  1. 3d ago

    Ep. 100 - Wendy Wong: Stop Asking What Users Want - Show Them Instead

    In this episode—the 100th recording of The Signal—host Jeff Dillon sits down with Wendy Wong, Director of Enterprise Support and Client Engagement at Florida Atlantic University, who has spent 24 years transforming IT from a back‑office function into a driver of student and employee experience. Wendy shares the story behind OwlOne (FAU's branded version of Nebula One), a no‑code AI agent platform that sits in FAU's Azure infrastructure, giving the university complete control while avoiding the security risks of public AI tools. Wendy reveals the secret to driving adoption: don't ask users what they want—show them what's possible. She walked into offices with use cases tailored to their actual work (residency forms, graduation ceremonies) and even shared personal examples like planning a trip to Japan. She also explains why strong change management—communication, expectation-setting, and grassroots efforts—was the real driver of success, not the technology itself. For any CIO, IT director, or campus leader trying to figure out where to start with AI, Wendy offers practical advice: don't buy an AI point solution that will be obsolete in 18 months, and don't chase hype. Build a foundational platform that can evolve.   Key Takeaways  Build a Foundational Platform, Don't Buy a Point Solution: Wendy advises against purchasing a standalone AI tool that will be obsolete in 18 months. Instead, build or adopt a platform that can evolve with the technology and the institution's needs.  Don't Ask Users What They Want—Show Them What's Possible: Most people suffer from "blank page syndrome." Wendy showed faculty and staff tailored use cases (organizing a graduation ceremony, filling out residency forms) rather than asking open-ended questions. This approach unlocked adoption.  Normalize AI by Showing Personal Use Cases: Wendy shared how she used AI to plan travel to Japan and translate for her Spanish-speaking family. When users see AI as a life tool rather than just a "student cheating tool," their mindset shifts.  Strong Change Management Is the Real Driver: Communication, expectation-setting, grassroots efforts, and meeting people where they are were more important than the technology itself. The Cloud Force Frontier Award for AI Advocacy recognized FAU's change management efforts, not just the tech.  Adoption Comes from Making AI Approachable: Wendy avoided tech‑intimidating language and made AI feel accessible to non‑technical users. The result: a 50x increase in adoption and nearly one billion tokens processed.  Look for Partners Who Bring Expertise, Not Just a Product: The best technology partners challenge you, offer honest feedback, and help you succeed even if it means recommending something that doesn't directly benefit them.  Use the "How Are You Using AI?" Question as a Screening Tool: When evaluating partners, ask them how they use AI internally. If they can't give a compelling answer, they likely don't understand how to help you use it effectively.  Start Small, Build Momentum, and Let Successes Scale: Wendy's approach was iterative—launch with a few early adopters, capture their wins, and use those stories to bring in the next wave of users. This grassroots approach built credibility and momentum organically.  The Signal Newsletter: https://edtechconnect.com/newsletter   Find Wendy Won... Chapters (00:00:00) - How Microsoft's AI Agents Became Popular(00:00:43) - The 100th Guest: Wendy Wong(00:02:21) - What's Keeps You Motivated at Florida Atlantic?(00:05:38) - What Do CIOs Need to Know to Drive a Mobile App(00:07:04) - Unifying IT support, help desk, desktop support(00:08:51) - FAU's No Code AI Agent Platform(00:14:31) - The University of Cambridge's AI Frontier Work(00:16:51) - Fau's AI Governance(00:19:20) - How to Deploy a Complex IT System in Higher Ed(00:23:00) - What separates a Technology Partner from a Liability?(00:26:15) - Where AI and the Student Experience Intersect(00:27:49) - The Signal: Higher Ed Tech News & Insights

    Ep. 100 - Wendy Wong: Stop Asking What Users Want  - Show Them Instead
  2. Aug 7

    Ep. 99 - Brian Hartnack: Higher Ed Just Lost 25% of Its Search Traffic

    What happens when an enrollment marketing agency that's been at it for 20 years looks back and realizes their biggest lesson wasn't about campaigns—it was about finding the right partners? In this episode, host Jeff Dillon sits down with Brian Hartnack, CEO of Archer Education, which just celebrated its 20th anniversary and was named Enrollment Management Solutions Provider of the Year. Brian shares the two founding principles that have guided Archer from day one: treat prospective students like the savvy consumers they are, and treat institutions as true partners focused on shared ROI. Brian offers am illustration in the difference between traditional 18-year-old recruitment and adult learner enrollment—a distinction most agencies still get wrong. He explains why the brand that works for high school seniors doesn't carry the same weight with working adults, and why enrollment advising is a "litmus test" that tells students everything they need to know about what it will be like to be your student. He also tackles the AI shift head-on, revealing that institutions have already lost at least 25% of organic referral traffic over the last two years. The game has moved beyond your domain—it's now about your entire web presence, including Reddit, TikTok, and earned media. And he offers a direct challenge to presidents and provosts: fund the data foundation, elevate your faculty, and create a shared vision that every corner of the organization actually wants to win.   Key Takeaways Treat Students Like Savvy Consumers: You can't trick a prospective student into making one of the biggest decisions of their life. They want real answers to difficult questions. Meet them where they are. Adult Learners Are Not High School Seniors: Traditional 18-year-old recruitment is about identity and belonging. Adult enrollment is an ROI purchase—career-driven, lonely, and beset by competing priorities. The same playbook doesn't work. Brand Matters—But It Can't Overcome Everything: For adult learners, brand sits alongside tuition, flexibility, convenience, and responsiveness. A great name won't fix high prices, limited starts, or slow enrollment advising. AI Has Already Reshaped the Funnel: Organic referral traffic is down at least 25% over the last two years. The student journey now happens in AI answers and chat before they ever reach your site. The game has moved beyond your domain. Stop Treating SEO as Something That Lives Only on Your Domain: AI citations are assembled from your website, earned media, Reddit, reviews, YouTube, and social. Your goal is a robust, credible web presence across every node of the knowledge graph. Data Interoperability Is the Foundation for AI: Everyone is shopping for AI solutions, but very few are laying the data foundation that makes AI useful. You need master data management—stitching your CRM, SIS, and LMS into one golden record. This is ongoing human work, not a one-time purchase. The Signal Newsletter: https://edtechconnect.com/newsletter   Find Brian Hartnack: LinkedIn                               https://www.linkedin.com/in/brianhartnack/ Archer Education https://www.archeredu.com/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - How to Gain an AI Cease(00:00:34) - The Signal(00:01:47) - Archer College Enrollment Management Solutions Provider(00:04:21) - What Colleges Need to Know For Adult Enrollment(00:08:22) - Top Higher Ed Executives: Brand Matters(00:15:16) - Archer Innovation: Helping Colleges Build Internal Capacity(00:18:29) - Building Internal Capacity for AI Search(00:21:38) - Archer Education Partnerships: Red Flags(00:26:29) - The Future of Enrollment: What Leaders Need to Know(00:28:55) - Brian Archer on College Professions and the Future of Learning(00:30:58) - The Signal: Higher Ed Tech Insights

    Ep. 99 - Brian Hartnack: Higher Ed Just Lost 25% of Its Search Traffic
  3. Jul 31

    Ep. 98 - Andy Crestodina: There's No Appeals Process when AI Picks Your School

    What happens when a prospective student asks ChatGPT for the best computer science program in the Midwest—and gets a complete answer without ever clicking on your website? For higher ed marketers who've spent 15 years optimizing for clicks, that shift changes everything. In this episode, host Jeff Dillon sits down with Andy Crestodina, co-founder and CMO of Orbit Media and author of Content Chemistry, to unpack what AI search really means for colleges and universities. Andy, who has been doing SEO for 25 years and teaches digital marketing at Northwestern, argues that the SEO playbook isn't dead—it's just expanded. The new goal isn't ranking; it's being cited. Andy explains why program pages need to be dramatically more detailed than they've ever been, why "conversation optimization" matters more than keyword optimization, and how a 30-word prompt from a nervous 17-year-old can completely change the game for a small school competing against a flagship. He shares practical, actionable methods: run synthetic prompts, audit where AI is training on your vertical, and fix your homepage (which AI crawls far more than any other page). For anyone trying to make sense of a world where traffic is down but intent is up, this episode offers a clear, grounded perspective from one of the most trusted voices in digital marketing.   Key Takeaways  The Goal Has Shifted from Clicks to Citations: AI search doesn't send visitors to your site—it synthesizes answers from across the web. Your goal is to be the source behind the answer, even if the user never clicks through.  Prompts Are Much Longer Than Keywords: The average prompt is around 30 words, not two or three keywords. To win in AI search, your content must align with the detailed, real-life questions prospective students would ask an admissions counselor.  AI Search Is SEO + Conversion Optimization Combined: You need both algorithmic visibility (SEO) and alignment with visitor psychology (CRO). The playbook has expanded—not been replaced.  Homepages Matter More Than Ever: AI crawls your homepage far more than any other page. If your homepage is a branded tagline without substance, fix it. That's where AI is trying to learn about your institution right now.  Run a Synthetic Persona Audit: Build a detailed persona of your ideal student, then run 25 synthetic prompts on behalf of that persona. Ask the AI to output its sources. Audit those sources to see where you're cited—and where you're missing.  The AI Has No Appeals Process: There is no one at OpenAI, Google, or Anthropic who will respond to your request to be ranked higher. Your only leverage is the quality and depth of your content.  Thought Leadership and Original Research Are the Antidote to AI-Generated Sameness: If AI can write it, don't publish it. The internet doesn't need more generic content. Prioritize original research, strong points of view, and collaborative content that AI can't replicate.  Brand Still Short-Circuits the Funnel: Brand awareness and word of mouth still matter. Not all marketing is algorithm-based. Relationship marketing, brand positioning, and share of voice are blue ocean opportunities.  Start at the Bottom of the Funnel: Before you worry about AI visibility, fix your program pages. Address the basics: deadlines, financial aid, concerns. If there's a leak in the bottom, nothing else helps. Benchmark conversion rates by URL and prioritize the lowest-performi... Chapters (00:00:00) - How AI Is Affecting Cloudflare's Content Marketing(00:01:59) - Higher Ed Marketing: Where's Marketing Heading?(00:09:22) - How to Win in an AI-First World(00:10:02) - AI Search: How Will It Affect Marketing?(00:17:44) - How to Get More Out of Your Homepage(00:21:41) - The Tension Between Optimizing for AI and Human Content(00:27:00) - AIs Will Build Custom Websites(00:29:43) - The Signal: Higher Ed Tech Insights

    Ep. 98 - Andy Crestodina: There's No Appeals Process when AI Picks Your School
  4. Jul 24

    Ep. 97 - Russell Long: Stop Blaming AI. Your Data is the Problem

    Every CIO I talk to wants to know how to get AI ready. But according to Russell Long, co-founder and CEO of Authentica Solutions, most institutions are asking the wrong question. The real bottleneck isn't choosing the right AI model—it's unifying the data that feeds it.  In this episode, host Jeff Dillon sits down with Russell, who has spent two decades building the data infrastructure that sits quietly underneath education technology. He's taken a company through acquisition by BrightBytes (later acquired by Google), seen his DataSense platform find a second home inside Microsoft, and rebuilt Authentica around a modern education intelligence platform backed by a $6.2 million Series C round.  Russell shares hard-won lessons from the classroom, the enterprise, and global scale. He explains why "technical turn-on" doesn't equal adoption, why universities need to re-evaluate who they actually serve, and how a state-level nursing shortage was really a data problem in disguise. He also introduces the Adoption Improvement Method (AIM)—a framework for ensuring new technology actually gets used, not just purchased.   For anyone leading digital strategy, data governance, or AI adoption in higher ed, this episode is a grounded, practical look at what it actually takes to build the foundation for intelligent systems.  Key Takeaways  AI Readiness Starts with Data Unification, Not the Model: You can't trust AI answers if you don't trust the data behind them. Institutions need to unify their data into a "gold layer" of trusted information before they can confidently explore AI. Garbage in, garbage out—at scale. Technical Turn-On Is Not Adoption: Just because a system is available doesn't mean it's being used. Many institutions confuse "turned on" with "adopted." Real adoption requires consistency, training, and ongoing engagement—not just a contract signature. The Adoption Improvement Method (AIM) Is a Framework for Success: Authentica's AIM methodology includes 11 components for implementing enterprise technology, measuring impact, and revisiting change management. If adoption is low, it may be the wrong tech, the wrong onboarding, or just a bad fit. Bad Data Leads to Bad Policy: Russell shares the story of a state nursing program that thought it was nearly full—until unified data revealed it was short by 2,000 spots annually and that 72% of nursing students were dropping out by sophomore year, not the assumed 36%. Acting on assumed data leads to bad decisions. Data Belongs to the Student: Schools, districts, and universities are proxies for student data. The ultimate goal should be giving students ownership of their own information so they can share it with employers, certifications, or institutions as they choose. K-12 and Higher Ed Have More in Common Than We Think: The challenges around data, interoperability, and technology adoption are surprisingly similar across both sectors. Some of the best ideas for higher ed come from looking across the K-12 divide. The Rise of the Community College Is Real: Major companies like Microsoft and Google are investing dedicated teams in community colleges, separate from their state and local government sales teams. That signals a shift worth paying attention to. Higher Ed Needs to Re-Evaluate Who It Serves: Many professors still treat 18–21-year-olds like they're in high school—but those students are paying for a service. The power dynamic is shifting, and institutions that don't adapt will struggle. Special Education Support Shouldn't End at K-12: Students who receive support in K-12 often lose it when they transition to higher ed. Russell argues that universities should be req... Chapters (00:00:00) - The future of learning is professor-centered(00:00:45) - Meet the Connectors of Higher Ed: Russell Long(00:02:12) - Top Executives: The power of AI in the classroom(00:06:40) - Authentica: Connecting K12 & Higher Ed Data(00:09:53) - What's the Big Picture of Data Preparing for AI?(00:12:01) - Data readiness: The hard part(00:17:47) - What did that experience teach you about building a scalable education business?(00:22:04) - Microsoft's Adoption Improvement Method(00:25:04) - WSJD Live: K12 and Higher Ed(00:29:49) - What's Your Biggest Win?(00:32:07) - The Signal: Higher Ed Tech Insights

    Ep. 97 - Russell Long: Stop Blaming AI. Your Data is the Problem
  5. Jul 17

    Ep. 96 - Troy Holaday: 52,000 Degrees Were Already Earned. They Just Hadn't Been Found.

    Transfer credit is one of higher ed's most persistent headaches. Students lose credits, take longer to graduate, and navigate a labyrinth of institutional policies that often feel designed to frustrate rather than help. But according to Troy Holaday, president of CollegeSource, the narrative that "transfer is broken" is outdated—and it's getting in the way of real progress. In this episode, host Jeff Dillon sits down with Troy, a former academic advisor and professor who spent 16 years inside Ball State University before leading one of the most widely used transfer technology platforms in the country. Troy brings a rare perspective: he's been the advisor sitting across from students, the faculty member designing curriculum, and the technologist building systems to make transfer work. Troy challenges the conventional wisdom that transfer is a disaster, pointing to recent data showing that most students now have their credits evaluated automatically and are largely satisfied with the process. He argues that the real problem isn't broken systems—it's that we're not telling the right stories. Instead of fixating on horror stories, we should be studying and scaling best practices. The conversation covers CollegeSource's suite of products and how they work together to mirror the transfer journey. Troy also shares the story of Louisiana's statewide expansion of TES across all public institutions, and the remarkable "degree discovery" work that has helped institutions award more than 200,000 degrees to students who had stopped out. For any enrollment leader, registrar, advisor, or policymaker trying to make transfer work better, this episode offers a grounded, evidence-informed perspective on what's already working—and where technology can actually move the needle. Key Takeaways Transfer Is Normal—Not an Oddity: An overwhelming majority of students now earn credit from more than one institution. Transfer should be treated as a standard part of the educational journey, not a disruption or a problem to be solved.  The "Transfer Is Broken" Narrative Is Outdated: Much of the alarming data about credit loss comes from studies looking at transcripts from 2004–2009. More recent research shows that most students have their credits evaluated automatically and are largely satisfied with the process. Horror stories are real, but they don't represent the whole picture.  Earlier Planning Is Critical: Students who can see how their credits will apply before they transfer are more likely to make informed decisions and avoid taking courses that won't count. Transparency builds confidence and reduces wasted time and money.  The Louisiana Statewide Initiative Is a Model for Collaboration: Getting 28+ institutions to work together on transfer is no small feat. Louisiana's expansion of TES creates a unified public-facing portal for transfer students and signals that the state is serious about serving transfer students well.  Degree Discovery Is Transformative: College Source's degree discovery work—running millions of audits to identify students who have earned enough credits for a degree—has helped institutions award more than 200,000 degrees to stop-outs. Ivy Tech alone increased degree output by 20,000, forcing the state to reformulate its funding model based on completion rates.  Policy and Technology Both Matter: Technology can make a good process better, but it can't fix broken policies. Institutions need clear vision, good champions, and grassroots people in the trenches who will actually use the tools available to them.  Change the Stories We Tell: Chapters (00:00:00) - Transfer Is Broken: The Fix isn't in(00:02:07) - Teaching and Building Academic Systems at College Source(00:05:52) - Transfer Credit: Hard to Solve(00:10:37) - TransferOmni and the degree-planner system(00:17:21) - Louisiana's Transfer Student Visibility(00:21:50) - TESS: The Transfer Credit Evaluation System(00:24:35) - College Source: Serving 2,000+ Institutions(00:27:15) - Transfer Credit: AI in the College Field(00:30:59) - Transfer Credit: The Need to Change the Story(00:33:29) - The Signal: Higher Ed Tech Insights

    Ep. 96 - Troy Holaday: 52,000 Degrees Were Already Earned. They Just Hadn't Been Found.
  6. Jul 10

    Ep. 95 - Jeff Meade: Why Paul Quinn College Made Entrepreneurship a Graduation Requirement

    What if a college degree required not just passing classes—but launching a real business? In this episode, host Jeff Dillon sits down with Jeff Meade, Founding Director of Entrepreneurship at Paul Quinn College, where "Every Quinnite Is an Entrepreneur" isn't a slogan—it's a graduation requirement. Every student, regardless of major, must start and launch a venture before they leave campus. Jeff brings over 20 years of agency and consulting experience to higher ed, and he's using that builder mindset to reimagine what a college education can produce. He shares the story of the hike in Japan that led him to ask "what makes me happy?"—and how that question pulled him out of a successful consultancy and into the classroom. The conversation covers Paul Quinn's venture-based learning model, a six-week boot camp where students identify problems, pitch solutions, and then build real businesses with real stakes. Jeff explains how securing six-figure seed funding changed the way students show up—turning dreams into tangible ventures. He also introduces the concept of acquisition entrepreneurship, where the college itself is exploring equity partnerships in businesses to diversify revenue streams and give students hands-on operating experience. For any institutional leader wondering if this model could work beyond Paul Quinn, Jeff offers a practical path: culture starts at the top, and you need people who see the world differently. This is a must-listen for anyone who believes higher ed must do more than teach theory—it must create value.  Key Takeaways Every Student Must Launch a Business to Graduate: At Paul Quinn, entrepreneurship isn't an elective or a major—it's a graduation requirement for every student, regardless of their field of study. The goal is to help students think and act like entrepreneurs in any career they pursue.  Venture-Based Learning Has Real Stakes: Unlike traditional entrepreneurship courses that end with a graded pitch, venture-based learning requires students to actually go to market. Students must talk to real customers, face rejection, and pivot. That experience is often harder—and more valuable—than getting an A.  Real Money Changes Student Mindset: Paul Quinn secured six-figure funding for a student seed fund. When students know there's actual capital behind their ideas, they dream bigger and take the work more seriously. A $5 sale can feel like a breakthrough when it leads to an investment.  Technology Must Reduce Friction, Not Add It: Supporting hundreds of students launching real businesses requires a different tech stack. Paul Quinn partnered with Canoo to create a marketplace where students can display and sell products or services—eliminating the heavy lift of building a website from scratch.  Partnerships Start with Shared Values: Paul Quinn's goal is to eradicate intergenerational poverty. That mission attracts partners like Babson, Wharton, and the Sean Carter Foundation—not because of fancy pitches, but because they see the world the same way. Find people who share your vision and start a conversation.  Acquisition Entrepreneurship: A New Frontier: Beyond starting businesses, Jeff is exploring acquisition entrepreneurship—helping students acquire and operate existing small businesses. The college is also exploring equity partnerships to diversify its own revenue streams while giving students hands-on operating experience.  Bring Companies in Early and Often: Jeff argues that higher ed doesn't involve companies soon enough. But the ask doesn't have to be big—invite executives to a roundtable, host a lunch, bring them into a clas... Chapters (00:00:00) - What's the Toughest Part of Starting a Business?(00:00:39) - This college is reimagining what a college degree is actually supposed(00:02:01) - Paul Quinn College Alumnus on Why He Pivot(00:05:39) - What Does a Student's Journey to Starting a Venture(00:10:14) - How to Launch a Business on Campus(00:14:35) - In expanding access to entrepreneurship education(00:16:49) - The Future of Learning: Technology in Higher Education(00:24:35) - Higher Ed's Future of Venture-based Learning(00:28:47) - Paul Quinn College's Vision for Venture Based Learning(00:32:00) - The Signal: Higher Ed Tech Podcast

    Ep. 95 - Jeff Meade: Why Paul Quinn College Made Entrepreneurship a Graduation Requirement
  7. Jul 3

    Ep. 94 - Elysia Labita: Marketing Can't Out-Optimize Misalignment

    What if the biggest barrier to enrollment growth isn't your marketing budget—but your program portfolio itself? In this episode, host Jeff Dillon sits down with Elysia Labita, Executive Director of Portfolio Strategy and Marketing at EdPlus at Arizona State University. Over the past decade, Elysia has helped scale ASU Online from roughly four programs to more than 400, serving over 118,000 students. She brings a provocative and practical lens to one of higher ed's most uncomfortable conversations: programs are products. Elysia explains why "if you build it, they will come" is a dangerous myth, and why great intentions don't create demand. She shares how her team uses funnel data, market signals, and program life cycle analysis to make decisions about what to launch, modernize, or sunset—without alienating faculty. She also offers a guide to having difficult conversations about underperforming programs, using data not as a weapon but as a tool to uncover systemic friction. From the insight that high-enrolling campus programs consistently become high-enrolling online programs, to the revelation that AI is most valuable as a listening tool rather than a content generator, this episode is packed with actionable frameworks for any institutional leader trying to build a healthier, more sustainable academic portfolio.   Key Takeaways Great Intentions Don't Create Demand: Marketing can't out-optimize misalignment. If a program isn't positioned correctly, if the value proposition isn't clear, or if demand simply doesn't exist, no amount of ad spend will fix it. The problem isn't marketing—it's the portfolio.  Programs Are Products—And That's Not a Dirty Phrase: When Elysia says "programs are products," she's not saying education is a commodity. She's acknowledging that students have more ways to learn than ever. The question institutions must answer is: what unique value do we bring? It's not the information—it's the faculty, the research, the credibility, the mentorship, and the outcomes.  Online Students Were Never Going to Relocate: The fear that online programs will cannibalize campus enrollment is misplaced. Online students are working adults, parents, military, or place-bound. The question isn't whether they'll choose online over campus—it's whether they'll have access to higher education at all.  High-Enrolling Campus Programs Become High-Enrolling Online Programs: This pattern has held so consistently at ASU that it's the strongest signal Elysia looks for. Those students aren't waiting to come to campus—they're waiting for access.  Not Every Program Has the Same Job: Roughly 40% of programs drive about 80% of enrollment. That doesn't mean the other 60% should be cut. Some programs are growth engines; others are mission programs serving specific community needs. Understanding each program's role in the portfolio changes how you resource and market it.  Programs Follow Life Cycles: The first couple of years show explosive growth (capturing pent-up demand), then level off, then plateau or decline. Institutions that assume 200% growth will continue often over-hire faculty and over-plan budgets. Setting realistic expectations early prevents panic later.  Before Sunsetting, Try Modernizing: Most underperforming programs aren't dead—they're outdated. Sometimes it's a single course refresh, a repositioned career list, or updated degree description. Only after trying incremental fixes should institutions move to sunsetting conversations.  AI's Real Power Is Listening, Not Generating: At ASU, the bi... Chapters (00:00:00) - The Signal: Portfolio Strategy and Marketing(00:01:49) - Getting it out there: How to grow a degree(00:03:49) - WSJD Live: ASU Online's Scale(00:07:25) - Programs are products: The future of higher ed(00:15:03) - Program Life Cycle, Reinvestment(00:17:38) - How to Fix Program Misalignment(00:24:33) - New Programs Needed to Enhance Current Programs(00:27:15) - How AI is changing the way we do portfolio strategy(00:29:15) - Alicia On Higher Ed: The Future(00:30:43) - The Signal: Higher Ed Tech Insights

    Ep. 94 - Elysia Labita: Marketing Can't Out-Optimize Misalignment
  8. Jun 26

    Ep. 93 - Dave Tucker: The Note Taker's Dilemma — Why Lectures Are Mostly Wasted

    What if the biggest barrier to student success isn't ability—but the belief that effort is even worth it? In this episode, host Jeff Dillon sits down with Dave Tucker, founder and CEO of Genio, a learning technology company that's been quietly transforming how students study, learn, and persist for nearly two decades. What started as an assistive note-taking tool for students with dyslexia has evolved into a platform used by over 900 institutions worldwide, supporting more than 160,000 learners—including first-generation students, working adults, veterans, and neurodivergent learners. Dave shares the company's origin story: creating a visual interface for lecture recordings so students wouldn't have to re-listen to hours of audio. But along the way, he discovered something deeper—the "note taker's dilemma," the cognitive overload of trying to capture information while simultaneously processing it, and the devastating impact of students internalizing failure as a personal flaw. The conversation covers Genio's recent independent research showing a 3.6% GPA increase and a 28% reduction in dropout rates, the company's ESSA Level 3 validation, and Dave's thoughtful, cautious approach to AI. He argues that the real opportunity lies not in replacing effort but in scaffolding the learning process—capture, organize, refine, apply—so that students develop the confidence and skills to learn independently. For any enrollment leader, dean of students, or ed tech decision-maker trying to separate genuine impact from marketing noise, this episode offers a grounded, evidence-informed perspective on what actually moves the needle for student success.   Key Takeaways Learning Is a Process, Not an Event: Genio's framework—capture, organize, refine, and apply—scaffolds the entire learning journey, helping students move from simply recording information to truly synthesizing and applying it. Understanding this process is the foundation of effective study. The "Note Taker's Dilemma" Is Real: Students struggle to capture information while simultaneously understanding it. Recording lectures and creating a visual, interactive interface allows them to focus during class and engage deeply afterward—reducing cognitive overload and wasted effort. Small Interventions Can Be Life-Changing: Dave shares the story of a community college student who thought she was "stupid" until she used Genio and realized she wasn't the problem—the environment was. Simple tools that address core friction points can transform a student's self-belief and trajectory. Confidence Is the Real Product: If students don't believe that effort will pay off, they won't invest it. The goal of learning technology should be to build self-efficacy and agency—not just to deliver content faster. Trust Is Built Over Time, Not Through Claims: Independent research, student testimonials, research partnerships, and consistency all contribute to trust. The question isn't just "does it work?" but "does this company have the best intentions for learning?" Accessibility Should Be Built In, Not Bolted On: Accessibility is not about compliance checkboxes—it's about access to the learning process itself. When done well (like the iPhone's built-in accessibility features), it benefits everyone, not just a subset of users. Learner-Centered Design Is the Future: Higher education has traditionally been teaching-centric, focusing on pedagogy and classroom design. But most learning happens outside the classroom, through independent study. The biggest opportunity is designing tools that support learners in those environments. Good Learning Is Effortful—But It Doesn't Have to Be Wasteful: Like going to the gym, learning requires struggle. But w... Chapters (00:00:00) - The Fix to Student Academic Struggles(00:00:44) - Meet Dave Tucker Diaz(00:02:29) - Genio: The Story of Note Taking(00:07:54) - Quora's Core Learning Process: Capture, Organize, Ref(00:09:31) - Genio: The accessibility of learning(00:13:22) - How Genio Stabilizes its Learning System(00:15:34) - Genio on the Relationship between Technology and Student Success(00:22:01) - ADvocacy on Accessibility(00:24:54) - The EdTech market's focus on learning science(00:28:57) - ESSA Level 3 validation and more(00:31:01) - Higher Ed: The Future of Learning and Support

    Ep. 93 - Dave Tucker: The Note Taker's Dilemma — Why Lectures Are Mostly Wasted
5
out of 5
7 Ratings

About

With more than 450,000 downloads, The Signal is the podcast for higher education’s innovative leaders. Hosted by Jeff Dillon, The Signal cuts through the noise of the "status quo" to bring you the strategic intelligence needed to reshape how institutions recruit, support, and retain students. Every Friday, we sit down with the practitioners and technology builders who are actively defining the next decade of campus life. Why Higher Ed Leaders Listen: In one of the most consequential periods for academia, we move past the hype to focus on Human-Centered Innovation. Our episodes feature deep-dive interviews with guest experts focusing on the "real work" of institutional evolution. Core Topics & AI Strategy: * Artificial Intelligence: Practical AI adoption, governance, and the "Human in the Loop" mindset. * Enrollment Marketing: Modern recruitment strategies and GEO (Generative Engine Optimization). * Student Success: Data-driven retention, mental health, and digital engagement. * Institutional Transformation: Navigating digital transformation with a focus on workforce readiness and AVPs reimagining student care. Whether you are a C-suite leader, IT Director, or Faculty member, join our community of 100,000+ professionals and subscribe to The Signal Newsletter at EdTechConnect.com to stay ahead of the curve.

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