Contractor Marketing Tips And Tricks

Footbridge Media
  • 5.0 (2)
  • Business
  • Updated Weekly

"Contractor Marketing Tips & Tricks" is a podcast by Footbridge Media - a marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you. We offer practical marketing and business development advice for small businesses in the construction space - to help them to grow and develop their own presence. Our goal is that your business can be successful and attract customers without being overly dependent on only buying leads or any single lead stream. Your Success Is Our Business. Hosted by Chris Lonergan

  1. 1d ago

    Google LSA Migration: What Contractors Need to Know

    Your Google Local Services Ads dashboard is about to disappear - and if you're not paying attention, your budget and bidding get rebuilt without you. In this episode, we break down exactly what Google's LSA-to-Google-Ads migration changes, when it hits different trades, and what contractors need to do to avoid getting caught off guard. Why the shift from weekly to daily budgets changes how contractors manage ad spendWhat happens now that manual bidding and vertical-level Target CPA are being deprecatedThe exact migration timeline for plumbing, HVAC, electrical, and other trades starting in August 2026The most common mistakes contractors make during a platform migration like this oneWhat stays the same, including the Google Verified badge and the pay-per-lead pricing model Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/google-local-services-ads-migration-2026 --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    Google LSA Migration: What Contractors Need to Know

  2. Aug 12

    Why Isn't My Marketing Generating Calls?

    You redesigned the website. You ran the ad. The phone still isn't ringing the way it should - and it's not because the marketing is broken. In this episode, we walk through the three places contractors almost never look when their marketing stops converting, and why fixing the website again usually isn't the answer. Why blaming the website keeps contractors stuck in an expensive redesign loop that doesn't fix the real problemWhat an outdated Google Business Profile is quietly costing you in local search visibilityWhy review recency matters more than review count, and what the data shows about trust and revenueHow fast lead follow-up needs to be to actually convert, and what happens to your odds after the first few minutesWhy these three pieces work as one connected system instead of three separate fixes Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/contractor-marketing-not-generating-calls --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    Why Isn't My Marketing Generating Calls?

  3. Aug 5

    Should You Let AI Manage Your Google Business Profile?

    Google just made it possible to hand your entire Google Business Profile to an AI with one tap. What they left out is the part that can quietly make you disappear from search. In this episode, we break down Google's June 2026 rollout that connects your Business Profile to Gemini - what it does, where it's genuinely useful, and the exact fields you should never let AI touch without checking first. What the new one-tap Gemini connection actually does, from pulling your numbers to drafting review repliesWhy editing the wrong field can get your profile flagged or unverified - and knock you off the mapThe three jobs to hand the AI, and the three decisions to always keep for yourselfWhy a generic AI reply to a bad review can make you look worse than saying nothingHow AI-powered search is making your profile matter more than ever, not lessFull text associated with this episode: https://www.footbridgemedia.com/marketing-tips/google-business-profile-gemini-ai --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    Should You Let AI Manage Your Google Business Profile?

  4. Jul 29

    AI Tools for Contractors: Where to Start

    You're great at your trade. But if you don't know where AI actually fits into your business, you're either overspending on the wrong tools or leaving real money on the table every single day. In this episode, we break down the five specific places a home service business can plug AI in right now, what each one costs, what it saves, and which tools to actually look at first. Why an AI voice agent on your phone line is the single highest-ROI move a contractor can makeHow putting ChatGPT or Claude on every phone in the office turns it into a fast junior employeeHow AI scheduling and dispatch can fit one more job per truck, per day, without adding staffWhy AI review response tools are the "I didn't know I needed this" win most contractors overlookWhat AI still can't do for your business, no matter how good the tools get Full text associated with this episode: https://www.footbridgemedia.com/marketing-tips/five-ai-tools-home-service-businesses --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    AI Tools for Contractors: Where to Start

  5. Jul 22

    Why Your Google Business Profile Stopped Getting Calls

    Your phone used to ring off the map, and lately it just rings less. You blame the season, the economy, the market. The real reason might be a free tool you set up years ago and never touched again. In this episode, we break down why a Google Business Profile that goes slides down the local map in 2026, what actually keeps it ranking, and the boring weekly routine that runs on work your crews are already doing. Why Google now treats a 30-day-quiet profile like a business that might be closedThe single biggest ranking factor in 2026, and why your primary category setting decides which searches you winHow photos and review velocity let you beat a competitor who has more reviews but sits idleThe "fast fix" shortcuts that got contractors suspended in the April 2026 waveThe 20-minute weekly habit that keeps your profile fed, or the $99 way to hand it off entirelyFull text associated with this episode: https://www.footbridgemedia.com/marketing-tips/google-business-profile-not-getting-calls-fix --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    Why Your Google Business Profile Stopped Getting Calls

  6. Jul 15

    AI Search Tips for Contractors: Why Social Posting Matters

    Your phone is still ringing, so the dead Facebook page hasn't felt like a problem. That's about to change, and it's not for the reason you'd think. In this episode, we break down how AI search engines like ChatGPT, Perplexity, and Google AI Overviews are reading contractors' social media activity as a trust signal, and walks through exactly what separates the 1.2% of local businesses that get recommended by AI search from everyone else. What AEO (answer engine optimization) is and why it's the successor to traditional SEOWhy only 1.2% of local businesses get recommended by AI search at allThe brand mention density data behind who actually gets cited by ChatGPT and PerplexityThe footprint math: why an active business builds roughly 200 signals a year versus a dormant business's 20Five specific moves to start building the footprint AI engines actually count, from posting cadence to review requests to FAQ contentFull text associated with this episode: https://www.footbridgemedia.com/marketing-tips/facebook-pages-ai-visibility --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    AI Search Tips for Contractors: Why Social Posting Matters

  7. Jul 8

    Instagram for Home Services Companies In 2026

    Posted for a month, got zero calls, and figured Instagram just doesn't work for contractors? You quit right before it was about to start paying off. In this episode, we break down why Instagram runs on a completely different timeline than the rest of your marketing, sharing an example homeowner journey, and how to maximize your Instagram exposure to prospective, local customers. Why the finished-job photos most contractors post are the worst-performing content format on the platformThe three things that have to happen before someone like that Phoenix homeowner calls youThe five content formats that actually get shown to homeowners near youThe two local-visibility habits, tagging and DM response time, that decide whether anyone nearby ever sees your accountWhy it takes about 90 days of consistent posting before Instagram starts rewarding your account with local reachFull text associated with this episode: https://www.footbridgemedia.com/marketing-tips/instagram-works-for-home-service-contractors --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    Instagram for Home Services Companies In 2026

  8. Jul 1

    YouTube Marketing for Contractors: How to Get Started

    Most contractors won't get on camera. They don't have time, they don't know what to film, and they're convinced it's for influencers - not tradespeople. That's exactly why the platform is wide open for the ones who show up anyway. In this episode, we break down why YouTube is a search engine - not social media - and what that means for local home service businesses sitting in markets where almost no competitors have a single video. He covers the five video formats any contractor can film this week with just a phone, the camera-shy truth most people won't say out loud, and the three mistakes that kill a channel before it ever gets traction. Why YouTube beats every other platform for the trades - and how Google ownership turns one video into four simultaneous placementsThe real competitive picture: what actually shows up when you search your service plus your city on YouTube right nowFive video formats that work for any trade - from before-and-afters to jobsite Shorts - with no editing requiredWhat your customers are actually watching for on camera (it's not production quality)Why publishing without the right marketing foundation wastes every view you earnFull text associated with this episode: https://www.footbridgemedia.com/marketing-tips/youtube-marketing-for-contractors --- Get more leads and improve your business with help from Footbridge Media - https://www.footbridgemedia.com/get-started Claim your 100% FREE Marketing Stuff From Footbridge Media - https://www.footbridgemedia.com/free --- Podcast by Footbridge Media - A marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you.

    YouTube Marketing for Contractors: How to Get Started
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About

"Contractor Marketing Tips & Tricks" is a podcast by Footbridge Media - a marketing agency with 20+ years of experience exclusively helping contractors and home service providers just like you. We offer practical marketing and business development advice for small businesses in the construction space - to help them to grow and develop their own presence. Our goal is that your business can be successful and attract customers without being overly dependent on only buying leads or any single lead stream. Your Success Is Our Business. Hosted by Chris Lonergan

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