Inside Job Boards and Recruitment Marketplaces

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In each episode, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both. Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.

  1. FEB 5

    Building a massive audience using organic job distribution

    New sites in our industry often face a chicken-and-egg problem: do you need meaningful candidate engagement before you can get meaningful revenue from employers, or do you need meaningful employer engagement before you can get meaningful traffic? Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Timothy Makalinao of Bandana, a new job board based in Brooklyn, New York that cracked the secret to building massive organic traffic without first winning a massive employer engagement. How? By using LLMs and other tech to create a superior candidate experience and really, really understanding the nuances of its local markets. Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site discuss with Tim his family's immigrant success story, the origins of Bandana, and what's next in this inspiring story. Learn more about your ad choices. Visit megaphone.fm/adchoices

    15 min

  2. JAN 22

    Who do we follow for content and news about the job board industry?

    Today's Inside Job Boards and Recruitment Marketplaces Podcast is a little different than what we usually do. Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site discuss the content creators we follow to keep up with developments in our industry. In alphabetic order, they include Heather Bussing, Kate Bischoff, Joel Cheesman, Gerry Crispin, Jeff Dickey-Chasins, Adam Gordon, Chris Hoyt, Jon Hyman, Jeanette Leeds, Hung Lee, Chris Russell, Chad Sowash, Julie Sowash, John Sumser, and Kevin Wheeler. Oh, and each other. Some publish e-newsletters, others podcasts or webcasts. Some do more than one. Some are available for free. Others cost money, but are well worth it. Who did we miss? Learn more about your ad choices. Visit megaphone.fm/adchoices

    17 min

  3. JAN 8

    How I got 37,104 fake jobs and 7,000 fake profiles off LinkedIn

    On today's Inside Job Boards and Recruitment Marketplaces Podcast, we dive into an issue that impacts almost every site to some degree: fake jobs, candidate profiles, or both. Fraud prevention and scam investigation consultant JAY JONES is the owner of The Profiler Protection Service. And he's a man on a mission to protect all of us, including his job board and candidate clients, from fraud. For example, he helped Teal get 150 fake jobs removed from LinkedIn (see https://www.linkedin.com/posts/jonesdoyoucopy_theprofiler-activity-7407362764278632448-ftVr ). Together with cohosts Steven Rothberg of College Recruiter job search site and Peter M. Zollman of AIM Group (Marketplaces / Classifieds), we learn how to find the fraudulent content, the impact it can have if left unchecked, why our industry is vulnerable to it, and how to get it removed. Learn more about your ad choices. Visit megaphone.fm/adchoices

    17 min

  4. 12/25/2025

    As some job boards embrace AI, does that create an opportunity for others?

    Matt Charney, principal analyst for industry and markets for Kyle & Co. and executive editor of Mediabistro, is our guest on today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast. Cohosts Steven Rothberg of College Recruiter job search site and Peter M. Zollman of AIM Group (Marketplaces / Classifieds) talk with Matt about the significant shift by the biggest sites in our industry to the use of AI to, hopefully, better match candidates with jobs, and the inability and fear of smaller players to even fight let alone win that battle. Matt believes the smaller players already and will increasing have advantages, and we discuss those. We also dive into the article he wrote months ago for the Transform Blog about the impact AI is having in the workplace and how none of the workers knew on which job board they applied through. Learn more about your ad choices. Visit megaphone.fm/adchoices

    17 min

  5. 12/11/2025

    How to predict hires in the absence of disposition data

    The need to collect and use disposition data has massively increased as recruitment advertising has moved from newspapers to traditional job boards to job boards which are largely performance-basis. But disposition data can mean differ things, and the ways of collecting and using it differ too. Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Jennifer Johansson, the founder and CEO of Placed. Since its founding in 2016, it's grown from being a UK-based app focused on frontline hiring to also helping employers with non-frontline roles and also in Germany and the United States. Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site discuss with Jennifer why Placed collects and uses data such as applications, interviews, offers, and even hires and where it can be a challenge to do so. Learn more about your ad choices. Visit megaphone.fm/adchoices

    17 min

  6. 11/27/2025

    Jobs data in the AI era

    Our industry has existed for more than three decades, yet a still undervalued element of it is the data that almost any job board of any size possesses. And we're not talking about resumes / CVs. We're talking about the job postings. Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Patrick Martinchek of JobFront.io, which uses AI to scrape, enhance, distribute, and otherwise manage job data at scale. It's customers include job boards but, more interestingly, organizations who recognize that job data reflects problems and opportunities faced by the employers and might impact their financial prospects. Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site discuss with Patrick use cases for the data, some of which have become economically viable because of the plummeting cost of using OpenAI and its competitors. Learn more about your ad choices. Visit megaphone.fm/adchoices

    14 min

  7. 11/17/2025

    Breaking News: ChatGPT traffic worse than job boards, other sources

    There's been an widely held belief that users of ChatGPT and other LLMs are better informed and deliberative before clicking to visit a consumer site to buy a product or even apply to a job. That belief seems to be wrong. Today's guests on the Inside Job Boards and Recruitment Marketplaces Podcast are Maximilian Kaiser of Grips Intelligence and Dr. Prof. Christian Schulze of the Frankfurt School of Finance & Management. Together, they just published a paper at https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5585812 , which shows that traffic from traditional sources such as job boards and Google convert at a much higher rate than traffic from LLMs, although the gap is narrowing. Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site ask why traffic from traditional sites converts better, if the impact on career sites differs from shopping sites, and how long it will take for the gap to disappear. Learn more about your ad choices. Visit megaphone.fm/adchoices

    21 min

  8. 11/13/2025

    Making data and connectivity your competitive advantage

    Today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast features a discussion on data and connectivity, both in terms of how job boards have used those as well as how, in the age of AI, they can and should be. Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site are joined by Pietro Manenti of HrFlow.ai, which is on a mission to make AI and data integration pipelines a commodity. If your use of data is largely about optimization, that's great, but this episode will help you see how much more you can do with the same data. Learn more about your ad choices. Visit megaphone.fm/adchoices

    15 min
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In each episode, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both. Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.

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