Inside Job Boards and Recruitment Marketplaces

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In each episode, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both. Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.

  1. 2D AGO

    Overcoming the challenges of diversifying into HR software

    It never ceases to amaze us how different companies in our space build their businesses. Some focus narrowly and try to dominate a niche. Others diversify into related businesses like ATS, career fairs,and employer branding. Przemek Gacek is the CEO of Grupa Pracuj, the dominant job board in Poland with significant business in Ukraine and Germany. During the Great Recession of 2009-10, they began to diversify into related businesses, which made them a more strategic vendor for employers and better defend against competitors, including Indeed. Cohosts Peter M. Zollman of AIM Group and Steven Rothberg of College Recruiter job search site discuss with Przemek not just their past moves, but where they're heading, including acquisitions.

    17 min

  2. 4D AGO

    You’re not LinkedIn or Indeed: How can you still succeed?

    For the past 1.5 years, our founder, Steven Rothberg, has hosted a very collegial and collaborative online meeting of dozens of leaders of job boards and recruitment marketplaces. The Job Board Leaders’ Roundtable meetings are held at 11:00am U.S. Eastern on the second Thursday of each month. They’re all free to everyone involved. Send an email to Steven at Steven@CollegeRecruiter.com to be added to the invitation list for future events. Initially, the meetings had no real agenda but were just friendly places to share ideas. We quickly moved to a format where each meeting had a particular topic, and Steven moderated the discussion. Starting in January, the format has further evolved to feature a guest who Steven interviews for roughly the first half hour, and then we open up the conversation so that any attendee can ask questions, share ideas, etc. Today’s episode featured Peter M. Zollman, founding principal of the AIM Group. Their business is focused primarily on classified advertising in verticals such as real estate, automobiles, and jobs. For jobs, they host the annual RecBuzz conference and also publish the Recruitment Intelligence Report. Steven and others from College Recruiter have attended (and loved) RecBuzz multiple times and have subscribed to the Report since its very first edition. Steven and Peter also cohost the Inside Job Boards and Recruitment Marketplaces Podcast. Peter, Steven, and a number of today’s attendees discuss the dominance of LinkedIn and Indeed in our industry, how that wasn’t accidental but due to a lot of great decision making and execution by both, and how best the tens of thousands of other sites in our industry can not only survive but even thrive.

    1h 2m

  3. MAR 5

    From listings to liaisons: Will AI agents replace job boards?

    Remember the days when a family member helped you write your resume / CV, found jobs that were a good match, and even submitted applications for you? AI can now do all of that for you, but that's not to say that it does it well. Yes, employers have AI agents that search for and contact candidates. And, yes, candidates have AI agents that search for and apply to jobs. But those agents can't find or communicate with each other, or can they? Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Tom Chevalier, former product manager at Appcast, Inc and now the founder of start-up Tink AI, a meeting place of sorts for employer and candidate AI agents. Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site discuss with Tom whether AI agents spell doom for job boards. His direct and confident answer may surprise you.

    16 min

  4. FEB 19

    Resurrecting an aggregator that used to be comparable to Indeed

    On today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast, we're joined by Kelly Gorfine of Horizon2Media, which 10 months ago acquired aggregator Zhejiang Jiuerjiu Chemicals Co.,LTD, and Christopher Campbell of Reticular Media. Together, they walk cohosts Steven Rothberg of College Recruiter job search site and Peter M. Zollman of AIM Group through JuJu's history, its decline, Kelly's decision to acquire it, and how its business model will and will not change. Some of what won't changed might surprise you, and some of what will change will almost certainly surprise you.

    15 min

  5. FEB 5

    Building a massive audience using organic job distribution

    New sites in our industry often face a chicken-and-egg problem: do you need meaningful candidate engagement before you can get meaningful revenue from employers, or do you need meaningful employer engagement before you can get meaningful traffic? Today's guest on the Inside Job Boards and Recruitment Marketplaces Podcast is Timothy Makalinao of Bandana, a new job board based in Brooklyn, New York that cracked the secret to building massive organic traffic without first winning a massive employer engagement. How? By using LLMs and other tech to create a superior candidate experience and really, really understanding the nuances of its local markets. Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site discuss with Tim his family's immigrant success story, the origins of Bandana, and what's next in this inspiring story.

    15 min

  6. JAN 22

    Who do we follow for content and news about the job board industry?

    Today's Inside Job Boards and Recruitment Marketplaces Podcast is a little different than what we usually do. Cohosts Peter M. Zollman of AIM Group (Marketplaces / Classifieds) and Steven Rothberg of College Recruiter job search site discuss the content creators we follow to keep up with developments in our industry. In alphabetic order, they include Heather Bussing, Kate Bischoff, Joel Cheesman, Gerry Crispin, Jeff Dickey-Chasins, Adam Gordon, Chris Hoyt, Jon Hyman, Jeanette Leeds, Hung Lee, Chris Russell, Chad Sowash, Julie Sowash, John Sumser, and Kevin Wheeler. Oh, and each other. Some publish e-newsletters, others podcasts or webcasts. Some do more than one. Some are available for free. Others cost money, but are well worth it. Who did we miss?

    17 min

  7. JAN 8

    How I got 37,104 fake jobs and 7,000 fake profiles off LinkedIn

    On today's Inside Job Boards and Recruitment Marketplaces Podcast, we dive into an issue that impacts almost every site to some degree: fake jobs, candidate profiles, or both. Fraud prevention and scam investigation consultant JAY JONES is the owner of The Profiler Protection Service. And he's a man on a mission to protect all of us, including his job board and candidate clients, from fraud. For example, he helped Teal get 150 fake jobs removed from LinkedIn (see https://www.linkedin.com/posts/jonesdoyoucopy_theprofiler-activity-7407362764278632448-ftVr ). Together with cohosts Steven Rothberg of College Recruiter job search site and Peter M. Zollman of AIM Group (Marketplaces / Classifieds), we learn how to find the fraudulent content, the impact it can have if left unchecked, why our industry is vulnerable to it, and how to get it removed.

    17 min

  8. 12/25/2025

    As some job boards embrace AI, does that create an opportunity for others?

    Matt Charney, principal analyst for industry and markets for Kyle & Co. and executive editor of Mediabistro, is our guest on today's episode of the Inside Job Boards and Recruitment Marketplaces Podcast. Cohosts Steven Rothberg of College Recruiter job search site and Peter M. Zollman of AIM Group (Marketplaces / Classifieds) talk with Matt about the significant shift by the biggest sites in our industry to the use of AI to, hopefully, better match candidates with jobs, and the inability and fear of smaller players to even fight let alone win that battle. Matt believes the smaller players already and will increasing have advantages, and we discuss those. We also dive into the article he wrote months ago for the Transform Blog about the impact AI is having in the workplace and how none of the workers knew on which job board they applied through.

    17 min
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In each episode, Steven Rothberg of College Recruiter and Peter Zollman of the AIM Group analyze news about general, niche, and aggregator job board and recruitment marketplace sites. With guests from the world's leading job sites, and people who follow or work with them, Steven and Peter dive into the tactics and strategies used by sites that dominate their markets or are the most innovative --- or both. Each episode will give you actionable takeaways, whether you're an employer looking to improve your return on investment, an investor, a job-board affiliate, or work for any of the thousands of recruitment sites worldwide.

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