Born To Be Brilliant

Lucy Shrimpton
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Real conversations about the psychology of entrepreneurship, what it takes to perform at your best across every area of life, and why the most important work you'll ever do is on yourself. Hosted by Lucy Shrimpton.

  1. 3h ago

    074: How To Go From Knowing To Doing

    Final week of the summer series, and the one I think matters most. Application, because knowing something and doing something are two entirely different businesses. This episode brings together Nicole Louise Geddes on throwing out someone else's rulebook to write your own, Emma Hine on building a business that supports your life instead of consuming it, and three of Lucy's own solo episodes on consistency, identity, and the ceiling that shows up right when your results should be taking off. What you'll hear in this episode: Nicole Louise Geddes on rewriting the rules of success instead of following someone else's blueprintEmma Hine on the hidden cost of building a business that ends up consuming the life it was meant to supportLucy on the hidden reason you're not doing the things you already know workLucy on the real reason your results have hit a ceiling, and the four things that actually break itLucy on the difference between living like an entrepreneur and simply running a business This is the last week of the series, and the point where all three previous pillars come together. If you've listened to psychology, capacity and skill and you're ready to actually build, eSCHOOL's founding member rate is open at £37 a month, or £297 for the year, if you want somewhere that walks you through these skills properly rather than in fragments. Check it out here. ‘How RITCH is YOUR Life?’ is also here if you'd rather start with the diagnostic first. Connect with Nicole Louise Geddes: performerpreneur.co.uk Connect with Emma Hine: emmahine.co.uk / @iamemmahine Loved this episode, and this series? Subscribe to Born To Be Brilliant and share it with someone who's ready to close the gap between what they know and what they do.

  2. Aug 18

    073: The One Thing That Sets You Apart

    Title: The One Thing That Sets You Apart Two weeks into this mini series, mindset sorted, capacity accounted for, now we get practical. This week's pillar is skill, the actual competencies nobody hands you a manual for. This episode brings together Niyc Pidgeon on the psychology of sales, Luke Adams on authenticity and AI in modern selling, Carol Driver on raising your profile without chasing noise, Naomi Rose on why story sells more than strategy, and Lucy's own take on what AI is actually changing about how we work. What you'll hear in this episode: Niyc Pidgeon on the two-ears-one-mouth sales lesson her own dad taught her, and why listening outsells persuasion every timeLuke Adams on what authentic selling looks like in the age of AICarol Driver on getting noticed in national press without chasing noise or relying on luckNaomi Rose on why your story sells more than your strategy ever willLucy on why AI isn't replacing you, but it is replacing the way you work, and what that actually means day to day If you want the practical answer for once, rather than another mindset shift, this is your week. eSCHOOL's founding member rate is open at £37 a month, or £297 for the year, if you want somewhere that teaches these skills properly rather than in fragments. Check it out here. ‘How RITCH is YOUR Life?’ is also here if you'd rather start with the diagnostic first. Connect with Niyc Pidgeon: niycpidgeon.com / @niycpidge Connect with Carol Driver: caroldriver.com / @carol_driver_ Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who's ready to get practical.

  3. Aug 11

    072: Why Nothing Is Moving Forward Right Now

    Last week's episode covered psychology, the story running underneath everything you do in business. This week we move to capacity, and it might be the pillar that gets skipped past more than any other, because it doesn't sound as impressive as strategy. Capacity is the actual fuel in the tank, energy, time, nervous system regulation, sleep, the physical and emotional bandwidth you have available on any given day. You can have exactly the right psychology and still hit a wall, because the tank itself is empty. This episode brings together Emily Williams on the capacity to receive rather than only the capacity to work, and four of Lucy's own solo episodes on overwhelm, sleep, the high performance paradox, and the simple fix that cuts both overheads and overwhelm in one move. What you'll hear in this episode: Emily Williams on why so many high performers hit an invisible income ceiling that has nothing to do with strategyLucy on reframing overwhelm and becoming a magnet for abundance instead of running from itLucy on why sleep might be the most underrated performance tool available to entrepreneursLucy on the high performance paradox, why the more capable you get, the more capacity itself becomes the limitLucy on the simple fix that cuts your overheads and your overwhelm in one move If this week has you noticing where your own capacity is stretched thin, try this diagnostic - “How RITCH is Your Life?", built for exactly that kind of noticing.  And if you're ready to build proper capacity into how your business runs, eSCHOOL's founding member rate is open at £37 a month, or £297 for the year. Check it out Connect with Emily Williams: iheartmylife.com Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who's running on empty.

  4. Aug 4

    071: Success Is In Your Psychology (and why every hurdle comes back to it)

    Every hurdle you'll ever hit in business fits into one of four categories, psychology, capacity, skill or application. This month, the podcast is running a Summer Best Bits series, pulling the sharpest moments from a year of conversations and sorting them into those four pillars, one per week. We're opening with psychology, because before capacity, before skill, before application even gets a look in, there's the story running underneath all of it, the one deciding whether you believe you're capable before you've tried anything at all. This episode brings together Tara Punter on rebuilding an identity after rock bottom, Danielle Garber on what it actually costs to keep hiding behind polish, and two of Lucy's own solo episodes on the identity shifts that come with growth and the psychology of genuine happiness. It closes with a line that's had more replies than almost anything else this year, on trusting your own judgement again. What you'll hear in this episode: Tara Punter on turning rock bottom into reinvention, and why your mess has always been your messageDanielle Garber on redefining what counts as success on your own terms, instead of someone else's blueprintLucy on the identity shift that has to happen before your business can hold its next levelLucy on why happiness isn't the reward waiting at the end of achievementLucy on what changes the moment you stop outsourcing the answer and start trusting yourself again If this week has you wondering exactly what's driving your own psychology right now, my new diagnostic tool, ‘How RITCH is Your Life?’ is landing this week, built for exactly that kind of noticing. And if you're ready to do the deeper work properly, eSCHOOL's founding member rate is open at £37 a month, or £297 for a whole year (steal). Connect with Tara Punter: thethrivingbusinesswoman.com / @thethrivingbusinesswoman Connect with Danielle Garber: bemoreyouonline.com / @bemoreyouonline Loved this episode? Subscribe to Born To Be Brilliant and share it with someone whose psychology needs to hear it as much as yours does.

  5. Jul 28

    070: The Answers Were Never Out There

    This is the episode Lucy has been building towards all month. There's so much noise right now. AI, strategy, tactics, everyone telling entrepreneurs what they should be doing next. And underneath all of it sits a quiet, almost invisible belief: that the answer is out there somewhere, in the next course, the next tool, the next person who seems to have it figured out. In this solo episode, Lucy unpacks what that paralysis actually feels like, the moment she realised she'd been looking outside herself for answers that were always internal, and how Whole Performance and the RITCH life model fit into all of it, not as a lecture but as lived experience. What you'll learn in this episode: What AI and strategy paralysis actually looks like when you're trying to keep up with everythingThe moment you realise you've been outsourcing answers that were always yours to findWhy Whole Performance isn't a framework you apply once and forgetWhat the RICH life actually means, and why revenue alone was never the real goalWhat changes when you start trusting your own judgement again If you're anywhere near Bournemouth on the 31st of July, come and be in the room for Lucy's keynote, Don't Leave Your Song Unsung, at Business By The Beach. And if you want to keep building this work beyond the event, eSCHOOL founding member rate opens at £37 a month or just £297 for a whole year!  Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who needs to hear it.

  6. Jul 21

    069: Why Smart Entrepreneurs Make Bad Decisions When They're Overwhelmed with Melissa Lewis

    Bad decisions don't usually come from bad information. They come from overwhelm. In this episode, Lucy is joined by Melissa Lewis of ML Property Venture, who shares her own burnout story from the early days of building her property business, and what it taught her about the real link between psychological state and decision making. Melissa talks candidly about the day she couldn't get out of bed, the season of saying yes to every booking out of fear, and the mindset and structural shifts that pulled her out of it. Lucy and Melissa get into why ambitious, capable people are often the most vulnerable to this exact pattern, and what due diligence on yourself actually looks like, not just on a deal or an investment. What you'll learn in this episode: -Why overwhelm distorts judgement in ways that look like momentum from the outside -Melissa's own burnout story and what it cost her before she caught it -The specific systems and self-awareness practices she now relies on to protect her decision making -Why your business strategy can be solid and your decisions still suffer if your nervous system is maxed out -What it means to do due diligence on yourself, not just on the next deal If you're making decisions from a place of overwhelm right now, eSCHOOL is built to help you build from a calmer, clearer place. Take a look here: lucyshrimpton.com/membership Connect with Melissa Lewis: mlpropertyventure.co.uk / @mlpropertyventure / LinkedIn, Melissa Lewis Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who needs to hear it.

  7. Jul 14

    068: How I Realised I've Been Hiding in Plain Sight

    This week it's just Lucy, no guest, no script, talking through something she hasn't said publicly before in this much detail. It started with reading someone else's content. Nothing obviously wrong with it, nothing that screamed AI, just something subtle that made Lucy quietly distance herself from it. Then she turned that same lens on her own work, and realised she'd been doing it too. In this episode, Lucy walks through the moment it clicked, what hiding in plain sight actually looks like for an entrepreneur who knows their craft inside out, and why being everywhere doesn't mean being present anywhere. She introduces the Entrepreneur Diaries, the thread that will run through the rest of July, and makes the case for why both the planned content and the raw, unscripted content need to exist side by side. What you'll learn in this episode: What hiding in plain sight looks like when you're already visible, consistent and strategicWhy the rawness of showing up unscripted hits differently, every timeThe tension between building the system and being the human inside itWhat the Entrepreneur Diaries is and why Lucy is starting it nowHow to keep consistency without losing yourself inside it If you want the systems handled so your energy can go into being real in your content, eSCHOOL is built for exactly that. Take a look here: lucyshrimpton.com/membership Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who needs to hear it.

  8. Jul 7

    067: Why Brilliant People Hide (And What It's Costing You) with Danielle Garber

    There's a version of hiding that doesn't look like hiding at all. It looks like branding. It looks like getting your website right before you show up properly. It looks like waiting until the content calendar is full before you say the thing you actually want to say. In this episode, Lucy is joined by Danielle Garber of Be More You, a brand strategist who's spent her career helping brilliant, purpose led business owners stop disappearing behind polish. Danielle and Lucy talk about why the most capable people are often the least visible, why "I need to sort my branding first" is usually a permission structure for staying hidden, and what it actually costs you to keep waiting until you feel ready. Lucy also shares her own confession: that for a stretch of time, her content has been strategic, scheduled and polished, while the raw, unfiltered version of her stayed off camera. What you'll learn in this episode: Why people who are genuinely brilliant at what they do are often the hardest to find The relationship between branding and hiding, and how "I'm not ready yet" becomes a permanent state What staying hidden actually costs you, not just in revenue but in impact and identity How Danielle helps purpose led entrepreneurs translate who they are into how they show up Why the realness always outperforms the polish, every single time If you're ready to stop hiding behind the branding excuse and start building properly, eSCHOOL is built for you! Check it out here: lucyshrimpton.com/membership. Connect with Danielle Garber: bemoreyouonline.com / @bemoreyouonline Loved this episode? Subscribe to Born To Be Brilliant and share it with someone who's been waiting until they feel ready.

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Real conversations about the psychology of entrepreneurship, what it takes to perform at your best across every area of life, and why the most important work you'll ever do is on yourself. Hosted by Lucy Shrimpton.

Information

  • Creator
    Lucy Shrimpton
  • Years Active
    2024 - 2026
  • Episodes
    75
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Born To Be Brilliant