Change that works

ICG

Change That Works is a podcast about change, leadership and innovation by Integrated Consulting Group (ICG). It takes you behind the scenes of our consulting practice and shares insights on how change in organizations can actually work, informed by 40 years of experience as change consultants. We are aiming to inspire a different way to transform organizations and in every episode we will look at different change phenomena and methods that come from practice directly into your podcast feed. Reach out to us to keep the conversation going at changethatworks@icg.eu.com!

  1. Oct 26

    The Growth Trap: Success Is Killing Your Business

    In this episode, Stefan Posch & Alexandra explore why growth has become one of the most important leadership challenges in today's rapidly changing business environment. Drawing on more than 25 years of experience in innovation consulting, Stefan explains why organizations that focus solely on optimization risk becoming trapped in their existing business models, and how leaders can identify and pursue new avenues for sustainable growth. Using the Ansoff Matrix as a practical framework, Stefan breaks down four distinct growth paths, from maximizing existing markets to creating entirely new businesses. Along the way, he shares lessons from technology, innovation, and organizational transformation, emphasizing the importance of experimentation, business development capabilities, and leadership attention when venturing beyond familiar territory. Key Topics Discussed Why growth matters more than cost optimization in uncertain marketsThe hidden dangers of organizational complacency and "freezing"The four growth strategies of the Ansoff MatrixProduct development vs. market developmentWhy diversification is often called the "Death Valley" of growthThe role of experimentation in reducing business riskHow leadership attention shapes innovation outcomesWhy great ideas fail without organizational adoption and change supportThe connection between innovation, business development, and growth If you have questions or want to continue the discussion, reach out via changethatworks@icg.eu.com.

    The Growth Trap: Success Is Killing Your Business

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About

Change That Works is a podcast about change, leadership and innovation by Integrated Consulting Group (ICG). It takes you behind the scenes of our consulting practice and shares insights on how change in organizations can actually work, informed by 40 years of experience as change consultants. We are aiming to inspire a different way to transform organizations and in every episode we will look at different change phenomena and methods that come from practice directly into your podcast feed. Reach out to us to keep the conversation going at changethatworks@icg.eu.com!