House of Brand with Torey Azure

BrandCraft

A blend of marketing, leadership, and sales. House of Brand dives deep into how effective branding can help business leaders drive revenue growth, strengthen teams, and improve marketing efforts for their business. In each episode gain fresh perspectives on how brand influences every aspect of your business—from brand positioning and company culture to sales and training - insights and interviews from experts to guide you with the knowledge to lead your organization and own your next chapter. The podcast provides fresh perspective on the role of brand in marketing.

  1. 04/30/2025

    "I have a particular set of skills" - Brand Archetypes, Celebrity Profiles, and the Dreaded Animal Question | Ep #16

    In this episode, Brand Strategist Aaron Huskins joins Torey to talk about how you can use brand archetypes and other personification methods to help give life to your brand, both in its definition and in action through future messaging.

    34 min

  2. 03/26/2025

    “Do your thing and make it look good” - The Visual Part of Branding with Thomas Walsh | Ep #14

    BrandCraft Creative Director Thomas Walsh sits down with Torey Azure to discuss a rarely talked about topic on House of Brand: your brand’s visual identity.

    24 min

  3. 03/05/2025

    “You Are Enough” - What Service Brands Can Learn From Product Brands with Aaron Huskins | Ep. 13

    In this episode, Brand Strategist Aaron Huskins joins Torey to discuss the differences between branding for a product and branding for a service, and what professional services can learn from product brands to stand out from competitors. With vast experience in marketing for professional services at BrandCraft, Torey and Aaron are ready to bring the heat and help set you up for success. So, let’s get into it!

    34 min

  4. 02/19/2025

    "You Have To Live It" - Core Values vs Brand with Kellie Easley | Ep #12

    In Episode 12 of House of Brand, Kellie Easley is back to talk with Torey about the differences between core values and brand, how a company's values influence its brand, and to give tips and insights on how to define and uphold your organization's core values.

    34 min

  5. 02/05/2025

    “You Have to Stand Out from the Noise” - Content-First Web Design with Jessi Miracle | Ep#11

    Jessi Miracle, award-winning Web Director at BrandCraft, joins Torey to discuss the importance of always prioritizing UX/UI, and messaging in web design in order to drive results for your business. Learn how that foundation starts with brand and translates into websites that convert in this episode of House of Brand. Let's get started.

    40 min

  6. 01/15/2025

    "Put Me In, Coach!” - How Brand Fuels Marketing with Paul Carew | Ep #10

    In this episode of House of Brand, VP of Brand Strategy Paul Carew and Torey Azure dive into two critical topics for business growth: aligning your sales and marketing teams and building a strong brand foundation before launching your marketing efforts. Discover how sales and marketing alignment creates better leads, drives revenue, and ensures your teams speak the same language. Plus, learn why starting marketing without a clear brand strategy can lead to costly mistakes, inconsistent messaging, and frustration for your team and customers alike. Whether you’re taking a brand to market for the first time or looking to optimize your strategy, this episode is packed with actionable insights to help your business stand out in crowded industries like professional services and B2B.

    19 min

  7. 01/01/2025

    “Differentiating Yourself with Design” - How Visual Identity Reinforces Brand Identity with Thomas Walsh | Ep #9

    In this week’s episode of House of Brand, our Creative Director Thomas Walsh joins us to discuss how we use design to reinforce your message and how to create distinct branded elements that help you stand out from your competitors.

    36 min

  8. 12/18/2024

    "Designing for Solutions Not Preference" - How Brand Fuels Marketing Success with Paul Carew | Ep #8

    In this episode of House of Brand, we are joined by Paul Carew. Paul is the VP of Brand Strategy at BrandCraft and has decades of experience in marketing, advertising, design, entrepreneurship, and more. He'll give us insights on how to find the right fit for your brand's needs, how to best partner with your agency, and how to turn branding and design into a successful venture for your business moving into the future.

    49 min
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Ratings & Reviews

4.8
out of 5
5 Ratings

About

A blend of marketing, leadership, and sales. House of Brand dives deep into how effective branding can help business leaders drive revenue growth, strengthen teams, and improve marketing efforts for their business. In each episode gain fresh perspectives on how brand influences every aspect of your business—from brand positioning and company culture to sales and training - insights and interviews from experts to guide you with the knowledge to lead your organization and own your next chapter. The podcast provides fresh perspective on the role of brand in marketing.

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