Between Two Creeks | Marketing Podcast

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“Between Two Creeks” is Twin Creek Media’s podcast series. You can find us on YouTube, Facebook, Instagram, Spotify, Apple Podcasts and Amazon Music. If you enjoy listening to the latest and wonkiest in marketing every week, don’t forget to hit that subscribe button! If you want us to amp up your marketing, contact us and let’s chat!

  1. 08/21/2025

    What Does the Best Marketing Team Look Like For Your Business? | Between Two Creeks | Season 3 | Episode 5

    In this episode of "Between Two Creeks," we break down the pros and cons of outsourcing your marketing, when a hybrid model works best, and how to find the right agency fit. If you’re debating between hiring in-house or partnering with a plug-and-play marketing team, this conversation will help you make the right call. We discuss: • The ROI advantages of outsourcing compared to in-house teams • How hybrid models combine internal staff with agency expertise • The role of objectivity and fresh perspective in marketing decisions • Why community involvement and passion projects matter for brand culture • The key questions every business should ask before hiring a marketing partner James, Teresa, and Kristina share real-world insights from years of working with businesses of all sizes—helping them boost results, strengthen branding, and scale efficiently. 👉 Don’t forget to like, comment, and subscribe for more practical tips on marketing strategy and business growth! #OutsourcingMarketing #MarketingAgency #HybridMarketing #MarketingTips #BusinessGrowth #DigitalMarketing #MarketingStrategy #PlugAndPlayTeam #TwinCreekMedia ------------------------------ About Twin Creek Media At Twin Creek Media, we’re more than just a marketing agency based in the Okanagan—we’re your full-service marketing department. With over two decades of experience working alongside business owners and managers, we understand the challenges of growing your business in a competitive market. That’s why we bring a team of talented marketing professionals, innovative ideas, and proven expertise to help you achieve your business goals. Our services include digital marketing strategy, branding and design, social media management, advertising, SEO, web development, photography, video production, content creation, and data analysis. From crafting a standout online presence to driving measurable results, we’ve successfully completed 100s of projects for businesses across Canada. Ready to amplify your business with tailored marketing solutions? Visit our website to learn more: https://www.twincreekmedia.com/

    28 min

  2. 07/16/2025

    Is It Time to Bring in a Marketing Agency? Here's What You Need to Know | Between Two Creeks | Season 3 | Episode 4

    In this episode of "Between Two Creeks," we dive into the signs that it’s time for businesses to move from DIY marketing to outsourcing. If your in-house team is juggling too many roles, it might be time to consider bringing in a plug-and-play marketing team to boost efficiency and results. We discuss: When to recognize that DIY marketing isn't cutting it anymore The struggles of wearing too many hats and why it’s not sustainable How outsourcing to a well-managed marketing team can save you time and effort Real-world perspectives from our agency team on the benefits of outsourcing You’ll hear from James, Teresa, and Kristina, as they share their insights on when businesses should make the leap and why an outsourced team can quickly get your marketing moving, without the growing pains. 👉 Don't forget to like, comment, and subscribe for more practical tips on business growth and marketing strategies! #OutsourcingMarketing #MarketingAgency #PlugAndPlayTeam #MarketingTips #MarketingStrategy #BusinessGrowth #MarketingPodcast #DigitalMarketing #BusinessSolutions #TwinCreekMedia ------------------------------ About Twin Creek Media At Twin Creek Media, we’re more than just a marketing agency based in the Okanagan—we’re your full-service marketing department. With over two decades of experience working alongside business owners and managers, we understand the challenges of growing your business in a competitive market. That’s why we bring a team of talented marketing professionals, innovative ideas, and proven expertise to help you achieve your business goals. Our services include digital marketing strategy, branding and design, social media management, advertising, SEO, web development, photography, video production, content creation, and data analysis. From crafting a standout online presence to driving measurable results, we’ve successfully completed 100s of projects for businesses across Canada. Ready to amplify your business with tailored marketing solutions? Visit our website to learn more: https://www.twincreekmedia.com/

    11 min

  3. 04/11/2025

    You're Thinking About Your Website All Wrong! (Part Two) |Between Two Creeks | Season 3 | Episode 3

    Is your website just sitting there looking pretty—or is it actually working for your business? In this episode of Between Two Creeks, we break down what makes a high-performing business website or e-commerce site in today’s competitive market. From creating bookings to generating qualified leads, attracting top talent, and simplifying complex services, we walk through real-world examples of websites that actually drive results. You’ll see featured sites from industries like: Heli-skiing tourism (Northern Escape Heli Skiing) HVAC services and recruitment (Kimco Controls) Pool cover sales and installations (Pool Patrol) Commercial cleaning lead generation (Jani-King) High-tech automation Law firms and community branding (FH&P Lawyers) Retail and hybrid e-commerce (Fresh Air, The Greenery) Local food brands and storytelling (Big Air Foods) We also cover critical website KPIs like page speed, mobile usability, and SEO rankings, plus why your site should convert like a sales rep—available 24/7. Whether you’re planning a new website or wondering why your current one isn’t delivering, this episode is packed with practical takeaways and strategy.

    19 min

  4. 03/21/2025

    You're Thinking About Your Website All Wrong! |Between Two Creeks | Season 3 | Episode 2

    About Twin Creek MediaAt Twin Creek Media, we’re more than just a marketing agency based in the Okanagan—we’re your full-service marketing department. With over two decades of experience working alongside business owners and managers, we understand the challenges of growing your business in a competitive market. That’s why we bring a team of talented marketing professionals, innovative ideas, and proven expertise to help you achieve your business goals.Our services include digital marketing strategy, branding and design, social media management, advertising, SEO, web development, photography, video production, content creation, and data analysis. From crafting a standout online presence to driving measurable results, we’ve successfully completed 100s of projects for businesses across Canada.Ready to amplify your business with tailored marketing solutions? Visit our website to learn more: https://www.twincreekmedia.com/

    26 min

  5. 01/21/2025

    Best Marketing Strategies for Business Growth | Between Two Creeks | Season 3 | Episode 1

    Between Two Creeks | Marketing Podcast

    15 min

  6. 12/11/2024

    Website: The Best Marketing Asset for Your Business | Between Two Creeks | Season 2 | Episode 9

    Between Two Creeks | Marketing Podcast

    2 min

  7. 12/03/2024

    What Kind of Content Will Perform The Best on Social Media? (Part 2) | Between Two Creeks | Season 2 | Episode 8

    Between Two Creeks | Marketing Podcast

    17 min

  8. 10/24/2024

    What Kind of Content Will Perform The Best on Social Media? (Part 1) | Between Two Creeks | Season 2 | Episode 7

    Between Two Creeks | Marketing Podcast

    17 min
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About

“Between Two Creeks” is Twin Creek Media’s podcast series. You can find us on YouTube, Facebook, Instagram, Spotify, Apple Podcasts and Amazon Music. If you enjoy listening to the latest and wonkiest in marketing every week, don’t forget to hit that subscribe button! If you want us to amp up your marketing, contact us and let’s chat!

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