The Brandinc PR Podcast

Brandi Sims
  • 5.0 (4)
  • Entrepreneurship
  • Updated Weekly

The Brandinc PR Podcast is your go-to source for insights and strategies from top entrepreneurs, business leaders, and industry experts. Hosted by Brandi Sims, this podcast dives into real-world success stories, actionable tips, and the latest trends to help you grow your brand and business. Whether you’re an entrepreneur, a business professional, or just passionate about making an impact, each episode offers valuable takeaways to fuel your success.

  1. 4d ago

    From Fast Food to a $500K Budget to Agency Owner at 26 | Whitney Lee, APR, CPRC

    She started at 16 working fast food. By her mid-twenties, she was managing a $500,000 marketing budget for the number one revenue-generating Hilton franchise in the world. At 26, she walked away from corporate, moved to a small beach town in Destin, Florida, and built an award-winning PR agency from scratch. And she never looked back. In this episode, I sit down with Whitney Lee — founder of True Story PR, APR and CPRC credential holder, four-time Woman of the Year in PR, and the kind of strategist who will tell you exactly what you need to hear, not what you want to hear. We get into what fast food actually taught her about business, what it really takes to bet on yourself with no safety net, how she built a nationally recognized hospitality and travel PR firm from a beach town, and why most brands are still getting earned media completely wrong. This one hits different. You've been warned. RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here.  LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here.  Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ and get bi-weekly insights on brand strategy, PR trends, and business growth.Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).

    From Fast Food to a $500K Budget to Agency Owner at 26 | Whitney Lee, APR, CPRC

  2. Aug 13

    AI Before It Was Trending: Brand Strategy at LVMH, Amazon & Beyond | Anthony Reeves

    What does it look like to be ahead of the curve — not once, but consistently, across decades and some of the most iconic brands in the world? In this episode, I sit down with Anthony Reeves — a brand and creative executive whose career has taken him from the Australian Outback to the C-suite of LVMH, Amazon, WPP, and Kohler Co. He delivered his first AI keynote in 2017 and spoke at Cannes Lions in 2018 on AI in a way people are still referencing today. We talk about what it takes to scale acquired brands without losing their soul, how he led Amazon's global creative agency through its fastest growth period, the bold decision to ban AI-generated people from Kohler's advertising — and how you build the infrastructure to hold that standard globally — and what most brand leaders are getting dangerously wrong about AI and creativity right now. If you're a brand leader, marketer, founder, or creative trying to figure out where it all goes from here — this conversation will sharpen your thinking. RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here.  LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here.  Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ and get bi-weekly insights on brand strategy, PR trends, and business growth.Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).

    AI Before It Was Trending: Brand Strategy at LVMH, Amazon & Beyond | Anthony Reeves

  3. Aug 6

    From Outsider to Industry Leader: Beauty, Brand & Earned Media with Cris Gordon

    What happens when you enter an industry that wasn't built for you — and decide to reshape it anyway? In this episode, I sit down with Cris Gordon, founder of CB Communications, Chief Brand Officer and Head of MMC Beauty, and the voice behind Brandidly Speaking. With 17+ years spanning global prestige brands like Estée Lauder Companies and Sisley Paris to indie founder-led businesses, Cris has built a career around one powerful belief: PR should build authority, not just press. We talk about what it really takes to break into an industry not designed for your success, why earned-first brand building creates longer-lasting relevance, how beauty brands can show up in culture from the inside out, and what founder-led storytelling actually looks like at scale. If you're a founder, a marketer, or anyone building something in a space that wasn't made for you — this one is for you. RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here.  LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here.  Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ and get bi-weekly insights on brand strategy, PR trends, and business growth.Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).

    From Outsider to Industry Leader: Beauty, Brand & Earned Media with Cris Gordon

  4. Jul 30

    Andy Barr Invented Digital PR — Here's What He Thinks You're Getting Wrong ft. Andy Barr

    Bold claim. Earned claim. In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Andy Barr — strategic communications specialist, digital PR expert, and the man widely recognized for pioneering the discipline of Digital PR as we know it today. Andy has spent his career advising global brands, major organizations, and senior political figures on reputation, media strategy, and crisis communications — combining creative storytelling with sharp SEO and media strategy to build brands that command attention, trust, and commercial results. This episode is a candid, no-fluff conversation about where digital PR came from, where it is now, and where most communications professionals are falling behind — from AI and automation to SEO integration, reputation management, and the future of earned media in an attention economy that never stops moving. In this episode, we cover: The origin story of Digital PR — and what problem it was actually built to solveWhy creative storytelling and SEO strategy are no longer optional separatesHow crisis communications has changed in the digital era and what rapid response looks like in 2026What global brand and political communications taught Andy about reputation managementThe three things PR professionals need to start doing immediately to stay relevantWhere the industry is headed — and what most communicators aren't prepared forWhether you're a seasoned PR strategist, an agency owner, or a communicator trying to stay ahead of a rapidly evolving discipline — this conversation is required listening. 🎙️ New episodes drop weekly. Subscribe, leave a review, and share with a PR pro who needs to hear this. RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here.  LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here.  Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ and get bi-weekly insights on brand strategy, PR trends, and business growth.Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).

    Andy Barr Invented Digital PR — Here's What He Thinks You're Getting Wrong ft. Andy Barr

  5. Jul 23

    From Individual to Empire: The Brand Matrix for Founders & Executives ft. Laura Bull

    Most people start with content. Laura Bull says that's exactly the wrong place to start. In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Laura Bull , Founder and CEO of The Brand Management Company, Amazon bestselling author of From Individual to Empire, and a brand strategist who spent a decade at Sony Music Entertainment becoming one of the company's youngest executives at just 28 years old. During her tenure at Sony, Laura led artist development and marketing for globally recognized, multi-million dollar brands including Carrie Underwood, Gwyneth Paltrow, and Johnny Cash — across Arista, RCA, Columbia, Epic, and Monument Records. Today Laura applies that same approach to founders, executives, and entrepreneurs building businesses around their names — using her proprietary Brand Matrix framework to help leaders define identity first, then align positioning for long-term growth, authority, and market relevance. In this episode, we cover: Why identity has to come before content, platforms, or PR strategyThe Brand Matrix — Laura's proprietary framework for building brands rooted in narrative and long-term positioningWhat the music industry taught her about building brands that sustain relevance over timeHow AI is changing personal branding — and where it can't replace the human workThe difference between marketing yourself and actually branding yourselfHow founders and executives can scale from early traction to real, revenue-generating authorityWhether you're a founder just starting out, an executive ready to step into visibility, or a PR professional looking to add brand strategy to your toolkit — this episode gives you the framework to build something that actually lasts. 🎙️ New episodes drop weekly. Subscribe, leave a review, and share with a founder who's been skipping the most important step. RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here.  LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here.  Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ and get bi-weekly insights on brand strategy, PR trends, and business growth.Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).

    From Individual to Empire: The Brand Matrix for Founders & Executives ft. Laura Bull

  6. Jul 16

    From the Ranch to the Newsroom: How Agricultural PR is Changing the Story of American Farming | Carson Horn, APR

    What happens when a kid from a cattle ranch in Oklahoma becomes one of the most strategic communicators in American agriculture? In this episode, Dr. Brandi Sims sits down with Carson Horn, APR — VP & Director of Public Relations at The Communications Group in Arkansas, creator of the WIN: Women in Industry Podcast, and 2026 PRSA Arkansas Ethics Officer — to talk about the power of niche storytelling, ethical communications, and why the hardest stories to tell are often the most important ones. Carson shares how he shifted agricultural narratives from commodity messaging to value-driven storytelling, what's behind his nationally recognized Ag Marketing Trends Report (now in its 5th edition), and how his PRESS POWER media training system is transforming the way executives communicate under pressure. He also opens up about building WIN — a platform amplifying women in agriculture — and what the communications industry keeps getting wrong about developing the next generation of PR professionals. If you've ever wondered how strategic PR can build public trust, change cultural narratives, and create real impact in industries that don't often make headlines — this episode is for you. 🎙 New episodes drop weekly. Follow, rate, and review the Brandinc PR Podcast on Spotify, Apple Podcasts, and YouTube @BrandincPR. RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here.  LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here.  Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ and get bi-weekly insights on brand strategy, PR trends, and business growth.Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).

    From the Ranch to the Newsroom: How Agricultural PR is Changing the Story of American Farming | Carson Horn, APR

  7. Jul 9

    Influence Without Infrastructure Is Just Noise ft. Chanel Rae Pettaway

    Everyone wants visibility. But what happens after the moment? If there's no infrastructure behind it, it's just noise. In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Chanel Rae Pettaway — also known as "The Culture Princess" — Co-Founder of The Legion Media Group, EVP of Executive Brand & Visibility, and one of the most sought-after brand strategists operating at the intersection of culture, media, and business. With over a decade of experience advising C-suite leaders, founders, public figures, and institutions, Chanel has built brand ecosystems for organizations including WWE, SiriusXM/Pandora, Hot 97, Revolt, Jimmy Jazz, and the NBA — and most recently led strategic PR for Newark, NJ Mayor Ras J. Baraka's gubernatorial campaign. This episode goes deep on what it actually means to build influence with intention — before you ever have a viral moment — and why cultural relevance is no longer just a marketing strategy. It's a business strategy. In this episode, we cover: How executives and founders can build influence before they go viralWhy cultural intelligence is the differentiator leaders need in 2026The difference between being recognizable and being an authorityHow to manage reputational risk before it becomes a crisisWhat PR professionals need to learn to break into executive brand strategyWhether you're a founder, a PR pro, or a communicator advising leaders — this conversation will change how you think about visibility, positioning, and what it really takes to build a brand that converts. 🎙️ New episodes drop weekly. Subscribe, leave a review, and share with someone who's been chasing attention instead of building equity. RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here.  LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here.  Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ and get bi-weekly insights on brand strategy, PR trends, and business growth.Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).

    Influence Without Infrastructure Is Just Noise ft. Chanel Rae Pettaway

  8. Jul 2

    The Paralysis Penalty: Why You're Losing Wealth Without Knowing It ft. Mike Milligan

    Most entrepreneurs are so focused on building their business that they never stop to ask: is my money actually working for me? In this episode of the Brandinc PR Podcast, Dr. Brandi Sims sits down with Mike Milligan — Certified Financial Planner, founder of 1.oak Financial, author of The One of a Kind Financial Plan and Retirement Déjà Vu, and host of The One of a Kind Financial Show Daily. Mike has been featured on CNBC, Fox, ABC, and NBC, and his firm is on track for Inc. 5000 recognition in 2026. Mike's philosophy is simple: you are not like everyone else, and your financial plan shouldn't be either. He calls the cost of doing nothing — or following a one-size-fits-all approach — the Paralysis Penalty. And for founders, small business owners, and entrepreneurs, it's silently costing more than most realize. In this episode, we cover: What the Paralysis Penalty is and how to break free from itWhy most financial advisors sound the same — and how to find one who doesn'tTax strategies entrepreneurs can use today to legally reduce what they oweHow Mike built a thriving virtual firm from Puerto Rico using ACT 60The wealth-building moves most business owners are leaving on the tableThis one is for every founder who's great at making money but hasn't figured out how to keep it. 🎙️ New episodes drop weekly. Subscribe, leave a review, and share with a fellow entrepreneur who needs to hear this. RESOURCES + LINKS Book Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here.  LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here.  Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ and get bi-weekly insights on brand strategy, PR trends, and business growth.Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).

    The Paralysis Penalty: Why You're Losing Wealth Without Knowing It ft. Mike Milligan
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Ratings & Reviews

5
out of 5
4 Ratings

About

The Brandinc PR Podcast is your go-to source for insights and strategies from top entrepreneurs, business leaders, and industry experts. Hosted by Brandi Sims, this podcast dives into real-world success stories, actionable tips, and the latest trends to help you grow your brand and business. Whether you’re an entrepreneur, a business professional, or just passionate about making an impact, each episode offers valuable takeaways to fuel your success.

Information

  • Creator
    Brandi Sims
  • Years Active
    2024 - 2026
  • Episodes
    87
  • Rating
    Clean
  • Copyright
    © Brandi Sims
  • Show Website
    The Brandinc PR Podcast