The Brandinc PR Podcast

Brandinc PR

The Brandinc PR Podcast is your go-to source for insights and strategies from top entrepreneurs, business leaders, and industry experts. Hosted by Brandi Sims, this podcast dives into real-world success stories, actionable tips, and the latest trends to help you grow your brand and business. Whether you’re an entrepreneur, a business professional, or just passionate about making an impact, each episode offers valuable takeaways to fuel your success.

  1. E-Commerce Live Streaming & TikTok Live: The Future of Digital Retail with John Petrocelli

    FEB 26

    E-Commerce Live Streaming & TikTok Live: The Future of Digital Retail with John Petrocelli

    In this episode of The Brandinc PR Podcast, Brandi Sims sits down with livestream pioneer and Bulldog DM Founder & CEO John Petrocelli to discuss how e-commerce live streaming is reshaping digital retail. From TikTok Live shopping to real-time brand engagement, John breaks down how livestream commerce is collapsing the traditional sales funnel and creating instant conversion opportunities for brands, creators, and marketers. With experience leading livestream strategy for global events and Fortune 500 brands, John shares insights on:• The rise of TikTok Live as an e-commerce engine• How brands can leverage livestream shopping for revenue growth• The intersection of creator economy and digital sales• Common mistakes brands make with live commerce• What the future of livestream marketing looks like If you work in PR, digital marketing, brand strategy, influencer marketing, or e-commerce, this episode offers actionable insights into how livestream technology is transforming consumer behavior and online shopping. 🎧 Listen now and subscribe for more conversations on public relations, brand growth, media strategy, and digital innovation. RESOURCES + LINKS Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠. NEW: Mini-Course — Pitch Like A Pro Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.  Drop Us A Review, and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

    41 min
  2. PR in 2026: 5 Trends Smart Brands Are Already Preparing For

    FEB 19

    PR in 2026: 5 Trends Smart Brands Are Already Preparing For

    PR in 2026 looks nothing like it did just a few years ago. In this episode of the Brandinc PR Podcast, Brandi Sims breaks down the top 5 PR trends shaping 2026 and what founders, creatives, nonprofits, and growing brands need to know to stay visible in a rapidly changing media landscape. From AI-powered communications and authentic storytelling to GEO optimization, owned audiences, and the rise of independent media, this episode is your strategic roadmap for modern PR. You’ll learn: ✨ How AI is becoming a creative teammate (not a replacement) ✨ Why personality-driven content is outperforming polished posting ✨ What GEO (Generative Engine Optimization) means for your brand visibility ✨ Why newsletters and micro platforms are becoming powerful PR tools ✨ How independent and local media are reshaping earned coverage If you’ve been wondering how PR is evolving and how to position your brand for success in 2026, this episode is for you. 🎧 Listen in and learn how to pitch humans and algorithms, build owned audiences, and future-proof your PR strategy. Don’t forget to subscribe, leave a review, and share this episode with a founder friend. RESOURCES + LINKS Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠. NEW: Mini-Course — Pitch Like A Pro Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.  Drop Us A Review, and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

    48 min
  3. Identify. Define. Align. | How to Build a Brand That Actually Means Something ft. Suzanne Tulien

    FEB 5

    Identify. Define. Align. | How to Build a Brand That Actually Means Something ft. Suzanne Tulien

    Your logo isn’t your brand. Your website isn’t your brand. And posting every day on social media won’t fix unclear positioning. In this episode of The Brandinc PR Podcast, I’m joined by Brand Clarity Expert, author, and international speaker Suzanne Tulien to unpack what it really means to build a brand from the inside out. We dive into: ✨ What “Identify. Define. Align.” looks like in real business life ✨ Why brand clarity is your competitive advantage (especially in noisy markets) ✨ How leaders can turn values into actual behavior ✨ The difference between branding as marketing vs branding as an operating system ✨ How entrepreneurs and growing teams can stop guessing and start aligning ✨ Why your employees are your most powerful brand ambassadors Suzanne is the author of Brand DNA, Personal Brand Clarity, and The 6 Myths of Branding, and she shares practical insights on how purpose-driven brands can gain trust, consistency, and recognition without chasing trends. If you’re building a business, growing a team, or trying to make your brand make sense — this one’s for you. 🎙 Hosted by Brandi Sims 📌 Follow The Brandinc PR Podcast for more conversations on branding, PR, and visibility with intention. Visit Brand Ascension at www.brandascension.com Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠. NEW: Mini-Course — Pitch Like A Pro Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.  Drop Us A Review, and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

    31 min
  4. Why Most Networking Advice Is Wrong — And What Actually Builds Influence

    JAN 22

    Why Most Networking Advice Is Wrong — And What Actually Builds Influence

    Networking doesn’t fail because you’re bad at it — it fails because most people were taught to do it wrong. In this episode of The Brandinc PR Podcast, Brandi Sims sits down with award-winning business communication expert Michael A. Forman to break down why surface-level networking keeps professionals stuck — and how authentic communication creates real opportunity, influence, and income. From his journey as a U.S. Air Force veteran to becoming the author of Networking Unleashed, Michael shares how genuine connection outperforms transactional networking every time — especially in today’s digital, AI-driven world. 🎯 In this episode, we cover:• Why networking events feel awkward — and how to fix it• The biggest communication mistakes professionals make• How to build trust without forcing conversations• Turning relationships into long-term career leverage• Why connection, not visibility, drives real success If you’re tired of “collecting contacts” and ready to build relationships that actually move your career forward — this episode is for you. 🎧 Listen now and learn how to network with purpose, confidence, and impact. Connect with Michael at www.michaelaforman.com or Follow him at www.linkedin.com/in/michaelforman. RESOURCES + LINKS Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠. Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. ⁠Enroll Here⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.  Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

    50 min
  5. Brand Hacks That Actually Work: The Art & Science of Brand Growth with Emmanuel Probst

    JAN 8

    Brand Hacks That Actually Work: The Art & Science of Brand Growth with Emmanuel Probst

    What makes a brand meaningful — not just visible? In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with Emmanuel Probst, Wall Street Journal bestselling author of Brand Hacks and Assemblage: The Art and Science of Brand Transformation, to break down how today’s most successful brands grow through psychology, culture, and data-driven storytelling. As Global Lead of Brand Growth and Thought Leadership at Ipsos and an adjunct professor at UCLA, Emmanuel shares: Why emotional meaning is the real growth engine behind strong brands How data and creativity work together (not against each other) The biggest mistakes brands make when trying to stay relevant What brand transformation actually looks like in practice How PR and communications professionals can align with long-term brand growth Whether you’re a founder, marketer, PR pro, or brand strategist, this conversation will change how you think about building brands that last — and resonate. 🎧 Tune in for insights that go beyond trends and get to the why behind what works. 🔗 Learn more about Emmanuel’s work at emmanuelprobst.com RESOURCES + LINKS Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠. Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. ⁠Enroll Here⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.  Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

    38 min
  6. How Digital PR + Automation Build Brands That Convert (feat. Mady Lanni of Manychat)

    12/18/2025

    How Digital PR + Automation Build Brands That Convert (feat. Mady Lanni of Manychat)

    What happens when PR meets automation? In this episode, Brandi Sims sits down with Mady Lanni, PR Lead at Manychat — the tool behind those viral “comment ‘cookie’ and I’ll DM you the recipe” posts blowing up your feed. From her digital PR roots to building reactive media teams that actually land coverage, Mady shares how PR drives more than awareness — it fuels growth, SEO, and conversion. 🎯 In this episode: How PR and SEO work together to skyrocket brand visibility The secret to newsjacking without forcing a viral moment Using automation to scale relationships (not replace them) Building a PR team that’s data-driven and creative Whether you’re a comms pro, founder, or marketer tired of “PR fluff,” this episode is your playbook for smarter, faster, measurable storytelling. 📍 Recorded in Austin, TX 🎙️ Hosted by Brandi Sims, Founder of Brandinc PR 🔗 Watch on YouTube: youtube.com/@brandincpr 🎧 Listen everywhere: Apple Podcasts | Spotify RESOURCES + LINKS Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠. NEW: Mini-Course — Pitch Like A Pro Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.  Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

    35 min
  7. Global Growth & AI Storytelling: How Startup Radio’s Jörn Menninger is Reinventing the Startup Conversation

    12/11/2025

    Global Growth & AI Storytelling: How Startup Radio’s Jörn Menninger is Reinventing the Startup Conversation

    From Germany to Texas — this episode of The Brandinc PR Podcast goes global with Jörn “Joe” Menninger, Founder and Host of StartupRadio.de, Germany’s leading English-language startup podcast. Host Brandi Sims, PhD, MBA dives into how Jörn built a powerhouse platform that has featured Nobel laureates, unicorn founders, Emmy winners, and bestselling authors—all while mastering AI-driven content strategy and digital PR. In this conversation, you’ll learn:🚀 How Startup Radio uses AI to filter and evaluate podcast pitches (with a 1% acceptance rate)🌎 Why translation tech still struggles with emotional storytelling💡 What PR professionals and founders can learn from cross-border podcast marketing🎙️ How Jörn turned his Deloitte consulting experience into a global media brand This episode is packed with insights for entrepreneurs, podcasters, and PR pros ready to merge storytelling with data-driven strategy. ✨ Learn more about Startup Radio → https://www.startuprad.io/✨ Explore Brandinc PR → https://brandincpr.com/ RESOURCES + LINKS Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠. NEW: Mini-Course — Pitch Like A Pro Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.  Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

    38 min
  8. Dominic K. Hawkins (NAACP) on Purpose-Driven PR, Leadership & Winning PRSA’s PR Pro of the Year

    12/04/2025

    Dominic K. Hawkins (NAACP) on Purpose-Driven PR, Leadership & Winning PRSA’s PR Pro of the Year

    What does it take to lead communications at one of the nation’s most historic civil rights organizations — and be named PRSA’s PR Professional of the Year? In this episode of The Brandinc PR Podcast, host Brandi Sims, PhD, MBA sits down with Dominic K. Hawkins, Vice President of Communications at the NAACP, for a powerful conversation on purpose-driven storytelling, mentorship, and the future of public relations. Dominic shares lessons from his 15-year career spanning PR agencies, corporate communications, and public affairs — with clients ranging from Audible and AT&T to Planned Parenthood and Mercedes-Benz. Together, Brandi and Dominic explore what it means to lead with clarity, move with purpose, and communicate with conviction in an evolving media landscape. 🎙️ Listen now to learn: How to build a career that bridges advocacy and strategy The keys to leading mission-driven communications at scale How AI, data, and authenticity can coexist in modern PR What this year’s PR Pro of the Year award truly represents 🔗 Follow & Connect: Host: Brandi Sims, PhD, MBA | Brandinc PR Guest: Dominic K. Hawkins | NAACP RESOURCES + LINKS Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠. NEW: Mini-Course — Pitch Like A Pro Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠. ⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.  Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

    38 min

Ratings & Reviews

5
out of 5
4 Ratings

About

The Brandinc PR Podcast is your go-to source for insights and strategies from top entrepreneurs, business leaders, and industry experts. Hosted by Brandi Sims, this podcast dives into real-world success stories, actionable tips, and the latest trends to help you grow your brand and business. Whether you’re an entrepreneur, a business professional, or just passionate about making an impact, each episode offers valuable takeaways to fuel your success.