It's Not Just Talking with Vince Quinn

SBX Productions, Vince Quinn
  • 4.4 (5)
  • MARKETING
  • UPDATED WEEKLY

Forget sponsors. Your podcast should help you sell. Welcome to It’s Not Just Talking, the show for coaches, consultants, and business owners who want their podcast to generate real leads, not just downloads. I’m Vince Quinn, Executive Producer and Podcast Strategist. Every week, I’ll help you shape your strategy, sharpen your message, and build a podcast that actually grows your business. Every week, I’ll help you fix your message, sharpen your episodes, and build a show that drives leads, books clients, and grows your bottom line. You’ve already got the voice. Now let’s turn it into your sales engine.

  1. 12/10/2025

    Stop Guessing Your Audience, Identify Them To Be Real Leads

    If you’re trying to grow a business with your podcast, vanity metrics aren’t gonna cut it. You need to know who’s paying attention and why. Here’s how you figure that out:Watch what people do. Look at your LinkedIn feed. Who’s liking your clips? Who’s DMing you about that episode you dropped last week? Who’s showing up to calls already quoting your show? That’s your audience. And you need to write their names down. Even a simple spreadsheet will do. Just start labeling who’s engaged. Then get smarter. Drop a lead magnet in your next newsletter. Use booking links with tracking. Ask simple qualifying questions in your intake forms. And when you get a response? Loop that back into your next post, next episode, next pitch.Chapters00:00 – Why Downloads Mislead 01:58 – Your Total Audience, Not Just Platforms 03:13 – Look, Label, Loop Framework 06:32 – CRM, Newsletters, and Tracking Signals   === 📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter →  https://sbxproductions.com/the-sbx-newsletter/ 📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/  📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/  🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    17 min

  2. 12/03/2025

    Want More Clients? Learn to Read the Room W/ Rob Jager

    We sat down with Rob Jager to talk about the kind of sales that feel good, for you and for the people you’re selling to. This conversation is all about alignment. Not tactics. Not manipulation. Just honest, effective strategies for helping people say yes to the right thing. We covered how to tailor your sales approach using DISC profiles, how to identify the way someone processes information (visual, auditory, or kinesthetic), and how to guide people through decisions without pushing them. There’s also a deep dive into how this applies to b2b podcasting, podcast guest booking, and using your podcast marketing strategy to drive leads and close deals naturally.Connect with Rob -  Facebook: https://www.facebook.com/theslowpitch X (Twitter): https://x.com/theslowpitch Instagram: https://www.instagram.com/theslowpitch/ YouTube: https://www.youtube.com/@theslowpitchpodcast === 📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter →  https://sbxproductions.com/the-sbx-newsletter/ 📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/  📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/  🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    25 min

  3. 11/19/2025

    Stop Paying for Pretty Podcasts That Don’t Sell

    You hired a podcast editor. Maybe even a full production team. Your show sounds amazing. The visuals are slick. Everything looks right... except for one thing: Nobody’s listening.Nobody’s buying.And your ROI is trash. In this episode of It’s Not Just Talking, I break down the #1 trap that kills branded podcasts, pouring money into production with no strategy to back it up. Because great editing doesn’t grow your business. A smart, aligned podcast strategy does. We’ll cover: The real reason most branded shows flop Why hiring a podcast editor might be a waste of money What to actually invest in if you want a podcast that gets clients This is for any business owner tired of throwing money at a show that’s not delivering. You don’t need “better production.” You need a plan that ties directly into your offer.Chapters - 00:00 – The Production Trap 03:39 – Pretty Podcasts Don’t Pay 07:06 – What Strategy Actually Looks Like 08:33 – Pick a North Star: Sales or Ego? 14:25 – Netflix, Spotify & The Future of Podcasts === 📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter →  https://sbxproductions.com/the-sbx-newsletter/ 📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/  📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/  🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    23 min

  4. 11/12/2025

    How to Prepare for a Podcast Interview Like a Pro Speaker W/ Marianne Hickman

    We talk with speaker and podcaster Marianne Hickman for a deep dive into what truly makes someone a great communicator on stage, on podcasts, and in business. Marianne has booked guests, delivered keynotes, and coached voices behind some of the most effective podcast content out there. In this episode, she and Vince unpack what separates real impact from performative hype. From spotting manipulative tactics to building trust with your audience, this conversation is essential for entrepreneurs, podcast guests, and anyone using their voice to drive business results. Topics include how to be a good podcast guest, podcast interview tips, and using speaking skills to strengthen your podcast marketing strategy. If you’re in the world of b2b podcasting or looking for actionable podcast monetization strategies, this episode is packed with insight.Connect with Marianne Hickman Instagram: https://www.instagram.com/marianne__hickman?igsh=dDNmY3Zkbmx4Zjdj&utm_source=qr TikTok: https://www.tiktok.com/@marianne__hickman?_t=8jVBtUG50zD&_r=1 LinkedIn: https://www.linkedin.com/in/marianne-hickman-millionaire-speaker-coach-662b294/ YouTube: https://youtube.com/@Marianne_Hickman?si=C4cUczT2u6XR698t Twitch: https://www.twitch.tv/marianne__hickman Pinterest: https://pin.it/4O1Oc7iQB X (Twitter): https://x.com/Marianne__ME Threads: https://www.threads.com/@marianne__hickman?igshid=NTc4MTIwNjQ2YQ== Facebook: https://www.facebook.com/marianne.eld/Chapters-00:00 - Why Most Speakers Get It Wrong 02:10 - The Counterfeit Speaker Problem 06:37 - Stop Trauma-Dumping for Clout 10:45 - The Spiritual Filter for Guest Content 14:02 - What Makes a Great Podcast Guest 19:15 - Using Speaking Skills to Grow Your Business === 📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter →  https://sbxproductions.com/the-sbx-newsletter/ 📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/  📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/  🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    32 min

  5. 11/05/2025

    Why Most Business Podcasts Fail Before They Start

    If your podcast feels stuck and you’re not seeing results, this is probably why. You’re using the wrong playbook. Most shows fail because nobody teaches you how to treat a branded podcast like a real business asset. In this episode we'll break down the podcast category confusion that's killing business growth. Is your show supposed to drive leads? Build authority? Close clients? If you don’t know, neither does your audience. And that’s the problem. This is how you go from “content for content’s sake” to real podcast marketing strategy.Chapters [00:00] Mislabeling the Issue: Why the "branded podcast" approach matters. [04:20] Alignment Over Volume: Why reaching fewer but relevant listeners drives better outcomes. [10:16] Strategic Guest Booking: How to align guest choices with business goals. [15:16] Leading in an Emerging Field: Branded podcasts as untapped opportunities in today's market.   === 📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter →  https://sbxproductions.com/the-sbx-newsletter/ 📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/  📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/  🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    23 min

  6. 10/29/2025

    How to Turn Your Email List Into a Revenue Machine with Rich Young

    If you're not using email marketing to grow your business, you're missing out on your most valuable asset. In this episode of It’s Not Just Talking, we sit down with email strategist Rich Young of Vision Global to break down how business owners can use email to drive sales, segment buyers, and improve marketing performance. We explore why your email list is more powerful than social media, how to track what your audience actually wants, and why removing inactive subscribers can increase your revenue. Key takeaways: Why email marketing drives higher ROI than social media How to use click and open data to create better follow-ups The right way to clean your list to improve deliverability and results Whether you're running a podcast or a product-based business, this episode will show you how to turn email into a revenue-generating machine. Connect with Rich Linkedin: linkedin.com/in/rdyoung32/ Website: visionglobal.io  === 📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter →  https://sbxproductions.com/the-sbx-newsletter/ 📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/  📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/  🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    24 min

  7. 10/22/2025

    Trying To Go Viral Might Be Killing Your Business Podcast W/ Auret Esselen

    Most creators want more views. But if you're using a podcast or YouTube channel to grow your business, chasing viral content can actually backfire.   In this episode of It’s Not Just Talking, I talk with Auret Esselen of Essetino Media about why an "antiviral" content strategy often works better for entrepreneurs, coaches, and service providers. We unpack how viral videos attract the wrong leads, what it really takes to build trust with your audience, and how to turn your content into a client-generating machine.   Here’s what you’ll learn:   How viral growth can sabotage your sales funnel   What business-focused creators should do differently on YouTube   The best way to create long-term content that brings in the right people   If you’re wondering why your content isn’t converting, this episode will show you exactly where to shift your strategy.   To connect with Auret  or find out more about her Youtube audit go to: https://essetinomedia.com/youtube-service/     Also get your copy of The YouTube Authority Checklist: https://essetinomedia.com/youtube-authority-checklist       === 📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter →  https://sbxproductions.com/the-sbx-newsletter/ 📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/  📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/  🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    35 min

  8. 10/15/2025

    What No One Tells You About Running a Podcast Business for 5 Years

    Nobody tells you what it actually takes to survive five years running a business.  We’re talking through the real lessons we’ve learned building SBX Productions from the ground up through burnout, pandemic chaos, bad clients, broken partnerships, all of it. You’ll hear: Why working harder usually makes things worse How to spot a nightmare client (before they wreck your calendar) The partnership trap that cost us thousands Why routine is the only way we’ve stayed sane And how business clarity makes podcasting way easierChapters  02:58 - 2 First Major Lessons  14:35 - Following 2 Lessons  22:45 - Final Lesson   === 📩 Grow your business with weekly Content Marketing tips. Join the SBX Newsletter →  https://sbxproductions.com/the-sbx-newsletter/ 📅 Lost in your podcast journey? Book a free Compass Call → https://freepodcasthelp.com/  📖 Starting a podcast? Download the FREE 9 Steps to Launch a Business Podcast guide → https://sbxproductions.com/9-steps-to-launch-guide/  🔗Contact us directly or via social media → https://i-sml.mtrbio.com/public/smartlink/sbxproductions Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    30 min
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Trailer

4.4
out of 5
5 Ratings

About

Forget sponsors. Your podcast should help you sell. Welcome to It’s Not Just Talking, the show for coaches, consultants, and business owners who want their podcast to generate real leads, not just downloads. I’m Vince Quinn, Executive Producer and Podcast Strategist. Every week, I’ll help you shape your strategy, sharpen your message, and build a podcast that actually grows your business. Every week, I’ll help you fix your message, sharpen your episodes, and build a show that drives leads, books clients, and grows your bottom line. You’ve already got the voice. Now let’s turn it into your sales engine.

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