The Growth Concept With Keoni Upton

Keoni Upton
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 The Growth Concept exists to empower individuals on their journey of personal and professional development by sharing real conversations, practical wisdom, and inspiring stories. Through interviews with mentors, experts, and everyday heroes making an impact, we provide tools, insights, and motivation to help you grow in mindset, business, communication, health, and purpose so you can create the life you truly want to live, as I document my own journey and lessons along the way. 

  1. Aug 13

    From Shed to Rebuild — Martial Peter's $350M Collapse and Comeback

    This one hit different. Martial specialises in the subconscious mind, in getting your conscious and subconscious in sync so you actually take action instead of finding six reasons to make a coffee first. But the real story in this episode is what happened in 2007, when he lost roughly $350 million in 27 days. He walked into his house that night planning to end his life. Seeing his wife and baby daughter changed everything, and what followed was a full rebuild, from a shed and Aldi shopping trips back to running businesses again. What we get into: Growing up inside the personal development world from age nine, being mentored by names like Zig Ziglar and Jose Silva as a teenager, and turning down Tony Robbins' offer to train him full time because it meant moving his family to America. The 27 days that took his business from 56 staff to 8, and the advisory board member he fired on the spot for telling him to file for bankruptcy. Why he believes asking for help is one of the most selfless things you can do, not the opposite. How he trains resilience like a muscle and builds a plan B into every business he runs, including using AI to stress test his own company structure. The simple gratitude and goal writing ritual he does every single morning, and why he reckons celebrating your losses teaches you more than celebrating your wins. If you've ever wondered what it actually takes to rebuild after losing everything, this conversation is it. Connect with Martial: Instagram → instagram.com/martialpeter

    From Shed to Rebuild — Martial Peter's $350M Collapse and Comeback

  2. Jul 29

    Help the Good Guys Win! Brittney Hall on Trust, Ego and Building a Business the Right Way

    This episode on The Growth Concept, Brittney Hall runs The Revenue Agency out of Texas with her husband, working with founders in the coaching and personal development world. Her mission is dead simple: help the good guys win. It's an industry full of smoke and mirrors, where anyone can call themselves a coach and a lot of people end up burned, so she's built her whole name on integrity. The way she puts it, if you see her working with someone, they're one of the good ones. Most of this one is about something every founder wrestles with: how to actually work on your business instead of in it. I brought her four things I've been chewing on. Trust, ego, self-awareness and delegation. She pulled each one apart from years of doing this with real businesses. We got into why you delegate your weaknesses first instead of hiring an assistant for status, why the very first thing she outsourced wasn't even in her business, and how "what's scheduled is what gets done" runs her entire life. About Brittney Brittney Hall is the co-founder of The Revenue Agency, which she runs alongside her husband out of Texas. She works with founders in the coaching and personal development world, from coaches and speakers to authors, helping them grow through strategy, sharp systems and honest communication. She built her own coaching business in the health space before moving into personal development, and integrity has been her non-negotiable ever since. Alongside her one-on-one clients, she runs a weekly coaching group for entrepreneurs. Connect with Brittney Website: therevenueagency.com Follow The Growth Concept Website: thegrowthconcept.com.au Sponsored by: Growth Concept Media

    Help the Good Guys Win! Brittney Hall on Trust, Ego and Building a Business the Right Way

  3. Jun 28

    Why I Walked Away From a Secure Paycheck at 20 to Build My Own Business, and What It Taught Me

    It's been almost six months since my last solo episode. Far too long, if you ask me. In this one I'm telling the full story of how I quit my three-year electrical apprenticeship at 19 to go all in on my business, plus the five lessons I've actually learned scaling it so far. I get into the real stuff: the people who told me I was stupid for walking away from a secure paycheck, the burnout that put me in bed for days, the moment I realised I was just a number to a company that didn't care, and how I went from an unpaid real estate shoot I can barely watch back to running my own company with a team behind me. The five lessons cover networking, why relationships come before the pitch, pricing and knowing what your time is actually worth, building your professional and personal brand, and setting up a lead engine that brings the work to you. If you're stuck in a job you know isn't it, or you've got something you want to build and the fear's in the way, this episode's for you. It's everything I've lived so far, including where I got it wrong, so you can skip a few of the same mistakes. Sponsored by: Growth Concept Media Growth Concept Media is my content and personal branding service for service-based businesses and founder-led brands. If you're great at what you do but you're invisible online, that's the gap I close. Whether it's building out your personal brand or capturing your next event properly, the work's the same: get clear on your story, create content that actually sounds like you, and turn it into work that builds trust and brings the right people to you. No vanity metrics, no posting for the sake of it, just story-driven content that makes you the go-to in your space. Find me at growthconceptmedia.com.au.

  4. Jun 14

    Bailey Tonkin on Taking the Leap Everyone Told Him Not To

    Episode 5 of 5 on On the Streets of Perth. The open mic podcast where I chat with someone out in the wild and we just talk. No studio, no script. We shot this one down in Freo. Bailey and I go way back. High school, skateboarding at fifteen, a few Muay Thai spars over the years. A few weeks ago he got home from Thailand, and the way he ended up there is next level. Fresh off a breakup, sitting in the gym on a Friday after work, he realised nothing was keeping him in Perth anymore. So he booked a one-way ticket to Phuket in about ten minutes, right there on the gym Wi-Fi, before he'd said a word to his boss or his parents. Paused his whole electrical apprenticeship to do it. If you've ever talked yourself out of a leap, listen to this one. Connect with Bailey Instagram: @baileytonkinfitness Connect with The Growth Concept Website: thegrowthconcept.com.auSponsored by: Growth Concept Media — growthconceptmedia.com.au

    Bailey Tonkin on Taking the Leap Everyone Told Him Not To

  5. Jun 7

    Sam G From 8 to 26 Clients in Six Months at Just 20

    Episode 4 of On the Streets of Perth. My open mic series where I sit down with guests out in the wild and just talk. No studio, no script. Just a real conversation. This one's different though. Sam G is back for round three, but Sam and I go way, way back. Macca's days, both of us at 15. So before we touched any of the business stuff we got into how we actually met, the dumb things we got up to as teenagers, and why neither of us would take a second of it back. Sam G is a 20-year-old online fitness coach in Perth. He helps skinny guys put on muscle and get the structure most of them never had on their own. He came up through a Sport & Business diploma with the Perth Wildcats, then went from eight clients to twenty-six in under a year by coaching blokes through the exact same road he walked himself. Connect with Sam Instagram: @samggymConnect with The Growth Concept Website: thegrowthconcept.com.auSponsored by: Growth Concept Media growthconceptmedia.com.au

    Sam G From 8 to 26 Clients in Six Months at Just 20

  6. May 31

    Emotional Intelligence, Motorbikes & Beating Cancer — Levi Surjan's Story

    Episode 3 of On the Streets of Perth a open mic series where I sit down with guests out in the wild for unfiltered, real conversation. No studio, no script. This week I caught up with Levi out in Freo. What most people don't know is the story behind it at 11 he was diagnosed with leukemia, spent years in daily chemo, and walked into high school as "the cancer kid." Instead of breaking him, it built the emotional intelligence he leads with today. We get into where his ability to read people comes from, how motorbikes became his escape during treatment, why he reckons genuine connection only gets more valuable as AI takes over online, and some real talk on relationships and look within yourself. If you've ever felt like the thing that was supposed to hold you back is actually what made you, this one's for you. Connect with Levi Instagram: @levi.surjanLinkedIn: linkedin.com/in/levi-surjanConnect with The Growth Concept Website: thegrowthconcept.com.auSponsored by: Growth Concept Media

    Emotional Intelligence, Motorbikes & Beating Cancer — Levi Surjan's Story

  7. May 24

    The Self-Taught Creative's Dilemma, Christian Rusli on Building a Brand While Studying Full-Time

    Episode 2 of On the Streets of Perth a open mic podcast series where I sit down with guests out in the wild to capture unfiltered, real stories and experiences. No studio, no script, just honest conversation. This week I caught up with Christian Rusli on the streets of Fremantle a self-taught photographer and videographer who's carving out a name in the automotive and sports space here in Perth. We get into how he went from growing up around cars in his grandpa's Indonesian showroom to recently shooting the United Cup, one of the biggest pro tennis events of the year. We dig into the messy middle of building a creative business: finding a system that actually works, the tension between studying engineering and going all in on the camera, and the family pressure that comes with choosing the "less safe" path. Chris also shares his take on whether energy and confidence can outweigh experience (spoiler — I tell the story of how I bluffed my way through my first real estate shoot in full auto focus). We close with the card game and two questions that hit harder than expected — what you want but are afraid of, and the last time you felt deeply happy. If you're in that in-between stage of trying to balance the safe path with the creative one, this one's for you. About the Series On the Streets of Perth An open mic podcast series bringing unfiltered, real stories and experiences from creatives, founders and everyday people out on the streets of Perth. No edits to the truth — just real conversation in real settings. About Christian Christian Rusli is a Perth-based photographer and videographer specialising in automotive and sports content. Self-taught, currently studying engineering, and building his media brand on the side. Recently shot the United Cup pro tennis event in Perth. Connect with Christian Instagram: @christianr.mediaPortfolio: christianruslimedia.mypixieset.com Connect with The Growth Concept Website: thegrowthconcept.com.auHost: Keoni Upton — Growth Concept Media

    The Self-Taught Creative's Dilemma, Christian Rusli on Building a Brand While Studying Full-Time

  8. May 17

    The Youngest Person Ever to Run Across Australia: 4,000KM, 62 Days, 1 Mission | Chad Aziz

    In this episode I sit down with Chad Aziz a 20-year-old engineering student about to attempt something most people wouldn't even let themselves think about. On Wednesday, Chad is lacing up and running 4,000 kilometres from Perth to Sydney, aiming to become the youngest person ever to run across Australia an official Guinness World Record attempt while raising $100,000 for Zero2Hero, a Perth-based youth mental health charity. That's roughly 65 kilometres a day. Every day. For 62 days straight. We get into how this idea was born (and why he kept it a secret for so long), what it took to tell his parents he was deferring his engineering degree, and the real reason youth mental health is the cause he's putting his body on the line for. We also dig into Australia's drinking and party culture, why Chad chose a different path coming out of high school, and what it actually feels like to be 11 days out from the start of something this big. This one isn't just about running. It's about doing hard things on purpose, breaking free from the pressure to follow the crowd, and inspiring the next generation of young people to get outside, challenge themselves, and find a healthier way to live. Back Chad's mission & follow the journey: 📲 Instagram – @chadazizz 🌐 Website – chadaziz.com 🎗 Charity – Zero2Hero (Youth Mental Health) 💰 Donate via MyCause (Zero2Hero) – mycause.com.au/events/chadazizrunacrossaustralia 🙌 GoFundMe (support the run) – gofundme.com/f/chads-run-across-aus-for-youth-mental-health 🏃 Strava (live tracker coming soon) – strava.com/athletes/132163803

    The Youngest Person Ever to Run Across Australia: 4,000KM, 62 Days, 1 Mission | Chad Aziz
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About

 The Growth Concept exists to empower individuals on their journey of personal and professional development by sharing real conversations, practical wisdom, and inspiring stories. Through interviews with mentors, experts, and everyday heroes making an impact, we provide tools, insights, and motivation to help you grow in mindset, business, communication, health, and purpose so you can create the life you truly want to live, as I document my own journey and lessons along the way. 

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