The Growth Concept With Keoni Upton

Keoni Upton
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  • Entrepreneurship
  • Biweekly

 The Growth Concept exists to empower individuals on their journey of personal and professional development by sharing real conversations, practical wisdom, and inspiring stories. Through interviews with mentors, experts, and everyday heroes making an impact, we provide tools, insights, and motivation to help you grow in mindset, business, communication, health, and purpose so you can create the life you truly want to live, as I document my own journey and lessons along the way. 

  1. 19h ago

    Is the Path You’re On Actually Yours? Soovanch on Conformity, Comparison and Finding Your Why

    Soovanch came to Perth from Mauritius at nineteen, straight out of high school, an only child leaving his mum and dad with tears in their eyes. He was homesick for the first two years and planned to go home the minute his Murdoch degree was done. He stayed. Ten years on he's a mindset coach, a public speaking trainer, and he owns a stage like few people I've watched. Here's the bit that got me. He only worked out his why this year. We go right back to the start. The TED Talks that made him wonder what those speakers had that he didn't, the Eventbrite search that landed him at a Toastmasters club in Harrisdale in July 2024, and the car park moment where he nearly turned around and drove home. His first table topic was about his wardrobe. Now he wants every question going. What we get into: the five years of research that took him back to the 1800s, Ralph Waldo Emerson, the New Thought movement and the old Hermetic idea that everything is mental, all landing on the same line. You become what you think about. Why Earl Nightingale's definition of success is the best I've heard on this show. Think and Grow Rich, Carnegie and Ford, and the 30 minute recording from the 1950s that changed how he sees everything. Why he reckons conformity is a disease and most people are playing follow the follower, how to tell if the path you're on is actually yours, and why he stopped competing and started creating. Then the question cards come out and we both have to answer: what you'd do if money wasn't a factor, what people assume about you when they first meet you, and who you'd reconnect with if you could. His answer to that last one is why you should take the people you look up to out for dinner, and bring a notepad. If you're doing all the reading and all the podcasts and still can't answer why you're here, this one's for you. About Soovanch Soovanch is a certified mindset coach, public speaking trainer, keynote speaker and MC based in Perth. He runs Soovanch: From Within, working one-on-one and with groups on self-concept, discipline and stage fright, and his corporate finance background is where the structure in his coaching comes from. He came up through Toastmasters at Harrisdale and hosts his own podcast on YouTube. Connect with Soovanch Website: soovanch.com Book a session: https://calendly.com/soovanch-info Email: info@soovanch.com LinkedIn: https://www.linkedin.com/in/soovanch/ Instagram: https://www.instagram.com/soovanch/ TikTok: https://www.tiktok.com/@soovanch YouTube: https://www.youtube.com/@soovanch Books and resources from this episode Think and Grow Rich by Napoleon Hill The Strangest Secret by Earl Nightingale (about 30 minutes, free on YouTube) Psycho-Cybernetics by Maxwell Maltz The Power of One More by Ed Mylett Soovanch's write-up on The Strangest Secret: https://soovanch.com/the-strangest-secret/ Connect with The Growth Concept Website: www.thegrowthconcept.com.au Sponsored by: Growth Concept Media growthconceptmedia.com.au

    Is the Path You’re On Actually Yours? Soovanch on Conformity, Comparison and Finding Your Why

  2. Oct 20

    The Song That Lost Freo the Grand Final (And What It Teaches Every Leader)

    Four minutes left in the grand final AFL. Freo in front. Then the stadium plays Wolfie Time, and Brisbane find another gear. Leigh Farnell has been coaching business owners, sales teams and elite sporting teams since 1985. He reckons that song was a sports psychology own goal. In this episode we unpack why, and what it teaches every leader about emotional state, triggers and the energy inside a team. First, though, Leigh's story. He grew up in working class Eaglehawk and watched his dad lose his job and his sense of who he was. He came close to going down the wrong path with the wrong crowd. Then one mate made a single invitation that changed everything. Leigh is the founder of the CZ6 Sales & Business Growth System, host of the Leading Your Best Life podcast and author of Degrees Don't Close Deals. He's worked with more than 400 organisations across 18 countries and 47 industries, from Telstra to the WA under 18 state footy team. CONNECT WITH LEIGH Website: https://www.leighfarnell.com CZ6 Sales & Business Growth: https://www.pdc-growth.com Book a free 15 min call: https://calendly.com/lfbb/exploratory-meeting-15mins Free 2 min Sales & Business Growth Quiz: https://leigh-ajoeneff.scoreapp.com LinkedIn: https://www.linkedin.com/in/leighfarnell/ Facebook: https://www.facebook.com/LeighFarnellBestBusinessConsulting Instagram: https://www.instagram.com/leighfarnell/ YouTube: https://www.youtube.com/@leighfarnell3560 LEIGH'S PODCAST: LEADING YOUR BEST LIFE Spotify: https://open.spotify.com/show/1fnDlrXvIj7b6P1NP4ZP3h Apple: https://podcasts.apple.com/us/podcast/leading-your-best-life-with-leigh-farnell/id1421054862 LEIGH'S MUSIC L4L Empowering Music (I Can I Will, The Champions Code, In the Zone). Search "L4L Empowering Music" on Spotify or Apple Music. LEIGH'S BOOKS (CZ6 Sales and Business Growth Series) Free ebook, Degrees Don't Close Deals: https://designrr.page/?id=661431&token=3119081602&h=2978 The Sales Management Masterclass The Team Chemistry Playbook (with Gerard McNeill) The Synergy Effect The Culture Playbook Lead, Grow, Thrive: The New Kaizen Mindset More Leads. More Sales. More Profit. (with Stefan Jadlowkier) The Sales Transformation Systems Leader (with David Horlock) Full series: https://www.leighfarnell.com/book MENTIONED IN THIS EPISODE The 7 Habits of Highly Effective People by Stephen Covey The Art of War by Sun Tzu If this one hit home, send it to a leader who needs to hear it. Follow The Growth Concept for more real conversations. www.thegrowthconcept.com.au Keep going!

    The Song That Lost Freo the Grand Final (And What It Teaches Every Leader)

  3. Oct 5

    6 Things I Wish I Knew Before Quitting My Job to Build a Business. Solo Episode

    I'm Keoni Upton, host of The Growth Concept Podcast and founder of GC Media, a Perth media company that creates story-led content for founder-led brands. Lately I've been getting a lot of questions about what it was like going from full-time employment to working for myself, so I recorded this episode to answer them properly. In this solo episode, I share the six things I wish I'd known before I quit my job. I talk about why you need a $5,000 to $10,000 cash buffer, and the setup costs that caught me out, like insurance and company structure. I explain why setting up a CRM from day one would have saved me lost clients, and how I vibe coded my own instead of paying for one. I also cover finding where your clients actually are and getting in the room, including which networking groups worked for me and the one that cost me $3,000. From there, it's building relationships and booking meetings before you hand in your resignation, so you walk out with clients ready to go. To finish, I get into closing deals by building an offer so good people feel silly saying no. If you're thinking about making the leap, this one will help you do it with a plan instead of just sending it and hoping for the best. Business is hard, but the sooner you surround yourself with people who want to see you grow, the sooner you will. This is general info from my own experience, not financial advice. Speak to a licensed accountant or advisor about your situation. Got questions? Email me: admin@growthconceptmedia.com.ai Website: thegrowthconcept.com.au GC Media: growthconceptmedia.com.au Instagram: @keoni_upton

    6 Things I Wish I Knew Before Quitting My Job to Build a Business. Solo Episode

  4. Sep 17

    Everyone's Talking About Peptides. Almost Nobody Understands Them!! Ft: Duncan Forbes

    Duncan Forbes is back for round two, and this one is nothing like our first chat about becoming a good man and holding your standards. This time we go straight into peptides. Duncan is a trainer of thirteen years who tore his ACL playing soccer, and instead of just following the standard rehab path he spent two months researching how to come back faster and stronger. He is now running the Wolverine stack, BPC-157 and TB-500, under a physician, and documenting the whole thing publicly. If you have heard the word peptide thrown around the gym and have no idea what it actually means, this is the episode. Duncan breaks down what peptides really are, messengers that tell your body to do something, not magic pills. He explains why insulin and the GLP-1s sit in the same family, why the rodent studies look incredible while the human trials are basically non-existent, and the risk nobody wants to say out loud, that anything telling your cells to grow can also feed something already in there you do not know about. We get into the uncomfortable stuff too. Why the fitness industry resents GLP-1s and why Duncan thinks that is the wrong take. The clients he has trained who lost weight and lean muscle at the same time with no one warning them. If you are curious about peptides, weighing up a GLP-1, or just trying to work out what is real and what is hype in the recovery and longevity space, you will walk away understanding what these compounds actually do, what the trade-offs are, and what still has to be in place around them for any of it to matter. Personal trainer of twelve to thirteen years, Pilates instructor and nutrition coach based in the US. Currently studying the peptide space while rehabbing his own ACL reconstruction and sharing the results as he goes. Connect with Duncan Instagram: https://www.instagram.com/forbes_healthandwellness/ Connect with The Growth Concept Website: www.thegrowthconcept.com.au

    Everyone's Talking About Peptides. Almost Nobody Understands Them!! Ft: Duncan Forbes

  5. Aug 13

    From Shed to Rebuild — Martial Peter's $350M Collapse and Comeback

    This one hit different. Martial specialises in the subconscious mind, in getting your conscious and subconscious in sync so you actually take action instead of finding six reasons to make a coffee first. But the real story in this episode is what happened in 2007, when he lost roughly $350 million in 27 days. He walked into his house that night planning to end his life. Seeing his wife and baby daughter changed everything, and what followed was a full rebuild, from a shed and Aldi shopping trips back to running businesses again. What we get into: Growing up inside the personal development world from age nine, being mentored by names like Zig Ziglar and Jose Silva as a teenager, and turning down Tony Robbins' offer to train him full time because it meant moving his family to America. The 27 days that took his business from 56 staff to 8, and the advisory board member he fired on the spot for telling him to file for bankruptcy. Why he believes asking for help is one of the most selfless things you can do, not the opposite. How he trains resilience like a muscle and builds a plan B into every business he runs, including using AI to stress test his own company structure. The simple gratitude and goal writing ritual he does every single morning, and why he reckons celebrating your losses teaches you more than celebrating your wins. If you've ever wondered what it actually takes to rebuild after losing everything, this conversation is it. Connect with Martial: Instagram → instagram.com/martialpeter

    From Shed to Rebuild — Martial Peter's $350M Collapse and Comeback

  6. Jul 29

    Help the Good Guys Win! Brittney Hall on Trust, Ego and Building a Business the Right Way

    This episode on The Growth Concept, Brittney Hall runs The Revenue Agency out of Texas with her husband, working with founders in the coaching and personal development world. Her mission is dead simple: help the good guys win. It's an industry full of smoke and mirrors, where anyone can call themselves a coach and a lot of people end up burned, so she's built her whole name on integrity. The way she puts it, if you see her working with someone, they're one of the good ones. Most of this one is about something every founder wrestles with: how to actually work on your business instead of in it. I brought her four things I've been chewing on. Trust, ego, self-awareness and delegation. She pulled each one apart from years of doing this with real businesses. We got into why you delegate your weaknesses first instead of hiring an assistant for status, why the very first thing she outsourced wasn't even in her business, and how "what's scheduled is what gets done" runs her entire life. About Brittney Brittney Hall is the co-founder of The Revenue Agency, which she runs alongside her husband out of Texas. She works with founders in the coaching and personal development world, from coaches and speakers to authors, helping them grow through strategy, sharp systems and honest communication. She built her own coaching business in the health space before moving into personal development, and integrity has been her non-negotiable ever since. Alongside her one-on-one clients, she runs a weekly coaching group for entrepreneurs. Connect with Brittney Website: therevenueagency.com Follow The Growth Concept Website: thegrowthconcept.com.au Sponsored by: Growth Concept Media

    Help the Good Guys Win! Brittney Hall on Trust, Ego and Building a Business the Right Way

  7. Jun 28

    Why I Walked Away From a Secure Paycheck at 20 to Build My Own Business, and What It Taught Me

    It's been almost six months since my last solo episode. Far too long, if you ask me. In this one I'm telling the full story of how I quit my three-year electrical apprenticeship at 19 to go all in on my business, plus the five lessons I've actually learned scaling it so far. I get into the real stuff: the people who told me I was stupid for walking away from a secure paycheck, the burnout that put me in bed for days, the moment I realised I was just a number to a company that didn't care, and how I went from an unpaid real estate shoot I can barely watch back to running my own company with a team behind me. The five lessons cover networking, why relationships come before the pitch, pricing and knowing what your time is actually worth, building your professional and personal brand, and setting up a lead engine that brings the work to you. If you're stuck in a job you know isn't it, or you've got something you want to build and the fear's in the way, this episode's for you. It's everything I've lived so far, including where I got it wrong, so you can skip a few of the same mistakes. Sponsored by: Growth Concept Media Growth Concept Media is my content and personal branding service for service-based businesses and founder-led brands. If you're great at what you do but you're invisible online, that's the gap I close. Whether it's building out your personal brand or capturing your next event properly, the work's the same: get clear on your story, create content that actually sounds like you, and turn it into work that builds trust and brings the right people to you. No vanity metrics, no posting for the sake of it, just story-driven content that makes you the go-to in your space. Find me at growthconceptmedia.com.au.

  8. Jun 14

    Bailey Tonkin on Taking the Leap Everyone Told Him Not To

    Episode 5 of 5 on On the Streets of Perth. The open mic podcast where I chat with someone out in the wild and we just talk. No studio, no script. We shot this one down in Freo. Bailey and I go way back. High school, skateboarding at fifteen, a few Muay Thai spars over the years. A few weeks ago he got home from Thailand, and the way he ended up there is next level. Fresh off a breakup, sitting in the gym on a Friday after work, he realised nothing was keeping him in Perth anymore. So he booked a one-way ticket to Phuket in about ten minutes, right there on the gym Wi-Fi, before he'd said a word to his boss or his parents. Paused his whole electrical apprenticeship to do it. If you've ever talked yourself out of a leap, listen to this one. Connect with Bailey Instagram: @baileytonkinfitness Connect with The Growth Concept Website: thegrowthconcept.com.auSponsored by: Growth Concept Media — growthconceptmedia.com.au

    Bailey Tonkin on Taking the Leap Everyone Told Him Not To
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About

 The Growth Concept exists to empower individuals on their journey of personal and professional development by sharing real conversations, practical wisdom, and inspiring stories. Through interviews with mentors, experts, and everyday heroes making an impact, we provide tools, insights, and motivation to help you grow in mindset, business, communication, health, and purpose so you can create the life you truly want to live, as I document my own journey and lessons along the way. 

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