The Freedom Therapist

Mia Poklepovich
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  • Marketing
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Each week we’ll go deep on all things business, self, energy and freedom. There's growth, giggles AND tears, as we lean into the best version of our business - and selves too. We’ll also get to chat with some incredibly inspiring women who will generously share their stories on finding that magic. If you’re looking for deep conversations, no gatekeeping, practical advice all with a little bit of chaos, you’re in the right place. I'm your host Mia Poklepovich, a previously burnt out mental health occupational therapist and business owner, who found her way to fall back in love with business and life all over again. This podcast was created to be your safe space to learn AND unlearn all the things about scaling your business, without losing yourself in the process. Each week will be talking about ALL the things. And feeling ALL the feels. Because business is a wild ride, at all stages. So if you need an extra dose of inspo, a soft landing or just a moment to unwind you are SO welcome here.  Give yourself permission to take some space for you, and let’s be besties. I can’t wait! 

  1. 2d ago

    How We Got 750+ Therapists Into One Workshop — The Honest Marketing Breakdown (Content Strategy for Therapists)

    We just ran our biggest workshop ever — over 750 therapists in the room — and I've had SO many questions about how we actually did it. So today I'm pulling the curtain right back and giving you the honest, behind-the-scenes rundown of the marketing. Not the shiny version. The real one. And I'll be upfront: the thing that made those numbers so big is the thing none of us really want to hear. I prioritised content. I doubled down on it so hard — long before the workshop was ever ready to come out. If you're a therapist trying to build something that works when you're not in the room, and content feels sticky and uncomfortable and never quite good enough, this one's for you. IN THIS EPISODE: The one thing I prioritised that made those numbers so big — and why none of us really want to hear itThe rule I gave myself that finally stopped me ghosting my own contentWhy I let a whole lot of my content flop on purpose this yearThe truth about "selling" that changed where — and how — I actually promote my offersThe funnel breakdown that makes marketing feel a whole lot less icky in the therapy spaceThe pre-launch content you're already sitting on without realising itWhat I did with every single sign-up that quietly did the most for our engagementThe question I came back to before I posted anythingKEY TAKEAWAYS: Consistency isn't motivation — it's a system. The reason there was no panic-launch scramble comes down to what I built long before I needed it. I get into exactly how in the episode.Your content is allowed to be an experiment. The pressure for every post to perform is the thing quietly killing your content — there's a better way to think about the flops.If you talk to everyone, you talk to no one. Knowing who you're for changes everything about what you post. This is the piece most therapists skip.The behind-the-scenes IS the marketing. There's a kind of content you're already living that does more pre-launch work than any "buy now" post — I break down what it is.If your content doesn't make YOU feel something, it won't make anyone else feel something. This became the one rule I filtered everything through, and it's why our engagement is higher than ever.Get The Complete Brand Kit for Therapists & Allied Health Practitioners for just $47 here: https://thefreedomtherapist.com.au/brand Connect with Mia: New Live & Free Masterclass: Create & Sell Your First Digital Therapy Offer https://thefreedomtherapist.com.au/masterclass Instagram: https://instagram.com/miapoko and https://www.instagram.com/ot_inspire_therapy/ Get the Complete Personal Brand Kit for Therapists for just $47! https://thefreedomtherapist.com.au/kit Join the Waitlist for The Freedom Therapist Club: https://www.thefreedomtherapist.com.au/club

  2. Jul 21

    Life Update: How I Ran My Biggest Season Yet Without Losing the Plot - Nervous System Regulation for Therapists in Busy Seasons

    We've just had the biggest couple of months in business, in life, in all the things — and I wanted to pull the curtain back and take you properly behind the scenes. Because from the outside it probably looked like a stack of shiny wins in a row. The reality had a flooded house, two planes, and half my furniture on the kerb in it too. The wild part isn't the chaos though. It's that on paper this should have been one of the messiest seasons of my life — and instead it was one of the most regulated I've ever had. In this one I'm getting really honest about how, and the un-sexy things I leaned on to hold it all steady. IN THIS EPISODE: The biggest season we've ever had — and the plot twist that hit less than 48 hours after our launchThe duality of selling out and cleaning up a flooded house in the same weekWhy "on paper this should have been chaos" and yet it wasn'tThe regulation trap almost every therapist falls into (yes, even us)The one morning habit I credit more than anything — and the 5:45am story that goes with itThe relationship between joy and creativity that changed how I run my whole businessWhat I lean on every single time the noise gets loudKEY TAKEAWAYS: The calm didn't come from the moment — it came from what I'd built before it. How you prepare in the quiet months decides how you hold the loud ones.We all think we're regulated. Most of us aren't checking honestly. This episode is your nudge to actually look.Joy might be doing more for your business than your to-do list is. There's a reason I keep coming back to it.RESOURCES + LINKS: The Freedom Therapist Club — [link TBC]The upcoming episode on the specific marketing strategy behind this launch (coming soon)Find Mia: @miapoko | @thefreedomtherapistEmail: hello@thefreedomtherapist.com.auCALL TO ACTION: If this one landed for you — and especially if it nudged you to try even one thing differently this week — I would LOVE to hear about it. Slide into my DMs on Instagram @miapoko, tell me what resonated, or drop it on the podcast post. And honestly? When you share this episode on your stories, I could cry every single time. It means the absolute world and it's how this little baby podcast grows. See ya next week! xx Get The Complete Brand Kit for Therapists & Allied Health Practitioners for just $47 here: https://thefreedomtherapist.com.au/brand Connect with Mia: New Live & Free Masterclass: Create & Sell Your First Digital Therapy Offer https://thefreedomtherapist.com.au/masterclass Instagram: https://instagram.com/miapoko and https://www.instagram.com/ot_inspire_therapy/ Get the Complete Personal Brand Kit for Therapists for just $47! https://thefreedomtherapist.com.au/kit Join the Waitlist for The Freedom Therapist Club: https://www.thefreedomtherapist.com.au/club

  3. Jun 29

    Launching a Private Practice That Fits Your Lifestyle and Delivers Quality Service with Natalie from Discover OT

    Natalie is a paediatric OT in Queensland and the founder of Discover OT. She’s also an auntie to seven little people, and you can feel how much she genuinely loves kids and families in the way she speaks about her work. But what I love most about Nat is this: she didn’t just leave a clinic job and start a business. She rebuilt the whole way she works so it actually fits her life. In this conversation, Nat talks honestly about what her work looked like before Discover OT: full-time clinic life, long days, back-to-back sessions, and that pressure to hit billable targets/ She names what so many therapists feel but don’t always say out loud: When quantity is prioritised, quality suffers. And your nervous system pays for it. Then we get into what changed when she chose to pave her own way. Nat shares the turning point quote that stuck with her: it’s your choice whether you follow someone else’s dream or pave your own. Nat walks us through the practical pieces that made launching her private practice feel steady and what she prioritised to make it the successful business it is today. And the result? Launching her business “skyrocketed beyond what I could have ever imagined.” We talk about: The moment Nat realised she didn’t want to spend her career following someone else’s dreamThe early foundations that made launching her business feel exciting and profitable over franticHow Discover OT filled the books almost INSTANTLY because the systems were set up before she opened the doorsWhat it’s actually like being a mobile therapist and why it increased her connection instead of isolating herBuilding real community with schools, kindies, daycares and educators (and why it changed everything)What shifted in Nat’s energy when she started working school-based hours and designing her own scheduleWhy her income AND energy expanded when she went out on her own in private practiceWhat it’s like to say yes to life during the week (appointments, family events, travel) without the guiltWhat she’d say to the therapist who feels scared but is thinking about stepping into the private practice worldIf you’re a therapist who knows your current model isn’t sustainable, but you’re also scared to change it, this episode will meet you right where you are. Nat’s business is such a clear example of what becomes possible when you do the inner work, the planning, and the foundations together. She’s built a practice that’s connected, respected in the community, and sustainable to run. Find Nat / Discover OT on Instagram: @discover_ot Referral link is in Nat’s bio Connect with Mia: New Live & Free Masterclass: Create & Sell Your First Digital Therapy Offer https://thefreedomtherapist.com.au/masterclass Instagram: https://instagram.com/miapoko and https://www.instagram.com/ot_inspire_therapy/ Get the Complete Personal Brand Kit for Therapists for just $47! https://thefreedomtherapist.com.au/kit Join the Waitlist for The Freedom Therapist Club: https://www.thefreedomtherapist.com.au/club

  4. Jun 24

    Taylor’s Journey to Creating Bloom Together: Finding Freedom & Falling Back in Love with Life

    In this special episode, Mia sits down with Taylor, a paediatric speech pathologist and Freedom Therapist Club member, who recently left her 9-to-5 to build a business that feels fully aligned and fulfilling. Within just two months, Taylor launched Bloom Together, a freedom-based speech therapy practice in remote Western Australia that has given her back her energy, time AND LOVE for life and work. This conversation dives into Taylor’s incredible shift from burnout to fulfillment, her tips for setting boundaries, and her advice for anyone dreaming of a practice that supports them. Listen as Taylor shares the highs and challenges of her journey, the transformational mindset shifts, and the powerful changes she’s made to create a sustainable, joyful, and impactful practice. This episode was originally published in November 2024. What You’ll Learn: How Taylor navigated leaving a supportive 9-to-5 in search of true freedomThe steps she took to launch a profitable, purpose-driven practice in just two months that gives her MORE time, location AND financial freedomPractical tips for setting boundaries, managing burnout, and redefining what success looks likeTaylor’s advice for therapists who want to build a life and practice on their own termsLinks Mentioned: Connect with Taylor at The Rural Speechie (@theruralspeechie) HERE or at Bloom Together HERE (@bloomtogethertherapy)Learn more about The Freedom Therapist Club HERE  Connect with Mia: New Live & Free Masterclass: Create & Sell Your First Digital Therapy Offer https://thefreedomtherapist.com.au/masterclass Instagram: https://instagram.com/miapoko and https://www.instagram.com/ot_inspire_therapy/ Get the Complete Personal Brand Kit for Therapists for just $47! https://thefreedomtherapist.com.au/kit Join the Waitlist for The Freedom Therapist Club: https://www.thefreedomtherapist.com.au/club

  5. Jun 16

    I Had Five Notebooks of Ideas Before I Launched My First Digital Resource

    You've been listening. You know you need to do this. And you're still not registered for Friday. I don't think that's because you need more information — I think it's because you're not sure whether this is actually for you. In this episode I'm giving you three honest questions to sit with. Answer yes to any of them and I genuinely think you need to be in that room on the 19th. IN THIS EPISODE: Why having an idea that's been sitting for months — or years — is not a sign you don't want it badly enoughThe real reason so many therapists freeze when it comes to pricing, naming, and talking about their offerWhy a digital offer that didn't work before isn't a sign the idea was wrong — and what it actually meansWhat The Freedom Therapist Offer Method™ is and why Mia built itWhy the five notebooks she had before launching her first offer is more relatable than you thinkWhat Saturday morning could actually look like if you show up live on FridayWhy the live experience is the only way to walk away with the AI Launch Bundle — and what that means for getting your offer out into the world fastKEY TAKEAWAYS: The idea has never been the problem — the gap between the idea and the thing that actually exists in the world is where most therapists get stuck, and that gap has a process. Friday is the process.Freezing on pricing, naming, and messaging is not a confidence problem — it's what happens when you're trying to do something nobody ever taught you how to do. The practical how-to is exactly what the workshop covers.A launch that didn't land is almost never about the idea — nine times out of ten it's a messaging or positioning problem, and having the right framework changes everything.Done is the goal, not perfect — by Saturday morning, live attendees walk away with their offer built AND all the copy to launch it written. The window between building and selling has never been this small.Connect with Mia: New Live & Free Masterclass: Create & Sell Your First Digital Therapy Offer https://thefreedomtherapist.com.au/masterclass Instagram: https://instagram.com/miapoko and https://www.instagram.com/ot_inspire_therapy/ Get the Complete Personal Brand Kit for Therapists for just $47! https://thefreedomtherapist.com.au/kit Join the Waitlist for The Freedom Therapist Club: https://www.thefreedomtherapist.com.au/club

  6. Jun 9

    What No One Teaches Therapists About Digital Offers & Products (PLUS 3 Questions That Will Change That)

    You can write a session plan in fifteen minutes. You've done it a thousand times — you don't overthink it, you don't stare at the blank page, you just do it. So why have you been sitting on your digital offer for six months? In this episode I'm getting into the one thing nobody ever taught us — and why once you have it, everything changes. IN THIS EPISODE: Why "I don't have time" and "I'm not techy enough" aren't the real reasons your digital offer isn't doneThe one thing that separates writing a session plan in 15 minutes from staring at your digital offer for six monthsWhy this has nothing to do with confidence or tech — and everything to do with something no one ever taught usThe three questions I use with every therapist I work with to find their offer — and why the answer is probably already sitting in your Google DriveWhy your offer doesn't need to be built from scratch — and it’s probably closer than you thinkThe sequence that takes it from idea to something you can actually sellThe personal story behind my own MULTIPLE years delays — and the only thing that changedConnect with Mia: New Live & Free Masterclass: Create & Sell Your First Digital Therapy Offer https://thefreedomtherapist.com.au/masterclass Instagram: https://instagram.com/miapoko and https://www.instagram.com/ot_inspire_therapy/ Get the Complete Personal Brand Kit for Therapists for just $47! https://thefreedomtherapist.com.au/kit Join the Waitlist for The Freedom Therapist Club: https://www.thefreedomtherapist.com.au/club

  7. May 26

    How to Make Money From Your Knowledge & Expertise as a Therapist (And Actually Feel Good About It)

    Have you ever had that thought — can I really charge for this? Like, why would someone pay money for this from me? Is it really something people will want? If you have, you are absolutely not alone. And the reason that thought feels so sticky isn't random - it's deeply embedded in the systems and training that shaped us as therapists. In this episode, we're naming it, getting curious about it, and doing the real work of figuring out where it came from. Because that's the work before the work AND it matters more than any strategy I could give you. IN THIS EPISODE: Why so many therapists feel genuinely icky about charging for their expertise — and why that feeling makes complete sense given how we were trainedHow the systems we've worked in have wired us to separate the helping from the money — and what that looks like in our everyday situations.Why imposter syndrome hits so differently in the therapy profession, and how our evidence-based training can actually keep us stuck in a loop of tweaking and never launchingThe reframe that has shifted everything for me and why it's not about becoming greedy, it's about sustainabilityWhy burnt out, underpaid therapists don't help more people…and what financial stability actually makes possibleThe practical exercise you NEED to do this week on your money beliefs— and why the this matters the most if you want to growKEY TAKEAWAYS: Charging for your expertise is not at odds with your values — it's what keeps you in the profession long enough to actually change lives.The work before the work is the mindset work — you can have the best digital product in the world sitting in a folder, but if your nervous system is still wired to give it away for free, it stays there.Really good therapists making really good money do really good things with it — financial stability means capacity for complex clients, supervision, growth, and staying in love with this work.RESOURCES + LINKS: Listen to last week's episode (Ep. 68 68. Exactly Where to Start With Passive Income as a Therapist (And Why You're Already Closer Than You Think) - we chatted about it in this one!Find Mia: @miapokoEmail: hello@thefreedomtherapist.com.auCALL TO ACTION: If this one stirred something up for you — good. That means it landed. I'd love to know what belief came up for you when you did the exercise, so slide into my DMs over on Instagram at @miapoko or shoot me an email at hello@thefreedomtherapist.com.au. And if you're loving this series, please screenshot this episode and share it on your stories, or leave us a review — it genuinely helps this podcast reach more therapists who need to hear exactly this. See ya next week. xx Get The Complete Brand Kit for Therapists & Allied Health Practitioners for just $47 here: https://thefreedomtherapist.com.au/brand Connect with Mia: Instagram: https://instagram.com/miapoko and https://www.instagram.com/ot_inspire_therapy/ Get the Complete Personal Brand Kit for Therapists for just $47! https://thefreedomtherapist.com.au/kit Join the Waitlist for The Freedom Therapist Club: https://www.thefreedomtherapist.com.au/club

  8. May 21

    Exactly Where to Start With Passive Income as a Therapist (And Why You're Already Closer Than You Think)

    There is a visual schedule sitting in your downloads folder right now. A social story from three months ago. A parent handout you typed from scratch because nothing that existed felt like the right fit. A home program template you've made seventeen versions of. And I want you to know — that is a business. That is already a business. You just haven't looked at it that way yet. Because income beyond the one-to-one doesn't have to be this massive overwhelming mountain you build from scratch. It's already here. And today we're going to find it together. IN THIS EPISODE: Why so many therapists are already sitting on sellable resources and don't even realise itThe three income streams available to every therapist business — direct work, expertise, and journey — and why knowing where you're starting from changes everythingWhy financial diversification isn't just a nice business strategy — it's how we stop scrambling when clients cancel, when we're sick, when the landscape shiftsThe resource audit to do this week — how to open your folders, sort what you find, and start seeing your existing work completely differentlyWhy curiosity (not judgment) is the whole point of this exercise — and how to stay out of shame while you do itWhat I want you to spend the week ideating on before next episodeConnect with Mia: New Live & Free Masterclass: Create & Sell Your First Digital Therapy Offer https://thefreedomtherapist.com.au/masterclass Instagram: https://instagram.com/miapoko and https://www.instagram.com/ot_inspire_therapy/ Get the Complete Personal Brand Kit for Therapists for just $47! https://thefreedomtherapist.com.au/kit Join the Waitlist for The Freedom Therapist Club: https://www.thefreedomtherapist.com.au/club

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About

Each week we’ll go deep on all things business, self, energy and freedom. There's growth, giggles AND tears, as we lean into the best version of our business - and selves too. We’ll also get to chat with some incredibly inspiring women who will generously share their stories on finding that magic. If you’re looking for deep conversations, no gatekeeping, practical advice all with a little bit of chaos, you’re in the right place. I'm your host Mia Poklepovich, a previously burnt out mental health occupational therapist and business owner, who found her way to fall back in love with business and life all over again. This podcast was created to be your safe space to learn AND unlearn all the things about scaling your business, without losing yourself in the process. Each week will be talking about ALL the things. And feeling ALL the feels. Because business is a wild ride, at all stages. So if you need an extra dose of inspo, a soft landing or just a moment to unwind you are SO welcome here.  Give yourself permission to take some space for you, and let’s be besties. I can’t wait! 

Information

  • Creator
    Mia Poklepovich
  • Years Active
    2024 - 2026
  • Episodes
    76
  • Rating
    Clean
  • Copyright
    © 2026 Mia Poklepovich, OT Inspire Australia
  • Show Website
    The Freedom Therapist