Business Simple Podcast

James Wallace | Digital Simple
  • 0.0 (0)
  • BUSINESS
  • UPDATED DAILY

A podcast connecting aspiring entrepreneurs and growing business owners to successful people and real life, practical lessons learnt

  1. 3D AGO

    Building NZ's Biggest Real Estate Marketing Company - Sam Gibson & Graeme Campbell From Agentary | Ep. 93

    Reviewing a massive 2025 with my 2 business partners, Sam and Graeme, from Agentary. 00:00 Introduction & First 3-Person Podcast00:41 How the Sam & Graham Merge Started01:28 Bootstrapping the First Office & Early Growth02:27 Hiring a Team & Escaping 100-Hour Work Weeks03:44 Creative Growth, Editing Innovation & Team Talent05:05 AI in Property Video & Visual Effects06:27 Vertical Video, Reels & Package Strategy07:31 Scaling to Thousands of Videos & $1.5B in Property08:14 Training Systems & Quality Control11:11 Launch of Agent Two Studios13:13 From Home Hustle to Office Structure15:01 Why the Old Workflow Was Unsustainable16:03 Working With High-End Developers & Big Clients17:09 Balancing Real Estate vs Studio Turnarounds18:21 Launch of the Digital Ads Product (EDS)19:59 Pricing Strategy & What Agents Are Buying22:22 Hiring a Salesperson & Growth Strategy24:22 Photography vs Video Demand Trends25:27 What Separates Top Performing Agents28:06 The Future of Real Estate Marketing & Storytelling30:28 Queenstown Expansion & National Growth33:03 Transitioning From Operators to Business Owners35:23 Leadership Challenges of Rapid Growth37:01 The Power of Business Partnerships39:12 CEO vs Creative – Getting Off the Tools42:13 Systemising Creativity44:03 Office Culture & Team Environment46:17 Advice for Entrepreneurs & Creative Founders48:21 Final Advice to Agents & Businesses49:15 Final Reflections on Growth & Foundations

    50 min

  2. 11/25/2025

    Bringing Supercars To Ruapuna Raceway - Lewis Low, President Of The Canterbury Car Club | Ep. 92

    Lewis is a career electrician that grew within a number of amazing businesses, working with some exceptional business owners. He is now the president of the Canterbury Car Club and played a key role in bringing the Supercars to Ruapuna Raceway. A passionate, humble person, this podcast has something for everyone!

    55 min

  3. 09/23/2025

    Marketing in 2025 - Everything You Need To Know | Ep. 91

    01:00 – Intro & Early Sales Journey 02:30 – Transition to Digital Marketing 03:45 – Founding Digital Simple 04:20 – Scaling with Property Marketing 05:35 – Lessons from Growth & Churn 06:10 – Transparency & Approach to Marketing 07:15 – Marketing as Sales (1-to-Many) 08:24 – Importance of Brand + Sales Together 09:08 – Marketing Theory & Customer Psychology 13:05 – Crafting Compelling Offers 18:56 – Messaging & Positioning 22:20 – Human vs. AI in Marketing 26:30 – The Power of Digital Leverage 30:11 – Why Video is Critical 33:11 – Balancing Brand & ROI Campaigns 37:21 – Funnel Strategy Example 40:27 – Optimisation Mindset 42:19 – Scaling Offers & Upsells 45:18 – Practical Q&A on Campaign Optimisation 46:16 – Live Campaign Walkthrough 50:18 – Daily vs. Lifetime Budgets 56:00 – Setting Audiences & Placements 57:12 – Building Lead Forms & Creatives

    1h 19m

  4. 09/11/2025

    My Thoughts: What's Working In Marketing In 2025 | Ep. 90

    What is working in the world of marketing in 2025? I think it's a pretty big change up from years prior, hear my thoughts in this episode

    11 min

  5. 09/09/2025

    What Is Needed From The Next Mayor Of Taupo? Zane Cozens | Ep. 89

    Zane is everything I am beginning to love about politics: a fresh perspective, accountability-focused, and transparent. Hear here what he sees as the future for Taupo, and the opportunities the district has, as well as his story and what has guided him to stepping into the council.

    41 min

  6. 09/03/2025

    My Thoughts: We're Back... What We've Been Up To | Ep. 88

    0:00 – Intro & return to the podcast 0:37 – Why the podcast paused 1:13 – Announcing the return & future plans 1:41 – Reflecting on 2025 so far 2:12 – Growth, listenership & tough decision to pause 2:57 – Balancing business responsibilities 3:24 – Challenges of rapid team growth 4:19 – Personal challenges (new parenthood) 4:40 – High client churn & delivery issues 6:01 – Sales challenges & underestimated difficulty 6:23 – Revenue drop & recovery efforts 7:13 – Refocusing on sales to stabilise 8:01 – Playing “whac-a-mole” with problems 8:38 – Culture challenges & staff poaching 9:27 – Rebuilding positive culture 10:22 – Leadership changes & restructuring 11:08 – Cutting overhead & reinvesting in delivery 11:51 – Shifting focus to dollar-producing roles 12:14 – Team adjustments & scalability 12:37 – Returning talent strengthens the team 13:17 – Lessons from staff turnover 14:11 – Systemising & onboarding new team members 15:19 – Key lesson: people quit bad culture, not hard work 16:08 – Reframing staff exits as opportunities 17:01 – Importance of consistent content & communication 18:18 – Leadership mindset & positivity 18:57 – Perfect storm of HR & client churn challenges 19:50 – Culture rebuild & lowest churn since 2022 20:37 – Culture maturing & team bonding 21:06 – Recap: bouncing back stronger 21:29 – Looking ahead to new episodes

    22 min

  7. 07/09/2025

    Want To Be A High Performer? Watch This - Dan Vann From Evolution Performance | Ep. 87

    Dan Vann was an epic person to interview - someone who first practised what he teaches, and really loves what he does. From professional cricketer, to sports coach, and now high performance coach, there's something in this episode for everyone.

    1h 5m

  8. 06/29/2025

    Remaining Adaptable and Optimistic, A 20+ Year Business Story - Kirsten Ellis From Global PC | Ep. 86

    Kirsten Ellis has an incredible story, faced with some challenges that really put yours into perspective. Her optimism, passion and open mindedness to running her business blew me away, and everyone will learn something from her story.

    58 min
See All (93)

About

A podcast connecting aspiring entrepreneurs and growing business owners to successful people and real life, practical lessons learnt

Information

  • Creator
    James Wallace | Digital Simple
  • Years Active
    2024 - 2026
  • Episodes
    93
  • Rating
    Explicit
  • Copyright
    © James Wallace | Digital Simple
  • Show Website
    Business Simple Podcast