Better Call Paul

with Paul Waddy
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Learn How to Launch and Scale Your Online Business From the No. 1 Ecommerce coach in the world, and best selling author of Shopify for Dummies and Selling Online for Dummies, Paul Waddy.

  1. 1d ago

    Don’t Copy Last Year’s Black Friday (5 Traps That Look Like Wins)

    You just paid your best customers 30% to do what they were already going to do. And that’s not even the worst Black Friday trap. Every year I watch ecommerce founders have their best Black Friday ever, and their worst February. In this episode I break down the 5 Black Friday traps that look like wins, the real maths behind a 30% off sale, and the fix for each one, so you set this year’s offer properly instead of copying last year’s. In this episode: Why a $100 product that makes you $32 at full price can lose you $7 at 30% offHow to plan your discount before you pick it (with a live Axeman demo; watch it on YouTube)The pull-forward trap: why a month-long sale kills December and JanuaryThe LTV ÷ AOV check: are your Black Friday customers ever coming back?Why your VIPs don’t need another discountGrade A vs Grade C: what to discount, and what to protectThe February cash trap and China New YearThe 5-question Black Friday checklist Chapters:0:00 You paid your best customers 30%1:34 Trap 1: Record revenue, no profit (the maths)4:35 How to plan your discount (Axeman demo)8:19 Trap 2: The pull-forward trap11:00 The new customer myth (LTV ÷ AOV)13:14 Trap 3: Discounting your best customers15:37 Trap 4: Site-wide discounts and your best sellers19:13 Trap 5: The February cash trap (China New Year)23:21 The Black Friday checklist26:00 What to do next Apply for my next ecommerce coaching cohort - HERE Watch on YouTube (with the demo and charts) Axeman profit simulator My website Instagram and TikTok: @paulwaddyecommerce About Paul: I’m Paul Waddy, author of Shopify For Dummies and Selling Online For Dummies. Forbes Australia: “This boss is making Shopify easy for every ecommerce business.” Voted #2 in Inside Retail’s Top 50 People in E-Commerce. Last year I coached 10 of the Top 50, including 4 of the top 10 and the winner, plus 4 AFR Young Rich Listers. I founded an award-winning digital marketing agency and Learn Ecommerce, where I’ve coached thousands of brands from start-up to nine figures, including Muscle Republic, Babyboo, Maison de Sabré, Budgy Smuggler and Coastal Grl.

  2. Jul 24

    #28 - The Top 10 Mistake 7, 8 and 9 figure ecom brands make

    Work with me: https://bit.ly/4xTmZRI Think the mistakes stop once you scale? They don't - they just get more expensive.In this episode, Paul Waddy breaks down the 10 biggest mistakes he sees 7, 8, and even 9-figure ecommerce brands still making - from bloated operations and misaligned teams to strategic blind spots that quietly cap growth long after the early-stage hustle is behind you. Whether you're pushing past 7 figures or already well beyond it, this episode will help you spot the expensive mistakes before they cost you more.🎧 Tune in and make sure you're not one of the brands making these mistakes at scale.Connect With Me: Website: https://www.learnecommerce.com.auInstagram: https://www.instagram.com/paulwaddyecommerceTikTok: https://www.tiktok.com/@paulwaddyecomFacebook: https://www.facebook.com/paulwaddyecommerceLinkedIn: https://www.linkedin.com/in/paulwaddyecommerceWatch my video on the 3 keys you need to unlock growth in an ecom business: http://bit.ly/4al7UhrAn ecommerce beginner? Watch my free masterclass: https://bit.ly/4xQB2r6

    #28 - The Top 10 Mistake 7, 8 and 9 figure ecom brands make

  3. Jul 17

    #27 - The 10 Mistakes Keeping Ecom Brands Under $10k a Month

    Work with me: https://bit.ly/4xTmZRI Stuck under $10k a month and can't figure out why? Chances are it's not bad luck - it's one (or several) of these mistakes quietly capping your growth. In this episode, Paul Waddy breaks down the 10 most common mistakes keeping ecommerce brands stuck below that $10k/month ceiling - from pricing missteps and weak offers to marketing spend going to the wrong places and operational habits that quietly bleed profit. If you're grinding hard but the revenue isn't moving, this episode will show you exactly what's holding you back and how to fix it. 🎧 Tune in and skip the mistakes everyone else has to learn the hard way. Connect With Me:Website: https://www.learnecommerce.com.au Instagram: https://www.instagram.com/paulwaddyecommerce TikTok: https://www.tiktok.com/@paulwaddyecom Facebook: https://www.facebook.com/paulwaddyecommerce LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce Watch my video on the 3 keys you need to unlock growth in an ecom business: http://bit.ly/4al7UhrAn ecommerce beginner? Watch my free masterclass: https://bit.ly/4xQB2r6

    #27 - The 10 Mistakes Keeping Ecom Brands Under $10k a Month

  4. Jul 8

    # 26 - The 10 Biggest Mistakes "New" Ecommerce Founders Make

    Work with me: https://bit.ly/4xTmZRI Starting an ecom brand? You're probably making at least a few of these mistakes right now - and they could be quietly capping your growth before you even get going. In this episode, Paul Waddy breaks down the 10 most common (and costly) mistakes new ecommerce founders make - from pricing and product selection to marketing spend and mindset traps - and exactly what to do instead. If you're early in your ecommerce journey, this is the episode to save you months of trial and error. 🎧 Tune in and skip the mistakes everyone else has to learn the hard way. Connect With Me:Website: https://www.learnecommerce.com.au Instagram: https://www.instagram.com/paulwaddyecommerce TikTok: https://www.tiktok.com/@paulwaddyecom Facebook: https://www.facebook.com/paulwaddyecommerce LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce Watch my video on the 3 keys you need to unlock growth in an ecom business: http://bit.ly/4al7UhrAn ecommerce beginner? Watch my free masterclass: https://bit.ly/4xQB2r6

    # 26 - The 10 Biggest Mistakes "New" Ecommerce Founders Make

  5. Jun 24

    # 25 - Amazon are charging for returns - should you?

    Work with me: https://bit.ly/4xTmZRI Amazon quietly killed free returns — and it's the best thing that could happen to ecommerce. In this episode I break down exactly why they did it, what it means for your margins, and why the smartest operators are already following their lead. If you're still offering free returns and wondering why your profit is shrinking, this one's for you. Connect With Me: Website: https://www.learnecommerce.com.au Instagram: https://www.instagram.com/paulwaddyecommerce TikTok: https://www.tiktok.com/@paulwaddyecom Facebook: https://www.facebook.com/paulwaddyecommerce LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce Watch my video on the 3 keys you need to unlock growth in an ecom business: http://bit.ly/4al7UhrAn ecommerce beginner? Watch my free masterclass: https://bit.ly/4xQB2r6

    # 25 - Amazon are charging for returns - should you?

  6. Jun 17

    We Asked An Ecom Accountant To Break Down The Federal Budget. Here's What He Said.

    The federal budget just dropped. And most ecommerce founders have no idea what it means for their business. Paul Waddy and Daniel Chiha from Kelly+Partners Northern Beaches break it all down. No spin. No waffle. Just what actually matters for your store. Danny works with some of the biggest ecommerce brands in the country. He's seen the numbers. He knows where founders get hit, where they get lucky, and what moves to make right now. In this episode: What changed in the budget that directly affects ecommerce businesses The tax and cashflow moves you need to think about now What smart founders are doing differently this financial year Why your accountant hasn't called you about this yet (and what to ask them) If you're running an online store and doing real revenue, this one's for you. Subscribe so you don't miss the next one.Connect with Daniel Chiha: Kelly+Partners Northern Beaches — https://www.kellypartners.com.au Connect with Paul: Website: https://www.learnecommerce.com.au Instagram: https://www.instagram.com/paulwaddy_Watch my video on the 3 keys you need to unlock growth in an ecom business: https://www.learnecommerce.com.au/register-vsl-yt?el=youtube#ecommerce #federalbudget #ecommercebusiness #onlinestore #shopify #ecommerceaustralia #smallbusiness #australianbusiness #paulwaddy #accounting

    We Asked An Ecom Accountant To Break Down The Federal Budget. Here's What He Said.

  7. 09/29/2025

    #24 - How to Create an Ecommerce Product from Scratch

    How To Create an Ecommerce Product From Scratch  Ever thought about creating your own product but don’t know where to start? In this episode of The E Hustle, Paul Waddy breaks down the exact process of going from idea to product—step by step.You’ll learn: How to validate whether your product idea has legsThe difference between building a “passion project” vs. a business-ready productKey mistakes first-time founders make when sourcing or developing productsWhen to DIY and when to get expert helpPractical tips to save money and avoid costly delays Whether you’re an aspiring founder, side-hustler, or seasoned ecommerce operator, this episode will give you the clarity you need to turn your product idea into a reality—without the overwhelm.  Follow Paul on Instagram: @paulwaddyecommerce  Learn more at: www.learnecommerce.com  #ecommerce #founderlife #sidehustle #productdevelopment #startups #learnecommerce #entrepreneurmindset #onlinestore #ecommercetips #digitalbusiness #shopifyfounder #bootstrapbusiness

    #24 - How to Create an Ecommerce Product from Scratch

  8. 09/19/2025

    #23 - 5 Things We Can Learn From This Billion Dollar Business

    In this episode of The E Hustle, Paul Waddy breaks down the 5 Things We Can Learn From This Billion Dollar Business Whether you’re running a side hustle or managing a seven-figure store, Paul shares practical strategies you can implement today to increase sales, build stronger customer loyalty, and run your business smarter. Expect no fluff—just actionable ecommerce insights you can apply straight away. If you’re serious about levelling up your online business, this one’s for you. 📲 Follow me on Instagram @paulwaddyecommerce for daily tips 📲 Head to www.learnecommerce.com for more tools, free downloads, and coaching info.

    #23 - 5 Things We Can Learn From This Billion Dollar Business
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About

Learn How to Launch and Scale Your Online Business From the No. 1 Ecommerce coach in the world, and best selling author of Shopify for Dummies and Selling Online for Dummies, Paul Waddy.

Information

  • Creator
    with Paul Waddy
  • Years Active
    2024 - 2026
  • Episodes
    30
  • Rating
    Explicit
  • Copyright
    © with Paul Waddy
  • Show Website
    Better Call Paul