The Rent Roll with Jay Parsons

Jay Parsons
  • 4.8 (51)
  • Investing
  • Updated Weekly

All things rental housing -- headlines, commentaries and interviews on apartments, SFR, BTR, operations, investments, development, policy and more.

  1. 3d ago

    EP#101 Lee Everett | 2027 Budgeting Hot Takes: Will Concessions Just "Burn Off"?

    It's budget season, that dreaded time of year when owners and operators attempt to predict the future --forecasting revenue and expenses for 2027. Rental housing economist Jay Parsons and special guest Lee Everett (head of research and strategy at Cortland, a top 10 apartment owner) seek to lend a helping hand. Jay and Lee talk about how revenue and expense trends could play out in the year ahead, and how those trends may differ by market and by asset class. What supply-heavy markets might surprise on the upside? Which could be laggards? Will rising consumer inflation end up impacting operating expenses, reversing two years of steadier expense trends? Additionally, Jay shares why you might expect better performance from Class A and B+ properties than from Class C, at least in the Sun Belt and Mountain states. Also in this week's episode, Jay makes the case for why rent concessions may not just "burn off" as many operators may want to see or expect to see in 2027, even as vacancy rates improve.

  2. Sep 3

    EP#100 James Ray | This Isn't 2008: Distress, NOI, & the Equity Swing

    It's Episode 100 of The Rent Roll, and we're bringing back one of our most popular guests — James Ray of MetLife and CRE Analyst — to take on the big questions about the cycle ahead. How does distress compare to 2008? Why will NOI matter more than appreciation in the next cycle, and how do investors plan accordingly? How does increased regulatory risk impact allocations toward multifamily, single-family rentals and build-to-rent? When will institutions rebalance toward equity strategies after several years focused on private credit? What impact is AI having? And much more. Additionally, in this week's version of "The Complaints Department" segment, Jay addresses the most common complaint he hears. Jay also brings back other recurring segments like Rental Housing Trivia, In the News, Here's a Chart and Good Question.

  3. Aug 27

    EP#99 Ryan Davis | Rent Affordability: Myth vs. Reality

    Rent affordability is maybe the most misunderstood topic in housing — with bad takes commonly held among investors and policymakers and other stakeholders. In this episode, rental housing economist Jay Parsons breaks down fact versus fiction on the big topic of rent affordability. In particular, Jay explains why this topic is a prime example of how averages can be misleading. The data shows rent affordability is a deeply bifurcated issue where two seemingly conflicting trends can both be true: We have a severe shortage of low-income rental housing for those who need it, while at the same time we have had ample demand for higher-rent apartments and single-family rentals from renters who can easily afford it. Jay breaks down the data to show the facts, and offer up practical implications investors, developers, operators, lenders, policymakers and reporters. Additionally, for today's conversation, Jay welcomes in Witten Advisors CEO Ryan Davis, whose original research into the Census renter affordability data sheds light on how most researchers and advocates tend to oversimplify what is a very nuanced and bifurcated topic. Ryan shares why most researchers report affordability trends that don't align with private-sector data, and shows why t's important to look past headline narratives and study the Census data more deeply. Also in this episode, Jay breaks down the latest news articles touching on multifamily and SFR trends, and he also responds to a big complaint from the prior week's episode.

  4. Aug 20

    EP#98 John Hofmann & Karen Purcell | Inside JPMorgan's Big Bet on Rental Housing

    Description: JPMorgan just announced one of the biggest-ever bets on housing, committing $750 billion over the next decade, and rental housing plays a big role in that bet. Two top executives from JPMorganChase's commercial banking group, John Hofmann and Karen Purcell, join with rental housing economist Jay Parsons to take us inside the bank's strategy. How does the bank see market-rate apartments versus affordable housing? Preservation versus development? And much more. Additionally, amidst more headlines trumpeting distress in the multifamily sector, Jay asks John and Karen about how JPMorgan sees the health of the apartment debt market today, as well as the implications of rising competition from debt funds. Also in this week's episode, Jay shares the latest data on multifamily capital markets and loan originations, highlighting how 2026 is on track to be the second-highest year on record for multifamily debt originations. Additionally, Jay breaks down another busy week of news headlines impacting apartments and single-family rentals, including the completion of the AvalonBay/Equity Residential merger (say hello to Vivmark Residential), the surprising growth from a smaller upstart REIT and a questionable headline from CNBC's interview with Invitation Homes.

  5. Aug 13

    EP#97 Stephen Scherr | Inside Pretium + 5 Takeaways From The SFR REITS' Earnings Calls

    With new legislation transforming the single-family rental market into a more highly regulated industry, could institutional investors like Pretium (as well as REITs like AMH and Invitation Homes) stand to benefit? It won't be cheap or easy or painless, but larger players may have the scale and the stomach for a new, landmine-filled environment of SFR — and that could lead to acquisition opportunities with smaller companies suddenly branded as "institutional" by the new ROAD to Housing Act. Pretium, the nation's second-largest SFR owner through its Progress Residential brand, sees such opportunities, as co-president Stephen Scherr tells us on this episode of The Rent Roll. Additionally, rental housing economist Jay Parsons shares his top 5 takeaways from the SFR REITs' earnings calls that just wrapped up — touching on similar themes related to ROAD, as well as slowly improving fundamentals and improving cost pressures and stock buybacks. Additionally, in this week's In the News segment, Jay shares three recent headlines that challenge mainstream thinking on the role of large investors in pushing market rents.

  6. Aug 6

    EP#96 Alex Jessett | 5 Takeaways From Apartment REITS' Earnings Calls

    It's that time of quarter: Earnings call season. Rental housing economist digs through Q2 2026 earnings call from the apartment REITs and shares his top five takeaways and what they mean for the multifamily industry. Jay shares a previously undisclosed story of how the Equity Residential and AvalonBay merger came together, which — plot twist — included a third wheel. Jay also shares color from the REITs on the Sun Belt recovery and on continued strength in the San Francisco Bay Area. Other highlights include some perhaps counterintuitive trends in operating expenses and in renter financial health, both of which are trending more favorably than narratives might suggest. Later in the program, Jay welcomes in the new CEO of Camden apartment REIT, Alex Jessett. Jay and Alex talk about Alex's 27-year career at Camden leading up to his new role as CEO, the rent recovery in the Sun Belt, Camden's exit from California, and the future of the REIT business as the number of REIT competitors continues to shrink. Additionally, Jay shares the latest headlines touching on rental housing this week, as well as another round of Rental Housing Trivia plus his favorite question asked by a REIT analyst this quarter.

  7. Jul 30

    EP#95 Frank Cassidy | Less Red Tape, More Supply

    Rental housing economist Jay Parsons speaks with the outgoing head of the Federal Housing Administration (FHA) and Assistant Secretary for Housing at HUD, Frank Cassidy. Jay and Frank discuss the significance (and specifics) of cutting red tape to improve supply and liquidity in the multifamily housing market, as well as the ups and downs of working as a political appointee in Washington. And what more can we expect from FHA and HUD to help streamline housing supply, particularly for affordable housing? Additionally, in this week's "Here's a Chart" segment, Jay shares the latest data on apartment lease-up volumes, and what impact they're having on the rent recovery as well as the next generation of new development. The impact is nowhere near evenly distributed across the country, and Jay highlights which markets are ahead (and behind) the pack. Jay also breaks down the latest headlines in rental housing, including a data-heavy article from The Wall Street Journal looking at the impact of high-income renters in New York City's rent stabilized apartment market.

  8. Jul 23

    EP#94 Chris Porter | Renter Demographics Update

    Outside of the economy, no factor shapes rental housing demand more than demographics. What are the latest trends shaping demand for apartments and single-family rentals, and what's shifts are under way? Back by popular demand, the O.G. of housing demographics, Chris Porter of John Burns Research & Consulting, joins the podcast to talk data and trends on all the key demographic drivers. How is immigration policy impacting rental housing demand? The answer is more nuanced than most pundits will acknowledge. And what does Burns data show on rental household formation? Does it align with other industry data showing strong absorption numbers despite numerous demand-side headwinds? What about the spike in young adults living with parents? Prior to the conversation with Chris, rental housing economist Jay Parsons shares five of his favorite housing demographics charts from JBREC's latest 100+ page housing demographics report. Additionally, Jay brings back recurring segments like Rental Housing Economist, Good Question, In the News, and Good News.

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All things rental housing -- headlines, commentaries and interviews on apartments, SFR, BTR, operations, investments, development, policy and more.

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