Praveen, or PGK to everyone, speaks about building a business with journalism at its core - a fundamentally different framing from saying "journalism is a service".The Ken is a unique publication. In 2016, it tried the audacious move of publishing one long-form business piece a day, completely subscriber-funded. Close to a decade later, it's going strong, launched several more 'products', and spawned much competition. Praveen is the company's COO but also frequent writer - his weekly Nutgraf newsletter is among the publication's most-loved features.PGK is someone who thinks deeply about technology, content, intersections and all that good stuff that's catnip to your hosts so obviously we had to get him on our show. The result was a conversation that's hugely entertaining but also deeply insightful - about products, about media, and about journalism. We spend time talking about how story structures, the importance of conflict, joining the dots and so much more. There are references ranging from youth magazines in the Gulf to early Indian Twitter to The Beatles... let's just say there's a wide terrain here. We thoroughly enjoyed how PGK pushes some 'frameworks' we had. A delightful interview which we think you will love.The Ken: https://the-ken.com/Praveen: https://www.linkedin.com/in/praveengopalkrishnan/ & https://x.com/peegeekayTO YOUR HEART'S CONTENTThis is a YouTube interview series hosted by Utsav and Deepak aka Chuck, about the aspects of content that really matter - the craft, the process, the thinking, the ambition. WHY ARE WE DOING THIS?To guide budding creators.What goes into creating content? How do you make content that resonates with people as well as imbibes your unique essence? How do you make sure you hold on to your creativity whilst trying to crack the 'business' of it? The journey to content creation involves passing through many processes - the ideation, the discipline, the craft, motivation, bringing it all to life while battling hurdles of the daily grind as well as the human mind. An exhilarating process whose outcome makes it look simple and that's the beauty of it.We interview experts to understand creation at its core and uncover the hidden gems behind this journey. From breaking down the process to diving into their minds as they go through this start to finish. Expect nuanced, sharp conversations with creators, industry folks and entrepreneurs.THE 6% CLUBIndia’s first creator coaching program, designed for people with full-time jobs. Developed by mentors who built global 2% ranking content projects while balancing demanding careers. It features live sessions, 3 masterclasses from creators who have cracked it (Amit Varma, Krish Ashok, SneakyArtist, and more planned), personalised mentoring sessions, peer reviews, a vibrant community, and much more. Check out the program and sign up for the next cohort, here: https://www.thesixpercent.club/Produced by: The 6% Club - Chuck & UtsavShot by: Team SUHFECTO: Sharath U Holla, Komal Khiani, Sahil Rao, Milind LutherPost Production : Fatang Studios by Flop FilmsPackaging Sound Design: Mehar Chumble, Creative High StudioVisual Packaging: Mihir Lele, 650ml StudiosRecording Studio: Sugarline Sound Co., BangaloreUtsav: https://www.instagram.com/postcards.pfn/Chuck: https://www.instagram.com/chuckofalltrades/00:00:00 Introduction00:01:46 On the infamous Twitter handle PGK created 00:05:20 PGK's journey from software to internet tech to media00:15:00 PGK joins The Ken (and learns!)00:26:25 When your product is content... er... stories00:38:35 On "the line" and "the conflict"00:52:20 On new structures and formats & experimentation01:01:25 Coming up with new 'products' at The Ken01:13:00 On long-form vs short-term01:19:00 Joining dots & finding your intersection
