Into the VOiD: A Friendly Guide to Digital Marketing

VOiD Applications
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  • MARKETING
  • UPDATED MONTHLY

Your go-to podcast for navigating the ever-evolving landscape of digital marketing. Hosted by Chris Carter and Neil Cooper from VOiD Applications, a leading full-service digital design agency, this podcast offers invaluable insights, tips, and strategies to help businesses thrive online. Whether you're a seasoned marketer or just starting out, join us as we delve into topics such as web design, app design, SEO, PPC, web hosting, and web maintenance, providing actionable advice in a friendly and approachable manner.

Episodes

  1. 06/12/2025

    Leveraging Your News Section for Growth and Engagement with Chris Leggett | Ep.6

    In this episode of Into the VOiD and a first for the Pod! Neil and Chris are joined by their first guest, Chris Leggett from Osborn Communications, to unpack how your website’s News Section can drive long-term success. 👤 Guest Networks 🤝 https://osbornpr.com/ https://www.linkedin.com/in/chris-leggett-osborncomms/ https://www.linkedin.com/company/osborn-pr/ 🖥️ Need your website audited? We offer free audits to assess your site’s performance in speed, relevancy for SEO, and design. Get your audit here: https://voidapplications.co.uk/free-website-audit/ ⭐ Key topics covered in this episode: ⭐ 👉 Why your News Section is crucial for SEO, trust, and growth 👉 The difference between news content and social media posts 👉 How to plan and schedule engaging news updates (including easy wins!) 👉 Common pitfalls (like outdated content) and how to avoid them 👉 Tips for businesses of any size to start leveraging news stories today 💻 Hosted by VOiD Applications, Into the VOiD is your go-to podcast for digital marketing tips, covering everything from Web Design, App Development, SEO and more! 🔔 Stay connected with us for more content: https://linktr.ee/voidapps 🔔 https://www.voidapplications.co.uk/ https://www.linkedin.com/company/void-applications/ https://www.youtube.com/@VOiD_Apps https://www.instagram.com/void_applications/ https://www.facebook.com/VOiDApplications/ https://x.com/void_apps/ https://medium.com/@voidapplications

    1h 13m

  2. 05/08/2025

    Navigating CMS: Simplifying Website Management | Ep. 5

    In Episode 5, Neil Cooper and Chris Carter explore the world of CMS (Content Management Systems) — what they are, how they work, and how to choose the right one for your website. ⭐ Key topics covered in this episode: ⭐ 👉 What is a CMS and why use one? 👉 Popular CMS platforms: WordPress, Shopify, Squarespace, Wix and more 👉 Choosing the right CMS for your business needs 👉 E-commerce considerations: WooCommerce, Magento, OpenCart and Shopify 👉 Security, maintenance, and performance pitfalls 👉 Why your CMS choice can make or break your SEO strategy 👉 Real-world advice for managing content and scaling over time 🖥️ Need your website audited? We offer free audits to assess your site’s performance in speed, relevancy for SEO, and design. Get your audit here: https://voidapplications.co.uk/free-website-audit/ 💻 Hosted by VOiD Applications, Into the VOiD is your go-to podcast for digital marketing tips, covering everything from Web Design, App Development, SEO and more! 🔔 Stay connected with us for more content: https://linktr.ee/voidapps 🔔 https://www.voidapplications.co.uk/ https://www.linkedin.com/company/void-applications/ https://www.youtube.com/@VOiD_Apps https://www.instagram.com/void_applications/ https://www.facebook.com/VOiDApplications/ https://x.com/void_apps/ https://medium.com/@voidapplications

    49 min

  3. 03/27/2025

    Improving Lead Quality: Designing for Your Ideal Customer | Ep. 4

    In this episode, Neil Cooper and Chris Carter explore how smart web design and clear messaging can help you attract not just more leads — but better leads. ⭐ Key topics in this episode: ⭐ 👉 What makes a high-quality lead for your business 👉 How to design your website to appeal to your ideal customer 👉 The role of content, case studies, and social proof in lead quality 👉 What lead magnets are and how to use them effectively 👉 How to track website performance and conversions with tools like Google Analytics and Microsoft Clarity 🖥️ Need your website audited? We offer free audits to assess your site’s performance in speed, relevancy for SEO, and design. Get your audit here: https://voidapplications.co.uk/free-website-audit/ 💻 Hosted by VOiD Applications, Into the VOiD is your go-to podcast for digital marketing tips, covering everything from Web Design, App Development, SEO and more! 🔔 Stay connected with us for more content: https://linktr.ee/voidapps 🔔 https://www.voidapplications.co.uk/ https://www.linkedin.com/company/void-applications/ https://www.youtube.com/@VOiD_Apps https://www.instagram.com/void_applications/ https://www.facebook.com/VOiDApplications/ https://x.com/void_apps/ https://medium.com/@voidapplications 🔗 Resource Links 🔗 Google Analytics: https://developers.google.com/analytics Microsoft Clarity: https://clarity.microsoft.com/

    27 min

  4. 02/06/2025

    SEO Made Easy: Building a Strong Foundation for Your Website | Ep. 3

    Welcome back to Into the VOiD! In this episode, Neil and Chris break down the fundamentals of SEO (Search Engine Optimisation) and how businesses can use it to increase website visibility and attract more leads. ⭐ Key topics covered in this episode: ⭐ 👉 What is SEO and why is it essential for business growth? 👉 The three core pillars of SEO: On-Page, Off-Page, and Technical 👉 How to optimise Meta Titles, Descriptions, and Keywords for better rankings 👉 The importance of Backlinks, Directories, and Social Signals 👉 The role of Site Speed, Mobile-Friendliness, and Structured Data in SEO success 👉 How to do Keyword Research to target the right audience 👉 Common SEO mistakes & pitfalls to avoid 🚨 🖥️ Need your website audited? We offer free audits to assess your site’s performance in speed, relevancy for SEO, and design. Get your audit here: https://voidapplications.co.uk/free-website-audit/ 💻 Hosted by VOiD Applications, Into the VOiD is your go-to podcast for digital marketing tips, covering everything from Web Design, App Development, SEO and more! 🔔 Stay connected with us for more content: https://linktr.ee/voidapps 🔔 https://www.voidapplications.co.uk/ https://www.linkedin.com/company/void-applications/ https://www.youtube.com/@VOiD_Apps https://www.instagram.com/void_applications/ https://www.facebook.com/VOiDApplications/ https://x.com/void_apps/ https://medium.com/@voidapplications 🔗 Resource Links 🔗 Yoast for WordPress: https://yoast.com/wordpress/plugins/seo/ Keyword Planner: https://ads.google.com/intl/en_uk/home/tools/keyword-planner/  My Web Audit: https://www.mywebaudit.com/  Google Analytics: https://developers.google.com/analytics Google Search Console: https://search.google.com/search-console/about

    45 min

  5. 10/24/2024

    Website SPEED!... and Why it Matters | Ep. 2

    Welcome back to Into the VOiD: A Friendly Guide to Digital Marketing! In this episode, Neil Cooper and Chris Carter take a deep dive into the importance of website speed and how it affects your business. ⭐ Key topics in this episode: ⭐ 👉 Why website speed impacts SEO and conversions 👉 Practical tips to test your website’s speed 👉 Common culprits slowing down your site (from plugins to hosting) 👉 Essential tools to identify and improve performance (Google Lighthouse, GTmetrix, and more) 👉 Whether you're a small business owner or a web designer, you’ll gain actionable insights to improve your website’s user experience and performance. 🖥️ Need your website audited? We offer free audits to assess your site’s performance in speed, relevancy for SEO, and design. Get your audit here: https://voidapplications.co.uk/free-website-audit/ 💻 Hosted by VOiD Applications, Into the VOiD is your go-to podcast for digital marketing tips, covering everything from Web Design, App Development, SEO and more! 🔔 Stay connected with us for more content: https://linktr.ee/voidapps 🔔 https://www.voidapplications.co.uk/ https://www.linkedin.com/company/void-applications/ https://www.youtube.com/@VOiD_Apps https://www.instagram.com/void_applications/ https://www.facebook.com/VOiDApplications/ https://x.com/void_apps/ https://medium.com/@voidapplications

    33 min

  6. 09/19/2024

    Web Design Essentials: Crafting User Friendly Websites | Ep. 1

    Welcome to the debut episode of 'Into the VOiD: A Friendly Guide to Digital Marketing'! In this first episode, Neil Cooper and Chris Carter dive into the importance of crafting user-friendly websites and share their experiences as web design experts. ⭐ Key topics in this episode: ⭐ 👉 The fundamentals of user-friendly web design 👉 Navigating common mistakes in web design 👉 Why simplicity in navigation is crucial for higher conversions 👉 How mobile responsiveness and accessibility impact user experience 👉 Practical tips for businesses on using websites as a powerful 24/7 employee 👉 Whether you're a small business owner or a web designer, you’ll gain actionable insights to improve your website’s user experience and performance. 🖥️ Need your website audited? We offer free audits to assess your site’s performance in speed, relevancy for SEO, and design. Get your audit here: https://voidapplications.co.uk/free-website-audit/ 💻 Hosted by VOiD Applications, Into the VOiD is your go-to podcast for digital marketing tips, covering everything from Web Design, App Development, SEO and more! 🔔 Stay connected with us for more content: https://linktr.ee/voidapps 🔔 https://www.voidapplications.co.uk/ https://www.linkedin.com/company/void-applications/ https://www.youtube.com/@VOiD_Apps https://www.instagram.com/void_applications/ https://www.facebook.com/VOiDApplications/ https://x.com/void_apps/ https://medium.com/@voidapplications

    36 min
  • 6 Episodes

About

Your go-to podcast for navigating the ever-evolving landscape of digital marketing. Hosted by Chris Carter and Neil Cooper from VOiD Applications, a leading full-service digital design agency, this podcast offers invaluable insights, tips, and strategies to help businesses thrive online. Whether you're a seasoned marketer or just starting out, join us as we delve into topics such as web design, app design, SEO, PPC, web hosting, and web maintenance, providing actionable advice in a friendly and approachable manner.

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