The Responsible Marketing Podcast

Jo Long
  • 0.0 (0)
  • MARKETING
  • UPDATED BIWEEKLY

Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible.Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.

  1. 12/19/2025

    S4, Bonus Episode (8): Kennedy, Email Marketing Geek / Email Marketing Heroes

    I was absolutely blown away when today’s guest agreed to take time out of his crazy busy schedule to join me on the podcast. You might have caught him on one of his many speaking events during the year or seen some of his own podcast and social content, but for the next 50 minutes or so, he is my guest, and I couldn’t wait until next season to release this recording. So I am delighted to gift you this bonus episode of Season 4 of The Responsible Marketing Podcast with Kennedy, Email Marketing Geek and founder of Email Marketing Heroes, and author of his latest book, ‘Psych Stacked’, available on emailmarketingbook.com and Amazon. Kennedy and I chat about 💊 Kennedy’s ‘anti sickness’ medicine for marketing, 🪄 the magic of psychology and email marketing, 📈 data ownership, 🧠 and our biases and how they can cause marketing hiccups. 💡 Kennedy also shares some incredible insights into buying trends and how to max your opportunities in a constantly shifting landscape, 🦄 and we bust some myths about some of the negative press AI is getting in terms of environmental impact and how to take responsibility, as well as some trap doors to look out for. It was an absolute pleasure to have Kennedy on the podcast, and I really hope you enjoy our conversation. Kennedy's book recommendation is 'Ready Fire Aim' by Michael Masterson (https://amzn.eu/d/5RlVVT7). #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications And you can find out more about Kennedy and the various programmes and resources he offers at Email Marketing Heroes and Automated Email Engine.  Watch Kennedy's Podcast on YouTube. And go buy his book at https://emailmarketingbook.com/ (for paperback, plus Digital and Audio exclusive) or Amazon (paperback only). You can also find him on Facebook and Instagram . Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

    55 min

  2. 12/16/2025

    S4, Episode 7 - Astley Fenwick, Astley Fenwick Consultancy

    Today’s guest is Astley Fenwick, an energy management consultant based in the north east of England. Astley works with large organisations to discover their energy leaks, remedies and how to make their usage more efficient to help them save money, protect the business and positively impact the environment. Astley and I talk about 👷🏼‍♂️ his career from electrical engineer to energy management consultant, and how the engineer in him will never die 💡 some new projects Astley has up his sleeve that could make some real impact for hospitality and healthcare 🤯 busting the confusion between the terms carbon neutral and net zero 😲 and some revelations in terms of where the UK is in terms of the race to carbon neutrality You can contact Astley for energy management consultation or just a general chinwag about all of this subject matter via his website or on LinkedIn. Astley's book recommendations are: - The Bible https://amzn.to/3MpC1v5 - Philip Pullman's The Subtle Knife https://amzn.to/4puVQQg - Dan Brown's The Last Symbol https://amzn.to/44bmchM #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

    1h 2m

  3. 12/02/2025

    S4, Episode 6 - Suzanne Thomas, Mud and More

    My guest in today’s episode is Suzanne Thomas from Mud and More, based in the north east of England, who took a break between classes to tell us more about how she started, why Mud and More, and what’s next for her and founding partner, Vicky Hindle.   Suzanne and I discuss 🌳 Suzanne’s family legacy with nature 👩🏼‍🎨 how confidence is key to opening up creativity, as is failing. 🏺 would potters be our saviours in a zombie apocalypse 🪄 and the magical effects of working with clay And as a bonus for anyone watching on YouTube, you can take a little tour around the Mud and More studio - find this episode on YouTube to watch for yourself.  You can find more about Mud and More, Suzanne and Vicky on their website, Facebook or Instagram. And Suzanne's book recommendation is one of my favourite stories, Jonathon Livingstone Seagull – https://amzn.eu/d/h7x2JiB. Let’s dive straight in. #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

    50 min

  4. 11/18/2025

    S4, Episode 5 - Carly Payne, Moments Cafe, Barnard Castle

    Today’s guest is cafe owner and super talented cake maker, Carly Payne, who runs Moments Café in Barnard Castle. From a background that has pretty much always incorporated some sort of baking or cooking, Carly’s reputation reaches far and wide in the north east for her fantastic food and her brilliantly inclusive menu. Carly and I discuss 🫂 the frustrations of an industry that doesn’t always take responsibility and care for its clientele 👭 Moments’ own social impact in the local area 🌳 the amazing geotagged forest project they are involved with 🌍 and how the world should just be a fairer place, in all aspects. And just in case you were wondering, no cake was harmed during this recording, much to my disappointment, haha! Let’s dive straight in. Carly's book recommendation is the Green and Blacks Cookbook – https://amzn.eu/d/0tJf1h8. Find Moments near the Butter Market roundabout in Barnard Castle, at https://momentscafe.co.uk/, on Facebook (https://www.facebook.com/Momentscafebc/?locale=en_GB) or on Instagram (https://www.instagram.com/moments_cafe/?hl=en). And you can find out more about Sustainably Run Restaurants at https://forest.gifttrees.com/forest, and Moments' own forest at https://forest.gifttrees.com/moments-cafe #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

    34 min

  5. 11/04/2025

    S4, Episode 4 - Louise Cooper, UGlow Ltd.

    My guest in this episode is the phenomenal Louise Cooper, engineer, beautician and now founder of the revolutionary tanning product UGlow. I had the best time recording this episode because Louise is so full of inspiration, enthusiasm and drive, you just can’t help getting caught up with it. Louise and I discuss 💥 how a teenage bedroom disaster kicked off some reverse engineering 👩🏼‍💼 the revelation that when it comes down to it nobody loves your business like you do 💚 that sustainability isn’t just good for productivity but also to drive continuity in business and the feel good impact knowing you’re doing something good for your consumers, customer partners and the environment 🏆 plus Louise’s top tips for driving a more responsible business in the current commercial landscape. Also a quick thanks to Simba for being an excellent guard dog! Louise's book recommendations are: Good Girl Deprogramming – Michelle Minnikin https://amzn.to/3LqZxXT Turn The Ship Around – L. David Marquet https://amzn.to/4oAKhWS And you can contact Louise via the UGlow website or on LinkedIn. #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

    1h 3m

  6. 10/21/2025

    S4, Episode 3 - Kelly Smith, Spelk Studio

    Today’s guest is Kelly Smith, founder of award-winning Spelk Studio, based in the north east of England. Spelk Studio specialise in bespoke and small batch furniture and kitchen design, championing sustainability and responsible sourcing. Kelly and I discuss: 🧑🏼‍🎓 some of the misinformation within the furniture industry and why education is key 🥉 Spelk Studio's progress in attaining the Investors Environment Bronze accreditation 🔢 the challenge of ‘fast furniture’ with some terrifying stats 🔗 and the challenges of aiming for true transparent sustainability and the limitations of the supply chain. Kelly's book recommendation is 'Everything is Tuberculosis' by John Green https://amzn.to/46QcjGC (& you can follow John on Instagram https://www.instagram.com/johngreenwritesbooks/?hl=en). Find and connect with Kelly via the website, on LinkedIn or on Instagram. #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Sustainability,esg,strategicmarketing,strategicmarketingconsultant,consumerdemand,responsibility,responsiblebusiness,businessresponsibility,marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

    52 min

  7. 10/07/2025

    S4, Episode 2 - Julia Dietmar, Open Wardrobe

    My guest today is Julia Dietmar from Open Wardrobe, based in California, a web based app and platform driving mindful dressing and responsibility within the garment industry. Julia and I talk about 📊 stats and facts about the garment industry and us consumers 🛍️ AI versus high street shopping and who wins in the least harmful impact stakes 🚀 Julia’s plans to drive change in the industry from the bottom up 🚧 the challenges of growing a tech business at speed, with authenticity and the stigma that AI can bring with it. And Julia has been super generous offering listeners and watchers of the podcast to 20% off Style Blueprint, just use the code TRMP. Julia's book recommendation is 'Presuasion' by Robert Cialdini, and you can purchase it here https://amzn.to/3W0MjTT And you can find Julia via the website, email hi@openwardrobe.co, or on LinkedIn. #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

    44 min

  8. 09/23/2025

    S4, Episode 1 - Josh Troche, Pedal Stomper Productions

    I am super excited about today’s guest, not just because he is a brilliant podcaster producer and has two of his own, but because he is my first international guest.  Josh Troche is based near Cleveland in the US and offers all aspects of videography, podcasting and creative marketing. (Quick aside – apologies for the slightly glitchy sounds towards the beginning. Tech isn’t always perfect, but it does prove we’re live and we're real!) Josh and I discuss: 📖 storytelling with intention and why it’s important ❤️‍🔥 podcasting’s power and intimacy 🤖 the up and downsides of AI and how to be responsible with its use 🚀 and Josh gives us his tips on how to max the impact of podcasting Book recommendations: Reluctantly Resilient – Chrissie Myers https://amzn.to/4njbJs3 Ghost Rider – Neil Peart https://amzn.to/46xlz2m You can find more about Pedal Stomper Productions, Josh and the team on the website, via LinkedIn and on Instagram. And don't forget to look up Josh's podcasts too:  The Business Fix and Podcasting Momentum. #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

    55 min
See All (29)

About

Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible.Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.

Information