The Responsible Marketing Podcast

Jo Long
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Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible.Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.

  1. Jul 28

    Season 5, Episode 5: Tamma Carel, Imvelo Ltd. and ICOR Systems

    Joining me today is Tamma Carel, founder of Imvelo Ltd and co-founder of ICOR Systems, businesses created to help organisations ensure they are compliant with legislation and become more educated in becoming more responsible. Tamma had a fascinating upbringing, which, unbeknownst to her at the time, gave the foundations of where she finds herself now in her career. I’ve wanted Tamma to guest for some time, so I was absolutely delighted when she agreed, and I know many of you will find our chat incredibly interesting. Tamma and I discuss 👥 legislation and who is truly responsible 🌿 the ethos of nurturing nature and the ‘alternative’ mermaid 🏆 sustainability basics, consequences and benefits 📚 habit stacking and net zero claims 🥼 and the next work generation in and around STEM industries. Tamma also gives us some tips and advice around frameworks and processes to help discover current levels of compliance and ‘good’ business practices that might already be captured in your organisation. Tamma also has a brilliant weekly email called '5 Favourites Friday' where she picks out 5 favourite responsibility-led posts across social media, which keeps you up to date with the news without having to search for it yourself. You can sign up to receive her email through the link to the Imvelo website. Tamma's book recommendation is Collapse by Jared Diamond . And you can find Tamma on LinkedIn or via her websites ICOR Systems and Imvelo.  #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

  2. Jul 14

    Season 5, Episode 4: Dave Head, Northern Digital

    My guest today is Dave Head from Northern Design, an exceptional brand and graphic designer and data guru, who really knows how to make branding and user experience deliver for your brand or organisation. Dave and I discuss: 📋 The trials, tribulations and benefits of testing your audience, ⚖ How to balance human and AI, 👾 Is AI really eating the world, and is the bubble going to burst for AI tech, 🧑‍⚖️ And who draws the line on what’s acceptable or not. Dave also gives us some tips, advice and warnings about using AI, and feel free to check out the apps Dave has built specifically around hidden tax and Ichthyosis (if you want to know more about this condition, please visit https://www.ichthyosis.org.uk/ or https://firstskinfoundation.org/). We also learn a new mantra for business, see if you can spot it. Also, a quick apology for the police siren, I guess it proves this podcast isn’t AI generated, and there are a few naughty words that appear in this episode, only used in context. Dave's book recommendations are: The Subtle Art of Not Giving A F*ck  by Mark Manson  Logo Design Love How Not To Be A Dick by Megan Doherty. And you can contact Dave via email (dave@northern.digital), find out more on the Northern Digital website, or find him on LinkedIn. #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

  3. Jun 30

    Season 5, Episode 3: Terry South, ISR Laser

    This time, I am joined by Terry South, Technical Support Manager at ISR Laser. My conversation with Terry covers all number of areas, from first impressions, the education system, idea generation, and where China might just have it right in terms of business. We kick off with Terry’s incredible engineering career in the military, clearing land mines and working across the world, how responsibility comes in all sorts of guises and it’s up to each of us to see where our responsibilities lie, and of course we talk about ISR’s unique proposition, one that lends itself to keeping costs down, machines turning, contributing to reducing carbon footprint, and finding new markets in unusual places. There’s a lot packed into this episode, so without any more delay, let’s dive straight in. Terry's book recommendation is Thatcher’s Spy by Willie Carlin. And you can find Terry on LinkedIn, more about ISR on their website and via Facebook, where there are many videos to watch! #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

  4. Jun 16

    Season 5, Episode 2: Rita Callender, Business Advisor at the Northeast BC, Sunderland

    Today I am joined by Rita Callender, Business Advisor with the Northeast BIC based in Sunderland. Rita has had a fascinating career, starting off moving from the northeast to London back in the 1980’s, in buying and finance, before moving back up north and cementing her environmental and sustainability foundations with the brilliant David Bellamy (anyone under 45 you may have to look him up!).  Rita and I discuss: 📊 why data plays such a vital part in good business practice and tips to make data collection easy, 😬 the pressure of Greenwashing for smaller businesses, 👉🏼 why marketing is so important even when times are tough (I had no influence on that part, haha), 👣 how small steps along with a bit of AI can really kick start your business, and home life, into a more sustainably led pathway. Plus it’s onwards and upwards for the Northeast BIC. Rota's book recommendation is The Go Giver – Bob Burg and John David Mann - https://www.worldofbooks.com/en-gb/products/go-giver-book-bob-burg-9780241976272?sku=GOR007575180&gad_source=1&gad_campaignid=19553277260&gbraid=0AAAAADZzAIAploPbj8kJZ_pPpkgy2Ws0s&gclid=Cj0KCQjw_IXQBhCkARIsADqELbJEx7D8tFxAaL3of8ofWENhepn3niCtwoU8A9Fnti0Uw And you can find Rita on LinkedIn (https://www.linkedin.com/in/ritacallender/) and more information about the great work the Northeast BIC do on their website (https://www.ne-bic.co.uk/).  #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

  5. Jun 2

    Season 5, Episode 1: Matt Paneitz, Long Way Home

    We’re kicking off Season 5 with an absolute belter, talking to Matt Paneitz, Executive Director of Long Way Home, absolute game changers for education, sustainability and reutilising 'trash' in Guatemala and beyond. Matt and I talk about 🩵 Matt’s career from paramedic to the Peace Corps, and not being able to leave Guatemala behind, 💰 The financial value of trash, 💭 how dreaming can extinguish barriers, 🎸 and how punk might never have happened! I can’t wait for you to hear about what Matt and the team have achieved and how they're slowly helping to educate the rest of the world, so without any more delay, let’s dive straight in. Matt's book recommendations are: Earthship Volume 1 by Michael Reynolds - https://www.worldofbooks.com/en-gb/products/earthship-book-michael-reynolds-9780962676703?sku=GOR002251430&gad_source=1&gad_campaignid=17415896148&gbraid=0AAAAADZzAIDT1yrIZPwLkmxSOg1PahYkE&gclid=Cj0KCQjwk_bPBhDXARIsACiq8R2jMG9-pBFX9PMLJ2FVMoHj12xiye16-OEYLmxGtG2ep79QgD-6FdQaArLjEALw_wcB A Guide to Green Building by Long Way Home - https://lwhome.org/merch Democracy and Education by John Dewey - https://www.worldofbooks.com/en-gb/products/democracy-and-education-book-john-dewey-9781936041879?sku=GOR004446028&gad_source=1&gad_campaignid=17416831122&gbraid=0AAAAADZzAIDLRsBm7ArfIPmaS7WKo--tS&gclid=Cj0KCQjwk_bPBhDXARIsACiq8R0ESPfYkRbH-WLt8ZonIZ3BUvWl You can find Matt and the team via the Long Way Home website (https://lwhome.org/), on Facebook (https://www.facebook.com/lwhomeorg), Instagram (https://www.instagram.com/lwhome_org/?hl=en), YouTube (https://www.youtube.com/channel/UCGp4wuyTpyGytkXWSwYX1SA), and LinkedIn (https://www.linkedin.com/company/long-way-home) #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

  6. 12/19/2025

    S4, Bonus Episode (8): Kennedy, Email Marketing Geek / Email Marketing Heroes

    I was absolutely blown away when today’s guest agreed to take time out of his crazy busy schedule to join me on the podcast. You might have caught him on one of his many speaking events during the year or seen some of his own podcast and social content, but for the next 50 minutes or so, he is my guest, and I couldn’t wait until next season to release this recording. So I am delighted to gift you this bonus episode of Season 4 of The Responsible Marketing Podcast with Kennedy, Email Marketing Geek and founder of Email Marketing Heroes, and author of his latest book, ‘Psych Stacked’, available on emailmarketingbook.com and Amazon. Kennedy and I chat about 💊 Kennedy’s ‘anti sickness’ medicine for marketing, 🪄 the magic of psychology and email marketing, 📈 data ownership, 🧠 and our biases and how they can cause marketing hiccups. 💡 Kennedy also shares some incredible insights into buying trends and how to max your opportunities in a constantly shifting landscape, 🦄 and we bust some myths about some of the negative press AI is getting in terms of environmental impact and how to take responsibility, as well as some trap doors to look out for. It was an absolute pleasure to have Kennedy on the podcast, and I really hope you enjoy our conversation. Kennedy's book recommendation is 'Ready Fire Aim' by Michael Masterson (https://amzn.eu/d/5RlVVT7). #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications And you can find out more about Kennedy and the various programmes and resources he offers at Email Marketing Heroes and Automated Email Engine.  Watch Kennedy's Podcast on YouTube. And go buy his book at https://emailmarketingbook.com/ (for paperback, plus Digital and Audio exclusive) or Amazon (paperback only). You can also find him on Facebook and Instagram . Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

  7. 12/16/2025

    S4, Episode 7 - Astley Fenwick, Astley Fenwick Consultancy

    Today’s guest is Astley Fenwick, an energy management consultant based in the north east of England. Astley works with large organisations to discover their energy leaks, remedies and how to make their usage more efficient to help them save money, protect the business and positively impact the environment. Astley and I talk about 👷🏼‍♂️ his career from electrical engineer to energy management consultant, and how the engineer in him will never die 💡 some new projects Astley has up his sleeve that could make some real impact for hospitality and healthcare 🤯 busting the confusion between the terms carbon neutral and net zero 😲 and some revelations in terms of where the UK is in terms of the race to carbon neutrality You can contact Astley for energy management consultation or just a general chinwag about all of this subject matter via his website or on LinkedIn. Astley's book recommendations are: - The Bible https://amzn.to/3MpC1v5 - Philip Pullman's The Subtle Knife https://amzn.to/4puVQQg - Dan Brown's The Last Symbol https://amzn.to/44bmchM #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

  8. 12/02/2025

    S4, Episode 6 - Suzanne Thomas, Mud and More

    My guest in today’s episode is Suzanne Thomas from Mud and More, based in the north east of England, who took a break between classes to tell us more about how she started, why Mud and More, and what’s next for her and founding partner, Vicky Hindle.   Suzanne and I discuss 🌳 Suzanne’s family legacy with nature 👩🏼‍🎨 how confidence is key to opening up creativity, as is failing. 🏺 would potters be our saviours in a zombie apocalypse 🪄 and the magical effects of working with clay And as a bonus for anyone watching on YouTube, you can take a little tour around the Mud and More studio - find this episode on YouTube to watch for yourself.  You can find more about Mud and More, Suzanne and Vicky on their website, Facebook or Instagram. And Suzanne's book recommendation is one of my favourite stories, Jonathon Livingstone Seagull – https://amzn.eu/d/h7x2JiB. Let’s dive straight in. #sustainability #esg #strategicmarketing #strategicmarketingconsultant #consumerdemand #responsibility #responsiblebusiness #businessresponsibility #marketingcommunications Thanks for listening! You can find me here: Website LinkedIn "Glitter Blast" Kevin MacLeod (incompetech.com), Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/

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Welcome to The Responsible Marketing Podcast, where we discuss marketing, sustainability, and how we can all help organisations become more responsible.Your host is Jo Long, a marketing strategist and consultant with a career spanning corporate, small & medium businesses, and self-employment incorporating marketing and commercial in various guises and now flying the flag for a more sustainable and kinder future.

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