The Future of Selling

Rick Smith

The Future of Selling is the go-to podcast for sales professionals looking to sharpen their skills and stay ahead in the competitive world of B2B sales. Each episode features expert interviews, real-world case studies, and actionable tips to help you navigate the complex B2B buyer's journey. Whether you're dealing with long sales cycles, multiple decision-makers, or rapidly changing technologies, we’ve got you covered. Tune in to discover the latest trends, best practices, and proven strategies for closing more deals and building lasting relationships in the B2B space. Perfect for sales leaders, account managers, and anyone aiming to master the art of B2B selling.

  1. How a Near-Fatal Stroke Redefined His Life and Leadership | TFOS E23

    10/21/2025

    How a Near-Fatal Stroke Redefined His Life and Leadership | TFOS E23

    In this episode of The Future of Selling, host Rick Smith talks with Roderick Jefferson, bestselling author of Sales Enablement 3.0 and the upcoming Stroke of Success. Roderick shares how a near-fatal stroke transformed his outlook on leadership, success, and life itself. He opens up about rebuilding from zero—physically, mentally, and professionally—and the four principles that now guide everything he does: faith, family, friends, and fun. He also breaks down how those same lessons translate into modern sales leadership—where empathy, authenticity, and enablement are just as essential as technology. Key Topics:• How surviving a stroke led to a complete redefinition of purpose and success• Why fun and vulnerability matter more in leadership than ever before• The origins of Sales Enablement 3.0 and the evolution of enablement itself• Turning adversity into momentum—and using it to help others grow• Practical advice for leaders balancing high performance with humanity 💡 Whether you’re leading a team, building your career, or rethinking what matters most, this episode will inspire you to lead (and live) with intention. 📘 Preorder Roderick’s new book, Stroke of Success, at https://www.roderickjefferson.com/🔗 Connect with Roderick: https://www.linkedin.com/in/roderickjefferson🔗 Connect with Rick: https://www.linkedin.com/in/rick-smith-094b29b🔗 Learn more about Conquer: https://conquer.io/

    23 min

Ratings & Reviews

4.3
out of 5
6 Ratings

About

The Future of Selling is the go-to podcast for sales professionals looking to sharpen their skills and stay ahead in the competitive world of B2B sales. Each episode features expert interviews, real-world case studies, and actionable tips to help you navigate the complex B2B buyer's journey. Whether you're dealing with long sales cycles, multiple decision-makers, or rapidly changing technologies, we’ve got you covered. Tune in to discover the latest trends, best practices, and proven strategies for closing more deals and building lasting relationships in the B2B space. Perfect for sales leaders, account managers, and anyone aiming to master the art of B2B selling.