Behind Brand Lines

Adeel Mitha
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED SEMIWEEKLY

Brought to you by GRACE+EMMA® Wholesale and Adeel MithaBehind Brand Lines is a podcast to discuss things brands and clothing retailers think and talk about daily. On this podcast, Adeel Mitha, Owner and CEO of GRACE+EMMA, interviews boutique owners and trailblazers in the retail and fashion space. Follow Adeel on Instagram: https://instagram.com/making.adeel Follow GRACE+EMMA Wholesale on Instagram: https://instagram.com/graceandemma.wholesaleJoin the GRACE+EMMA Retailers Group: https://www.facebook.com/groups/graceandemmawholesale

  1. Mindy Maass: from a She Shed to Shipping Over 500,000 Packages a Year

    SEP 30

    Mindy Maass: from a She Shed to Shipping Over 500,000 Packages a Year

    Summary In this conversation, Mindy Maass shares her journey of building a successful boutique business, emphasizing the importance of community, resilience, and positivity. She discusses the challenges she faced, including personal struggles and the impact of charity events. Mindy highlights the significance of creating a positive experience for customers and the role of a lean team in her business model. She also explores the future of live selling, the integration of AI, and the importance of connection in the industry. Throughout the conversation, Mindy inspires listeners with her insights on generational wealth and navigating competition. Takeaways Mindy believes serving your customers is the key to successCreating a positive experience is essential for customer retention.Charity events help build community and connection.Overcoming personal struggles has shaped Mindy's resilience.A lean team can be more effective than a large one.Live selling requires excitement and engagement.The future of boutique selling is about connection and community.AI can streamline processes and enhance creativity.Generational wealth is a key focus for Mindy and her family.Navigating competition requires maintaining fair pricing and integrity.Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers Follow us on Instagram: https://instagram.com/graceandemma.wholesale Follow Adeel on Instragram: https://instagram.com/making.adeel Shop with us on Faire: https://faire.com/direct/adeel Join our Retailers Group: https://facebook.com/groups/sgwholesale

    1h 2m
  2. Jeaneane Pennell on Her Why, Her Business, and Her Faith over Fear

    SEP 4

    Jeaneane Pennell on Her Why, Her Business, and Her Faith over Fear

    Summary In this conversation, Jeaneane Pennell shares her inspiring journey of founding Drop the Walls Boutique, a business that emerged from her struggles with mental health and a desire to empower women. She discusses the significance of her brand's name, her approach to building a loyal customer base, and the importance of authenticity in her interactions. Jeaneane emphasizes the impact of her boutique on her life and the lives of her customers, highlighting the deeper purpose behind her work beyond just selling clothes. In this conversation, Jeaneane shares her journey as a boutique owner, discussing the importance of finding one's brand identity, transitioning from brick-and-mortar to online sales, and the resilience required to overcome setbacks. She emphasizes the need for balance between business and family life, and reflects on defining moments that have shaped her personal growth. Throughout the discussion, Jeaneane highlights the significance of faith, asking for help, and maintaining a positive mindset in the face of challenges. Where to Follow Jeaneane Instagram: https://www.instagram.com/jeaneanepennellFacebook: https://www.facebook.com/jeaneane.pennellTikTok: https://www.tiktok.com/@jeaneanepennellShop: www.dropthewalls.comTakeaways Drop the Walls Boutique was born out of personal struggles.Jeaneane emphasizes the importance of having a 'why' in business.The name 'Drop the Walls' reflects breaking free from limitations.Building a loyal following requires authenticity and relatability.Jeaneane's boutique serves as a ministry to empower women.She believes in the power of community and support.Navigating the online boutique landscape requires adaptability.Customer interactions can lead to profound impacts on lives.Jeaneane values gratitude towards her customers.Her brand is defined by authenticity and a commitment to helping others. Finding your brand identity is crucial for success.Transitioning from brick-and-mortar to online sales requires adaptability.Resilience is key when facing setbacks in business.Balancing family and business is essential for personal fulfillment.Defining moments can shape your path and drive your motivation.Asking for help is a strength, not a weakness.Consistency in business efforts leads to growth.Setting time limits can enhance productivity.Building genuine connections is vital for business success.Faith and belief in oneself are foundational for overcoming challenges.Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers Follow us on Instagram: https://instagram.com/graceandemma.wholesale Follow Adeel on Instragram: https://instagram.com/making.adeel Shop with us on Faire: https://faire.com/direct/adeel Join our Retailers Group: https://facebook.com/groups/sgwholesale

    1h 28m
  3. How Boutiques Can Use A.I. to Scale

    JUL 2

    How Boutiques Can Use A.I. to Scale

    How Retailers Can Use AI to Make Smarter Buys, Save Time, and Sell More | Behind Boutique Lines In this episode of Behind Boutique Lines, Chansey and Adeel break down exactly how boutique retailers can use AI tools like ChatGPT, Shopify Magic, and Fyxer to run smarter businesses—from pre-ordering at market to writing better product descriptions. You’ll learn how ChatGPT can analyze your past sales data and help you: Predict your next bestsellersIdentify underperforming SKUsMake data-driven pre-orders with confidenceFill gaps in your product assortmentAvoid overbuying or wasting open-to-buyWe also dive into: ✅ Shopify Magic – For writing SEO-friendly product descriptions & emails ✅ Shopify Sidekick – AI that helps you run your store smoother ✅ HelloRep – AI chatbots for 24/7 customer service  ✅ Fyxer – AI for email marketing (https://fyxer.ai?r=adeel4&src=REFERRAL&location=DASHBOARD&promo=REF) ✅ Opus Clip – Create clips out of long form content (https://www.opus.pro/?via=771a95) ✅ Zapier – The original automation tool that ties it all together Whether you’re a buyer headed to market, a boutique owner short on time, or a team trying to scale with fewer mistakes, this episode gives you practical ways to implement AI today—without needing to be tech-savvy. 🔍 Keywords: how retailers use AI, AI tools for boutiques, ChatGPT for buying, Shopify Magic review, Shopify Sidekick demo, AI for retail business, boutique automation tools, fashion retail trends 2025, best AI tools for small business, wholesale buying with AI, market prep tips for retailers Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers Follow us on Instagram: https://instagram.com/graceandemma.wholesale Follow Adeel on Instragram: https://instagram.com/making.adeel Shop with us on Faire: https://faire.com/direct/adeel Join our Retailers Group: https://facebook.com/groups/sgwholesale

    31 min
  4. How Tariffs will Change the Current Fashion Industry

    JUN 17

    How Tariffs will Change the Current Fashion Industry

    📦 Description: Tariffs jumped from 10% to 145% almost overnight—then dropped back to 30% after a 90-day pause agreement between the U.S. and China. But what does that actually mean for boutique owners? In this episode, Adeel and Chansey break down the real impact of rising import tariffs on your buying strategy, pricing, and profitability. We’ll walk you through: ✅ How tariffs affect your landed cost and markup  ✅ Why the 30% rate isn’t as temporary as it sounds  ✅ What caused the spike—and why AI chip negotiations matter  ✅ The myth of “Made in America” as a quick fix  ✅ What smart boutique owners are doing to adapt right now Whether you're running a fashion boutique, sourcing accessories, or managing inventory from China or other countries, this episode gives you the context and tools you need to protect your margins and plan smarter. 📍 Subscribe for more episodes on retail trends, boutique strategy, and wholesale insights. #boutiquebusiness #uschinatariffs #landedcost #retailstrategy #importtaxes #americanmanufacturing #smallbusinessowners #wholesalebrand Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers Follow us on Instagram: https://instagram.com/graceandemma.wholesale Follow Adeel on Instragram: https://instagram.com/making.adeel Shop with us on Faire: https://faire.com/direct/adeel Join our Retailers Group: https://facebook.com/groups/sgwholesale

    31 min
  5. How to Make Money Running a Boutique

    MAY 29

    How to Make Money Running a Boutique

    PODCAST EPISODE: How to Apply Profit First to Your Boutique Business (Without Losing Your Mind or Your Margin) Running a boutique can feel like a constant juggling act—between buying inventory, marketing, paying yourself, and somehow turning a profit. In this episode, we break down how to apply the Profit First method to your boutique business so you can stop living paycheck to paycheck and start building a brand that’s both profitable and sustainable. We’ll show you how to shift your mindset from “sales first” to “profit first”—and how even small changes to your financial systems can make a big difference. You’ll learn: What the Profit First system is (and why it works for product-based businesses)How to set up simple bank accounts to stay organized and intentionalWhy “paying yourself first” isn’t selfish—it’s smartHow to create a cash-flow-driven inventory budgetWhy most boutique owners overbuy and how to fix itWhether you're a boutique owner, e-commerce entrepreneur, or small retail business, this episode is packed with practical steps to help you take control of your money and grow with confidence. This is the financial mindset shift every boutique owner needs. Perfect for: Product-based business ownersBoutique & shop owners managing cash flowRetail entrepreneurs wanting to build real profitAnyone tired of selling more but keeping less#boutiquebusiness #profitfirst #retailstrategy #cashflowmanagement #inventoryplanning #productbasedbusiness #smallbusinesstips #financialfreedom #ecommercepodcast Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers Follow us on Instagram: https://instagram.com/graceandemma.wholesale Follow Adeel on Instragram: https://instagram.com/making.adeel Shop with us on Faire: https://faire.com/direct/adeel Join our Retailers Group: https://facebook.com/groups/sgwholesale

    19 min
  6. Where You Need to be Selling Online as a Boutique Owner

    MAR 21

    Where You Need to be Selling Online as a Boutique Owner

    Thinking of expanding your boutique’s sales channels but not sure where to start? In this episode, we break down the pros, cons, and best use cases of selling on Amazon, Shopify, TikTok Shop, and Etsy—so you can make the smartest decision for your business. Whether you're a seasoned boutique owner or just getting started in retail, we walk you through how each platform works, what kind of products sell best, and what kind of boutique owner each one is really built for. 👉 You'll learn: Which platform gives you full brand control vs. instant trafficWhere to sell viral products vs. evergreen stylesWhat fees to expect (and how they impact your margins)Which channel is best for building customer loyalty vs. high-volume sellingHow to combine platforms for a multi-channel strategy that actually worksThis is the ultimate guide for boutique owners who want to expand sales without burning out or wasting money on the wrong platforms. Perfect for: E-commerce boutique ownersHandmade & small batch fashion brandsRetailers ready to diversifyFashion entrepreneurs building for long-term successHit play and let’s figure out the best sales channel for your boutique’s next chapter. #boutiquebusiness #ecommercepodcast #tiktokshop #shopifystore #amazonfba #etsyseller #boutiquetips #retailstrategy #smallbusinessgrowth #fashionbusiness #multichannelretail Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers Follow us on Instagram: https://instagram.com/graceandemma.wholesale Follow Adeel on Instragram: https://instagram.com/making.adeel Shop with us on Faire: https://faire.com/direct/adeel Join our Retailers Group: https://facebook.com/groups/sgwholesale

    28 min
  7. Boutique Buying Like a Pro – The 80/20 Rule, Smart Inventory Moves & Vendor Relationships

    MAR 5

    Boutique Buying Like a Pro – The 80/20 Rule, Smart Inventory Moves & Vendor Relationships

    Want to stop guessing and start buying smarter for your boutique? In this episode of Behind Boutique Lines, we’re diving into proven inventory strategies that will help you maximize profits, minimize risk, and keep your customers coming back for more. 🚀 Here’s what you’ll learn: ✅ Follow the 80/20 Rule for Inventory – Keep 80% of your stock in bestsellers and 20% in trend-driven statement pieces to maintain steady sales while staying fresh. ✅ Use Data Over Gut Feelings – Track sell-through rates, customer demand, and POS analytics to make informed buying decisions. ✅ Buy in Depth for Bestsellers, Buy in Width for Trends – Stock multiple colors and sizes for proven winners while testing trends in smaller quantities. ✅ Time Your Orders with Seasonality – Order staple items early, restock mid-season, and avoid deep off-season buys unless demand is clear. ✅ Leverage Vendor Relationships – Work closely with a few trusted suppliers to score better deals, get first dibs on inventory, and avoid spreading yourself too thin. 🛍️ Whether you're new to boutique buying or looking to refine your strategy, this episode is packed with real-world insights that will transform how you stock your store. 🎧 Listen now and take your inventory game to the next level! 🔥 #BoutiqueBusiness #RetailTips #InventoryStrategy #BehindBoutiqueLines Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers Follow us on Instagram: https://instagram.com/graceandemma.wholesale Follow Adeel on Instragram: https://instagram.com/making.adeel Shop with us on Faire: https://faire.com/direct/adeel Join our Retailers Group: https://facebook.com/groups/sgwholesale

    18 min
  8. FIVE Predictions for Boutique Owners based on how 2025 Started

    FEB 20

    FIVE Predictions for Boutique Owners based on how 2025 Started

    Adeel gives his 5 predictions for boutique owners after the first round of trade shows for the year. Podcasts for Boutiques, Retailers, Live Sellers, Brands, and Wholesalers Follow us on Instagram: https://instagram.com/graceandemma.wholesale Follow Adeel on Instragram: https://instagram.com/making.adeel Shop with us on Faire: https://faire.com/direct/adeel Join our Retailers Group: https://facebook.com/groups/sgwholesale

    13 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Brought to you by GRACE+EMMA® Wholesale and Adeel MithaBehind Brand Lines is a podcast to discuss things brands and clothing retailers think and talk about daily. On this podcast, Adeel Mitha, Owner and CEO of GRACE+EMMA, interviews boutique owners and trailblazers in the retail and fashion space. Follow Adeel on Instagram: https://instagram.com/making.adeel Follow GRACE+EMMA Wholesale on Instagram: https://instagram.com/graceandemma.wholesaleJoin the GRACE+EMMA Retailers Group: https://www.facebook.com/groups/graceandemmawholesale

Information

  • Creator
    Adeel Mitha
  • Years Active
    2024 - 2025
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © 2025 Behind Brand Lines
  • Show Website
    Behind Brand Lines