Episode 12: Lessons from a Serial PropTech Entrepreneur: Chris Moreno on Infinite Niches & Investing in CRE Tech In this episode, Chris Moreno, CEO of Infinite Niches, joins host Michael Belasco for a deep dive into entrepreneurship, PropTech, and the future of real estate innovation. Chris, a serial entrepreneur, investor, and podcast host, has successfully built and sold three companies and is known for identifying high-growth opportunities in PropTech and real estate. Chris shares his unconventional journey—from selling mistletoe as a kid to co-founding Luxer One, a company that revolutionized package locker logistics in multifamily real estate. He also discusses what separates winning companies from failing ones, why marketing trumps product, and how surrounding yourself with the right "spiky" people can accelerate success. If you're looking for insights on scaling businesses, real estate technology trends, and unconventional investment strategies, this episode is packed with golden nuggets. Key Takeaways: - Scaling from Zero to $100M+ – How Chris built and sold three successful companies. - Why Marketing is greater than Product – The counterintuitive truth about what makes a startup succeed. - PropTech & Innovation – What emerging real estate technologies are poised to disrupt the industry. - The Power of "Spiky" Teams – How the right mix of talent, grit, and creativity drives winning businesses. - Navigating Market Cycles – Why real estate and tech investors need long-term vision to succeed. Related Topics for Further Exploration: - The Evolution of PropTech – How logistics, AI, and automation are reshaping real estate. - Entrepreneurship & Grit – Lessons from scaling a startup in a skeptical market. - Finding the Right Business Niche – Why hyper-specialization can be a game-changer. Guest Information: - Chris Moreno is the CEO of Infinite Niches, a successful entrepreneur, investor, and podcast host with 20+ years in real estate, PropTech, and enterprise growth. He has built and sold three companies, including Luxer One, which redefined package logistics for multifamily real estate. Chris is also the host of The Multifamily Hangout Podcast and an active leader in NMHC, ULI, NAHREP, and NAA. Connect with Chris: Website: Infinite Niches Podcast: The Multifamily Hangout LinkedIn: Chris Moreno