AI GTM Lab: Conversations

Pitstop
  • 5.0 (1)
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  • Updated Biweekly

Each week, we sit down with GTM leaders, sales operators, founders, coaches and AI practitioners to explore how the best teams are adapting as the industry changes faster than ever. From AI sales tools and revenue workflows to coaching, leadership, buyer behaviour and team performance, each episode looks at what’s actually working behind the scenes of modern go-to-market teams. This isn’t about chasing every new tool or jumping on every trend. It’s about understanding how AI is reshaping sales, marketing, and customer growth and how high-performing teams are using it to work smarter, move faster, and execute with more consistency. Join our host Sandy for relaxed, honest conversations with people building, leading, and scaling at the front edge of GTM performance. No hype. No gimmicks. Just practical insight into the tools, systems, and thinking shaping the future of sales. Powered by Pitstop: Learn more about our AI revenue coaching platform helping sales teams improve execution, call by call. https://www.takeapitstop.com

  1. Jul 8

    #21 Oren Greenberg - How AI Is Affecting B2B Marketing Strategy & Team Structure

    Oren Greenberg is a GTM AI Advisor helping tech companies stay up to date with AI and continue to grow. AI is changing how companies are structured, built and staffed. This was what Oren came on to chat about, specifically through the lens of GTM and marketing. Oren's been at the forefront of AI since 2020, years before ChatGPT went fully mainstream, so has a unique insight into how this all started and where it's going. Expect to learn: The meaning behind 'Revenue used to scale with headcount. Now it scales with systems.’How to keep up with the speed at which AI tools are movingHow the traditional B2B marketing playbook has changed with AI tools and what you can do to keep upWhy staffing is changing so much and how you can ensure you're staying ahead The imporatance of continuous coaching and upskilling for your team And much, much more. Follow Oren on Linkedin here - https://www.linkedin.com/in/orengreenberg/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

    #21 Oren Greenberg - How AI Is Affecting B2B Marketing Strategy & Team Structure

  2. Jul 1

    #20 Laura White - Using AI To Build A Personal Brand On Linkedin

    Laura White is the Head of GTM at Happystack and GTM strategist & founder at GoToGirl. Laura was one of our speakers at our Practical AI for GTM event in Dublin last month, in which she delivered a talk all about using AI for building a personal brand on Linkedin, what you should do and more importantly, what you shouldn't do! With that in mind, we had to get her on the podcast for a longer conversation about how to optimise the tools available to become successful on Linkedin, Expect to learn: Where AI tools should sit in the creative processWhy using it to ideate rather than actually create is the best route to marketThe power of authenticity on Linkedin and how to harness thatWhy you should NEVER use AI tools to comment and interact on LinkedinHow to overcome imposter syndrome and actually start posting And much, much more. Follow Laura on Linkedin here - https://www.linkedin.com/in/laurawhite-happystack/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

    #20 Laura White - Using AI To Build A Personal Brand On Linkedin

  3. Jun 24

    #19 Mark Walker - How To Build An AI Native GTM System

    Mark Walker is a 3x CRO and the co founder of AI GTM Studio & Inklined. Coming on to talk all things GTM systems and how AI is ingrained into them in a sustainable, productive way, Mark gave us some insight into the work he does when he advises companies on how to improve their AI stack of tools and why sometimes it's all about what's beneath it when it comes to building a successful one. Expect to learn: Why having a solid foundation and a good lake of data is important before implementing AI tools into your GTM teamThe importance of finding the use case for the tool before using the toolHow to get out of being stuck in tool experimentation and into it being part of your daily workflowWhen to know if your organisation is ready for AIThe difference between automation and AI tools And much, much more. Follow Mark on Linkedin here - https://www.linkedin.com/in/jfdimark/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

    #19 Mark Walker - How To Build An AI Native GTM System

  4. Jun 17

    #18 Paul Sullivan - How To Use Less AI GTM Tools & Achieve More

    Paul Sullivan is the founder of ariseGTM, author of G0-To-Market Uncovered and Strategist across the entire GTM cycle. Joining us to talk all things AI tools, how they're being overused in GTM teams, where the line sits between AI and human knowledge and what a proper AI enabled GTM ecosystem should look like. Expect to learn: Why less is more when it comes to an AI tool stackVibe coding and when it's useful vs when it's a waste of timeHow buyer behaviour is changing with so many AI tools available to them as wellWhat to build vs what to buy How AI SEO is changing the game and ways to optimise for it And much more. Follow Paul on Linkedin here - https://www.linkedin.com/in/paulsullivan6/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

    #18 Paul Sullivan - How To Use Less AI GTM Tools & Achieve More

  5. Jun 10

    #17 James Flynn - How To Build An AI Sales Agent For Under $50

    James Flynn is the founder of Coso.ai and was a speaker at our Dublin 'Practical AI for GTM' event in May. Joining us to talk all things AI Agents, their use cases, how he built one for super cheap to use for Coso.ai and much more, it was great to get a real technical, product led perspective on where GTM is at in a world of AI. Expect to learn: The best use cases for an AI Agent and where to startWhy being authentic is so important for social contentFinding the line between automation and quality control Where he see's the GTM tool stack going as more specialist tools come to market with agents to link them upThe current tools he is using each day And much, much more. Follow James on Linkedin here - https://www.linkedin.com/in/jamesflynncm/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

    #17 James Flynn - How To Build An AI Sales Agent For Under $50

  6. Jun 3

    #16 Top 5 Lessons: Create Solid GTM Foundations & Focus On Quality, Not Volume

    Just Sandy on this one giving the top 5 lessons from the previous 10 episodes! Expect to learn: Why Sales Leaders are the bottleneck within organisations when it comes to performance and why they need coaching.Why automation and AI tools on top of shaky foundations is the worst way to build at GTM systemThe importance of giving each new AI tool a champion within your company before it gets rolled out And much, much more. Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

    #16 Top 5 Lessons: Create Solid GTM Foundations & Focus On Quality, Not Volume

  7. May 27

    #15 Alper Yurder - Focus On The Essentials & Stop Overcomplicating AI Within GTM

    Alper Yurder is a founder, fractional CRO and startup advisor. Joining to talk all things AI in GTM, Alper shared his views on why companies from huge enterprises to small founder led startups are getting so lost in all the AI tools available today as well as where sales teams are losing when it comes to their outbound processes. Expect to learn: Why focusing on the essential is so important and what they areThe importance of having a champion within your organisation when onboarding a new toolWays to improve your outbound beyond just volume and activityHow to improve feedback and learning loops to improve your teamWhy relying on a hero rep isn't a good idea and how to upskill the rest of the team And much, much more. Follow Alper on Linkedin here - https://www.linkedin.com/in/alper-yurder/ Find out more about Pitstop and how we can help your sales team here - https://www.takeapitstop.com

    #15 Alper Yurder - Focus On The Essentials & Stop Overcomplicating AI Within GTM

  8. May 13

    #14 Scott Sampson - The Power Of Agentic AI For GTM

    Scott Sampson is a CRO, VP of sales and founder of Autonomic, a company helping B2B SaaS organisations utilise Agentic AI systems for GTM. AI is moving so fast it's hard to keep up, great to get Scott on to talk to us about all things agentic AI for GTM. With 20 years of experience in the sales industry, he shared his thoughts on the importance of having the correct data, focusing on the fundamentals and why coaching is still so essential for sales teams. Expect to learn: How AI is affecting workflows within salesWhy so many people are using AI agents wrongThe dangers of building workflows with contradictory data and relying on hallucinatory AIHow to not overcomplicate your GTM systems And much, much more. Follow Scott on Linkedin here - https://www.linkedin.com/in/scottalexandersampson/

    #14 Scott Sampson - The Power Of Agentic AI For GTM
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About

Each week, we sit down with GTM leaders, sales operators, founders, coaches and AI practitioners to explore how the best teams are adapting as the industry changes faster than ever. From AI sales tools and revenue workflows to coaching, leadership, buyer behaviour and team performance, each episode looks at what’s actually working behind the scenes of modern go-to-market teams. This isn’t about chasing every new tool or jumping on every trend. It’s about understanding how AI is reshaping sales, marketing, and customer growth and how high-performing teams are using it to work smarter, move faster, and execute with more consistency. Join our host Sandy for relaxed, honest conversations with people building, leading, and scaling at the front edge of GTM performance. No hype. No gimmicks. Just practical insight into the tools, systems, and thinking shaping the future of sales. Powered by Pitstop: Learn more about our AI revenue coaching platform helping sales teams improve execution, call by call. https://www.takeapitstop.com

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