AI 4 UX with John Whalen, PhD

Brilliant Experience

Welcome to AI 4 UX, a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Go beyond the AI hype as we do a deep dive and show you how the latest AI innovations will benefit you, gain insights on where the tools are headed next, and get a rare glimpse into how leaders in the field believe your role and research approach will evolve in the advent of AI-enhanced tools. Learn more about Brilliant’s AI 4 UX series here: https://bit.ly/3BYdiZt

  1. JAN 23

    Scaling Research Influence in the Age of AI - Interview with Jo Widawski, Maze

    In this installment of AI for UX, we sit down with Jo Widawski, Founder and CEO of Maze. Jo shares how Maze’s new AI moderator is transforming research from a bottleneck into an engine of strategic influence. See the tool in action! This interview includes a demo of Maze —watch the video version on YouTube: https://youtu.be/GEJov2eHIsQ Since the time of recording, Maze’s AI moderator has launched publicly with a full rebrand and expanded functionality. Learn more about Maze: https://maze.co/ Episode Summary: https://www.brilliantexperience.com/blog/scaling-research-influence-in-the-age-of-ai-interview-with-jo-widawski-maze “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: We’re experts in AI-powered research helping research and product teams use AI to generate fast, decision-ready insights. Future-Proof Your Research. Accelerate Your Insights. Learn how at https://brlx.com.

    46 min
  2. 10/31/2025

    A New Role for Researchers - as Orchestrators - Interview with Ned Dwyer, Great Question

    Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Ned Dwyer, Co-Founder and CEO of Great Question. Ned shares how AI is reshaping UX research through trustworthy insights, scalable moderation, and a new role for researchers as orchestrators. See the tool in action! This interview includes a demo of Great Question —watch the video version on YouTube: https://youtu.be/H5RF7SIjpz8 Learn more about Great Question: https://greatquestion.co/ Episode Summary: https://www.brilliantexperience.com/blog/a-new-role-for-researchers-as-orchestrators-interview-with-ned-dwyer-great-question “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

    54 min
  3. 09/26/2025

    AI That Transforms the Entire UX Research Workflow - Interview with Prajwal Paudyal, Qualz.ai

    Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Prajwal Paudyal, Founder and CEOs of Qualz.ai. Prajwal discusses how AI can turn research from a slow, biased process into a fast, nuanced, and continuous part of product discovery. See the tool in action! This interview includes a demo of Qualz —watch the video version on YouTube: https://youtu.be/5HIy55YPvWU Learn more about  Qualz.ai: https://qualz.ai/ Episode Summary: https://www.brilliantexperience.com/blog/ai-that-transforms-the-entire-ux-research-workflow-interview-with-prajwal-paudyal-qualzai “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

    54 min
  4. 09/05/2025

    AI Interviews, Real Human Insight - Interview with Sergio Perdices, Whyser

    Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Sergio Perdices, Co-Founder and CEO of Whyser. Sergio shares how Whyser enables richer, faster, and more inclusive UX research by combining AI voice interviews with structured insight validation. See the tool in action! This interview includes a demo of Whyser —watch the video version on YouTube: https://m.youtube.com/watch?v=ofgtezvrG9M&t=6s Learn more about Whyser: https://www.whyser.ai/ 👉 Try the study experience yourself: https://app.whyser.ai/call/KAlze0cPYnRbf8qLFbMu/LxxpBfjTQQuqHNNaj5gC Episode Summary: https://www.brilliantexperience.com/blog/ai-interviews-real-human-insight-interview-with-sergio-perdices-whysernbsp “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

    53 min
  5. 08/22/2025

    AI Meets UX: Enhancing Surveys with Voice - Interview with Philip Brook, Voiceform

    Join my Maven course, AI for Customer Research: https://maven.com/john-whalen/ In this installment of AI for UX, we sit down with Philip Brook, Co-Founder of Voiceform. We discuss how AI can make surveys more interactive, enabling researchers to quickly analyze data and summarize participant responses and follow up on those responses to gather deeper insights. See the tool in action! This interview includes a demo of Voiceform —watch the video version on YouTube: https://youtu.be/BaBqW2TCZ_Q Learn more about Voiceform: https://www.voiceform.com/ Episode Summary: https://www.brilliantexperience.com/blog/ai-meets-ux-enhancing-surveys-with-voice-interview-with-philip-brook-voiceform “AI for UX” is a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Be sure to subscribe so you don't miss future episodes in this series! We at Brilliant wanted to learn and keep up ourselves while creating a series you can trust. We want you to know that Brilliant pays full price for all tools we engage, and no parties are getting paid. This is neutral information designed to help us all to learn together. About Brilliant Experience: Navigate the Mind, Lead the Market. With our AI-powered, psychology-led research, you can make informed decisions quickly—whether it’s about your customers, market, or product. Learn how at https://brlx.com.

    35 min

About

Welcome to AI 4 UX, a space to consider the future of user experience (UX) research with artificial intelligence (AI), brought to you by Brilliant. Join us as we interview leaders and founders of some of the most popular AI tools for UX research. Go beyond the AI hype as we do a deep dive and show you how the latest AI innovations will benefit you, gain insights on where the tools are headed next, and get a rare glimpse into how leaders in the field believe your role and research approach will evolve in the advent of AI-enhanced tools. Learn more about Brilliant’s AI 4 UX series here: https://bit.ly/3BYdiZt