Smarter Church Communications

Zack Esgar
  • 5.0 (3)
  • Christianity
  • Updated Semiweekly

Join your host Zack Esgar to learn more about how to more effectively communicate with your congregation and community. Subscribe and follow along to get tips, tricks, tools, and strategies to help you save time and better reach your community for Christ.

  1. Feb 12

    Free Easter Outreach Resources 2026

    Easter is the biggest opportunity of the year for your church to reach people in your community with the life-changing message of Jesus. In this webinar replay, the Tent Apps team walks through the exact strategy we are implementing for our Church Growth Package members in February and March. We’re diving deep into the "Big Three" of digital outreach: Easter Landing Page Optimization: How to make sure your church shows up when people are searching for "Easter services near me."Hyper-Targeted Google Ads: Using the Google Grant and sponsored search to get your service times in front of seekers.Social Media Ad Strategy: How to use authentic video content to connect with your neighbors as they browse.[Action Needed for Members]If you are a Church Growth member, please remember to:✅ Reply with your Easter service details (Times, special focus, etc.)✅ Upload your creative assets to your shared Google Drive.✅ Record your video ads using our free scripts! 📅 DEADLINE: All content must be submitted by March 10th to ensure our team has time to produce and launch your campaigns for maximum impact. Resources Mentioned:👉 Free Easter Outreach Resources (Scripts & Tips): https://tentapps.com/free-easter-outreach-resources/ About Tent Apps:We help churches get all of their communications under one roof. From smart church websites that sync your announcements everywhere to comprehensive marketing strategies that help your church grow, we’re here to help you reach your community more effectively. Connect with us:🌐 Website: https://tentapps.com📱 Instagram: @TentApps👥 Facebook: /TentApps #ChurchGrowth #Easter2026 #ChurchMarketing #TentApps #ReachYourCommunity #ChurchCommunications

    41 min

  2. 12/03/2025

    Christmas Social Media Ads for Churches | Tent Apps

    Want to reach more people than ever this Christmas without a big media budget? In this video, Zack shows you how to use simple, authentic social media video ads (recorded on your phone) to invite your community to your Christmas services—and actually get them to show up. You’ll learn how to:– Record invite videos with your pastor, staff, and church families– Use portrait mode, captions, and subtle Christmas music to boost engagement– Add a clear RSVP call-to-action so you can follow up with guests Smarter Church Communications helps church leaders communicate clearly, save time, and reach more people for Christ using practical digital strategies. Subscribe for more church communication tips:https://www.youtube.com/@SmarterChurchCommunications Listen to the Smarter Church podcast:https://podcasters.spotify.com/pod/show/smarter-church Follow Tent Apps on Instagram:https://www.instagram.com/tentapps/ Follow Tent Apps on Facebook:https://www.facebook.com/tentapps Explore Tent Apps and tools for your church:https://www.tentapps.com Resources for churches:https://tentapps.com/resources/ Watch previous Smarter Church Communications episodes:https://www.youtube.com/@SmarterChurchCommunications/videos #SmarterChurch #ChurchCommunications #ChristmasService

    9 min

  3. 11/17/2025

    All Things Christmas for Church Communicators and Staff

    Christmas doesn’t have to mean chaos. In this episode, we walk through a simple church Christmas service planning process so you can prep your church for Christmas without panicking in December. You’ll hear practical, real‑world ideas for: When to start planning and how many services to offerCore communication pieces (invite cards, signs, website, social media)Using ads and local exposure to reach your communityPlanning candlelight moments, kids elements, and a family‑friendly experienceBuilding a healthy volunteer planWelcoming first‑time guests and following up after ChristmasFollow the Smarter Church podcast for more practical tips to help your church communicate clearly, save time, and reach more people for Christ. Links: YouTube: https://www.youtube.com/@SmarterChurchCommunications Resources for churches: tentapps.com/resources Website: https://www.tentapps.com/

    28 min
  4. Your Church Is Missing THIS for Christmas 🎄November Christmas Checklist for Churches

    11/11/2025

    Your Church Is Missing THIS for Christmas 🎄November Christmas Checklist for Churches

    Don’t wait until December. In this episode, Zack Esgar shares a practical November checklist to help churches maximize Christmas outreach online. You’ll learn how to build a high-converting Christmas landing page, what keywords actually matter (hint: “candlelight service” beats “Christmas Eve service”), how to use the Google Ad Grant, and how to run Facebook/Instagram ads that reach seekers with real stories—not just promos. We’ll also cover how FAQs on your page improve discoverability in AI tools like ChatGPT and Perplexity. What you’ll learn: Build a Christmas landing page that answers visitor questions (times, kids, directions, what to wear) and convertsSEO that works: use “Candlelight Service + [City]”, update the year, add photos, and interlink postsGoogle Ad Grant basics to capture high-intent searchesSocial ads that perform: budgets, creative mix, storytelling, and frequencyWhy to advertise before and after Christmas (not just Christmas Eve)How FAQs help AI surface your church to people searching “near me”Resources mentioned: SEO copy + Canva template: https://docs.google.com/document/d/1DKEFSngdmtW5rb28P0yOdkq8yQMeqMqw2KGLrxgUhvc/copyChurch Growth Calendar: https://docs.google.com/spreadsheets/d/1RL9Cp6oe6EOOTEuLy0owRwx2rnmK3ERoYV5oxYkv8Hs/editFollow for weekly episodes that help churches communicate smarter: YouTube: https://www.youtube.com/@SmarterChurchCommunicationsWebsite: https://www.tentapps.comResources: https://tentapps.com/resources/Instagram: https://www.instagram.com/tentapps/Facebook: https://www.facebook.com/tentappsHosted by Zack Esgar. Produced by Tent Apps.

    34 min

  5. 10/06/2025

    Ultimate Church Shot List

    Want to capture the heart of your church through photos but not sure where to start? This podcast will help you get started! Your church doesn’t need a studio or Hollywood film crew—just intentional storytelling through great church photography. With Zack's helpful tips and our downloadable shot list, any volunteer can walk away with authentic photos that reflect your church’s identity and invite visitors to feel right at home.

    15 min

  6. 09/05/2025

    Church Google Profile Optimization: How to Help More People Find Your Church Online

    Your church can appear in the top Google results when people search “church near me.” In this episode, Zack unpacks step-by-step **church Google profile optimization** strategies – from reviews to photos and updates – and shares real client data showing how churches achieved **3X more quality visits**. Follow for more weekly strategies to optimize your church communication and digital visibility. Resources: https://tentapps.com/resources/

    35 min

  7. 07/29/2025

    Unlock the power of AI for your church! (Webinar)

    In this episode, Zack Esgar from Tent Apps shares practical ways church leaders and communicators can use AI tools to save time, streamline announcements, and reach more people. Discover top tools like Sermon Shots, CaptionKit, Church Canvas, and Tent Apps’ new AI content generator. Learn best practices, hear real-life examples, and get tips for integrating AI into your ministry—without losing your church’s unique voice. Connect with us for more resources and updates:YouTube: Smarter Church CommunicationsInstagram: @tentappsFacebook: Tent AppsSpotify: Smarter Church PodcastWebsite: tentapps.comWatch previous episodes: YouTube VideosResources for churches: tentapps.com/resources Follow for weekly episodes and actionable church communication tips!

    1h 3m

  8. 07/28/2025

    How to use SEO tools to craft relevant sermon topics

    Unlock how to use SEO tools to craft relevant sermon topics that meet your congregation’s real needs. In this episode, Zack Esgar shares practical steps for church leaders to discover what people are searching for online and turn those insights into powerful, timely sermons. Follow for weekly church communication strategies and digital ministry tips. Guests: Zack Esgar Learn more: https://tentapps.com/resources/

    7 min
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Join your host Zack Esgar to learn more about how to more effectively communicate with your congregation and community. Subscribe and follow along to get tips, tricks, tools, and strategies to help you save time and better reach your community for Christ.

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