You Buyin' This?

Eric Shaver & Jake Eisbart

30 years of insight in less than 30 minutes. Your weekly dose of Sales, Marketing, and questionable life decisions. 

  1. 06/05/2025

    Dr. Strangebot: How I learned to stop worrying and love Agentic AI

    Does agentic AI pose an existential threat to B2B Sales, or is it an Iron Man™ suit that gives us super revenue generation powers? This week we dig into Yasar Yilmaz’s compelling thesis on Agentic AI & the future of Sofware Sales. Will AI agents take over core selling functions like opportunity qualification and deal progression, and is this a good thing, or  is it the beginning of the end of what we know of our roles and value? Or is it only the end of the beginning? Bonus material: Road tripping with Bill Murray and Ryan Reynolds

    38 min

  2. 05/22/2025

    Selling your way out of Sales Purgatory

    This week we take on the painful and common problem of how to sell and market to those who love our products, but still do not buy.  This is the tech win/business loss conundrum that takes up far too big of a piece of any given fiscal year’s pipeline. Join us for some ideas on how to uplevel your execution to either avoid or win more often in these situations. Bonus: Jake creates a tie.

    39 min

  3. 05/07/2025

    Two Decades Worth of Sales Advice | Our Interview w/Yosh Eisbart

    Everybody BEHAVE! We have a GUEST! In celebration of our 30th episode, we welcome 3-time co-founder & Saas scaler, 2-time published author, and 1 time brother of Jake: Yosh Eisbart, VP of Sales for VASS Solutions.   In this power packed 45 mins, Yosh shares his insights on the importance of thought leadership, leveraging referrals as a core demand gen driver, and what to look for when building your sales team.   Bonus Track: Who would you rather Vice Versa with: Michael Jordan or Yo Yo Ma?

    47 min

  4. 04/23/2025

    It's time to have "the conversation" with your prospects.

    The US Dollar and consumer confidence are down. A recession is most likely coming. Higher inflation looms and the new Superman movie looks like...well not great.   These aren't nice things to say or hear...but maybe that's EXACTLY why they need to be said and heard.  Join us on this week's episode of YBT where we take a page from the Dutch playbook...Be direct, be honest and address the elephant in the room head on. Bonus material: Who builds more pipeline, a Jedi or a scoundrel?

    31 min

  5. 04/16/2025

    How to sell when you are being squeezed from both sides

    The buy-side wants price relief, the sell-side wants higher margins…and we want to hit our numbers. Are we now selling into the perfect storm, with budgets on shifting sands and SaaS company margins under unexpected pressure…maybe…no wait? Through all of this uncertainty, we have to get more creative than usual. On this week’s episode Jake and I dive into the importance of face time and partnerships when the skies start to darken, and walking the tightrope of selling both near term returns to secure budgets while selling long term returns to maximize TCV…kind of like asking a receiver to go short and long at the same time. Join us for some shelter from the storm and ideas for weathering it. Bonus material: When is a cave a preferred living arrangement?

    38 min

  6. 04/09/2025

    Selling during trade wartime

    So, you didn’t factor tariffs and a trade war into your 2025 territory plan? You are not alone.   Just when we thought we had the answers, they changed the questions. Economic uncertainty is the enemy of predictable revenue, and when April sneezes, December gets a cold in enterprise selling.  Even if things resolve and reset, almost all of your deals have lost momentum as prospects and customers are forced to adjust to the current, and possibly future, reality. Now is the time for Sales, Marketing, Customer Success, and Value Engineering to head to the war room to aggressively collaborate and respond with clear, quantifiable reasons why your products are an operating imperative…or risk being on the losing end of “dynamic budget allocation”. Sales, since we have the most to lose, we must drive this. Join us for some ideas on how to counter the headwinds.

    36 min

  7. 04/02/2025

    Is listening now an overrated skill in Sales?

    Two ears, one mouth. It used to make sense, right? However - with a crippling array of choices (over 42,000 SaaS companies and counting) and AI-supported decision processes - prospects and customers need your expertise more than someone who simply drinks in their words. They need informed guidance to navigate the landscape before them and make the most profitable business decisions. In this week's episode of YBT, we take the sacrosanct and put it under the microscope. Bonus track: Redford or Costner or Sheen or Costner? Play ball!

    35 min

  8. 03/26/2025

    Selling IS harder right now, so why are we chasing dopamine and easy answers?

    Gallows sales humor on LinkedIn is at an all-time high.  Influencers are coming out of the woodwork selling “the way” to that 7-figure income and sure-fire techniques, tips and tricks to get that meeting or close that deal.  When sarcasm reigns and everyone has the “answers”, we know we have a problem. Right now, the path of least resistance is in short supply. Harder problems require harder work.  Making complex things simple, is hard. In this episode, we confront the hard and the easy and always have some fun along the way.

    32 min
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About

30 years of insight in less than 30 minutes. Your weekly dose of Sales, Marketing, and questionable life decisions. 

Information

  • Creator
    Eric Shaver & Jake Eisbart
  • Years Active
    2024 - 2025
  • Episodes
    32
  • Rating
    Clean
  • Copyright
    © 2026 You Buyin' This?
  • Show Website
    You Buyin' This?