The Brand Behavior

Juntae DeLane
  • 5.0 (12)
  • MARKETING
  • UPDATED WEEKLY

The Brand Behavior is your go-to show for cutting-edge marketing insights, actionable strategies, and in-depth discussions with the industry’s top minds. Every episode will feature 2-3 leading experts to dive deep into the latest trends, revealing the hacks and tools they use to stay ahead of the curve. Whether you're a marketing professional, entrepreneur, or simply a curious mind, The Brand Behavior delivers valuable takeaways you can implement right away. From mastering AI in marketing to cracking social media algorithms and creating unforgettable brand experiences, we cover it all. Tune in to get inside knowledge from those shaping the future of marketing—no fluff, just insights, trends, and hacks that work. If you're serious about elevating your marketing game, The Brand Behavior is the podcast you don't want to miss.Show notes at digitaldelane.com/podcastFull video episodes at youtube.com/@digitaldelane/podcasts

  1. The Power of Personalization: Crafting Unique Customer Journeys

    06/17/2025

    The Power of Personalization: Crafting Unique Customer Journeys

    Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the transformative power of personalization in marketing with guests Colby Flood and Sarah Fruy. They explore how brands can create unique customer journeys through effective personalization strategies, the importance of data-driven marketing, and the balance between personalization and privacy. The conversation also delves into the differences between B2B and B2C personalization, measuring ROI, and practical strategies for businesses to implement personalization without significant investment. Speakers Colby Flood: https://www.linkedin.com/in/colby-flood/Sarah Fruy: https://www.linkedin.com/in/sarahfruy/ Takeaways Personalization is crucial for brands to connect with consumers.Effective personalization can lead to significant revenue growth.Understanding customer journeys is key to successful personalization.Data cleanliness is essential for effective marketing strategies.Creative strategy plays a vital role in personalization efforts.B2B and B2C personalization strategies differ significantly.User-generated content can enhance brand authenticity.Balancing personalization with privacy concerns is critical.Regular customer touchpoints improve personalization effectiveness.Measuring the ROI of personalization initiatives is essential for success. Chapters 00:00 The Power of Personalization 03:28 Evolving Definitions of Personalization 05:57 Creative Strategy and Personalization 08:48 B2B vs B2C Personalization 11:35 Data-Driven Personalization Strategies 14:12 The Role of Brand in Personalization 17:05 Challenges in B2B Personalization 19:35 Leveraging Data for Effective Ads 22:32 Understanding Seasonal Marketing Strategies 25:20 The Importance of Customer Research 27:07 Building a Customer-Centric Approach 29:13 Navigating Privacy in Personalization 31:48 Measuring ROI of Personalization 35:16 Evaluating Bold Personalization Examples 42:07 Practical Personalization Strategies for Businesses Keywords personalization, marketing strategies, customer journeys, B2B, B2C, data-driven marketing, creative strategy, brand building, consumer insights, ROI Send us a text

    45 min
  2. How to Build a Personal Brand Alongside Your Business

    06/11/2025

    How to Build a Personal Brand Alongside Your Business

    Summary In this episode of The Brand Behavior, host Juntae DeLane discusses the significance of personal branding for entrepreneurs with guests Marie Weidlich and Ayanna Dutton-Diaz. They explore how authenticity, storytelling, and vulnerability play crucial roles in building a personal brand that resonates with audiences. The conversation delves into the integration of personal and business brands, the importance of measuring branding success, and common mistakes entrepreneurs make. Through case studies and personal experiences, the guests share insights on navigating the complexities of branding in today's market, emphasizing the need for cohesion and self-awareness in branding strategies.  Speakers Marie Weidlich: https://www.linkedin.com/in/marieweidlich/Ayanna Dutton-Diaz: https://www.linkedin.com/in/ayannadutton/ Takeaways Building a personal brand is crucial for entrepreneurs.Authenticity leads to stronger audience trust and engagement.Personal branding creates pathways to business growth.Cohesion between personal and business brands is essential.Vulnerability can enhance personal branding efforts.Storytelling is a powerful tool in branding.Measuring success is key to effective branding strategies.Common mistakes include neglecting personal identity in branding.Transferable skills are valuable when pivoting industries.Case studies illustrate the impact of personal branding. Chapters 00:00 The Importance of Personal Branding 03:52 Building Authentic Connections 06:31 The Evolution of Brand Perception 09:17 Finding Purpose in Personal Branding 12:12 Embracing Identity and Uniqueness 15:15 Navigating Corporate and Personal Brands 18:10 Community Building vs. Lead Generation 20:51 The Role of Storytelling in Branding 23:29 Creating Harmony Between Personal and Professional Brands 30:54 The Power of Vulnerability in Personal Branding 35:10 Measuring Success in Personal Branding 39:08 Navigating Brand Narratives and Personal Stories 42:32 Leveraging Transferable Skills for Brand Evolution 46:00 The Balance of Personal and Professional Branding 46:41 Case Studies: Bad, Bold, and Brilliant Branding Strategies Keywords personal branding, business growth, authenticity, storytelling, marketing strategies, social media, entrepreneur, brand identity, audience engagement, content creation Send us a text

    59 min
  3. Digital Branding: Creating a Seamless Customer Experience

    06/04/2025

    Digital Branding: Creating a Seamless Customer Experience

    Summary In this episode of The Brand Behavior, host Juntae DeLane and guests - Michael Wallace, Fauna Solomon, MoShai Gibbs - discuss the transformative landscape of digital branding, focusing on the importance of seamless customer experiences, the impact of AI, and the challenges of omni-channel marketing. They explore the significance of authenticity in branding, the implications of data privacy, and strategies for future-proofing digital experiences. The conversation also highlights innovative examples from brands like Airbnb, Nike, and Domino's, and concludes with essential tools for marketers. Speakers Michael Wallace: https://www.linkedin.com/in/michaelhwallace1/Fauna Solomon: https://www.linkedin.com/in/faunasolomon/MoShai Gibbs: https://www.linkedin.com/in/moshai/ Takeaways Creating seamless customer experiences is crucial for brand success.AI adoption in marketing has surged, enhancing customer interactions.Brands must overcome challenges in omni-channel marketing to engage consumers effectively.Authenticity is a key factor in consumer brand loyalty.Data privacy concerns are rising among consumers, impacting their trust.Future-proofing digital brand experiences is essential for long-term success.User-generated content can significantly enhance brand identity and community engagement.Nike's digital transformation exemplifies effective customer engagement strategies.Domino's innovative ordering methods showcase the importance of convenience in customer experience.Essential tools like Copilot and Google Suite are vital for modern marketers. Chapters 00:00 The Evolution of Digital Branding 03:30 AI's Role in Enhancing Customer Experience 06:09 Omni-Channel Marketing: Bridging the Gaps 09:00 The Power of Content and Customer Engagement 11:46 Attribution vs. Attention: Measuring Engagement 14:04 The Future of AR and VR in Marketing 16:46 Data Privacy and Consumer Trust 19:24 Navigating Data Collection and Compliance 32:47 The Importance of Data Collection in Marketing 35:33 Progressive Data Collection Strategies 36:47 Building Authentic Brands in the Digital Age 42:09 Future-Proofing Digital Brand Experiences 46:06 Innovative Digital Branding Examples 56:15 Essential Tools for Marketers Keywords digital branding, customer experience, AI, omni-channel marketing, authenticity, data privacy, future-proofing, marketing strategies, consumer behavior, innovative branding Send us a text

    1h 2m
  4. The Role of Emotional Branding: How to Make Customers Care

    05/27/2025

    The Role of Emotional Branding: How to Make Customers Care

    Summary In this episode of Brand Behavior, host Juntae DeLane explores the critical role of emotional branding in today's marketplace. Joined by experts Nataly Chigireva and Richard Yumang, the discussion delves into authentic storytelling, data-driven insights, and the importance of community building. The conversation highlights how brands can create deeper emotional connections with consumers through multi-sensory experiences and by navigating social issues authentically. The episode concludes with insights on tools and strategies for effective branding. Speakers Nataly Chigireva: https://www.linkedin.com/in/nataliachigireva/Richard Yumang: https://www.linkedin.com/in/richardyumang23/ Takeaways Emotional connections are essential for brand survival.Authentic storytelling is a secret weapon in branding.Data-driven insights enhance emotional connections with consumers.Understanding brand archetypes is crucial for effective communication.Customer feedback is vital for shaping marketing strategies.Brands must bridge the gap between data and emotion.Geographic nuances affect emotional marketing strategies.Brands should navigate social issues with authenticity.Creating multi-sensory experiences enhances consumer engagement.Building communities around brands fosters loyalty.  Chapters 00:00 Introduction to Emotional Branding 03:34 The Power of Authentic Storytelling 05:51 Data-Driven Insights in Emotional Branding 08:35 Bridging Data and Emotion 11:14 Geographic Nuances in Emotional Marketing 13:35 Navigating Social Issues and Brand Authenticity 16:07 Creating Multi-Sensory Brand Experiences 22:54 The Shift in Consumer Behavior Post-COVID 24:24 Creating Emotional Connections Through Branding 27:16 Building Authentic Communities Around Brands 29:22 Strategies for Smaller Brands to Foster Community 31:05 Evaluating Emotionally Driven Branding Campaigns 39:00 Essential Tools for Marketing Success Keywords emotional branding, storytelling, data-driven insights, brand authenticity, community building, sensory experiences, marketing strategies, consumer behavior, brand loyalty, social issues Send us a text

    42 min
  5. How to Build a Winning Content Marketing Strategy

    05/20/2025

    How to Build a Winning Content Marketing Strategy

    Summary In this episode of Brand Behavior, host Juntae DeLane discusses the evolving landscape of content marketing with experts Kent King and Oana Mudura. They explore the balance between data-driven insights and creativity, the importance of creating a seamless customer experience, and the challenges of staying ahead of digital trends. The conversation also delves into the integration of AI in content strategies, the significance of adapting content for relevance, and examines bold marketing campaigns like Nike's and Duolingo's. The episode emphasizes the need for brands to maintain their unique voice while navigating the complexities of modern marketing.  Speakers Kent King: http://linkedin.com/kentkingOana Mudura: https://www.linkedin.com/in/oanamudura/ Takeaways Content production is up, but engagement is down.Data should guide creativity, not stifle it.Brands must adapt content for each platform.Consistency in messaging is key across channels.AI can enhance content strategies but shouldn't replace human touch.Understanding audience behavior is crucial for effective marketing.Brands need to create a seamless customer experience.Testing and flexibility are essential in content marketing.Building brand affinity is more important than just gaining attention.Cultural sensitivity is vital in marketing campaigns. Chapters 00:00 The Evolution of Content Marketing 07:55 Balancing Data and Creativity 10:49 Creating a Seamless Customer Experience 17:12 Mapping the Consumer Journey 22:27 Identifying Gaps in Customer Experience 24:52 Evaluating New Technologies and Trends 28:17 Integrating AI into Content Strategies 33:49 Leveraging AI for Content Strategy 36:10 Sustaining Long-Term Content Marketing 43:26 Analyzing Successful Campaigns: Duolingo's Strategy 49:05 Cultural Sensitivity in Marketing: The Pure Gym Case 54:06 Taking a Stand: Nike's Bold Campaign 01:01:02 Essential Tools for Modern Marketers Keywords content marketing, data-driven insights, customer experience, AI in marketing, brand storytelling, digital trends, marketing strategies, audience engagement, social media, brand voice  Send us a text

    1h 4m
  6. Finding Product-Market Fit: It’s Harder Than You Think

    03/11/2025

    Finding Product-Market Fit: It’s Harder Than You Think

    Summary In this episode, we explore the complexities of achieving product market fit, featuring insights from marketing experts. The conversation covers misconceptions, the importance of storytelling, and the differences between narratives for investors and customers. We discuss the significance of data and customer retention, tools for success, and examine case studies like Google Glass and SpaceX's ambitions. The episode concludes with thoughts on Walmart and Amazon's ventures into healthcare, emphasizing the boldness of their strategies. Speakers Branden Cobb: https://www.linkedin.com/in/brandencobb1/Dots Oyebolu: https://www.linkedin.com/in/dotslovesmarketing/ Maury Rogow: https://www.linkedin.com/in/mauryrogow/ Takeaways Finding product market fit requires understanding your audience.It's a continuous process, not a one-time event.Storytelling plays a crucial role in marketing success.Investors and customers require different narratives.Data is essential, but it doesn't tell the whole story.Customer retention is a key indicator of product market fit.Tools like Hotjar can provide insights into user behavior.Google Glass was a bold attempt at innovation.SpaceX is creating demand for space travel.Walmart's entry into healthcare is a bold strategy.  Chapters 00:00 Introduction to Product Market Fit03:11 Misconceptions and Testing for Fit05:35 The Role of Storytelling in Marketing08:27 Investor vs. Customer Narratives11:32 Adapting to Market Shifts13:46 Metrics and Indicators of Fit16:12 Leveraging Unstructured Data18:30 The Importance of Customer Retention21:07 Navigating Initial Success and Challenges23:47 Tools and Tactics for Achieving Fit29:42 Marketing Strategies in Entertainment and Beyond33:21 The Evolution of Video Marketing35:36 Product Market Fit: Testing and Adaptation42:38 Exploring SpaceX: Bold Ventures into Mars49:11 Healthcare Disruption: Walmart and Amazon's Bold Moves Keywords product market fit, marketing strategies, storytelling, customer retention, data insights, investor narratives, business pivots, healthcare innovation, Google Glass, SpaceX Send us a text

    57 min
  7. How to Navigate Founder Fatigue and Avoid Burnout

    03/07/2025

    How to Navigate Founder Fatigue and Avoid Burnout

    Summary In this episode, we explore the critical issue of founder fatigue and burnout, discussing the signs, impacts, and strategies for maintaining mental health and productivity in the fast-paced marketing world. Our expert guests share insights on the toxic hustle culture, the importance of personal narratives, and practical frameworks for fostering wellness within teams. The conversation emphasizes the need for self-care, creativity, and reframing thoughts to combat burnout and enhance overall well-being. Takeaways Founder fatigue is a common issue in the marketing world.Recognizing signs of burnout is crucial for founders.The hustle culture can lead to toxic work environments.Implementing systems and habits can help manage workload.Creativity is essential for effective storytelling and marketing.Building resilience is key to avoiding burnout.Personal narratives can strengthen brand identity and wellness.Integrating wellness into company culture is vital for team morale.Framing thoughts positively can improve mental health.Understanding team dynamics is important for preventing burnout. Speakers Kevan Lee: https://aroundthebonfire.comShannon Deep: https://aroundthebonfire.comSuwannee Caine: https://www.linkedin.com/company/sca-marketing-masterminds/  Chapters 00:00 Understanding Founder Fatigue and Burnout 02:38 Recognizing Signs of Burnout 05:31 The Toxic Hustle Culture 07:45 Productivity Hacks to Manage Workload 10:24 The Importance of Breaks for Creativity 11:57 Mental Health Practices for Founders 15:03 The Impact of Personal Narrative on Brand 18:01 Integrating Wellness into Company Culture 19:42 Frameworks for Building Resilience 22:02 Navigating Resilience in the Workplace 22:48 The Power of Storytelling and Framing 24:28 Separating Thoughts from Reality 25:59 Cultivating Kindness Towards Ourselves 27:08 Understanding Team Dynamics and Burnout 30:15 The Importance of Personal Storytelling 32:06 Finding Purpose Beyond Work 36:44 Creating a Supportive Work Environment Keywords founder fatigue, burnout, mental health, wellness, productivity, storytelling, marketing, resilience, work culture, self-care Send us a text

    40 min
  8. AI in Marketing: Hype vs. Reality

    02/25/2025

    AI in Marketing: Hype vs. Reality

    Summary In this episode of The Brand Behavior, host Juntae DeLane and a panel of marketing experts discuss the realities of AI in marketing, exploring its applications, challenges, and future potential. They delve into evaluating AI tools, the importance of human creativity, ethical considerations, and the impact of AI on jobs. The conversation highlights the need for effective training and the significance of diversity in AI training data, while also addressing how to measure the success of AI-driven marketing campaigns. The panelists share insights on emerging trends and the future of AI in the marketing landscape. Speakers Chanel Jackson: https://omnipresentagency.com/Ebony Adams: http://www.linkedin.com/in/theynobebrandAraks Nalbandyan: https://www.linkedin.com/in/araksya-nalbandyan/Pam Didner: http://www.pamdidner.com  Takeaways AI is a game changer but requires careful evaluation.Human connection is essential in AI-driven marketing.Startups can leverage AI for cost-effective marketing solutions.Prompt engineering is crucial for effective AI use.AI should complement human creativity, not replace it.Ethical considerations are vital in AI implementation.Diversity in training data enhances AI effectiveness.Measuring AI impact involves tracking traditional marketing metrics.AI will continue to evolve and integrate into business processes.Training and adaptation are key for successful AI adoption. Chapters 00:00 Introduction to AI in Marketing 03:15 Evaluating AI Tools for Marketing 06:27 AI Trends in B2B Marketing 10:23 The Importance of Prompt Engineering 14:39 AI's Impact on Jobs 18:28 The Role of AI in Creativity 20:22 Adoption of AI in Business 27:13 Ethics of AI in Marketing 33:00 Maximizing AI Tools for Marketing 35:04 The Importance of Specificity in AI Prompts 39:01 Measuring AI Impact on Marketing Campaigns 46:04 The Future of AI in Business 50:41 Preparing Startups for AI Opportunities 53:52 Evaluating AI Campaigns in the Marketplace Send us a text

    1h 6m
See All (20)

5
out of 5
12 Ratings

About

The Brand Behavior is your go-to show for cutting-edge marketing insights, actionable strategies, and in-depth discussions with the industry’s top minds. Every episode will feature 2-3 leading experts to dive deep into the latest trends, revealing the hacks and tools they use to stay ahead of the curve. Whether you're a marketing professional, entrepreneur, or simply a curious mind, The Brand Behavior delivers valuable takeaways you can implement right away. From mastering AI in marketing to cracking social media algorithms and creating unforgettable brand experiences, we cover it all. Tune in to get inside knowledge from those shaping the future of marketing—no fluff, just insights, trends, and hacks that work. If you're serious about elevating your marketing game, The Brand Behavior is the podcast you don't want to miss.Show notes at digitaldelane.com/podcastFull video episodes at youtube.com/@digitaldelane/podcasts

Information

  • Creator
    Juntae DeLane
  • Years Active
    2024 - 2025
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © 2025 Digital Delane
  • Show Website
    The Brand Behavior