Beyond the Studio with Brent Pierce

Brent Pierce

I’m Brent Pierce, owner of a photography and podcast studio. This podcast is all about helping creatives turn their passion into a business. From setting up your own studio space to navigating the ups and downs of entrepreneurship, I’ll have conversations with other studio owners and share insights to help you succeed. Whether you’re a photographer, podcaster, or just someone with big creative dreams, stick around—you’re in the right place!

  1. Sep 8

    What I Wish I Knew Before Signing a Studio Lease | Walter Miranda

    Opening a production studio means committing to a lease, and that lease can have a much bigger impact on your business than you might expect. In this episode of Beyond the Studio, I sit down with Walter Miranda, owner of Open Set Studios in San Antonio, Texas. Walter built a 5,000-square-foot production studio with a cyc wall, podcast spaces, content rooms, and enough room to accommodate some seriously large productions. But getting the doors open was only the beginning. We talk about Walter's experience finding and leasing his studio, unexpected costs from his landlord, triple-net leases, CAM charges, rent reconciliations, buildout expenses, and some of the lessons both of us have learned from signing commercial leases for our studios. We also get into the business side of studio ownership: finding the right location, designing a space around what clients actually need, pricing hourly vs. day rates, charging corporate clients differently, and landing larger commercial productions. Walter also shares how Open Set Studios landed a five-week production that essentially took over his soundstage — exactly the type of client he hoped the studio would eventually attract. If you're thinking about opening a photography studio, production studio, podcast studio, or any other creative space, this conversation covers a side of studio ownership that doesn't get talked about enough. Build your own podcast studio gear list: http://studiogear.appPeerspace: www.peerspace.com/claim/gr-a83739QXW6Y9mAcuity Scheduling: http://acuityscheduling.comRiverside: https://riverside.sjv.io/brent CHAPTERS 0:00 Opening a Production Studio4:10 Meet Walter Miranda14:51 Bringing on an Investor16:05 Finding the Right Studio Location24:13 Designing the Studio Around Your Clients33:22 Landing the Ideal Studio Client47:38 The Reality of Signing a Commercial Lease1:03:35 Pricing Your Studio Rentals1:20:05 Final Thoughts on Studio Ownership In this episode:• Finding the right warehouse for a production studio• What to look for before signing a commercial lease• Triple-net leases and unexpected landlord expenses• Building out a studio from scratch• Pricing hourly, daily, and corporate rentals• Landing larger commercial productions• Working with clients like Nike• Adapting your studio to what the market actually wants• The financial and emotional reality of opening a studio Subscribe for more conversations about building, running, and growing creative studios. https://www.instagram.com/opensetstudios https://opensetstudios.com

  2. Mar 30

    What NOT to Do When Running a Podcast Studio (Lessons w/ Logan Lepper)

    In this episode of Beyond the Studio, I sit down with Logan Lepper, a podcast studio owner here in Austin, to talk about the hard lessons we’ve learned running creative studios. If you’re thinking about starting a podcast studio, growing your studio business, or you’re already in the middle of it—this episode is packed with real-world insight. We get into: The biggest mistakes podcast studio owners makeWhy trying to do everything can hold your business backPricing, invoicing, and getting paid upfront (learned the hard way)How to attract better clients instead of chasing every opportunityThe shift from “artist” to business ownerAnd what actually helped Logan scale his studioWhether you’re running a photography studio, video production business, or building out a podcast studio, these are lessons that can save you time, money, and a lot of frustration. 🎙 About the Podcast:Beyond the Studio is all about what it really takes to run a creative studio—from podcasting to photography to video production. 🔍 Keywords / Topics Covered:podcast studio business, how to start a podcast studio, podcast studio setup, running a podcast studio, podcast production business, creative studio business, studio owner tips, podcast studio mistakes, video production business tips, entrepreneur lessons, content creation business 👍 If you got value from this, consider subscribing for more behind-the-scenes insight into running a creative business. 00:00 Intro 02:42 Logan Lepper Returns + Episode Setup 03:45 Biggest Mistake: Billing & Getting Paid Upfront 05:20 Getting Burned by Clients (Hard Lesson) 07:49 Nightmare Client Story (What NOT to Do) 09:23 Setting Prices & Managing Client Expectations 12:08 Vetting Clients & Charging What You’re Worth 13:07 Discounts, Pricing Strategy & Studio Positioning 15:32 Studio Build Costs (Everything Is More Expensive) 17:51 When Your Studio Takes Over Your Life 20:43 Writing Down Goals & Business Growth 23:18 The Turning Point: Niching Down 25:29 The “Artist Trap” (Trying to Do Too Much) 27:44 Ideal Clients & Defining Your Niche 31:40 Growing a Business & Hiring a Team 32:47 Shifting to CEO Mindset 34:28 Launching a Podcast Product (Mic Stand Business) 36:43 Designing a Product That Stands Out 37:11 Final Thoughts

About

I’m Brent Pierce, owner of a photography and podcast studio. This podcast is all about helping creatives turn their passion into a business. From setting up your own studio space to navigating the ups and downs of entrepreneurship, I’ll have conversations with other studio owners and share insights to help you succeed. Whether you’re a photographer, podcaster, or just someone with big creative dreams, stick around—you’re in the right place!