Koined Insights

Koined Digital Ltd.
  • 3.5 (2)
  • Marketing
  • Updated Weekly

A digital community koined towards providing insights to the world of digital marketing, specifically in the social media space, from a Jamaican standpoint. With different guests each week sharing their expertise, we want to help you develop your skills and knowledge base while you navigate the digital landscape.

  1. 1d ago

    Comercial Lawyer Explains Why Jamaican Businesses Need to Protect Their Intellectual Property

    Protecting your intellectual property in Jamaica is about more than registering a business name. Your brand, creative work and ideas can become some of your most valuable assets — and waiting too long to protect them can create expensive problems later.In this episode of Koined Insights, commercial lawyer Shaniel May-Brown, Partner at Myers, Fletcher & Gordon, breaks down what Jamaicans need to know about intellectual property protection, including trademarks, copyright, patents and the steps involved in protecting your work in Jamaica.We also explore why intellectual property matters as a business grows, how registered IP can contribute to the value of a company, what business owners often misunderstand about trademarks, and why protecting these assets early can make expansion, investment and even raising capital easier down the road.In this episode, we discuss:- What intellectual property actually is- The difference between trademarks, copyright and patents- How to register a trademark in Jamaica- Why registering a company does not automatically protect your trademark- Why businesses should protect their IP early- How intellectual property can increase the value of a business- Protecting your intellectual property internationally- What happens when someone infringes your IP- How AI is changing questions around intellectual property ownership- Data protection obligations for Jamaican businesses- The risks of putting customer data into AI tools- What businesses should consider before raising capital or listing on the Jamaica Stock ExchangeWhether you’re a business owner, entrepreneur, creative or professional building something of your own, this conversation will help you understand what you may need to protect — and why it’s better to think about it sooner rather than later._____FOLLOW US ON INSTAGRAM: Follow Shaniel May Brown: Instagram: https://www.instagram.com/shanielallyson/?hl=enFollow Omari Harris: Instagram: https://www.instagram.com/omarijharris/?hl=enFollow Koined Insights Instagram: https://www.instagram.com/koinedinsightspod/?hl=en_______________________________________________________________________ EPISODE LINKS: Digicel Business:Explore Digicel Business Cloud Solutions, including Microsoft 365 for teams that need secure, flexible tools to work from anywhere. Click here: https://bit.ly/DigicelBusinessKoined---CDCo Homes:Book a centrally located Kingston stay with CDCo Homes. Click here: https://0jpktn.s.gy/cdco-homes---Koined DigitalWant to attract more of the right clients through social media? Book a consult with Koined Digital:Click here: https://0jpktn.s.gy/koined-audit________________________________________________ABOUT THE KOINED INSIGHTS PODCASTKoined Insights Podcast is a platform dedicated to bridging the knowledge gap with insights that help people make better decisions in business and beyond. Each episode features entrepreneurs, creatives, executives, and industry leaders sharing real, practical lessons for growth.

  2. Aug 11

    What Business Owners Get Wrong About Social Media & Sales

    Getting views is not the same as generating demand.And if your social media marketing is getting attention but not helping your business attract more of the right customers, the problem may not be as simple as “post more” or “run more ads.”In this episode of the Koined Insights Podcast, Shannelle and Omari sit down for another Duo Pod to break down how social media, branding, marketing, sales and the customer experience actually work together to help a business make money.We discuss:• The difference between getting attention online and generating demand• Why your target audience cannot be everybody• How branding influences why customers choose one business over another• Why views, followers and engagement do not automatically equal business results• What qualified leads actually look like• How social media should move potential customers toward taking action• Why good marketing cannot fix a bad sales process• Where businesses lose customers after they have already shown interest• Why websites, WhatsApp, follow-up and CRM systems matter• Why running more ads will not fix gaps elsewhere in your marketing or sales process• How to think about your marketing spend when you do not have a massive budget• Why knowing your business goals and revenue targets should come before your marketing strategyIf you are a business owner trying to understand what social media should actually be doing for your business, this conversation will help you connect the dots between attention, demand, leads, sales and revenue.Because your business is not on social media just to entertain random people on the internet.It should be helping you create more opportunities to do business.If you made it to the end of the episode, drop a 🪙 in the comments.___________________________________________________________FOLLOW US ON SOCIALS:Follow Omari Harris:Instagram: https://www.instagram.com/omarijharris/?hl=en--Follow Shannelle James-Harris:Instagram: https://www.instagram.com/shannellejharris/?hl=en--Follow Koined InsightsInstagram: https://www.instagram.com/koinedinsightspod/?hl=en_______________________________________________________________________EPISODE LINKS:Digicel Business:Explore Digicel Business Cloud Solutions, including Microsoft 365 for teams that need secure, flexible tools to work from anywhere. Click here: https://bit.ly/DigicelBusinessKoined---CDCo Homes:Book a centrally located Kingston stay with CDCo Homes. Click here: https://0jpktn.s.gy/cdco-homes---Koined DigitalWant to attract more of the right clients through social media? Book a consult with Koined Digital:Click here: https://0jpktn.s.gy/koined-digital ________________________________________________________________________ABOUT THE KOINED INSIGHTS PODCASTKoined Insights Podcast is a platform dedicated to bridging the knowledge gap with insights that help people make better decisions in business and beyond. Each episode features entrepreneurs, creatives, executives, and industry leaders sharing real, practical lessons for growth.

  3. Jul 27

    How to Become the Obvious Choice in a Crowded Market ft. Naomi Garrick

    Being good at what you do does not automatically make you the person people remember, trust or choose.In this episode of the Koined Insights Podcast, personal branding strategist, the “PR Chick” Naomi Garrick explains how to position yourself so that your name creates opportunities—even in a crowded market.We covered topics such as:• Why your audience cannot be everybody• How to communicate your value beyond your job title• What makes someone the obvious choice• The difference between branding, marketing and public relations• Why people are already forming opinions about you online• How to manage your reputation and digital footprint• Why visibility can backfire when your business lacks the systems to support it• How to use AI as a tool without allowing it to replace your own perspective and expertiseNaomi also shares how she built Garrick Communications, became known as the PR Chick and used relationships, strategic positioning and consistent work to create a 17-year career in public relations and reputation management.Whether you are an entrepreneur, executive, professional or emerging leader, this conversation will help you think more intentionally about what you want to be known for—and why someone should choose you.What do you want your name to be known for? Tell us in the comments.___________________________________________________________FOLLOW US ON SOCIALS:Follow Naomi:Instagram: https://www.instagram.com/theprchick/?hl=en--Follow Shannelle James-Harris:Instagram: https://www.instagram.com/shannellejharris/?hl=en --Follow Koined InsightsInstagram: https://www.instagram.com/koinedinsightspod/?hl=en_______________________________________________________________________EPISODE LINKS:Digicel Business:Explore Digicel Business Cloud Solutions, including Microsoft 365 for teams that need secure, flexible tools to work from anywhere. Click here: https://bit.ly/DigicelBusinessKoined---CDCo Homes:Book a centrally located Kingston stay with CDCo Homes. Click here: https://0jpktn.s.gy/cdco-homes---Koined DigitalWant to attract more of the right clients through social media? Book a consult with Koined Digital:Click here: https://0jpktn.s.gy/koined-digital ________________________________________________________________________ABOUT THE KOINED INSIGHTS PODCASTKoined Insights Podcast is a platform dedicated to bridging the knowledge gap with insights that help people make better decisions in business and beyond. Each episode features entrepreneurs, creatives, executives, and industry leaders sharing real, practical lessons for growth.

  4. Jul 27

    Simple Sales Mistakes Costing Small Jamaican Businesses

    Simple sales mistakes can quietly cost your business customers, even when people are already interested in what you're selling.In this episode of Koined Insights, host Shannelle James-Harris sits down with Altonie Thomas, Head of Sales at Digicel Business, to talk about what small businesses often get wrong about sales and how to address them. From prospecting and qualifying leads to follow-ups, customer relationships, sales pipelines, and win rates, this conversation breaks down how business owners can stop treating sales like an afterthought and start building a process that turns interest into revenue.In this episode: Why getting more leads is not enough if your sales process is brokenThe simple sales mistakes that keep customers from buyingWhat a sales pipeline is and why small businesses need oneHow to qualify leads before wasting time on the wrong customersWhy follow-up matters after the first saleHow to reduce friction in your sales processWhy customer relationships matter more than just closing the saleHow business owners can start tracking what is and isn’t working in sales____________________________________________________________________________FOLLOW US ON SOCIALS:Follow Digicel Business:Instagram: https://www.instagram.com/digicelbusi... --Follow Shannelle James-Harris:Instagram: https://www.instagram.com/shannellejh... LinkedIn:   / shannelle-james-harris  --Follow Koined InsightsInstagram: https://www.instagram.com/koinedinsig...TikTok: https://www.tiktok.com/@koinedinsight... ____ [EPISODE LINKS] DIGICEL BUSINESS:Explore Digicel Business Cloud Solutions, including Microsoft 365 for teams that need secure, flexible tools to work from anywhere. Click here: https://bit.ly/DigicelBusinessKoined --- CDCo HOMESBook a centrally located Kingston stay with CDCo Homes.Click here: https://0jpktn.s.gy/cdco-homes --- KOINED DIGITALWant to attract more of the right clients through social media? Book a consult with Koined Digital:Click here: https://0jpktn.s.gy/koined-digital _______________________________________ ABOUT THE KOINED INSIGHTS PODCAST Koined Insights Podcast is a platform dedicated to bridging the knowledge gap with insights that help people make better decisions in business and beyond. Each episode features entrepreneurs, creatives, executives, and industry leaders sharing real, practical lessons for growth. Produced by Koined Digital

  5. Jul 13

    How Jamaican Businesses Can Turn Local Products Into Global Opportunities ft. Kathryn Silvera

    Jamaica has serious opportunities in manufacturing and exporting our own good and services but many business owners don’t know where to start.In this episode of Koined Insights, host Shannelle James-Harris sits down with Katherine Silvera, President of the Jamaica Manufacturers and Exporters Association, to talk about how Jamaican businesses can move from local products to exportable opportunities.From business continuity and hurricane recovery to JMEA resources, grants, standards, manufacturing support, and the power of Brand Jamaica, this conversation breaks down what entrepreneurs, manufacturers, exporters, and service-based business owners need to know if they want to build more resilient and globally competitive businesses.In this episode:- Why manufacturing and exporting matter for Jamaica’s economy-How small businesses can get started in manufacturing- The role of the JMEA in supporting manufacturers and exporters- Why business continuity matters before disaster strikes- How Hurricane Melissa affected local manufacturers-What Jamaican businesses need to know about grants and support- Why value-added agriculture is a major opportunity for Jamaica- How Brand Jamaica can help local businesses compete globally___________________________________________________________FOLLOW US ON SOCIALS:Follow the JMEA:Instagram: https://www.instagram.com/thejmea_/?hl=en Website: https://jmea.org/ --Follow Shannelle James-Harris:Instagram: / shannellejharris LinkedIn: / shannelle-james-harris --Follow Koined InsightsInstagram: / koinedinsightspod TikTok: / koinedinsightspod _______________________________________________________________________EPISODE LINKS:Digicel Business:Explore Digicel Business Cloud Solutions, including Microsoft 365 for teams that need secure, flexible tools to work from anywhere. Click here: https://bit.ly/DigicelBusinessKoined---CDCo Homes:Book a centrally located Kingston stay with CDCo Homes. Click here: https://0jpktn.s.gy/cdco-homes---Koined DigitalWant to attract more of the right clients through social media? Book a consult with Koined Digital:Click here: https://0jpktn.s.gy/koined-digital ________________________________________________________________________ABOUT THE KOINED INSIGHTS PODCASTKoined Insights Podcast is a platform dedicated to bridging the knowledge gap with insights that help people make better decisions in business and beyond. Each episode features entrepreneurs, creatives, executives, and industry leaders sharing real, practical lessons for growth.

  6. Jul 6

    How AI IS Quietly Hurting Your Brand | Koined Insights

    AI is making it easier than ever to create — but does easier mean more effective?In this episode of Koined Insights, host Shannelle James-Harris sits down with Joel Nomdarkham to talk about the real cost of using AI in marketing. From AI-generated designs and generic captions to consumer trust, brand identity, and creative sameness, this conversation challenges business owners, marketers, and creatives to think more carefully about how they use AI.In this episode:- Why AI should assist your marketing, not replace your thinking- The hidden cost of using AI for branding, design, and copy- How businesses lose trust when their marketing feels fake or generic- Why “creative sameness” is becoming a real problem- How AI can help improve systems and efficiency when used properly- Why human insight, cultural context, and originality still matter- How brands can use AI without losing their soul________________________________________________________________________FOLLOW US ON SOCIALS:Follow Joel Nomdarkham: Instagram: https://www.instagram.com/nomdarkham/?hl=enLinkedIn: https://www.linkedin.com/in/joelnomdarkham/--Follow Shannelle James-Harris:Instagram: https://www.instagram.com/shannellejharris/LinkedIn: https://www.linkedin.com/in/shannelle-james-harris/--Follow Koined InsightsInstagram: https://www.instagram.com/koinedinsightspod/TikTok: https://www.tiktok.com/@koinedinsightspod_______________________________________________________________________EPISODE LINKS:Digicel Business:Explore Digicel Business Cloud Solutions, including Microsoft 365 for teams that need secure, flexible tools to work from anywhere. Click here: https://bit.ly/DigicelBusinessKoined---CDCo Homes:Book a centrally located Kingston stay with CDCo Homes. Click here: https://0jpktn.s.gy/cdco-homes---Koined DigitalWant to attract more of the right clients through social media? Book a consult with Koined Digital:Click here: https://0jpktn.s.gy/koined-digital ________________________________________________________________________ABOUT THE KOINED INSIGHTS PODCASTKoined Insights Podcast is a platform dedicated to bridging the knowledge gap with insights that help people make better decisions in business and beyond. Each episode features entrepreneurs, creatives, executives, and industry leaders sharing real, practical lessons for growth.#KoinedInsights #AIMarketing #BrandStrategy

  7. 09/30/2025

    Why 7Krave Marketplace Is Jamaica’s Answer to Amazon & Shein

    Can Jamaica build its own version of Amazon? Rory White, founder of 7Krave Marketplace, shares how he’s turning food delivery into a national e-commerce movement — built on faith, vision, and Jamaican pride.In this episode of Koined Insights, Rory White unpacks the story of 7Krave — from solving late-night food cravings to building 7Krave Marketplace, Jamaica’s first true local e-commerce platform. He explains how the platform keeps money in Jamaica, empowers sellers, and creates opportunities for young professionals and entrepreneurs.We dive into:- The origin story of 7Krave and its pivot to Marketplace- Why Jamaica loses millions to Amazon & Shein- How 7Krave Marketplace empowers local sellers and buyers- The role of faith and resilience in building a business- Why visibility and reputation matter for entrepreneurs- Rory’s vision to take Jamaican e-commerce globalIf you’re an entrepreneur, professional, or someone passionate about Jamaica’s digital future, this episode is packed with insights on building with vision, purpose, and strategy.Timestamps:0:00 – The 7Krave vision2:00 – From cravings to company: the 7Krave story7:30 – Followers don’t equal sales11:20 – Building on faith, not hype16:10 – Partnerships & resilience in business26:40 – Why 7Krave Marketplace matters29:00 – Competing with Amazon & Shein34:00 – Empowering local sellers online36:00 – Vision: Jamaica first, global nextFollow & Connect:7Krave: https://www.instagram.com/7krave/Shannelle James-Harris | https://www.instagram.com/shannellejharris/?hl=enKoined Insights | https://www.instagram.com/koinedinsightspod/?hl=en#KoinedInsights #7Krave #7KraveMarketplace #Entrepreneurship #Jamaica

  8. 09/22/2025

    How to Build Partnerships That Actually Work | Koined Insights

    How do you build strong business partnerships, grow as a young professional, and achieve real professional development in your 20s? Rashid Hall shares lessons on sponsorships, entrepreneurship, digital visibility, and brand growth in this episode of Koined Insights.From managing $50M+ sponsorship contracts at UEFA to reshaping brand partnerships and business development in Jamaica, Rashid Hall brings a wealth of experience to young entrepreneurs and professionals. In this conversation, he explains why followers ≠ value when building partnerships, how to position yourself for sponsorship opportunities, and why your reputation and digital visibility are essential for career growth.If you’re between 20–35 and want practical career advice, entrepreneurship insights, branding strategies, and professional growth tips, this episode will show you how to stand out. Rashid also shares his journey of resilience — from leaving Jamaica on a scholarship to leading global contracts — and the importance of becoming top 10 in your field by age 25.We dive into:Why professionalism and accountability separate winners in businessThe truth about followers, popularity, and building partnershipsHow to turn sponsorships into long-term partnershipsWhy digital visibility = survival in today’s marketRashid’s personal journey of sacrifice and resilienceAdvice every 25-year-old professional needs to hearWhether you’re an entrepreneur, young professional, or brand builder, this episode is packed with insights to help you grow and succeed in today’s business world.Timestamps:0:00 – Cold Open: $50M lessons from UEFA2:00 – Rashid Hall’s journey to global brands7:30 – Followers ≠ Value in partnerships12:50 – Sacrifice, scholarships & resilience19:40 – Why reputation is everything21:30 – Visibility = survival in business36:10 – Advice to young professionals (be top 10)38:00 – Sponsorship vs Partnership explainedProduced by Koined Digital Studios — https://instagram.com/koineddigital WORK WITH KOINED DIGITAL:🔗https://portal.dubsado.com/public/form/view/6814c824533bdc003a419d26 FOLLOW: 7Krave: https://www.instagram.com/7krave/Shannelle James-Harris | https://www.instagram.com/shannellejharris/?hl=enKoined Insights | https://www.instagram.com/koinedinsightspod/?hl=enHashtags:#KoinedInsights #RashidHall #BusinessGrowth #Partnerships #ProfessionalDevelopment

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Ratings & Reviews

3.5
out of 5
2 Ratings

About

A digital community koined towards providing insights to the world of digital marketing, specifically in the social media space, from a Jamaican standpoint. With different guests each week sharing their expertise, we want to help you develop your skills and knowledge base while you navigate the digital landscape.

Information

  • Creator
    Koined Digital Ltd.
  • Years Active
    2024 - 2026
  • Episodes
    29
  • Rating
    Clean
  • Copyright
    © Koined Digital Ltd.
  • Show Website
    Koined Insights