Walks of Life

Russell Smith

Conversations with fascinating people on the walk of life. www.sa.life

  1. 12H AGO

    Bryan McGrath on Leadership in the Navy, Writing, Retirement, and His 'Own Walden'

    Welcome to the Walks of Life podcast. Today's guest is Bryan McGrath, a longtime friend who writes The Conservative Wahoo blog on Substack. Bryan recently retired after a career as an officer in the United States Navy and then as a naval strategist, consultant and advocate. In the Navy, he served as a surface warfare officer, winning the prestigious Admiral Elmo Zumwalt Award for Inspirational Leadership, and then the ship he commanded, the USS Bulkeley, won the USS Arizona Memorial Trophy as the most combat-ready ship in the Navy. He retired with the rank of Commander and turned his energies to consulting on naval matters, tirelessly advocating for a modern, mighty and ever-ready US Navy. He lives on the Eastern Shore of Maryland. In his writings and in conversation, I always find Bryan a wellspring of clarity and wisdom. I've been eager to interview Bryan for a long time and I know you'll enjoy this conversation as much as I did. Episode Links * Bryan’s blog, The Conservative Wahoo * The Quiet Warrior: A Biography of Admiral Raymond A. Spruance, by Thomas Buell * Wielding the Trident: Admiral Raymond A. Spruance and America’s Victory in the Pacific, by Andrew K. Blackley (to be released March 17, 2026) * Unconventional Success: A Fundamental Approach to Personal Investment, by David Swensen (This article contains Amazon Affiliate links. As an Amazon Associate, I earn from qualifying purchases, which means that by buying from these links, you are supporting Solvitur Ambulando. Thank you!) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sa.life

    1h 25m
  2. 10/30/2025

    A Conversation with Sophia and Sarah Boese of Louisville Tea Company

    Welcome to Solvitur Ambulando, which means “Solve It By Walking.” On this journey, we explore the alchemic potency of walking for sorting through life’s puzzles, exploring our world, and transforming ourselves. Like a good walk, you will encounter distinctive ideas, remarkable people and gorgeous scenery. I hope you will enjoy a beautiful walk today. And if you like what you read and hear, please I love tea. I love the taste, the ritual, the somatic experience of drinking tea. My favorite teas – Keemun Mao Feng Imperial, Nandi Hills, Russian Caravan, and especially Christmas Morning (the greatest tea in the history of teas in this universe or any other universe) —  come from Louisville Tea Company. Two of the owners, Sophia and Sarah Boese, always greet me warmly and point out new teas I might enjoy. I wanted to learn more about tea, the tea business and what makes tea so special, so I asked them to sit down with me. We enjoyed a lovely conversation over a cup of tea.  Throughout the transcript below, Sophia’s words are in italics; Sarah’s words are in plain text; and my words are in bold.  This was a fun, spunky, engaging discussion. I loved it and I learned a great deal about one of my passions in life – tea. Enjoy! Photographs by the amazing Megan Resch. Let's hit the most important question first. Give me your honest view: can you really live a good, ethical, worthwhile, decent, law-abiding life without tea? I mean, objectively, yes. I do think my life is better with tea in it, for a lot of reasons. I enjoy tea. I enjoy the way it affects me, caffeine-wise, and the rituals of making it. I don't know, just the cultural experience of having tea. It's a really fun way to interact with other cultures too. I really like learning more about how the Japanese drink tea and how the Chinese drink tea and being able to integrate that into my day-to-day life. And then also bringing some of their practices into my life outside of tea, which is really nice. There are so many different traditions. And there are even contradicting traditions within different countries. For example, if I recall correctly, with tea sets in China, having an odd number is considered good luck, whereas an even number of cups is bad luck. But you'll see different things in different places. You mentioned incorporating tea and non-tea elements from different cultures into your life. Can you share a couple of them?  My favorite one is actually the Japanese culture of preparing their tea. They sit down and have a full moment with their tea. And I like to integrate that into other parts of my life – I'm going to fully embrace this one thing for this time period and give it the respect that it deserves. A lot of people who are getting into loose leaf tea for the first time think it's intimidating, so much work and a lot of steps. But that's part of why I like it – having multiple steps to it. You can take your time to breathe and only focus on it and nothing else. I totally agree. Half the fun is the ritual of it. All the steps. Waiting for the water. Waiting for the water. Actually measuring your tea. That's exactly right. Are there any other instances you can point to?  I'm not the biggest fan of meditation. I feel like drinking tea and the ritual is my version of meditation. You can actually clear your mind and just focus on it. Yeah, have a think moment of it. I do love the feeling of having a warm cup of tea in your hands. It's very relaxing. Sipping that warm tea, feeling it in your belly before you go to bed. It's very comforting. And I know this is a big thing in Chinese and Japanese culture – whenever you break a teacup, and then you're involved with repairing it, you’re involved with the glass, with the gold. It's kintsugi. An author I enjoy, Tom White, wrote about these sorts of repairs, kintsugi, recently.  Mending ceramics with veins of gold. I've also seen it used in jewelry. The idea is that the repair makes the item even more beautiful than it was before. The mentality that something broken can become so much more beautiful. It's a really nice mentality to carry throughout life. But in Korean culture, drinking from a cracked or chipped cup is actually bad luck. It's letting bad spirits into your life and you're not supposed to do that. I've had people ask me before to make sure I don't use anything that might have a crack in it. And I'll say, “Yes, absolutely, we'll respect that. Whatever makes you more comfortable.” Why do you drink tea? It’s always been a big part of my life. My whole family drinks tea. So I was born into it. But why I still drink tea – first of all, the caffeine. It is amazing. I do love caffeine. But also it just gives me something to drink. I like having different drinks all around. Water gets boring sometimes. So having fun beverages around is really good. I would call you a beverage girl. Yeah, absolutely. Growing up, my mom always liked unsweet iced tea with lemon, everywhere we went. As a teenager, Sophia was already into tea. Nicolette [Spears, Sophia’s sister and Sarah’s cousin, and another partial owner of the shop] was already very into tea. They're the ones that first got me to taste it and realize that tea doesn't need to have stuff added to it. Tea can be really tasty on its own. As a teenager, I also drank a lot of coffee and energy drinks. My caffeine tolerance was very different than it is now. Now, as a 25 year old, I cannot have caffeine after 6pm. And honestly, my black tea cut off is around 4pm. Also, I like the wide variety of tea. We normally have 160 to 200 different kinds of tea in the shop. So when people tell me they don’t like tea, with so many different types, I know there's going to be something you enjoy. If you're open to it and willing to give it a try, you'll find something you enjoy, even if it is just a chai latte. It's one thing to enjoy drinking tea, or even appreciate the ritual in making tea, and an entirely different thing  to own and run a tea shop. Tell me how Louisville Tea Company got started and why you are involved. My sister Nicolette used to work at a tea shop in Arizona. When she moved to Louisville, she realized there was no tea shop in this area. And then I would come visit and we would be in desperate need of tea. And we're thinking, “there's no tea here!” Sophia would come from Arizona and be tasked to bring tea from the tea shop Nicolette used to work at. We needed tea here. So then Nicolette and Nick [Spears, Nicolette’s husband and a part owner of the shop] decided to open up a tea business. And I really liked that idea. So after I graduated high school, I decided to come and join them. Then Sarah followed suit soon thereafter. The business has been open for 11 years now. Soph officially moved here seven years ago. I've been here for six years now. Now, all four of us own the shop.  I don't know why your answers made me think of this, but tell me about the bubble or baba tea phenomenon. Boba. Boba, baba, bubble, whatever. When you're reading this interview, I totally get you. Do you like it? I love boba. Yeah. I think it's really good. We get boba together a lot.  We don’t serve boba because we are not set up to make it here. But I'm a big fan., I was a big fan before I came here. As a little kid, my favorite pudding was tapioca. And it still is, which I realize is the old person pudding, but whatever. I always liked it. Pudding is the old people's pudding. Yeah. Boba is like a milk tea. You'll have a dark tea base with milk and sugar, and large tapioca pearls. Normally with brown sugar or something inside them. My kids tell me, “take us to the boba tea place!” Have you ever had it? I have taken sips of theirs. You’re not a fan of the texture? I think it is the texture that bothers me. Yeah. I know a lot of people who don’t like the texture. It’s  funny because my boba drinks tend to not even contain tea. I get lemonades with fun things in them because they're tasty. Mine tend to be closer to milkshakes. We definitely love boba and like people who like it. We get stuff that is so different from what we serve here. That's a good point. Boba is really different from what you all serve here. This is a bit of a tangent – but when we first opened, we didn’t have all of this retail. We only had a bunch of tables. Oh, okay. So it was more focused on being somewhere to sit and enjoy tea. We had scones and that was about it. We had a couch here at one point. This lower bar wasn't here, if I remember correctly. But it didn't bring in a whole lot of revenue. We were still new. We didn't have a known customer base. We shifted to carrying a lot more retail and teaware items. We realized no one was fulfilling that niche here. If people wanted those items, they had to buy them online. Today, half of what we are is essentially a gift shop. I will see a lot of regulars only around the holidays because they're buying gifts for people. They're not even tea people themselves. What are your all's favorite teas? I am a big traditional person. I used to be a lot more into flavored teas, but nowadays I feel like I'm mostly doing traditional teas. When you say “traditional,” what does that mean? Black tea? Black teas, white teas, any tea that doesn't have anything added into it. So no fruit or flowers? Traditional teas tend to be only the tea leaves from the plant. The way our menu is organized – the first couple pages are traditional teas. These are the straight tea leaf, nothing else. The following pages are the flavored teas, which includes a wide array of teas. They can have spices added or orange peel, for example.  Anything with flavor added into it is on the flavor pages. That's what most people get. Again, there's no wrong way to drink tea. The very first tea from here that I dranks was Bourbon Cream, which is a very rich, cocoa heavy black tea. But nowadays it's a little sweet for my palate. I

    56 min
  3. 10/02/2025

    A Conversation With Writer and Lay Zen Teacher Sara Campbell

    Welcome to Solvitur Ambulando, which means "Solve It By Walking." On this journey, we explore the alchemic potency of walking for sorting through life's puzzles, exploring our world, and transforming ourselves. Like a good walk, you will encounter distinctive ideas, remarkable people and gorgeous scenery. I hope you will enjoy a beautiful walk today. And if you like what you read and hear, please Today I am joined by one of my favorite writers, one of my favorite people – Sara Campbell. How to describe Sara? Writer, coach, marketing executive, Zen Buddhist practitioner and now lay teacher, we met through the writing collective called Foster. Meeting her in person during a Foster retreat highlighted that experience. I view Sara as one of the few people peering deep into the heart of modern society, facing it honestly, and reflecting back something worthy of our attention. Her Substack, Tiny Revolutions, is on my short list of must-reads as soon as a new issue comes out. To me, most importantly she is a friend. Sara and I enjoyed a far-ranging conversation. We discussed community and whether a vibrant community can exist without some in-person contact; her Mount Rushmore of writers; the fast-evolving world of creative work; her attraction to Zen Buddhism; the passing of her mother and becoming buddies with her father; why we need to stay close to who we are in this hectic, sometimes crazy modern world; and much more. We enjoyed a beautiful, heartfelt discourse. I keep returning to the themes we discussed: * Sara has been a writer her entire life. She has coached and now has become a Zen teacher. The interplay between writing and teaching makes sense, and not only for research-intensive, university-level teachers. In some ways, both teachers and writers seek to leave something of themselves to posterity, to eternity. * The mandate of the Oracle at Delphi to “Know Thyself” always struck me as an urgent calling into introspection. Perhaps. But Sara articulates another side — we know who we are, in part at least, by and through our lives in community. As she says, “I don’t think we can truly become ourselves without other people.” * Sara urges us to keep our Why at the center of our work. As the former Hindu priest Dandapani writes, “Discovering your life’s purpose should be your sole focus if you don’t know it. Don’t stop until you discover it. Then you can spend the rest of your life living in alignment with that purpose.” * We find ourselves under perpetual bombardment from people, companies and brands telling us who we should be, how we should spend our time, what we should buy, and what we should aspire to. Sara urges us to preserve time to reflect on and rediscover who we are, what we believe and what we stand for. Whether we engage in zazen, meditation, prayer or another such practice, it is a vital defense against that onslaught. Thank you, Sara, for such a lovely conversation! Episode Links * Sara’s website * Sara’s Substack, Tiny Revolutions * Angel City Zen Center This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sa.life

    1h 9m
  4. 08/29/2025

    We Play for the Sheer Joy of Play

    Welcome to Solvitur Ambulando, which means "Solve It By Walking." On this journey, we explore the alchemic potency of walking for sorting through life's puzzles, exploring our world, and transforming ourselves. Like a good walk, you will encounter distinctive ideas, remarkable people and gorgeous scenery. I hope you will enjoy a beautiful walk today. And if you like what you read and hear, please In this episode of “Walks of Life,” we have a great treat. Joining me is Katy Bowser Hutson. Katy has written a book of poetry, Now I Lay Me Down to Fight, about her way through cancer. Now she is writing a book called Play Book, about how the notions of play and playfulness weave through Scripture. I recently got to meet Katy in Nashville, along with our amazingly creative friend Alice Smith. It was such a joy and I’ve thoroughly enjoyed following Katy’s progress on Play Book through her Substack, Katy Plays. And I cannot wait to read the book when it comes out. As I’ve reflected on my discussion with Katy, a few points have struck me: * Katy mentions how Play Book “is the natural consequence of everything I’ve done in my life.” That comment reminded me of a recent “The Narrative” podcast epsiode with Ghost Agency CEO Adam Delehanty: “Don’t follow your passion; surrender to your destiny.” We hear so often, “follow your passion,” and I’ve found that unhelpful advice. Many of us have many passions, so which one do we follow? Or do we follow some or many or all of them? But the sense that Katy gives us is of a natural progression in life. That makes a of of sense to me. * We talk about play and seriousness — how they seem quite similar and also very different. It reminds me of Roger Federer. Yes, he had serious things at stake as he played tennis — money, rankings, prestige and so on. But he so clearly viewed it and felt tennis as a game, as play. Here we get into tricky advice — such as “you must be desireless.” Well, if I am desiring to be desireless, um, don’t I still have … a desire? True, and yet, the wisdom of the ages speaks clearly — it seems paradoxical and yet that is the aim. So perhaps with play and seriousness — we must run the narrow gamut that seems to separate them, and acknowledge that space is as but a shadow. * Katy tells us she is writing this book for adults. Kids innately intuit play — they are playful beings. As we age, life beats the play from us. In the modern, hyper-scheduled, everything’s rushed world, we adults must rekindle the fire of play inside us. * At one point, Katy says, “play is voluntary and self-forgetting.” At their best, so are prayer and meditation. Back to the relationship of play and seriousness. * As you’ll hear, in this process of writing Play Book, she is exploring ways to infuse play into her life. There is concordance between approach and output. It reminds me of Edward Tufte’s The Visual Display of Quantitative Information. If you’re going to write a book about displaying data, you might have a particular approach about … about showing data. I recall him telling us in one of his classes: “I couldn’t find a publisher who would print this book and the data the way they needed to be shown. So I created my own publishing house to show the data the way they need to be shown.” Again — concordance between approach and output matters. I loved this talk with Katy! She is witty, fun, imaginative and supremely attuned to language. I hope you enjoy this conversation too! Episode Notes Katy’s Substack, “Katy Plays” Katy’s personal site Katy’s poetry book, Now I Lay Me Down to Fight The Practice by Seth Godin Troy Cady and Playfull The God Who Plays by Brian Edgar The Body Keeps the Score by Bessel van der Kolk Christ Plays in Ten Thousand Places by Eugene Peterson On the Unseriousness of Human Affairs by Fr. James V. Schall, SJ Second Act by Henry Oliver (and listen to my interview with him here) “Kingfishers Catch Fire” by Gerard Manley Hopkins, contained in this edition of his works The Spiritual Exercises of St. Ignatius Loyola Fr. Pedro Arrupe Blackwing pencils Sailor fountain pens Leuchtturm 1917 notebooks (Katy uses size A4 with blank pages) Switchyards Neighborhood Work Club (Katy’s co-working space) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sa.life

    57 min
  5. 08/06/2025

    A Conversation With Debut Novelist Sarah Landenwich

    Welcome to Solvitur Ambulando, which means "Solve It By Walking." On this journey, we explore the alchemic potency of walking for sorting through life's puzzles, exploring our world, and transforming ourselves. Like a good walk, you will encounter distinctive ideas, remarkable people and gorgeous scenery. I hope you will enjoy a beautiful walk today. And if you like what you read and hear, please On this episode of “Walks of Life,” I am delighted to be joined by Sarah Landenwich, whose debut novel The Fire Concerto was published earlier this summer. Sarah is a friend and fellow Louisvillian, and I was very excited to have the chance to discuss her novel with her. In fact, here's what I wrote about it a few weeks ago: “This will go down as one of my very favorite books this year. I stayed up past 1:00am three nights in a row to finish the book. And let me say, I am no night owl.”The story, masterfully crafted by debut novelist Sarah Landenwich, kept me seeking more and my heart racing. What will happen next? And next? And next? “My wife, also powerfully drawn into the story, sprinted through it too. “The novel is about music, mastery, loss and renewal. Mostly, to me, it sang about love. Can we love who we were, and no longer are, and never will be again? And can we love who we are and who we might become? Can we reach out to something — or someone — to walk that tense tightrope, the weaving of past, present and future, with us? Can we love what we find inside of us, and also open our eyes in love to what we discover outside ourselves? “Beyond beautiful, I cannot recommend it highly enough!” Since our conversation, a few thoughts have kept returning to me: * In the episode, Sarah tells the story of her long journey to getting the book published. It was arduous, but Sarah used it to good effect, learning and improving the steps she was taking. I admire her persistence. It may seem like a simple point, but in the moment, keepin’ on keepin’ on does not always appear as the obvious or correct choice. * I love her sticking to her guns about where she saw her novel fitting in the market. She believed it had a broader appeal than upscale fem lit. She sought to work with an agent who also viewed it more expansively. And I agree — it is a book for a broad audience. Again, Sarah showed remarkable persistence. * In her writing, Sarah uses tools that work for her — a legal pad and pen. I did not take her point as "analog tools are better than digital ones for everyone." I took it as analog works for her — and the lesson is to experiment in finding the right tools that work for you in your specific workflow, with your unique proclivities. * We discuss some forgotten female composers and musicians, such as Tekla Bądarzewska-Baranowska. (Also read Sarah’s essay about some of them, “What If Your Biography Was Just a Footnote to Somebody Else’s?”) Like Sarah, I found it sad that so many stunningly talented female artists have been lost or nearly faded from history. I also took away another consideration — how beautiful that someone cares about them and their work — enough to write a beautiful story based on them — centuries later! I can’t speaking highly enough about Sarah’s book and this conversation was a total blast for me! Enjoy! Episode Links * The Fire Concerto * Sarah Landenwich’s website * Other media coverage of The Fire Concerto * A playlist of music that helped inspire The Fire Concerto Information about some forgotten female musicians: * Marie Moke Pleye * Maria Szymanowska * Tekla Bądarzewska-Baranowska Thanks for reading Solvitur Ambulando. If you enjoyed this podcast, I’d appreciate it if you would share it! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sa.life

    1 hr
  6. 06/26/2025

    Having a Disability Doesn't Mean My Life is Sad

    In the last episode of Walks of Life, I posted a 2022 interview with my friend Geoff Cook. We talked again last month, when he caught me up on what’s happened to him over the past 2+ years. They haven’t been years of all rainbows and sunshine for Geoff. We talk about his continuing job search, a very tough illness last summer requiring surgery, and much more. As I reflected on this second conversation with Geoff, five thoughts stood out. * I don't personally know many people stronger, tougher, more resilient, or more determined than Geoff. From the moment Go, life has thrown up obstacles in his way. Especially the past three years, life has repeatedly kicked him in the teeth. A failed attempt to move to Germany, which offers more sweeping support for people with disabilities. A job search lasting over two years. A move back in with his family in upstate New York. On top of his congenital challenge, cerebral palsy, an extended hospital stay last summer after a terrible illness, resulted in an unneeded surgery, another surgery, and continuing illness and discomfort. And yet Geoff keeps going, keeps pushing forward, and with a smile. He admits he has tough moments. One of the most poignant moments in the interview is when he says, in effect, while he's had a disability his entire life, his recent illness has left him feeling disabled to a degree he never has before. I have seen and heard Geoff in some deeply down times. And yet he comes up again and again, ready to make the best of his day, his life, and his opportunities. He is simply one of the most remarkable people I know. * To continue that point, Geoff lives a full, thriving life — with friends, travel, hopes, dreams, family, worries. All the things. I found his reflections here beautiful — "just because I have a disability doesn't mean I lead a sad life." * In this talk, Geoff made me think more deeply about problem solving. His points about having a Plan A, B, C, D and F -- where F means "Figure it the F out" — has stayed with me. I can only imagine how mentally and exhausting it would be to have so many backup plans. But I've had a few times in life where, looking back in the cold, harsh light of reality, I wish I'd come up with more thoughtful and carefully considered backup plans. When these moments might come up in life, Geoff has taught me to plan, plan, and plan again. * He mentions looking at restaurant menus before eating out, so that he can order food that doesn't need to be cut. Why? Because with his cerebral palsy, cutting is difficult and makes him seem weak — or might make him seem weaker than he is to some of his dining companions. There is a pervasive ethos in today's world that we should reveal our weak spots, "be vulnerable." That notion has always struck me as off. Maybe we can share some vulnerabilities with close friends or dear family. But I still think there is worth in keeping some parts of ourselves to ourselves. Maybe you disagree. But I appreciate Geoff's conscious decision to show himself in his strongest light in such moments. * Geoff loves to travel, is warm and gregarious. He makes easy friends wherever he goes. He has deep, abiding friendships. He mentions his profound desire to "go see my people." Yes! Yes! A thousand times, yes! We humans have an innate, inextinguishable desire to be physically present with the people we like, admire and love. Modern life may not always allow the in-person experience. But when we can, be in-person. Thank you, Geoff, for another amazing, heartfelt and fun conversation! Episode Links * Geoff’s LinkedIn profile * Boudica, queen of the ancient Briton Iceni tribe, who led a revolt against the Roman Empire in 60-61 CE. * Making Space, which “helps Disabled people build skills and find meaningful work, while supporting employers to hire and retain valuable talent.” Its Ascend Program aims “to connect Disabled professionals with competitive, sustainable employment while helping companies build more inclusive hiring practices.” * Inside Texas and On Texas Football This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sa.life

    1h 18m
  7. 06/19/2025

    I Want to be the Best Version of Myself

    Geoff Cook and I met in late 2021 through Seth Godin’s altMBA. We became fast friends and have stayed in close touch since graduation. In this interview from late 2022, Geoff and I discuss his thoughts on the future of reaching your audience; growing up with a disability; differences between countries in how they treat disabled people culturally and legally; his experiences traveling in his wheelchair; and whether baseball will be America’s National Pastime in 50 years. Geoff is poignant and pointed throughout. I also highly recommend Geoff’s hard, beautiful, and touching essay about his recent experiences traveling in Germany. It is one of the best essays I’ve read in 2022. It’s an eye-opening look into his world and daily struggles – and those of so many of our disabled friends, colleagues and neighbors. It really is a must-read. Geoff and I talked again recently — May 2025. In that conversation, we discussed what’s happened with Geoff over the past three years. He updates us on his job search, his health, and his living situation. I will release that interview shortly. In both interviews, Geoff talks candidly about his life as a person with disabilities, his struggles, his hopes, and his aspirations. You’ll enjoy listening as much as I did. Thank you, Geoff! Tell us your story, Geoff. That’s a loaded question. I was born and raised in upstate New York, where I am now. I would say I am a wandering soul, a fan of ancient history and language, and sports. I’m excited to use your platform to talk with people about a world that they probably don’t see. This is how we achieve actual change. We have difficult conversations about our life experiences. I appreciate you bringing that to me; that’s the beauty of conversation. Marketing I want to ask you some work questions. You’ve worked in marketing your entire career – media relations for the University of Texas athletic department, media relations at Major League Baseball, digital marketing, earned media for large corporate clients, and marketing benchmarking, among other efforts. What is the aim of terrific marketing? It depends on the stage of the company. My last job was at a 7-year-old startup, so our focus was “awareness, awareness, awareness.” And we did that with “buzzword, buzzword, buzzword.” We tried to convert people into our sales funnel. That was the point of our marketing. But take one of my favorite brands, Nike. Everyone knows who they are; they’ve been around a long time. They don’t want to be one of those older brands which struggle to innovate. Nike’s biggest aim is to stay on the cutting edge – they may not be the very first anymore, but they spend a huge amount of time, effort and money to stay on that cutting edge of technology, social issues and marketing positioning. I think Nike is smart to do that. In marketing or overall business, the worst thing you can say is, “This is how we’ve always done things.” That’s a one-way ticket to corporate death. What do most marketing experts not properly understand about the world? What’s missing in their worldview? Oftentimes, marketing gets too siloed. It becomes too much about their own buzzwords, their inside baseball. Companies and entire industries become siloed in their thinking too. We have a hard time getting out of our own way with our jargon. And of course, most customers don’t care about our jargon. Let’s fast forward 25 years – what does the marketing equilibrium look like? Are we all still going to care about SEO and a few very powerful social media companies? How will effective marketers reach their audience, the right audience? I’m doing a lot of reading about AI and Web3 now. I don’t know what the marketing world will be in 25 years, but I firmly believe AI and Web3 – or Web4 or Web5 or whatever we get to then – will have a huge impact on marketing. And on life. I don’t want to say it, but I do think we’ll all be much more device-dependent than we are even today. Think how much changed in two years, because of the pandemic. Yes, video conference calling existed but no one used them extensively. Today, from my house in upstate New York, I can “be” in Germany or Britain or Japan or Greece or Peru – all in one day. It’s crazy to think about fast-forwarding 25 years from today. In 25 years, will the messaging bombardment accelerate and become even more intense? The statistics say the average American sees between 4,000 and 10,000 ads every day. Is that going to continue? I think there will be a balancing act. Let me explain. Yes, the ad bombardment will continue. But I think somehow the social media part of the bombardment will lessen. Even as someone who works in marketing and spends a lot of time on social media, I hate social media from a business and a personal perspective. In business, there is always a new platform or algorithm adjustment in existing platforms to figure out. It’s incredibly frustrating. Let me give you an example. Two years ago, when Clubhouse was the hot new thing, I worked hard to get an invitation to figure it out for myself and my company. Getting an invitation took forever. Then once we got on it, we spent a huge effort figuring out how to best market through it. You know how this goes. Clubhouse is now irrelevant – and so all those efforts were basically wasted. On a personal front, I am not a parent but you are. And parenting has changed so much since the late 90s and early 2000s. The internet that I grew up with versus the internet that you and I are using right now is completely different, mostly because of social media. You and your kids really have to watch out. There are too many social media platforms out there right now. I don’t know whether some will actually disappear or whether most people will seriously trim their social media accounts, maybe to two or three maximum. But I do think the era of people having 17 different accounts and having so much personal information on all those accounts will go away. And marketers will have to adjust to that world. Life Experiences With a Disability Let’s move to a few questions about your life experiences and your advocacy for people with disabilities. What countries are most friendly to people with disabilities, in terms of people’s attitudes and customs? In my experience, the European people and countries. Europe is old. I don’t expect a building built in the 1700s to be wheelchair accessible. That castle that was built in 1640? There’s no ramp for you to get up? Hello – it was designed to keep people out! For most of history, most people with disabilities like mine didn’t live long. When I was born, I weighed 2 pounds. If I’d been born even 30 years before I was, I wouldn’t have lived long. So for most of history, people and countries and builders didn’t have to take us into account. I get it. I take a realistic approach. People say Germans are rude. I’m from New York! That doesn’t bother me. But the Germans and other Europeans are always looking out for me, as someone in a wheelchair. Literally every German I encountered – except for one dude at Lufthansa – every random person on the street and everyone in an official capacity at the train station, airport, and hotel, was above and beyond nice to me. In their Human Resources, they constantly ask, “what are we doing in terms of diversity and inclusion for the disabled population?” Thankfully, I am an outgoing person. If I need help, I ask. Again people in Europe are always nice and helpful. But Europeans have a more open and I’d say fearless attitude toward people with disabilities. And if there’s no one who will help, I go find a policeman – they always help. Does European law better recognize the rights of disabled people and protect them better than other countries? What’s your experience with different countries’s legal protections for disabled people? I can speak mostly about Germany and the UK. In those countries, it’s virtually impossible to fire someone with a disability. It’s still performance-based, but companies have to work very hard to find a way to retain someone with a disability. In Germany, they have special contracts with their disabled employees, which makes firing them extremely difficult. The employer really has to exhaust every single available avenue to retain that employee or find a suitable place in the company. For housing access, Germany has special vouchers for the disabled, even for non-citizens. If you want an apartment, and I have a voucher and want that apartment, and if it’s wheelchair accessible, the landlord has to give me that apartment. In America in that situation, the decision is basically up to the landlord. Long term, I want to move to Germany. The legal protections are attractive. Beyond that, I am attracted to the overall mindset they have toward me there. My recent trip went terribly, but I still felt wanted by German society and culture. I felt adopted there. As someone with a disability in America, I don’t feel seen as a person. I’m not seen institutionally or legally or culturally. There are physical barriers and invisible barriers here. No matter what I achieve, I am still held down. I don’t want to say I’m oppressed, because that’s very incisive language. But there are things in place that make living here very different for me and you. There is a big difference between “handicapped accessible” and “livable handicapped accessible.” Those are two totally different things. Here’s an example. A bathroom may have the legal handicapped bars, but for me, they may be too low. Or the seat may be too low. Or the apartment may be “handicapped accessible” but my electric wheelchair may not fit through the front door. So I can’t live there. Tell me a little bit more about not being seen in America, what that means and how that manifests in your life. I’ve never

    51 min
  8. 06/05/2025

    Egyptian-American Author Sherry Shenoda Discusses Her Book of Poetry, Mummy Eaters

    I could describe Sherry Shenoda in many ways: poet, pediatrician, immigrant, intellectual, mystic, mother, daughter, granddaughter, aunt, wife, Egyptian, American, Coptic Christian, muse and hearer of the muse. Yet she defies description. In a world of people clawing desperately to stand out, I find her remarkable for her desire and willingness to stand in the long flowing river of beautiful traditions, including of family and faith. Sherry and I talked two years ago, about her first novel, The Lightkeeper. Sherry kindly agreed to talk again, this time about her book of poetry, Mummy Eaters. The book was longlisted for the National Book Award in Poetry in 2022, and won the Sillerman First Book Prize for African Poets. Beyond the awards, I found Mummy Eaters a hard, visceral mix of intellect and emotion, of ancient longing and complex relationality. In it, the poems engage in a dialogue “between an imagined ancestor, one of the daughters of the house of Akhenaten, and the author as descendant.” It creates a captivating construct for Sherry’s ruminations on identity and ownership, desecration and courtesy, and place and spirit. All through it, I found a wise soul seeking, if not answers, then a credible way forward. And much of that path involves breathing to life more poetry in the world. Thank you, Sherry, for a sublime exchange. I read this book and I thought, “Wow, this is different from your first book, The Lightkeeper.” Very different, yes. But I love that. I've said this to a couple people now, but I'm tired of reading Cal Newport's books. I love his ideas, I love his podcast. But every book is between 220 and 240 pages, he stamps it out, and then two years later, he writes another book of 220 to 240 pages. It's the same formula. I'm bored with it. Some topics deserve 500 pages, some deserve four pages. Go with what the topic deserves. Yeah. But I'm glad it was a good read for you. I'm glad it spoke to you. Absolutely. To start, why did you write Mummy Eaters, and who'd you write it for? I was trying to understand my Coptic heritage, and I wanted to get at the link between Coptic Christians and their ancient Egyptian roots. So, I wanted to understand the context historically, as well as in the light of colonialism. And I wanted to move closer to my grandmothers, neither of whom learned to read, and my great aunt. She did learn how to read, but my two grandmothers didn't. They're all gone now. The ultimate answer to your question, the target audience is probably me. Which I think is probably the target audience for most writers. I write to figure out what I'm thinking, as I'm sure you do. And I'm always endlessly grateful if any of it translates to other people's life experiences. You explained it a little bit in the beginning of the book, but why did you title it, Mummy Eaters? Okay, so this refers to a practice, a gruesome practice in the 16th and 17th centuries, when Europeans would eat Egyptian human remains – mummies – for medicinal purposes. There is this conception that Europeans were civilized in a way that the rest of the world wasn't. I just wanted to highlight the maybe uncivil and barbaric ways that native Egyptians – alive and dead – were treated. It's a study on civility. The mummification process that the ancient Egyptians used was very reverent. It was thoughtful, it was deliberate, it was formulaic. But the way that the remains were dug up and used wasn't. And I wanted to lightly sketch this question that perhaps incivility existed because they weren't seen as being human, which I think we're gonna get to later. That was the reason for the title. You mentioned the mummification process being ritualized. The word that came to mind is “sacred.” Recently, I took a class on the Tale of Sinuhe from 1900 BC or so. Sinuhe leaves Egypt under strange circumstances, but he's very keen to return for the end of his life, and for his mummification and burial. In fact, the Tale is told from the perspective of him already being dead. He's telling the Tale after his death. Sinuhe is a very interesting character – I'm not necessarily sure that what you see is what you get in everything he writes. But to me, it's very clear that he sincerely wants to return to Egypt. The place of Egypt and burial in Egypt is critical for him. I'm interested in your view. In Mummy Eaters, the land of Egypt is hugely important. The mummification process is hugely important. You write about Egypt as sacred soil, about its desecration away from that sacredness. I’d like to hear from you about the importance of Egypt as a place, as a sacred place, for humanity, but also for you. Egypt is the land of my ancestors. And I was born in Cairo. I've been back multiple times since immigrating to the United States, but it doesn't belong to me in the same way that it would potentially belong to my cousins, who still live there. In some sense, the immigrant experience is very different from living in a place. But it still feels like the place that I came from. There's this curiosity that's born of distance and a desire to understand where my people came from, the land that nurtured my ancestors. In some broader sense, I think ancient Egypt belongs to the world, to humanity. So Mummy Eaters has been my way of starting to understand this incubator of culture, spirituality, human intelligence that was ancient Egypt and carried forth into modern times. Let me return to your purpose and process in writing the book. How long did it take from your first idea of it to getting the manuscript done? This was very different for me, Russell. This book took me by surprise. I normally write at a glacial pace, and this is not unrelated to the fact that I have three small boys. But this book was finished in about six months, which is lightning fast for me. This book wanted to be written. There was something urgent about this book. It goes back to what I was saying earlier that I wanted to understand. There was something that I wanted to untangle about where my family came from. It was a very urgent writing process. Very different from my novel, which took five years. Pull on that thread a little bit more, Sherry. What were you trying to unravel or understand? At its root, I wanted to get at the sins that we commit against each other. The ways that we commit violence against each other. As somebody who's slightly removed from that violence, what it means to forgive, because nothing was done to me directly, right? I didn't have my tongue cut out for speaking Coptic. My remains were not exhumed and consumed. I did not directly experience colonization or theft, but some of this was me trying to grapple with the question of, what is the statute of limitations on something that happened to your ancestors in the past? How long does generational trauma continue? And is it okay to even call it “generational trauma”? At the same time, I wanted to work on this parallel storyline. In the beginning of the book, this ancestor of the writer, one of the descendants of this pharaoh, Akhenaten, is being mummified. It also follows her journey into the afterlife. We dug people up, but they were actually people. And we consumed them. What did it mean spiritually for them to bury their human dead, and to preserve them? Why did it matter to have the body in the afterlife? Why did the incarnate, the human person, matter? Why did the physical body matter? In modern times, we sometimes incinerate our dead. We don't have the same reverence for the body of the dead that they did. I wanted to understand some of that as well. And I think in the seed of understanding their reverence for the dead, is the answer to why resurrection was so important to them. Because the body itself was really important. In the incarnation is the seed of what eventually becomes resurrection for them – the afterlife. That is their version of what we would think of as heaven. In ancient Egypt, the pharaohs were seen as an incarnation of the gods. The royalty was the incarnate god. They very much saw the things of the world and the key people of the world as the incarnate gods. Is that what you're speaking to in terms of the incarnation of the holy, the sacred, and the resurrection that everyone's bodies play a role in the sacred cycle? And mummification was a very important part of that? It was carrying forth and completing the cycle. Yes, well said. And you can see that in the story of Osiris. It's very cyclic. His body needed to be recovered to be resurrected – essentially, to be brought back. They were very, very reverent about the human body. They were reverent about the human body. They were also reverent about the place, the land. The name of Egypt is holy. The love of Egypt, the land, the place, is evident in Mummy Eaters. You and I have talked about Wendell Berry before - his view that people should have reverence for a place. Talk to me about that – not only the holiness and the sacredness of the human body as related to the divine, but also of Egypt as sacred and holy, and in some sense, distinct from other places. You were born there, but you haven't lived there for long. Yet you still feel a powerful connection with it. And I know your family does too. Talk to me about the specialness, the holiness, the sacredness of this place, Egypt. Is it sacred compared to anywhere else? All the land is sacred. The very first poem of the book is called “Sunflowers of Fukushima.” It's an invocation. There's this back and forth between speaking and silencing throughout the book. In Japan, from my understanding, nothing could grow in the land that was affected by the nuclear fallout. A monk – Monk Koyn Abe – planted a field of sunflower seeds, which basically pulled up the radiation, the toxicity that was in the soil. That was my prayer for the book – to pull up some of the toxicity that had been sown throughout time, whether it was through colonization, desecrati

    46 min

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