Google Ad & Meta Ad Strategies

Artur MacLellan

5.0 (3)
MARKETING
UPDATED WEEKLY

Tune in to Google Ad & Meta Ad Strategies, where I reveal powerful insights and strategies that drive success on Google and Meta Ads. With real client examples, you'll gain practical advice for maximizing your ad spend and improving campaign performance.

JAN 8

This Google Ads Strategy is So GOOD it Should Be ILLEGAL

This Google Ads strategy is 100% legal—but when you see the results, you'll understand why it feels like it shouldn't be.I used this competitor targeting strategy to take a client from $20,000 to $90,000+ months consistently. And here's the wildest part: the campaigns barely got any conversions. Most businesses would have shut them down. But I knew exactly what to measure, and those "failing" campaigns caused every other campaign in the account to explode. Serious inquiries doubled. Sales calls tripled.In this video, I'm showing you how to target people actively browsing your competitor's websites using a 2-campaign strategy I created with YouTube Video Action campaigns and Demand Gen. I'll walk through the exact setup for a $1,000 per day budget, the specific metrics that tell you if it's working (hint: it's NOT conversions), and the sneaky targeting hack that puts your ads in front of people at your competitor's checkout page. 🎯 WHAT YOU'LL LEARN: ✅ How to create custom audiences targeting competitor website visitors ✅ The 2-campaign strategy (YouTube TOF → Demand Gen retargeting) ✅ Why these campaigns "fail" but lift your entire account ✅ The 3 metrics that actually matter (Video Played To, % Served, CTR) ✅ Advanced hack: Target competitor checkout pages for highest intent ✅ Complete setup walkthrough for $1,000 per day budgets ✅ Why this works for top & middle funnel (not bottom funnel) 📊 KEY METRICS TO TRACK: YouTube Video Action Campaign: Video Played To 25%: Target greater than 30% % Served: Higher = YouTube loves your ad Demand Gen Campaign: CTR: Must be greater than 0.60% (Google's optimization threshold) % Served: Focus on high-performing ads 🎯 THE STRATEGY: Step 1: Create custom audience of competitor website visitors Step 2: Launch YouTube Video Action campaign (top of funnel) Step 3: Launch Demand Gen campaign retargeting YouTube viewers (middle of funnel) Step 4: Monitor the RIGHT metrics (not direct conversions) Step 5: Watch other campaigns improve from brand awareness lift 💡 ADVANCED HACK: Don't just target competitor homepages—target their checkout pages. Example: If you're competing with Nike, the checkout URL to reach people actively trying to buy from them. ⚠️ WHY MOST PEOPLE QUIT TOO EARLY: These campaigns will barely convert directly. That's normal. They're building awareness with high-intent competitor audiences. When those people search later, they already know YOUR brand—and that's when conversions happen across your other campaigns. 💰 REAL RESULTS: Client went from $20k → $90k months consistently. The YouTube and Demand Gen campaigns themselves? Minimal direct conversions. But search campaigns improved 40%+, remarketing costs dropped 30%, and organic traffic started converting better. That's the ripple effect. 🔗 RELATED VIDEOS: The Wrong Way to Target Competitors (Gets You BANNED): https://youtu.be/7wsnMh5KxZM How I Saved a Client $100,000 (Google's Dark Lie): https://youtu.be/JALxSpqcwlo 📈 BEST FOR: B2B companies with bigger competitors Businesses spending $1,000+ per day Anyone competing against established brands Top & middle funnel awareness plays 🔔 SUBSCRIBE for Google Ads strategies that work (even when they look like they're failing)

6 min
JAN 5

The Right Way to Steal Customers With Google Ads

You can legally steal your competitors’ customers with Google Ads—but one mistake will get your account banned. I used this AI Max strategy to generate $50,000/month in extra revenue by intercepting searches for my competitor’s brand name. The best part? It’s 100% legal when you follow Google’s ONE specific trademark rule that 99% of advertisers don’t know about. In this video, I’ll show you the complete 4-step strategy to target competitor traffic, the exact settings that make it work, and what you absolutely must avoid to keep your account safe. 🎯 WHAT YOU’LL LEARN: ✅ How to use Google’s AI Max Brand Inclusion feature to legally target competitor searches ✅ Google’s actual trademark policy (and how to stay compliant) ✅ The 4-step setup that generated $50k/month ✅ Two sneaky features you MUST turn off or this won’t work ✅ Bidding strategies that maximize results ⚠️ CRITICAL: You CAN bid on competitor brand names and use them as keywords—you just can’t put them in your ad text. Miss this rule and Google will suspend your account. 💡 SUBSCRIBE for more Google Ads strategies that actually work #GoogleAds #CompetitorTargeting #AIMax #GoogleAdsStrategy #DigitalMarketing

4 min
12/18/2025

8 Google Ads Lessons Hidden in Elf

Google sits on a throne of lies. After watching Elf way too many times, I found 8 Google Ads lessons hiding in this Christmas classic — including one that proves corporate greed exposed by the DOJ. 🎄 In this video, I break down 8 Google Ads lessons hidden in Elf — from the "throne of lies" to the "World's Best Cup of Coffee" — and show you why 8 out of 10 businesses lose money on Google Ads. Whether you're running Google Ads yourself or working with an agency, these lessons will change how you see your dashboard, your ROAS, and your results. 🔥 KEY LESSONS COVERED: - Why Google Ads is designed to help Google, not you - The DOJ lawsuit that exposed Google's ad practices - Why high ROAS doesn't mean you're making money - How to verify your conversions are real - The "World's Best Cup of Coffee" trap - What the Recommendations tab is really for #GoogleAds #Elf #DigitalMarketing #GoogleAdsExposed #ChristmasMarketing #ROAS #PPC #MarketingTips Merry Christmas. I want your business to have a great year.

6 min
11/12/2025

The BEST WAY To CONTROL Google Ads Keywords

Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out. You'll discover the AI Max match type that Google quietly introduced, when to use exact match vs phrase match vs broad match, and my proprietary 6-step process for controlling search terms using n-gram analysis and strategic negative keywords. This strategy has grown businesses over the past 2 years by focusing on relevant searches only. ⏱️ TIMESTAMPS: 0:00 - Why Google Changed Keywords (And Why Your Strategy Must Change) 0:46 - Keywords vs Search Terms Explained 1:21 - ESSENTIAL #1: The Secret AI Max Match Type 2:27 - How Match Types Actually Work Now (Meaning vs Literal Words) 3:06 - My Formula: When to Use Each Match Type 4:00 - Niche Products Strategy (Exact Match + Maximize Clicks) 4:31 - High Volume Strategy (Exact Match + Maximize Conversions) 5:22 - Why Quality Score Matters (7/10 Minimum) 6:37 - How to Check What Match Type You're Actually Getting 7:03 - MY SECRET STRATEGY: 6 Steps to Control Search Terms 8:15 - The Research Phase 8:33 - The Negative Keyword Problem 9:37 - Analysis 10:22 - Adding Strategic Negatives Before Campaign Launch 10:51 - My Automation Process (Days to 1 Hour) 11:10 - Step 6: Ongoing Maintenance → N-Gram Analysis Tool (Coming Soon - Comment if interested!) 🎯 RELATED VIDEOS YOU'LL LOVE: → https://youtu.be/Rj7Gpjl19Bg → https://youtu.be/9wW8dcEgmEE 💡 KEY TAKEAWAYS: Exact match no longer means literal word matching—it's about search INTENT The AI Max match type gives Google maximum control (use carefully!) Relevant searches = success, even with all of Google's changes My 6-step process controls searches by excluding everything that ISN'T your top converters N-gram analysis compresses 100,000+ negatives down to 10,000 Daily maintenance is crucial (or automate it with scripts) 🔔 SUBSCRIBE for weekly Google Ads strategies that actually work (not the outdated tactics everyone else teaches) #GoogleAds #GoogleAdsKeywords #PPCStrategy #GoogleAdsStrategy #KeywordMatchTypes #GoogleAdsTutorial #PPC #DigitalMarketing #GoogleAdsExpert

12 min
11/02/2025

The BEST Google Ads Expert Tricks Beginners NEED To Know

🚨 8 out of 10 Google Ads & PPC advertisers are losing money right now. Here's why (and how to fix it). After 10 years of managing Google Ads campaigns, I've identified the 6 critical tricks that separate profitable campaigns from money pits. Even better? I'm revealing 5 secrets that even top Google Ads experts don't know. Let's dive into What Top Google Ad Experts Do That Beginners Don't 🎯 WHAT YOU'LL LEARN ✅ Why Google's business model opposes your profitability ✅ The funnel-based bidding strategy experts use ✅ How to prevent the algorithm from learning from spam leads ✅ Why intent-based targeting replaced keyword targeting ✅ The $100K+ mistake in conversion attribution ✅ 4 metrics that predict campaign failure before it happens 📚 RELATED VIDEOS ▶️ I Saved a Business over $100k: https://youtu.be/JALxSpqcwlo ▶️ The BEST Google Ads Campaign Structure in 2025: https://youtu.be/Rj7Gpjl19Bg ▶️ I Exposed the BIGGEST Google Ads Lie of All Time: https://youtu.be/JALxSpqcwlo 💬 COMMENT BELOW Which of these 6 tricks was most valuable to you? Which one are you implementing first? Let me know in the comments! #GoogleAds #PPCMarketing #DigitalMarketing #GoogleAdsStrategy

7 min
10/31/2025

The BIGGEST Google Ads Lie of All Time

#PPC #GoogleAds #DigitalMarketing Google made $198 BILLION from Google Ads Search in 2024 while most businesses lost money. Here's the $105,000 lie they don't want you to know about. In this video, I expose how 45% of Google searches are the most unprofitable dollars you could spend, and reveal the exact 4-step method to catch this lie in your own account. What you'll discover: → Why high ROAS doesn't equal profit (with real $100k case study) → How Google tricks you into wasting money on searches → The hidden "conversion stealing" tactic costing businesses millions → My proven framework to save $287/day instantly 📊 FREE RESOURCES: Google Ads Business Metrics Checklist (Join my Telegram Group for Access): https://t.me/+4xhIORqs4m1kNTc5SOURCES: Optmyzr Study shared by Navah Hopkins DreamData Study on ROAS Numbers AHREFS Study on Search Buckets ⏱️ TIMESTAMPS: 00:00 Google's $198 Billion Secret 00:48 The High ROAS Trap Explained 01:30 Case Study: $100K Wasted 02:24 The 45% Problem 03:28 Step 1 04:18 Step 2 05:34 Step 3 07:30 Step 4 08:59 Results: How We Saved $105,000/Year 09:28 Your Action Plan #GoogleAds #DigitalMarketing #ROAS #PPC

10 min
10/31/2025

The BIGGEST Google Ads Lie Killing Businesses

Google Ads are crushing small businesses—and I have the data to prove it. In this analysis, I reveal shocking research showing CPCs have doubled since 2020 while total clicks dropped 13%. If you're a small business owner struggling with Google Ads, spending more but getting less, you need to see these numbers. Plus, I'm offering FREE campaign rebuilds to one business every month (link below). ⏱️ CHAPTERS & TIMESTAMPS: 0:00 – Introduction 0:46 – Andrew's Story 1:28 – The Shocking Data 2:38 – The $100 Billion Reality 3:14 – Why Google Ads Feels Impossible (It's Not You) 4:19 – Real Example 5:21 – How I'm Fighting Back 6:00 – Action Steps 🎁 FREE CAMPAIGN REBUILD OFFER: https://forms.gle/Y1cPYHuBzXuAWVxo8 One business every month gets: ✅ Complete campaign rebuild ✅ Custom growth strategy ✅ Free implementation ✅ No strings attached DATA CAME FROM THE SOURCES BELOW: https://www.pewresearch.org https://www.semrush.com https://www.demandsage.com https://www.businessinsider.com https://sparktoro.com

4 min
10/31/2025

The BEST Google Ads Campaign Structure in 2025

#GoogleAds #GoogleAdsStrategy #SearchCampaigns This is the BEST Google Ads Campaign Structure in 2025! Struggling with Google Ads bidding strategies? This complete Google search campaign structure guide answers the one question that changes EVERYTHING: Does Google understand your product or service? Learn exactly when to use maximize conversions vs maximize clicks, how many keywords to add, which ad groups to create, and the bidding strategy framework that actually works based on YOUR specific scenario. In this video, you'll discover: ✅ The 2-path decision tree for campaign structure ✅ When smart bidding beats keyword-based bidding ✅ Exact search volume thresholds (the 4,000 rule) ✅ How to analyze competitor presence ✅ TCPA vs TROAS optimization strategies ✅ Common mistakes that waste your ad spend Whether you're running campaigns for local services, e-commerce, or lead generation, this framework will save you thousands in wasted ad spend and hours of trial and error. VIDEO CHAPTERS: 00:00 - Introduction: The Complete Google Ads Search Campaign Setup Guide 00:39 - The ONE Question That Changes Everything 00:57 - Does Google Understand Your Product or Service? 01:30 - The 4,000 Monthly Search Volume Threshold 01:38 - Are There More Than 4 Competitors? 01:56 - Path 1: Maximize Conversions (Smart Bidding) 02:37 - Critical: Conversion Tracking Setup (Don't Use Page Views!) 03:05 - Why I Disagree with the 15-30 Conversion Rule 03:38 - Special Case: High Volume + Low Competitors (Local Services) 04:32 - Low Search Volume Scenario ( Less than 4,000/month) 05:09 - Path 2: Keyword-Based Bidding (Maximize Clicks) 05:23 - Search Partners & Display Network Settings 05:41 - Breaking Down ALL Bidding Strategies 06:15 - Smart Bidding vs Keyword-Based: The Two Buckets 07:48 - Ad Group Structure Based on Monthly Budget 08:28 - Exact Match vs Broad Match Strategy 10:08 - CRITICAL: Don't Optimize Before 30 Conversions! 11:06 - When Your TCPA is Too Restrictive 12:22 - Adjusting TROAS Targets for Better Spend 12:30 - Getting Leads But They're Unqualified? Do This 13:10 - Adding Values to Conversion Objectives 13:39 - Maximize Conv

18 min

5

out of 5

3 Ratings

Tune in to Google Ad & Meta Ad Strategies, where I reveal powerful insights and strategies that drive success on Google and Meta Ads. With real client examples, you'll gain practical advice for maximizing your ad spend and improving campaign performance.

Creator

Artur MacLellan
Years Active

2024 - 2026
Episodes

30
Rating

Clean
Copyright

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Google Ad & Meta Ad Strategies