Google Ad & Meta Ad Strategies

Artur MacLellan
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY
Google Ad & Meta Ad Strategies

Tune in to Google Ad & Meta Ad Strategies, where I reveal powerful insights and strategies that drive success on Google and Meta Ads. With real client examples, you'll gain practical advice for maximizing your ad spend and improving campaign performance.

  1. 3 HR. AGO

    Aaron Young Says STOP Scaling Google Ads (Until You Do This)

    In this conversation, Aaron Young shares his extensive experience with Google Ads, discussing the importance of foundational strategies for scaling campaigns effectively. He emphasizes the need to understand core concepts and the business itself to drive successful results. The discussion covers the bottom-up funnel strategy, the role of video and display advertising, audience targeting, and the significance of conversion actions and messaging tailored to different stages of the customer jour...

    26 min

  2. 1 DAY AGO

    Google Lead Gen Advice You NEED to SUCCEED in 2025

    In this detailed discussion, Artur MacLellan outlines a strategic framework for running Google Ads campaigns specifically tailored to generate high-quality leads. He highlights how a solid understanding of the product or service is essential for configuring campaigns that truly resonate with target audiences—a cornerstone principle of any effective Google Lead Gen initiative. The conversation underscores the importance of starting with a “Maximize conversions” bidding strategy, then refining ...

    20 min

  3. JAN 20

    Proven Marketing Attribution Steps That Actually Save You Money

    In this conversation, Artur MacLellan delves into the prevalent issue of marketing attribution, emphasizing its critical role in understanding where leads are originating. He underscores that effective marketing attribution is essential for businesses to make informed decisions and allocate budgets wisely. Artur outlines three key steps to enhance lead tracking and marketing attribution: implementing server-side tracking for more accurate data, conducting incrementality testing to measure tru...

    8 min

  4. JAN 13

    Google Ads Feeder Strategy By John Moran: Get 187% More REVENUE with NEW Update To STRATEGY!

    In this podcast, Artur MacLellan goes in-depth into the effectiveness and challenges of the Google Ads Maximized Clicks strategy. He shows how the approach can bring in traffic, though it requires being handled with care to make certain that the outcome of the campaigns answers the business questions. Artur emphasizes the importance of leveraging a Google Ads feeder strategy to identify high-performing keywords and refine campaign performance. The discussion also highlights the importance of...

    7 min

  5. 12/14/2024

    MIND-BLOWING New Google Shopping Ad Strategy to GET #1

    In this conversation, Artur MacLellan discusses a successful Google Ads Standard Shopping/Shopify strategy that led to a 514% increase in sales. He outlines a five-step approach to optimize Google Ads campaigns, focusing on keyword research, product duplication, and campaign management. Throughout the discussion, he highlights how implementing a google shopping ad strategy to get #1 can significantly enhance visibility and drive sales.Artur emphasizes the importance of positioning in the auct...

    22 min

  6. 11/25/2024

    The Best Proven Google Ads Broad Match Search Strategy!

    In this conversation, Artur MacLellan shares a detailed Google Ads Broad Match Search Strategy that reduced his cost per lead by an impressive 60%. He walks through a four-step process: analyzing existing data to identify opportunities, setting up a well-structured campaign, allowing the Google Ads Broad Match Search Strategy to run without interference, and then thoroughly analyzing and scaling the results. Artur underscores the significance of understanding how recent updates to Google Ads ...

    23 min

  7. 11/19/2024

    EPIC Time Saver: Use ChatGPT for Google Ads Copy - EASY!

    In this conversation, Artur MacLellan dives into the innovative use of AI tools, with a focus on ChatGPT for google ad copy, as well as platforms like perplexity.ai, to create highly effective and engaging ad content. Artur shares examples of his custom GPT and custom Space in Perplexity in how it models it's writing after some of the best copywriter, while avoiding common AI words, and leveraging best practices with ad copy utilizing the shoe brand Kizik, showcasing how ChatGPT for google ad...

    12 min

  8. 11/11/2024

    Google Search Ads For Beginners - The ULTIMATE Tutorial for 2025

    Looking to master Google Search Ads in 2025? In this comprehensive tutorial, I’ll walk you through everything you need to know to set up and optimize your first Google Search Ads campaign. Whether you're just starting out or looking to improve your skills, this guide will help you create ads that drive traffic, generate leads, and boost conversions.In This Video, You’ll Learn:How to set up a Google Search Ads campaign from scratch• Choosing the right campaign goals (sales, leads, or website v...

    13 min
See All (13)

Ratings & Reviews

5
out of 5
2 Ratings

About

Tune in to Google Ad & Meta Ad Strategies, where I reveal powerful insights and strategies that drive success on Google and Meta Ads. With real client examples, you'll gain practical advice for maximizing your ad spend and improving campaign performance.

Information

  • Creator
    Artur MacLellan
  • Years Active
    2024 - 2025
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © 2025 Google Ad & Meta Ad Strategies
  • Show Website
    Google Ad & Meta Ad Strategies

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada