Google Ad & Meta Ad Strategies

Artur MacLellan
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY
Google Ad & Meta Ad Strategies

Tune in to Google Ad & Meta Ad Strategies, where I reveal powerful insights and strategies that drive success on Google and Meta Ads. With real client examples, you'll gain practical advice for maximizing your ad spend and improving campaign performance.

  1. 3D AGO

    How to BEAT Google at it's Own CPC Game in 3 Minutes

    How to Reduce Google Ads CPC! In this video, Artur reveals a method to “beat” Google at its own cost-per-click (CPC) game. The focus is on optimizing a Google Ads account to reduce the CPC while simultaneously boosting conversion volume. By taking over an underperforming ad account and tweaking how conversion values are reported—essentially “tricking” Google’s algorithm—Artur was able to achieve significant improvements. These included reducing the average CPC, lowering the cost per conversi...

    3 min

  2. FEB 27

    Secrets to Make Facebook Ads Actually Work

    Summary In this conversation, Artur MacLellan shares a comprehensive strategy for maximizing Facebook Ads and Meta Ads to achieve significant revenue growth. He outlines a five-step process that includes conducting thorough audience research, developing ad variations, setting up top and bottom funnel campaigns, and understanding the importance of measuring success and attribution. The discussion emphasizes the need for effective targeting, testing, and the use of customer feedback to enhance...

    15 min

  3. FEB 20

    NEW Google Ads Secrets, Tips & Strategies to Dominate in 2025

    Google Ads has evolved, and if you’re still relying on old-school keyword bidding, you might be missing out! In this video, I dive deep into the biggest Google Ads secrets, revealing how the shift from keyword-based bidding to audience-focused smart bidding is changing the game. Learn the Google Ads strategies that actually work and discover expert Google Ads tips to stay ahead of the competition. I share real-world experiences, discussing why adding negative keywords can hurt your ca...

    13 min

  4. FEB 6

    Aaron Young Says STOP Scaling Google Ads (Until You Do This)

    In this conversation, Aaron Young shares his extensive experience with Google Ads, discussing the importance of foundational strategies for scaling campaigns effectively. He emphasizes the need to understand core concepts and the business itself to drive successful results. The discussion covers the bottom-up funnel strategy, the role of video and display advertising, audience targeting, and the significance of conversion actions and messaging tailored to different stages of the customer jour...

    26 min

  5. FEB 4

    Google Lead Gen Advice You NEED to SUCCEED in 2025

    In this detailed discussion, Artur MacLellan outlines a strategic framework for running Google Ads campaigns specifically tailored to generate high-quality leads. He highlights how a solid understanding of the product or service is essential for configuring campaigns that truly resonate with target audiences—a cornerstone principle of any effective Google Lead Gen initiative. The conversation underscores the importance of starting with a “Maximize conversions” bidding strategy, then refining ...

    20 min

  6. JAN 20

    Proven Marketing Attribution Steps That Actually Save You Money

    In this conversation, Artur MacLellan delves into the prevalent issue of marketing attribution, emphasizing its critical role in understanding where leads are originating. He underscores that effective marketing attribution is essential for businesses to make informed decisions and allocate budgets wisely. Artur outlines three key steps to enhance lead tracking and marketing attribution: implementing server-side tracking for more accurate data, conducting incrementality testing to measure tru...

    8 min

  7. JAN 13

    Google Ads Feeder Strategy By John Moran: Get 187% More REVENUE with NEW Update To STRATEGY!

    In this podcast, Artur MacLellan goes in-depth into the effectiveness and challenges of the Google Ads Maximized Clicks strategy. He shows how the approach can bring in traffic, though it requires being handled with care to make certain that the outcome of the campaigns answers the business questions. Artur emphasizes the importance of leveraging a Google Ads feeder strategy to identify high-performing keywords and refine campaign performance. The discussion also highlights the importance of...

    7 min

  8. 12/14/2024

    MIND-BLOWING New Google Shopping Ad Strategy to GET #1

    In this conversation, Artur MacLellan discusses a successful Google Ads Standard Shopping/Shopify strategy that led to a 514% increase in sales. He outlines a five-step approach to optimize Google Ads campaigns, focusing on keyword research, product duplication, and campaign management. Throughout the discussion, he highlights how implementing a google shopping ad strategy to get #1 can significantly enhance visibility and drive sales. Artur emphasizes the importance of positioning in the au...

    22 min
See All (16)

Ratings & Reviews

5
out of 5
2 Ratings

About

Tune in to Google Ad & Meta Ad Strategies, where I reveal powerful insights and strategies that drive success on Google and Meta Ads. With real client examples, you'll gain practical advice for maximizing your ad spend and improving campaign performance.

Information

  • Creator
    Artur MacLellan
  • Years Active
    2024 - 2025
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © 2025 Google Ad & Meta Ad Strategies
  • Show Website
    Google Ad & Meta Ad Strategies

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