Love You To The Core

Xanthe + Frank Appleyard
  • 5.0 (8)
  • Entrepreneurship

As serial entrepreneurs, hospitality investors, marketing experts, and a child-free married couple, our episodes are like our date night conversations: bouncing between work, play, life and leisure – and in LYTTC, you’re a fly on the wall to all of it. Expect silly banter between meaningful insights, touching on topics like social media, travel, entrepreneurship, money, creativity, relationships, food… and whatever the f**k else we feel like. Each hour we spend together is a permission slip to bring your whole self to the table, trusting your community to love you, anyway. (We’ll go first.)

  1. 1d ago

    June State of the Internet with Chelsea Riffe: Viral Offers, The Yap Challenge, Desire > Data, and Flodesk Goes AI

    Chelsea and Xanthe are back on the mic with your State of the Internet June report, where we try to make sense of WTF is going on in the internet each month. Today's report includes: ⁠Jessi Jean's viral Yap Challenge and million-dollar launches — what makes offers go viral? How much did the role of FOMO play here? Plus, pricing strategy, and the difference between viral content and viral offers. (Xanthe and I also share what we think our own viral offers could be!)⁠Desire over data — Why do some creators like Kareem from Subway Takes deliberately ignore data? When are metrics actually useful vs. an armor? How much do you create for the love of the game over the numbers?⁠Flodesk's AI Studio rollout — AI really is taking over and its latest target is Flodesk, a company near and dear to Xanthe's heart that's prompted quite the moral dilemma. Will we use it? For what? What does this mean for tech companies en masse, including the "smaller" ones?Plus, low-effort posting, personal diary content, and the surge in nostalgia — is this all in resistance to AI?We discuss everything through the lens of online leadership, digital behaviour, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off. The internet is chaos — we'll help you make sense of it from our corner of it all.OFFERS MENTIONED ↓LIFESTYLE CAROUSEL TEMPLATESTHE ULTIMATE PITCH KITCONNECT WITH CHELSEA ↓ INSTAGRAM PODCAST NEWSLETTER POPCORN CLUB

    1h 32m

  2. Jun 23

    Love Posting Three Times a Day

    Trial Reels has entered the chat… but not like THAT. Today’s episode is a deep dive into Xanthe’s most recent social media experiment, after noticing some major gaps in her strategy both from a practical, strategic perspective, and through the lens of what feels best to share. You’ll learn why she’s been posting multiple times a day, what her process has been for getting back into her Reels + TikTok rhythms, and what metrics she’s looking at to measure whether these efforts are bringing her closer to her goals.P.S.: This episode promotes the Leadership Lifestyle Template Bundle which will be on sale as of June 24. Use code LYTTC at checkout for $60 off at www.ohsierra.ca/carousels

    47 min

  3. Jun 16

    Love Coming Out of Retirement

    FRANK IS RE-HIRED (but that's not how he likes to see it)if you’ve been following along with our journey for a minute, you know that our business started as a partnership (in life + love + work!) but Frank got extracted from most day-to-day business operations for the better part of the last 2 years. however, it’s become CRYSTAL clear that in order to reach some big goals for 2026, xanthe simply cannot do it alone. and when presented with a job description for an operations hire, Frank said: why not me?this week’s episode digs into alllllll that, along with a few more bits and pieces along the way.

    43 min

  4. Jun 2

    May State of The Internet with Chelsea Riffe: Spotify’s AI Generated Podcast Rollout, Hot Chef Threads Drama, and Met Gala Billionaire Optics

    Chelsea and Xanthe are BACK for May's State of the Internet debrief, where we try to make sense of WTF is going on in the internet each month. Today's report includes: • Spotify's AI-generated podcast announcement — what does this mean for podcast hosts? Why do tech CEOs feel SO out of touch with these decisions? Plus why reading T&C's is IMPERATIVE these days and what to do with this info. • Hot Chef Threads drama — IYKYK, and if you don't, we'll explain. Do we "owe" our audiences anything after we make our personal lives very public? Is it okay to paywall your vulnerability? How can we be more mindful of the dynamic we play in our online communities? • The Met Gala x tech billionaires funding the arts — is this a good or bad thing in the long-run? Why are tech bros so obsessed with inserting themselves in fashion right now? What amount of money makes people bend on their morals/values and why? • Everlane gets bought up by SHEIN  — WTF. Period. We discuss everything through the lens of online leadership, digital behavior, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off. CONNECT WITH CHELSEA ↓ ⁠INSTAGRAM⁠ ⁠PODCAST⁠ ⁠NEWSLETTER⁠ ⁠POPCORN CLUB

    1h 39m

  5. May 26

    Love a May Faves Episode

    Hiiii from life post-Harry-Styles concert, back on the mic with a new monthly series: a roundup of all the things we’ve been most obsessed with, from products to productivity hacks to adorable tiny vehicles and everything in between. ENJOY! Also — a reminder that the Life of the Party pre-sale ends Saturday, so hop in to save $1000 right here.

    39 min

  6. May 19

    Love Putting Condoms On Your Website (Guest Episode With Kalyl Kadri)

    F*ck nice, give them DRAMA!!! In today’s episode Xanthe sits down with Kal from Words Hurt Copy to chat all things ~authenticity~ in the current online landscape. You’ll learn how to come up with your next offer theme, tips to revive an existing sales page, practical approaches to show up as your TRUEST self online (even when people from your past are watching), and hear us chat extensively about why “performing for the algorithm” isn’t actually such a bad thing. We also get into the lore of the Christmas Kiss, the fear Final Destination bestowed upon a generation, and Kal’s ideal day in Barcelona. CONNECT WITH KAL ↓ WEBSITE INSTAGRAM THREADS

    47 min

  7. May 12

    Love A Barcelona Bender

    It’s quitting season!!! Xanthe’s unpacking all the content commitments she’s choosing to stop continuing (see ya, Saturday Shift!), plus a mixed bag update episode talking about travel plans, Lena Dunham’s memoir, hangover hacks, places we’re loving in Barcelona, and a discussion around community inspired by this post!

    54 min

  8. May 5

    April State of The Internet with Chelsea Riffe: Trouble at Unwell, Summer House Scandal, and Substack Controversy

    Did somebody sayyyy crossover series?! Xanthe and Chelsea have joined forces for this new monthly deep dive into what the actual f*ck is happening on the internet from social platforms, to podcasting, to pop culture. This week, we explore questions like: •⁠ ⁠Substack: Can you ethically stay? Can you afford to leave? •⁠ ⁠Alex vs. Alix: is Girl Fight the new Girl Boss? Is new media built to break? •⁠ ⁠Summer House: The bar is in hell, but are we complicit? And dig into lots of juicy nuances around online leadership, digital behaviour, and modern philosophy. You’ll leave with clear takeaways to move forward with, as well as a deeper understanding of how these topics are already impacting the conversations you’re leading, online and off. CONNECT WITH CHELSEA ↓ INSTAGRAM PODCAST NEWSLETTER POPCORN CLUB

    1h 24m
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5
out of 5
8 Ratings

About

As serial entrepreneurs, hospitality investors, marketing experts, and a child-free married couple, our episodes are like our date night conversations: bouncing between work, play, life and leisure – and in LYTTC, you’re a fly on the wall to all of it. Expect silly banter between meaningful insights, touching on topics like social media, travel, entrepreneurship, money, creativity, relationships, food… and whatever the f**k else we feel like. Each hour we spend together is a permission slip to bring your whole self to the table, trusting your community to love you, anyway. (We’ll go first.)

Information

  • Creator
    Xanthe + Frank Appleyard
  • Years Active
    2024 - 2026
  • Episodes
    83
  • Rating
    Explicit
  • Copyright
    © Xanthe + Frank Appleyard
  • Show Website
    Love You To The Core

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