The Poultry Network Podcast

Jake Davies

Welcome to The Poultry Network Podcast, hosted by Tom Woolman and Tom Willings — your insider guide to the UK’s poultry meat and egg production sectors.   From farm to fork, we bring you expert insights, latest trends, and stories that shape the food on our plates.

  1. 5d ago

    Ep54 | Poultry Network's Jake Davies joins: Feed costs climb, Netflix takes on chicken and Poultry Network Live preview

    Feed markets are turning again. Black Sea disruption, drought across Europe and pressure on other crops are combining to push poultry ration costs higher, just as conditions in the egg market begin to look more challenging. With technical problems keeping Tom Willings off air, Tom Woolman is joined by Poultry Network editor-in-chief Jake Davies to discuss what is driving the renewed volatility and why feed prices will be an important watchpoint for poultry businesses over the coming months. The pair also turn their attention to Netflix’s new chicken documentary fronted by comedian Mo Gilligan. Does eating fried chicken three times a day for 28 days shed any meaningful light on poultry production? And does the programme’s focus on the American industry risk giving British viewers the wrong impression of how chicken is produced in the UK? Jake then previews Poultry Network Live 2026, taking place at Harper Adams University on 3 September. The programme includes a boardroom outlook from senior egg and poultrymeat figures, an APHA assessment of the coming avian influenza season and focused afternoon sessions for the broiler and layer sectors. There will also be a special keynote from ConkerAI examining practical uses of artificial intelligence in poultry businesses — from interpreting production data and managing finances to developing standard operating procedures and supporting staff. Tickets are still available. Visit poultry.network for the full programme or email jake@deemediagroup.com to book.

  2. Aug 7

    Ep 53 | Host Episode; ABN exit, organic egg trade-offs and a summer market squeeze

    Tom Willings and Tom Woolman sit down together for a summer round-up of the stories shaping the poultry sector, from major changes in the feed industry to mounting pressure in the egg market. The episode begins with Tom Woolman’s family holiday to the Dordogne, where a search for a farm visit led to a foie gras producer offering public tours of its entire operation. The experience prompts a wider conversation about force-feeding, transparency and the striking differences between British and French attitudes towards food production. Attention then turns to ABN’s announcement that it intends to exit the UK monogastric feed business. Tom reflects on the company’s longstanding role in the pig and poultry sectors, its reputation for feed quality and its extensive support for industry events. The hosts consider how structural changes within the broiler supply chain may have contributed to the decision, as well as the opportunities that could emerge as ABN explores options for its sites during the proposed 12-month withdrawal. The two Toms also examine research highlighted by The Guardian suggesting that organic egg production can have a greater environmental footprint than more intensive systems. While the underlying relationship between productivity, land use and environmental impact is unsurprising, they question whether older mortality and production data accurately represent today’s free-range and organic sector. The discussion explores the difficult balance between environmental performance, animal welfare and consumer expectations. It also asks how broad conclusions about sustainable food systems can be translated into national policy, retailer commitments and individual investment or planning decisions. Finally, the hosts assess the recent downturn in the wholesale egg market. Summer demand has traditionally softened, but the latest fall appears more significant following several years of tight supply. With packing centres reportedly carrying more egg, some businesses potentially turning volume away and longer-term farmgate commitments still in place, the episode considers how much financial exposure packers can absorb and whether contracts throughout the chain may need to be reconsidered. The episode concludes with a preview of Poultry Network Live, taking place at Harper Adams University on 3 September, where Tom Woolman will chair a session examining broiler health and performance. In this episodeA revealing foie gras farm tour in southwest FranceCultural differences in attitudes towards food and farmingWhat ABN’s planned withdrawal means for poultry feedEnvironmental trade-offs between egg production systemsWhether historic data reflects modern free-range performanceFalling wholesale egg values and the potential impact on packersThe challenge of balancing long-term contracts with a changing marketA preview of Poultry Network Live 2026

  3. Jul 31

    Ep 52 | Aaron Cowieson: How blood biomarkers could sharpen poultry nutrition

    Portable blood testing is giving poultry nutritionists and vets a clearer view of how birds are actually responding to feed—not simply what a ration is expected to deliver. In this episode, Tom Woolman and Tom Willings are joined by Aaron Cowieson, senior science fellow at DSM-Firmenich, to explore the emerging use of blood biomarkers in commercial poultry production. Aaron explains how rapid, portable analytical devices can now be used on farm, creating a direct feedback loop between the formulated diet, the production environment and the bird. The discussion focuses on calcium and phosphorus: why they matter for skeletal development, appetite, energy metabolism and immune function, and why blood levels may still be wrong even when a ration appears correct on paper. Factors including limestone quality and solubility, hard drinking water, intestinal health, kidney function and vitamin D metabolism can all affect how much of a nutrient is available to the bird. Aaron also outlines the practical signs that may point towards an imbalance, including poorer flock uniformity, wet litter, footpad dermatitis, lameness, higher feed conversion and increased mortality. A wider panel of almost 30 blood biomarkers can then help distinguish between nutritional shortfalls and underlying health problems. The conversation considers how the technology is currently being used by vets, nutritionists and some poultry businesses, as well as its practical limitations. Where a formulation change is required, the benefit may be seen in the next flock rather than the current one, although water-based interventions can sometimes provide a more immediate response. Finally, the panel looks at how large commercial datasets, machine learning and AI could help turn flock-level measurements into better decisions. Although the episode centres on broilers, the same tools could have particular value in longer-lived laying and breeder flocks, where improved nutrient management may deliver benefits over a much longer production cycle.

  4. Jul 24

    Ep 51 | Amy Jackson; Farming Under Scrutiny: Campaigners, Reputation and Planning

    Campaign groups scrutinising food and farming have become more professional, coordinated and technologically capable. How should farmers and agricultural businesses respond—and where does the industry need to improve? Tom Woolman and Tom Willings are joined by Amy Jackson, founder of Oxtale Communications and a research fellow at the University of Nottingham. Drawing on her experience in agricultural communications, issues management and academic research, Amy explains how campaign groups build simple, compelling narratives and use media, political influence, investor pressure and coordinated objections to advance their aims. The discussion examines areas in which agriculture has responded effectively, including antibiotic stewardship and the poultry sector’s work on Campylobacter. It also considers where a slower or fragmented response—particularly around water quality and nutrient management—has allowed criticism to gain momentum. Amy argues that campaigners are often most successful when they amplify concerns that already exist. Rather than becoming trapped in arguments over blame, the industry can strengthen its position by addressing legitimate weaknesses early, collaborating with other stakeholders and communicating clearly about the action being taken. The conversation also turns to planning applications, mass objections and the increasingly sophisticated use of digital tools by campaigners. Amy explains why the number of objections is not itself decisive, why robust evidence and environmental assessments matter, and how long-term relationships with local communities can help farmers establish trust before a contentious application is submitted. In this episodeHow agricultural campaign groups have become more sophisticated and coordinated.Why simple campaign messages can overpower complex, evidence-heavy industry responses.The growing personal and reputational pressure placed on individual farmers.Lessons from antibiotic stewardship and the poultry sector’s work on Campylobacter.Water quality, nutrient management and the debate surrounding the River Wye catchment.Why collaboration can be more productive than attempting to apportion blame.Stakeholder-led approaches to environmental policymaking.How planning authorities assess coordinated or template-based objections.The importance of material planning considerations and strong environmental evidence.How farmers can build trust and resilience through sustained community engagement.

  5. Jul 17

    Ep 50 | Poultry vet Ian Lowery: The Unexpected Results of a Broiler Water Study

    Water sanitation has become standard practice on many poultry farms—but does cleaner drinking water reliably translate into better bird performance? In the 50th episode of the Poultry Network podcast, Tom Woolman and Tom Willings speak to poultry vet Dr Ian Lowery, director of Crowshall Veterinary Services, about the findings of his doctoral research into broiler drinking-water hygiene. Ian’s study followed 16 broiler sheds over four production cycles, comparing untreated water with chlorine, silver-stabilised peroxide and non-silver-stabilised peroxide programmes. Water samples were collected before placement and at seven, 14 and 28 days, with the results matched against flock performance, mortality and antibiotic-use data. The sanitising treatments did what they were expected to do: they substantially reduced bacterial contamination, particularly during the birds’ first week. But the headline result was far less predictable. Across the trial, Ian found no statistically demonstrable improvement in feed conversion, daily weight gain, mortality, EPEF or antibiotic use between the sanitised and untreated groups. That does not mean water hygiene has no value. Ian explains why terminal cleaning, longer-lived flocks, pathogen control and protection against rare but costly “black swan” events may still provide a strong justification for sanitation. However, the findings challenge the assumption that an in-flock water treatment programme will automatically pay for itself through improved broiler performance. The discussion also explores: Why the poultry sector lacks an agreed definition of “clean” drinking waterWhat conventional total viable count testing can—and cannot—tell producersHow bacterial levels changed as birds grew and water flow increasedWhy peroxide appeared more effective in some early-life conditionsWhy chlorine performance may be affected by higher temperaturesThe limitations of applying one water-treatment programme to every farmWhere further research is needed, including longer-lived poultry systemsHow producers should think about the cost, risk-management and assurance value of water sanitation The episode opens with a look ahead to Poultry Network Live on 3 September, including sessions on poultry health, business management and artificial intelligence.

  6. Jul 10

    Ep 49 | Poultry vet Vera Bavinck: Kipster, Keel Bones and the Future of Welfare-Led Egg Production

    Tom Willings and Tom Woolman are joined by Vera Bavinck, poultry veterinarian for Kipster, to discuss a radically different approach to egg production in the Netherlands. The conversation covers Kipster’s low-impact production model, the use of upcycled feed ingredients, welfare-led housing design, natural daylight, lower stocking densities, keel bone fracture monitoring, delayed onset of lay, and the potential for mobile on-farm slaughter. The episode also touches on Groundswell, regenerative agriculture, ultra-processed food, and the broader question of how poultry systems can reduce pressure on land, improve animal welfare, and become more transparent to the public. GuestVera Bavinck Poultry veterinarian working with Kipster, alongside wider welfare, monitoring and small-scale poultry projects in the Netherlands and African countries. Main topics coveredGroundswell and regenerative agricultureTom Willings opens by reflecting on his first visit to Groundswell, describing it as a regenerative agriculture festival focused on soil health, water health, pollution control, diversity in cropping, and reintegrating animals into farming systems. The hosts discuss how regenerative agriculture differs from organic farming, particularly because regen is less prescriptive and more focused on what is appropriate for each farm, soil type and context. Introduction to KipsterVera explains that Kipster was founded around six years ago with the aim of producing animal protein — in this case eggs — while doing as little damage to the planet as possible. Key features of the Kipster model include: A target of a very low or near-zero CO₂ footprint.A house design using solar panels, heat exchange and other environmental technologies.A major focus on feed, especially upcycled or residual feed streams.Use of bakery products and other ingredients originally intended for human food but diverted into poultry feed.High levels of transparency, daylight and public-facing education. Upcycled feed and circular farmingA central part of Kipster’s model is the use of feed ingredients that avoid direct competition with human food production. Vera explains that the system uses residual and waste streams, including agricultural by-products and bakery products. Later in the episode, Tom Willings expands on this, arguing that one of Kipster’s most important ideas is reducing the conflict between land used to grow crops for direct human consumption and land used to grow crops for animal feed. The hosts note that the supply chains and raw materials exist in the UK, but the challenge is practical: feed mills are designed around current systems, and using more varied waste or by-product streams would require infrastructure, storage and investment. Kipster’s welfare modelVera describes Kipster’s welfare approach as animal-focused. Birds are not beak-treated, live in full daylight, and have access to different functional spaces within the house, including a large indoor garden area. The stocking density is described as low compared with many commercial systems, with Tom Willings noting that when all space is accounted for, Kipster birds are stocked at around six to six and a half birds per square metre. Vera argues that lower stocking density reduces pressure on the system and makes farming easier. She says that, in her experience, six birds per square metre presents fewer challenges than nine birds per square metre. Better Leven welfare accreditationThe discussion compares the UK’s RSPCA Assured model with the Dutch Beter Leven welfare scheme. Vera explains that Beter Leven uses a one-, two- or three-star system. Kipster sought three-star recognition but did not meet the standard in the conventional way because it does not provide the amount of outdoor range normally required for free-range or organic systems. However, because Kipster provides other welfare benefits — including indoor functional spaces, an indoor garden, daylight and a smaller outdoor area — Beter Leven applied discretion and awarded the three-star label. Outdoor access, avian influenza and practical welfareThe conversation examines the tension between outdoor access and actual bird use of range. Vera notes that birds often do not use the full outdoor range unless it provides enough cover, because open areas can feel dangerous to them. She also highlights the impact of avian influenza restrictions in the Netherlands, where birds may be required to remain indoors for long periods. From the bird’s perspective, Vera argues, outdoor range has limited welfare value if it is unavailable for months at a time. Natural daylight and heat managementTom Woolman asks how Kipster prevents the house from overheating given the amount of natural daylight entering the building. Vera explains that the houses use evaporative cooling systems. During recent very hot weather, with outdoor temperatures approaching 40°C, the inside temperature reached around 34°C. She notes that white birds coped better than expected and tended to move into cooler nighttime areas during the day. Keel bone fractures in laying hensVera discusses her work on Kip Up, a welfare monitoring tool for laying hens. A major focus of the tool is keel bone fractures. She explains that keel bone fractures are common in laying hens, with some measurements showing around 70% of birds developing a fracture. Vera stresses that these fractures are painful and have welfare implications, and that science has increasingly confirmed their impact. The discussion covers different types of fractures, including fractures at the tip or apex of the keel bone. Vera explains that young laying hens may still have cartilage at the keel tip when they start laying, making the area vulnerable. Delayed onset of lay and bone developmentVera describes an unexpected learning from avian influenza-related movement restrictions. Some Kipster flocks arrived later than planned, around 23 weeks of age, after being held back with minimal light to delay production. Rather than pushing them quickly into full production, Kipster allowed the birds to develop more slowly. Vera’s early monitoring showed significantly fewer keel bone fractures in these delayed flocks. Her hypothesis is that giving birds more chronological time before the onset of lay allows bone development to continue, improving skeletal robustness. She notes that it is too early to draw final conclusions, especially around persistency of lay, but the early welfare results are promising. Mobile on-farm slaughterThe episode then turns to end-of-lay hens and slaughter. Tom Willings notes that in the UK there are very few abattoirs accredited to handle end-of-lay hens, meaning some birds travel long distances. Vera explains her work with small-scale poultry farmers in the Netherlands, many of whom keep up to 249 birds and are treated as hobby-level producers under Dutch rules. These farmers often have few practical slaughter options. She has been working on mobile slaughtering units that can operate on farm while still complying with European food safety, hygiene and welfare rules. The current units are small, handling around 600 birds per day, with another designed for rabbits capable of just over 1,000 per day. Scaling mobile slaughterThe hosts discuss whether mobile slaughter could scale to farms like Kipster, which may house around 20,000 to 24,000 birds. Vera says drawings already exist for larger-scale systems, but money and complexity remain barriers. She believes mobile slaughter could be especially useful for mid-sized farms that are too small or too remote for existing abattoir systems. Kipster already depopulates over two days and catches birds upright by hand, rather than by the legs, as part of its welfare commitment through to the end of life.

  7. Jul 2

    Ep 48 | Ed Lanning and Callum James on the Future of UK Poultry: Data, Automation and Food Security

    In this special episode of the Poultry Network podcast, Tom Woolman and Tom Willings are joined by two younger voices from the UK poultry sector: Ed Lanning, representing the broiler industry, and Callum James, representing free-range egg production. The episode was inspired by a charity auction prize bought by Robert Lanning at the Southwest Chicken Association Christmas dinner, giving him the opportunity to help set the topic for the podcast. His chosen theme: where is the poultry industry heading, and what do the next generation of poultry producers think the future will look like? The discussion covers the major forces likely to shape broiler and egg production over the next decade, including automation, artificial intelligence, data use, labour availability, changing genetics, consumer education, food security, imports, climate change, renewable energy and farm resilience. Key themes from the episode1. The future of labour and automation on poultry farmsEd and Callum both expect technology to reshape daily farm work, but not to remove the need for skilled stockpeople. They discuss the growing role of AI cameras, robotics and automated monitoring systems that can detect changes in bird behaviour, identify emerging welfare issues and provide real-time alerts before problems escalate. For laying farms, Callum highlights the potential for camera systems to spot early signs of floor eggs, smothering behaviour or other flock-management challenges. For broiler units, Ed sees major potential in real-time data from optical and infrared cameras, as well as future tools such as automated dead-bird detection and collection. The consensus is that the stockperson’s role will evolve from purely physical shed work towards a more data-led, technical and management-focused role. 2. AI, data and real-time decision-makingData emerges as one of the strongest themes of the episode. Both guests believe that the poultry industry already collects huge amounts of information, but has only begun to realise its full value. Ed notes that broiler sheds can generate dozens of readings every week, yet there is still much more that could be extracted from that information. The discussion points towards a future where AI and machine learning help producers find patterns, predict problems, optimise performance and improve welfare outcomes. Tom Willings frames this not as simple evolution, but as a potential revolution in poultry production. 3. Robotics and new technology on farmThe conversation also explores practical uses for robotics, including: Automated shed walking and dead-bird collectionRobotic pressure washing systemsCamera-based biosecurity monitoringLone-worker safety toolsAI-assisted flock behaviour monitoringAutomated grading and egg-packing systems Ed mentions seeing a robotic pressure washer demonstrated at a trade show, capable of washing layer and broiler sheds, including nest boxes, floors, drinkers and feeders. While the technology is developing quickly, the guests agree that challenges remain, especially around cleaning, disease risk, robotic durability and ensuring new tools genuinely support stockmanship rather than replace it. 4. Genetics: broilers, layers and future performanceThe episode looks at how breeding progress may shape poultry production over the next decade. On the broiler side, Ed discusses the continuing role of the Ross 308 as an efficient, fast-growing bird suited to affordable protein production and food security. He also reflects on the place of slower-growing breeds such as the Hubbard Redbro, particularly within higher-welfare and premium-market systems. On the egg side, Callum expects further improvements in bird productivity, longevity, feed efficiency, egg quality and shell strength. He predicts brown birds could routinely reach around 100 weeks in the future, while white birds are already demonstrating strong performance. The discussion also touches on the growing conversation around white eggs in the UK market, with Callum noting that consumers often respond positively once they understand that white eggs are simply another egg type, often with strong shell quality and good performance credentials. 5. Consumer education and British food standardsA major thread running through the episode is the gap between food production and public understanding. Callum argues that many consumers are disconnected from farming and would benefit from better education about where their food comes from. His own farm-gate egg vending machines show that some customers actively want a closer connection with food production. Ed agrees, but adds that farmers cannot expect the public to meet the industry halfway without support. He argues that poultry producers need to be willing to explain the basics, open up communication and rebuild trust. The guests also stress the importance of promoting British production standards, particularly in the context of cheaper imports. They argue that UK poultry has strong assurance schemes and welfare standards, and that this should be better communicated to consumers. 6. Food security, imports and global competitionEd raises concerns about future competition from Eastern Europe, particularly once the war in Ukraine eventually ends. He points to the region’s land, grain production capacity and labour availability as factors that could shift more poultry production eastwards. The conversation links this directly to UK food security. With planning permission difficult to secure in the UK and production density changes affecting domestic supply, the hosts and guests discuss the risk of imports gaining a larger foothold. The episode frames food security not as an abstract political issue, but as a practical challenge for UK poultry businesses: how to remain efficient, resilient and competitive while maintaining high standards. 7. Climate change and hotter weatherThe hosts ask how climate change and more frequent heatwaves may affect broiler and layer farms. Ed points to the increasing importance of high-pressure cooling systems, better insulation and technologies such as pad cooling, which cool air before it enters the shed. Callum explains that free-range layer systems face additional complexity because opening popholes can disrupt ventilation patterns. He suggests that producers may need to look at options such as improved insulation, cooling systems and even roof-mounted sprinklers to reduce shed temperatures during hot weather. The discussion also raises potential tensions between welfare standards, natural light requirements and heat management, particularly where windows may increase solar gain inside poultry houses. 8. Renewables, energy security and resilienceEnergy use is another key focus. The guests discuss the rise of solar panels, biomass heating, battery storage and heat recovery systems across poultry farms. Ed explains that solar can offer a strong payback, but battery storage could significantly improve self-sufficiency by allowing farms to use more of the electricity they generate. Callum agrees that solar and batteries are a natural fit for poultry businesses, given the sector’s high energy demands from lighting and ventilation. The episode also connects farm-level energy resilience with national energy security. Ed argues that food security and energy security are closely linked, especially given recent volatility in gas, wheat and electricity prices.

  8. Jun 26

    Ep 47 | David Petrie-Dolphin: How Poultry Vaccines and Animal Health Products Get Approved

    In this episode of the Poultry Network Podcast, Tom Woolman speaks with David Petrie-Dolphin of Drayton Animal Health about the behind-the-scenes work involved in bringing poultry vaccines, veterinary medicines and animal health products to market. David explains the role of a Contract Research Organisation, or CRO, and why pharmaceutical and animal health companies often use specialist external facilities to carry out regulated safety and efficacy studies. The conversation covers how studies move from early molecule testing through to animal safety work, controlled trials and real-world farm testing. They also discuss the strict regulatory environment around animal health research, including Home Office licensing, third-party auditing, GLP and GCPv standards, and the role of bodies such as the European Medicines Agency and the Veterinary Medicines Directorate. A key theme throughout the episode is animal welfare, with David explaining how welfare, ethics, acclimatisation, study design and the three Rs — replacement, reduction and refinement — shape every trial. Key topics coveredWhat a CRO does David explains that Drayton Animal Health is a Contract Research Organisation carrying out animal safety and research work for veterinary medicines, vaccines, feed additives and related products. Why pharmaceutical companies use CROs Rather than building and maintaining specialist facilities that may only be needed every few years, companies can work with CROs that run regulated studies day in, day out. What the research environment looks like The facilities are described as secure and highly controlled, but still farm-like in appearance and operation, reflecting the practical realities of livestock production. How vaccine and medicine approval works David outlines the multi-stage process from early molecule testing to safety, efficacy, toxicology, absorption and withdrawal-period studies. Regulation and scrutiny The episode covers the role of regulators, Home Office licensing, third-party audits and the need for data to be robust, repeatable and defensible. UK, European and global approvals Tom asks how Brexit has affected veterinary medicines regulation, and David explains that UK-generated data can still play a role in wider European and international approval processes. GLP, GCPv and ethical oversight David explains how Good Laboratory Practice and Good Clinical Practice Veterinary standards create consistent global benchmarks for research, while Animal Welfare Ethical Review Boards assess study design before work begins. The three Rs in farm animal research The discussion explores replacement, reduction and refinement, with particular attention to using the minimum number of animals needed while still producing statistically meaningful results. Controlled trials versus commercial farm trials David explains why products are first tested in controlled CRO environments before moving into commercial field conditions, where farms, management systems and geography can all vary. Animal welfare in trials The conversation ends with a focus on welfare, including acclimatisation, stress reduction, careful handling, bespoke study design and rehoming animals where possible.

About

Welcome to The Poultry Network Podcast, hosted by Tom Woolman and Tom Willings — your insider guide to the UK’s poultry meat and egg production sectors.   From farm to fork, we bring you expert insights, latest trends, and stories that shape the food on our plates.

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