The Premier Sales Cru

Chris Murray
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Join Chris Murray, as he dives deep into the complex world of on-trade sales with a guest list of international drinks industry sales leaders and experts.Whether you're a seasoned sales professional or fresh on the front line, The Premier Sales Cru is your go-to resource for real stories, practical strategies, and expert advice to boost your drinks industry sales game. 

Episodes

  1. Paul Matthews: Timothy Taylors' Blueprint for Market Success

    10/13/2024

    Paul Matthews: Timothy Taylors' Blueprint for Market Success

    Paul Matthews, the Sales Director at Timothy Taylors, joins us this week to unravel the evolving landscape of the cask beer industry.  With a a substantial £9 million investment, Paul shares the strategies Timothy Taylors is deploying to ensure growth and unwavering beer quality.  Discover the nuanced world of craft beer sales as we navigate the high standards Timothy Taylors upholds in cask ale quality.  We dissect pricing strategies and the critical role of a well-defined price ladder in today's market.  Paul emphasises the importance of rigorous training and quality checks to maintain consistency.  We also discuss the Champions Club, a unique initiative recognising pubs that meet exceptional service standards, and how an up-to-date pint finder on the website can enhance customer satisfaction and loyalty. You'll learn how to transform your sales approach with the art of active listening - and Paul highlights how turning a basic sales pitch into a conversation that addresses customer needs can significantly impact outcomes.  This episode is your gateway to understanding how Timothy Taylors is positioning itself as a premium brand that offers value and quality, ensuring great margins for their customers without oversaturating the market.  Tune in for strategies that could redefine your approach to sales and customer engagement with the complex On Trade sales arena.

    30 min
  • 1 Episode

About

Join Chris Murray, as he dives deep into the complex world of on-trade sales with a guest list of international drinks industry sales leaders and experts.Whether you're a seasoned sales professional or fresh on the front line, The Premier Sales Cru is your go-to resource for real stories, practical strategies, and expert advice to boost your drinks industry sales game. 

Information

  • Creator
    Chris Murray
  • Episodes
    1
  • Rating
    Clean
  • Copyright
    © 2026 The Premier Sales Cru
  • Show Website
    The Premier Sales Cru