Marketing and Everything in Between

Ifeoluwa
  • 5.0 (3)
  • MARKETING
  • UPDATED BIWEEKLY

Welcome to Marketing and Everything in Between—your new favorite podcast where marketing gets fun, relatable, and downright entertaining! Hosted by Ife, where she dives into the crazy world of marketing trends, strategies, and everything in between. Each episode is packed with expert insights, laugh-out-loud stories, and practical tips you can actually use (without falling asleep halfway through). If you're a seasoned marketer or just someone who loves to see how brands really work, this is the perfect place to learn, laugh, and level up your marketing game.

Episodes

  1. Marketing Misses

    FEB 11

    Marketing Misses

    We’re back, and we’re starting with some honesty. In this episode of Marketing and Everything in Between season 2, we unpack the marketing habits that didn’t age well while we were away. A relaxed, honest reset for marketers, founders, and anyone trying to build brands that actually connect. Let’s rethink what really works.

    15 min

  2. 03/19/2025

    The Art of Strategy

    A good idea is just a wish until you have a strategy to back it up. For our season finale, we’re diving into what separates brands that thrive from those that just wing it. In this episode, we break down: What makes a great strategy (and why most fail before they even start). The three pillars of successful strategy. How to turn big ideas into action without getting overwhelmed. If you’re tired of playing the guessing game and want to execute with clarity and impact, this episode is for you. Let’s end Season 1 on a high note! Hit play now & let’s get strategic.

    20 min

  3. 03/05/2025

    Creative Storytelling

    Storytelling isn’t just for bedtime, it’s the secret behind the most unforgettable marketing campaigns. Ever wondered why you remember Nike’s ‘Just Do It’ or Apple’s ‘Think Different’, but can’t recall the last five banner ads you scrolled past? That’s the power of storytelling. It’s not about selling products, it’s about making people feel something. In this episode, I talk about, the psychology of why stories stick, how brands like Airbnb & Coca-Cola craft narratives that create lasting connections, the secret formula for telling a brand story that captivates, converts, and builds loyalty. Marketing without storytelling is just noise. So, let’s cut through the clutter and master the art of storytelling, because great brands aren’t built on ads, they’re built on stories. Hit play now and start crafting narratives that actually matter.

    16 min

  4. 02/19/2025

    The Psychology of Why People Buy

    Have you ever bought something you definitely didn’t need just because it was on sale? Or added something to your cart because everyone else was raving about it? Yeah, same. Marketing isn’t just about flashy ads, it’s about understanding human psychology. In this episode, we dive into:The emotional triggers that make people hit "Buy Now" The cognitive biases brands use to get inside your head.How personalization & storytelling create irresistible marketing campaigns. Tune in now, because once you understand the psychology of buying, you’ll never shop (or market) the same way again!

    14 min

  5. 02/05/2025

    Omnichannel Marketing

    We’ve all seen those brands that pop up everywhere. But being on every platform isn’t the goal, creating a seamless, connected experience is. In this episode, we break down:What omnichannel marketing really means.The do’s and don’ts of mastering multiple channels without overwhelming your audience. Case studies of brands like Starbucks & Sephora doing it right, and how small businesses can steal their playbook. Tune in now & learn how to market smarter, not louder!

    16 min

  6. 12/25/2024

    The Business of Christmas

    Christmas isn’t just a holiday—it’s an economic powerhouse! In this episode, we talk about the massive business ecosystem behind Christmas, from the multi-billion-dollar holiday retail industry to the psychology of holiday spending. We’ll also explore how seasonal pop-ups and creative marketing innovations keep the festive season alive. Learn how brands create unforgettable holiday experiences. Discover what drives our holiday spending habits. And find out how smaller businesses can sleigh the season without a big budget! Tune in for a festive mix of insights, stories, and tips to inspire your holiday marketing strategies. Merry Christmas my beautiful people!!!

    15 min

  7. 12/11/2024

    Marketing with a Holiday Twist

    The holidays are here, and brands are "sleigh-ing" it this season! In this episode, we unwrap 2024’s most magical holiday ads, from Amazon’s heartwarming Midnight Opus to John Lewis’s The Gifting Hour and Tesco’s Feed your Christmas Spirit campaign. But we’re not just watching, we’re learning! What makes these ads stick? How do they connect so deeply without yelling, “BUY NOW”? And, most importantly, how can smaller brands sprinkle a little holiday magic into their own campaigns? Tune in for festive insights, creative tips, and a whole lot of holiday cheer.

    20 min

  8. 11/27/2024

    AI in Marketing

    AI is here, and it’s shaking up the marketing world—but is it our new best friend or our worst enemy? In this episode, we’re diving deep into how AI is already transforming marketing, with the likes of personalized ads, chatbots, or even AI-generated content. But here’s the big question: How much do we trust our robot buddies to handle our marketing strategy? Join me as we explore the future of AI, how it's reshaping marketing.

    14 min

  9. 11/13/2024

    Email Marketing is not Dead

    Think email marketing is past its prime? Think again! In this episode, we’re discussing why email is still one of the most powerful tools in marketing—if you know how to work it. From crafting killer subject lines to making it personal and weaving stories that keep readers hooked, we’re sharing the secrets to transforming your emails from “meh” to memorable. Tune in and get ready to see email marketing in a whole new light!

    18 min

  10. 10/30/2024

    Marketing Trends

    In today’s episode, we’re breaking down three of the most important trends defining the marketing world right now: short-form content, authenticity, and sustainability. From the rise of bite-sized media to building genuine connections and embracing eco-conscious strategies, we unpack how these trends are shaping the marketing world. Tune in as we discuss why keeping it real, relevant, and responsible isn’t just a trend—it’s the future of marketing.

    15 min

  11. 10/15/2024

    The World of Marketing

    In this debut episode, we dive into the colorful chaos that is marketing! From why you're being marketed to the second you wake up to how the best campaigns make you feel something deep, plus, we’ll relive some hilariously epic marketing fails that’ll make you wonder, "How did this get approved?" This episode is the perfect intro to a fun, laid-back, and eye-opening marketing journey!

    12 min
  • 11 Episodes

Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to Marketing and Everything in Between—your new favorite podcast where marketing gets fun, relatable, and downright entertaining! Hosted by Ife, where she dives into the crazy world of marketing trends, strategies, and everything in between. Each episode is packed with expert insights, laugh-out-loud stories, and practical tips you can actually use (without falling asleep halfway through). If you're a seasoned marketer or just someone who loves to see how brands really work, this is the perfect place to learn, laugh, and level up your marketing game.

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