Cold Outreach Podcast

Nick Patrocky

Behind every success is cold outreach. These are the untold stories of founders and sales leaders who dared to reach out and change everything.

  1. 02/18/2025

    Employment is Dead: Navigating the Future of Work with Josh Drean

    The Future of Work: Why Employment is Dead with Josh Drean Join us on this eye-opening episode of the Cold Outreach Podcast as we welcome Josh Drean, co-founder of Work3 Institute and co-author of the new book, 'Employment is Dead'. We delve deep into the transformative shifts in employer-employee relationships, the impact of AI and the metaverse on the future of work, and essential tips for preparing for this new era. Discover why traditional employment models are failing and how innovative technologies are paving the way for more flexible and autonomous work opportunities. Don't miss this insightful discussion with Josh as he shares his journey from the Harvard Innovation Lab to writing a groundbreaking book. Learn more about the disruptions reshaping the workplace and explore the evolving landscape of work in the metaverse. Tune in now! 00:00 Introduction to Josh Dream 01:17 Josh's Background and Book Inspiration 02:29 Challenges in Employee Engagement 04:32 The Future of Work and AI 05:56 Employment is Dead: A Bold Statement 07:48 Generational Perspectives on Work 12:26 The Metaverse and Work Transformation 23:33 Decentralized Work and DAOs 25:39 The Future of Work: Decentralized and Collaborative 28:35 Independent Contractors: The New Norm 30:13 Specialization vs. Generalization in the Modern Workforce 30:58 AI's Impact on Employment and Capitalism 32:01 The Evolution of Marketing and Sales 35:02 The Role of Critical Thinking in the Age of AI 41:11 The Future of Employment: Work vs. Employment 43:47 AI Myths and Realities 45:56 The Weaponization of Distraction 48:23 Conclusion: The Future of Work and Employment

    51 min
  2. 02/06/2025

    Building the Perfect Go-To-Market Team: Insights from Amy Volas

    Sales Leadership with Amy Volas: From IC to Enterprise Deal Closer In this episode of the Cold Outreach Podcast, we sit down with Amy Volas, CEO of Avenue Talent Partners and an LP at Stage 2 Capital. Amy, who has closed over $100 million in enterprise service sales, shares her insights on sales leadership, the evolution of outreach, and the future of AI in sales. Join us as Amy reflects on her journey from individual contributor to sales leader, discusses common pitfalls for startups hiring their first VP of sales, and provides actionable advice for founders building their go-to-market teams. Don't miss this engaging conversation packed with lessons on active listening, personalization, and the infinite game mindset in sales. 00:00 Introduction to Amy Volos 01:18 Amy's Journey from IC to Sales Leader 04:26 Challenges Faced by Early Stage Startups 07:00 The Importance of Founder-Led Sales 08:24 Building a Go-To-Market Team 13:22 The Customer Isn't Always Right 19:24 Qualities for Transitioning to Sales Leadership 22:19 Training Teams in Active Listening 27:42 Advice for Founders with Freemium Models 29:27 The Ugly Data No One Talks About 30:08 Human Intervention in Customer Feedback 31:26 A Personal Experience with PLG 32:44 The Importance of Customer Feedback 35:04 Identifying High Potential Startups 38:10 The Role of AI in Sales 40:58 Staying Ahead of Emerging Trends 46:00 The Misconception of Personalization 51:31 Hiring Top Sales Talent 54:44 Conclusion and Final Thoughts

    56 min
  3. 02/03/2025

    Hunter.io’s CEO Matt Tharp Reveals Game-Changing Outreach Secrets You Need

    In this episode, Matt Tharp, CEO of Hunter.io, joins us to discuss the growth and evolution of Hunter.io over the past decade. Matt shares insights on how outreach has transformed with the rise of AI, his journey to becoming CEO, and the key strategies driving Hunter.io's success. We explore the product and marketing-centric approaches of the company, delve into the significance of SEO, and ponder the future role of AI-driven outreach tools. This conversation is packed with expert perspectives on maintaining simplicity in product development, balancing feature requests, and leveraging authentic email campaigns. 00:00 Introduction to Matt Tharp and Hunter.io 01:09 Matt Tharp's Journey to CEO of Hunter.io 01:36 Hunter.io's Early Innovations and Success 05:08 Challenges and Evolution in Product Development 07:54 Competition and Market Positioning 16:24 Freemium Model and Go-to-Market Strategy 21:10 Recent Updates and Future Vision for Hunter.io 29:27 LinkedIn's Limitations in Various Industries 30:20 Building a Competitive Data Set Without LinkedIn 31:03 Criteria for Developing New Features 32:22 The Importance of Delivering Value 35:23 Challenges with Email Personalization 38:06 The Role of AI in Email Campaigns 40:45 Balancing Scale and Authenticity 45:09 The Future of AI in Sales Development 50:04 Hunter's Marketing-Driven Approach 51:04 Effective Go-to-Market Channels 53:32 Staying Updated with Hunter

    55 min
  4. 01/27/2025

    The Cheat Code to Scaling Through Strategic Partnerships with Josh Wagner

    Mastering Go-To-Market Strategy with Josh Wagner from InRevenue Capital – Cold Outreach Podcast In this episode of the Cold Outreach Podcast, join our special guest Josh as he talks about his experiences from his early days sweeping job sites to co-authoring 'The Go-To Market Cheat Code'. Josh dives into his entrepreneurial journey, highlighting valuable lessons learned from failed businesses to successful ventures like LeadMD and InRevenue Capital. Explore the intricacies of crafting effective go-to-market strategies, the importance of partnerships, and leveraging AI and innovative tools for streamlined cold outreach. The discussion also includes insights on building strong partner programs and the cultural philosophies essential for success. Don't miss out on tips and personal anecdotes that can help shape your go-to-market planning and strategies. 00:00 Introduction and Welcome 01:24 Josh's Background and Early Career 03:20 First Entrepreneurial Venture 05:02 Lessons Learned and Transition to E-Learning 06:54 Reconnecting with Justin and LeadMD 08:28 The Genesis of the Go-To-Market Cheat Code 09:12 Ideal Partner Profile (IPP) Concept 11:21 Innovative Outreach Strategies 14:26 Building Effective Partnerships 17:25 Give to Get Philosophy 25:24 Leveraging Tech Partnerships for Value 26:12 Real-World Example: Cory Snyder's Approach 28:00 Cold Outreach and Major Breakthroughs 30:41 Navigating Large Organizations for Partnerships 33:18 Qualifying and Building Effective Partnerships 37:47 The Impact of AI on Go-to-Market Strategies 42:46 Effective Cold Outreach Techniques 45:20 Criteria for Ideal Partnership Profiles 47:24 Creating a Partnership Culture 50:11 Conclusion and Final Thoughts

    51 min
  5. 01/16/2025

    How Cold Email Pioneer Jeremy Chatelaine Built a Business Empire (CEO @ Quickmail)

    Building a Cold Email Empire: Jeremy Chatelain, CEO of QuickMail, on Outreach & AI In this episode, we sit down with Jeremy Chatelain, CEO and founder of QuickMail, a pioneering company in cold email software. Jeremy shares his entrepreneurial journey, starting over a decade ago, including his transition from a 9-to-5 job to launching QuickMail. We explore key topics like the evolving outreach landscape, the role of AI in the future of cold email, and effective strategies to enhance deliverability. Jeremy also discusses his experiences with personalization, the importance of multi-channel approaches, and provides insights into scaling a successful cold outreach business today. Tune in for a deep dive into the world of cold email and the innovations driving its future. 00:00 Introduction to Jeremy Chatelain and QuickMail 01:13 Jeremy's Journey into Cold Outreach 03:01 The Birth of QuickMail 06:32 Writing the Book on Cold Email 09:13 Targeting and Learning Cold Outreach 15:16 Dealing with Rejection in Cold Outreach 17:35 Adapting to Industry Changes 20:04 Technical Insights on Warmup Tools 26:28 Future of Email Deliverability 30:58 The Importance of Follow-Up in Email Outreach 31:18 Navigating Email Filters and Spam 32:00 Effective Follow-Up Strategies 35:57 Using Multi-Channel Approaches 37:19 The Role of Accurate Data in Outreach 39:40 AI's Impact on Cold Outreach 44:43 Personalization in 2025 50:30 Challenges and Future of Cold Outreach 56:43 Final Thoughts and Resources

    59 min

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Behind every success is cold outreach. These are the untold stories of founders and sales leaders who dared to reach out and change everything.