Beauty Business Matters

Susan Routledge
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  • Fashion & Beauty
  • Updated Weekly

"Beauty Business Matters" is an essential podcast for ambitious beauty salon and skin clinic professionals. Host Susan Routledge delves into the heart of industry success, interviewing global business experts, outstanding beauty professionals, and leading CEOs from skincare, beauty, and aesthetic equipment companies. Each episode uncovers invaluable insights on thriving in the dynamic and competitive beauty market. From cutting-edge trends to time-tested strategies, listeners gain practical knowledge to elevate their businesses. Whether you're a seasoned owner or an aspiring entrepreneur, this podcast delivers the expertise needed to stay ahead in the ever-evolving beauty industry.

  1. 17h ago

    How Micro-Loans and Community Power Transform Global Lives

    Ever wondered how a small loan can transform a life half a world away? In this chat, host Susan Routledge sits down with Tracy Horner, Head of Lend With Care, to explore how microfinance is empowering entrepreneurs in low-income countries. From supporting hair and beauty micro-businesses to setting up community savings groups, small investments can ignite massive, lasting change. They unpack the power of micro-loans, share incredible stories from the field, and dive into their shared upcoming adventure: cycling across Tanzania to raise funds for Care International. Discover how getting involved in purposeful fundraising can lift up communities, build resilience, and spark real transformation.  5 Key Takeaways Micro-loans enable individuals in low-income areas to build sustainable businesses. Over 80% of micro-loans supported by Lend With Care directly back female entrepreneurs. Repayment rates for micro-financing remain exceptionally high at roughly 98.5%. Group fundraising and fitness challenges foster deep personal and professional connections. Entrepreneurship provides vital self-esteem, economic independence, and pride globally. 5 Short Quotes "I needed something to train for." "We wanted to find a way of bringing supporters closer to our work..." "A hundred percent of that loan goes to the entrepreneur." "You get to see the best of people because it's people that donate to charity." "People the world over are incredible." Key Timestamps 00:00 - Welcome & Taking On the Tanzania Cycle Challenge 02:50 - The Origins of Lend With Care & Care International 06:50 - How Micro-Loans Empower Global Micro-Entrepreneurs 14:15 - Preparing for the Tanzania Ride & Meeting Local Groups 20:43 - Sponsorship, Community Support, and Getting Involved SOCIALS & IMPORTANT LINKS  ⁠https://susanroutledge.com ⁠⁠https://www.instagram.com/susan_routledge/⁠⁠ https://www.tiktok.com/@beautybusinessmatters ⁠⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠  How To Connect With Our Guest:  https://lendwithcare.org/ https://www.careinternational.org.uk/ https://www.youtube.com/watch?v=NBp71VDFO0o SPONSORSHIP  Book your Opportunity Review with The Smart Group: https://www.the-smartgroup.co.uk/opportunityreview https://www.phorest.com/gb/ ⁠⁠⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠  HOST BIO   Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

    How Micro-Loans and Community Power Transform Global Lives

  2. Sep 6

    The Art of Ageing Well: Ditching Botox for Tailored Skin Journeys

    Ever feel like you're stuck on the back-to-back treatment treadmill, trading endless hours for single bookings? Edinburgh's premier skin specialist, Liz McCamron, joins the show to share how she completely transformed her practice by ditching one-off facial menus in favour of high-ticket, bespoke skin journeys. Liz dives into her 30-year career evolution, explaining how she helps clients achieve radiant results and age gracefully without relying on botox or fillers. We explore why treating skin as an ongoing 3-to-9 month journey creates far better outcomes, how to break free from standard price caps by charging for genuine expertise, and why investing in mentorship and staying in your own lane are the ultimate keys to long-term success.  5 Key Takeaways  Bespoke, multi-month skin journeys deliver far superior client results than one-off, isolated treatments. Clients pay for expert guidance, consultation, and holistic care rather than generic equipment or products. Moving to structured, long-term programs prevents therapist burnout while increasing profit margins. Independent research and white papers should drive equipment purchases—not fleeting social media trends. Investing in mentors and business strategists allows skin specialists to focus on their true zone of genius. Direct Quotes  "I grown up at 17 thinking that everybody had a monthly facial, everybody had a manicure and pedicure." "I moved away from one-off treatments a long time ago." "To create a change in skin... that can take some time." "I think it's important to not look sideways at what other people are doing." "I recognise that my expertise is delivering the treatments and looking after my clients." Key Timestamps  00:00 – Welcome & Introducing Edinburgh's Top Facialist 01:33 – Early Inspirations & Entering the Beauty Industry 05:03 – Building Mulberry House & Creating an Opulent Sanctuary 07:01 – Selecting Treatments Based on Clinical Science over Trends 10:00 – The Shift: From Quick Treatments to Bespoke Skin Journeys 14:41 – Charging for Expertise Over Equipment RRP 21:22 – Unlocking New Client Demographics & Bridal Journeys 25:42 – Choosing Skincare Brands & Scottish Brand Ambassadorship 32:27 – 30 Years of Wisdom: Staying in Your Lane & Mentorship 34:15 – Expanding the Practice & Gleneagles Residency   SOCIALS & IMPORTANT LINKS  ⁠https://susanroutledge.com ⁠⁠https://www.instagram.com/susan_routledge/⁠⁠ https://www.tiktok.com/@beautybusinessmatters ⁠⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠  How To Connect With Our Guest:  SPONSORSHIP  Find out more with The Smart Group's Laser Buyers Guide: https://www.the-smartgroup.co.uk/diode-family-page https://www.phorest.com/gb/ HOST BIO   Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

    The Art of Ageing Well: Ditching Botox for Tailored Skin Journeys

  3. Aug 30

    CBD in Beauty: From Side Hustle to Salon Rituals

    Ever wondered how CBD actually works beyond the industry buzzwords? Host Susan Routledge chats with former teacher turned CBD founder Jackie Taylor about her journey building Taylor CBD. From starting as a mobile therapist wearing 80s white dress uniforms to researching cannabinoid science at the British Library, Jackie shares how topical CBD interacts with body receptors to ease joint pain and muscle stress. Learn how salon and spa owners can elevate client wellness using Habia-endorsed massage rituals, custom CBD tea blends, and pillow sprays. Plus, discover practical business tips on costing treatments properly and surrounding yourself with the right experts. 5 Key Takeaways Topical CBD acts on CB1 and CB2 receptors as a natural anti-inflammatory to turn down pain signals directly at localized discomfort points. Quality CBD products must clearly state their milligram concentration on the label to ensure therapeutic effectiveness. CBD massage rituals allow therapists to deliver deep relief with less physical strain on their own hands and wrists. Habia-endorsed training equips therapists with both essential cannabinoid knowledge and structured treatment protocols. Successful business growth requires surrounding yourself with experts and budgeting for costs to exceed initial estimates. 5 Quotes "If you can survive doing that, you can survive doing everything." "CBD stands for cannabidiol, and it's not from cannabis, it's actually from the hemp plant." "You are turning down the pain that you feel in the brain... and increasing those anti-inflammatory compounds." "If you're used to doing deep tissue massage, actually you don't need to work so hard because the CBD does it for you." "Surround yourself with experts... when you start out, you think you're the expert in everything. Believe me, you know nothing." Chapter Timestamps 00:00 – Welcome & Early Mobile Beauty Days 04:14 – From Teaching Business Studies to CBD Research 07:24 – The Science: How CBD & Receptors Work 11:03 – Spotting Quality CBD & Product Shelf Life 13:03 – Menopause, Sleep & CBD Teas 17:00 – Creating the Taylor CBD Brand & Treatments 20:34 – Habia-Endorsed Training for Therapists 28:53 – Contraindications & Client Suitability 32:44 – Future Plans for Salon Wellness 33:53 – Golden Business Nuggets & Contact Info SOCIALS & IMPORTANT LINKS https://susanroutledge.com⁠⁠https://www.instagram.com/susan_routledge ⁠⁠https://www.tiktok.com/@beautybusinessmatters⁠⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠  How To Connect With Our Guest: https://partners.taylorscbd.com/ SPONSORSHIP  Find out more with The Smart Group's Laser Buyers Guide: https://www.the-smartgroup.co.uk/diode-family-page ⁠⁠⁠⁠⁠⁠⁠https://www.phorest.com/⁠⁠⁠⁠⁠⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠  HOST BIO   Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

    CBD in Beauty: From Side Hustle to Salon Rituals

  4. Aug 23

    Why Your Salon Needs LinkedIn: The Untapped Goldmine for Beauty Businesses

    Unlock the untapped potential of LinkedIn for your salon or clinic! In this episode, Chris Taylor from Social Selling and Chris Taylor Online reveals why LinkedIn is no longer just a stiff CV platform, but an absolute goldmine for beauty businesses.  Discover how to turn your profile into a powerful digital directory to connect with local clients, build credibility, and generate leads without spending a penny on ads. Chris breaks down a simplified 4-step content funnel, shares exactly what to say in your Direct Messages to avoid sounding "salesy," and explains why you don't need thousands of followers to win.  Whether you're a clinic owner looking to attract high-paying clients or simply wanting to increase your local visibility, this conversation provides actionable strategies to transform your network into a predictable pipeline.  5 Key Takeaways  Reframe LinkedIn for Business: It's not a CV site; it's a digital directory for targeted, local networking. Quality Over Quantity: You don't need a massive following.  Connecting with 40-50 local professionals a week builds a highly profitable, compounded network.  The 4-Step Funnel: Simplify your marketing into four easy steps: who you are, what you do, how good you are, and who wants to buy. Master the Direct Message:  Treat DMs like real-life networking. Don't pitch immediately; focus on starting genuine conversations as if you were in the same room.  Share Availability Softly: Post your open appointments as helpful updates for your network, not as desperate sales pitches.  Direct Quotes  "Attention for me is the currency... that is what I'm trying to get more of."  "I treat LinkedIn like a phone book really."  "You do not need a big audience to win."  "The biggest issue with social media is our expectations are set for an account... not a human."  Key Timestamps  00:00 – Welcome & Guest Introduction  04:15 – Why LinkedIn is an Untapped Opportunity for Salons  12:30 – Building a Powerful, Localized Network  19:45 – The 4-Step Content Funnel  27:10 – The Right Way to Use Direct Messaging (DMs)  34:20 – Overcoming the Fear of Being "Salesy"  41:50 – Golden Nuggets for LinkedIn Success  SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com ⁠⁠https://www.instagram.com/susan_routledge/ ⁠⁠https://www.tiktok.com/@beautybusinessmatters ⁠⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠  How To Connect With Our Guest: ⁠https://christayloronline.com⁠⁠https://www.youtube.com/c/christayloronline⁠  SPONSORSHIP  Book your Opportunity Review with The Smart Group: ⁠https://www.the-smartgroup.co.uk/opportunityreview⁠ ⁠⁠⁠⁠⁠⁠https://www.phorest.com/⁠⁠⁠⁠⁠⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠  HOST BIO   Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

  5. Aug 16

    Why Salon Retail Is Missing the Mark (and How to Fix It)

    Selling skincare doesn't have to feel like an uphill battle or an awkward sales pitch. It’s time to rethink what retail actually means in the salon and spa world. Beyond just bottles on a shelf, authentic retail is an essential extension of client care, connection, and long-term results. When therapists shift from "selling" to guiding clients on a personal wellness journey, everything changes—including the bottom line.  This conversation explores how to build genuine trust, why consultation is the true heart of any treatment, and how to navigate the rising tide of AI and automation without losing the priceless human touch. Discover how simple mindset shifts, actionable rules like the 70-20-10 communication framework, and authentic storytelling can help salons thrive in a rapidly changing industry.   5 Key Takeaways - Reframe Retail as Client Care: Skincare retail is an extension of treatment results and aftercare, not a hard sales pitch.   - The Consultation Is King: Building trust during the initial consultation drives up to 80% more lifetime client value.   - Master the 70-20-10 Rule: Spend 70% of time on the client, 20% on personal rapport, and 10% on professional recommendation.   - Embrace Storytelling: Sharing relatable, authentic stories makes product recommendations 22 times more memorable than facts.   - Balance AI with Human Touch: While automation handles admin, high-level human connection remains the ultimate industry currency. Direct Quotes "Retail isn't about selling for me... It's actually a communication tool. It's confidence boosting."   "The consultation is the most important part of the service. It's actually not even the treatment."   "Human connection is the currency of the next ten years."   "Always share from the scar and never the wound."   "Be your most authentic self at all times. Stop looking at other people." Key Timestamps 00:00 – Welcome & Reconnecting 03:00 – Why Salon Retail Is Still an Uphill Battle   06:36 – Skincare: Commodity vs. Luxury   14:16 – Why the Consultation Matters Most   23:04 – The Power of Story Selling & Authenticity   31:38 – The 70-20-10 Rule for Client Retention   35:32 – AI, Automation, and the Future of Beauty Touchpoints   42:55 – Golden Nuggets for Industry Success SOCIALS & IMPORTANT LINKS ⁠ https://susanroutledge.com https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters How To Connect With Our Guest: https://www.instagram.com/aibeautyconsultancy/ SPONSORSHIP Find out more with The Smart Group's Laser Buyers Guide: https://www.the-smartgroup.co.uk/diode-family-page ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta   This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO  Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

    Why Salon Retail Is Missing the Mark (and How to Fix It)

  6. Aug 9

    Building a Fully Booked Beauty Business on Your Own Terms

    Ever felt like your business is running you instead of the other way round? In this inspiring episode, Chicago-based skincare specialist Katt Philipps shares her remarkable journey from working as a special effects makeup artist in Hollywood to creating a thriving, fully booked skincare practice. Kat opens up about hitting complete burnout, coping with illness, and the life-changing business shifts that restored balance. Discover how setting clear boundaries, opening yearly bookings, and embracing retail transformed her workload—allowing her to work just one week on, one week off while maintaining higher financial security. Packed with honest insights on client trust, asking for help, and creating a business on your own terms, this is a must-listen for salon owners and beauty professionals. 5 Key Takeaways Build on Your Terms: You don’t have to follow traditional industry models; design a schedule and business structure that serves your life. Leverage Scarcity: Opening client bookings once a year creates natural demand, reduces last-minute cancellations, and guarantees consistent income. Retail Drives Results: Skincare products do the heavy lifting between appointments, ensuring lasting client results and boosting profit margins. Prioritise Health: Ignoring physical and mental strain leads to severe burnout—listen to your body before it forces you to stop. Ask for Support: Requesting help and asking questions is a powerful professional strength, not a weakness. 5 Selected Quotes "I want to be able to paint healthy on someone who wasn't." "Saying no to them is so hard, but because we now have online booking, I had so many people booking on my schedule." "My business didn't have to be what everybody else says it has to be." "If you're not educating your clients on what they should be using, somebody else will." "Don't be so proud that you don't ask for help. We can't be an island." Chapter Timestamps 00:00 – Welcome & Introduction 02:04 – From Hollywood Film Sets to Beauty Therapy 05:51 – Launching Graffin & Overcoming Initial Challenges 08:58 – The Reality of Burnout, Illness, and Overbooking 11:59 – The Breakthrough: Booking Out a Year in Advance 20:29 – Designing a Dream Schedule: Working 20 Weeks a Year 26:43 – Protecting Mental Health & Grounding in Nature 31:14 – Why Retail is Essential for Client Results and Revenue 42:24 – How Client Referrals and Loyalty Built the Brand 47:46 – Kat’s Golden Nuggets for Business Success SOCIALS & IMPORTANT LINKS ⁠ https://susanroutledge.com⁠ https://www.instagram.com/susan_routledge/⁠ https://www.tiktok.com/@beautybusinessmatters⁠ ⁠https://marketing.susanroutledge.com/beautydirectorsmasterclasswaitlist-9984 How To Connect With Our Guest https://www.instagram.com/grafin_beauty/ SPONSORSHIP Book your Opportunity Review with The Smart Group: https://www.the-smartgroup.co.uk/opportunityreview HOST BIO  Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. This Podcast has been brought to you by Disruptive Media. ⁠⁠https://disruptivemedia.co.uk/⁠

    Building a Fully Booked Beauty Business on Your Own Terms

  7. Aug 2

    Are You Addicted to Stress? How Your Mind Blocks Manifestation

    Manifesting gets a reputation for being a bit woo-woo, but the truth is you are doing it every single second without even realising it. Joined by the brilliant Vicky Ross, this conversation dives deep into the real mechanics of how frequency, brainwaves, and childhood conditioning shape our day-to-day lives. From breaking free of the body’s addiction to stress and emotional drama to shifting money mindsets and healing the relationship with yourself, it’s time to stop letting past stories dictate the future. Packed with practical wisdom on daily gratitude and stepping out of survival mode, this episode will completely change how you view your own power to create a thriving life and business. 5 Key Takeaways Constant Creation: Manifestation isn't an switch you turn on; every thought, emotion, and frequency continuously shapes reality. Survival Mode Blocks Creativity: High stress keeps the brain in high beta waves, trapping the body in fight-or-flight and preventing problem-solving or dreaming. The Identity Split: Childhood conditioning creates adapted personalities designed for approval, which can unconsciously block adult success. Emotional Addiction: The body gets addicted to the internal chemicals of emotions like worry or drama, often seeking out stress to get its fix. Gratitude Elevates Frequency: Daily gratitude actively shifts vibrational energy out of low states, allowing aligned goals to naturally unfold. 5 Quotes "Every single person is manifesting all the time... it's the good and the bad of manifesting." "The outside world exists to show the inside world's problems." "When your body's in high stress... you're not resting and digesting... ultimately your body starts to break down." "As much as it's easy to get addicted to things like drugs and alcohol... we get addicted to the chemicals of the emotions." "Gratitude has got one of the highest vibrational frequencies, it's highest energy." Podcast Chapters 00:00 – Welcome back & Demystifying Manifestation 02:53 – How the Outside World Mirrors Your Inside Reality 05:10 – The Unconscious Mind, Safety & Survival Mode 07:44 – High Stress, Brainwaves, and Physical Breakdown 12:00 – Understanding Frequencies, Emotions, and Nature 17:00 – Childhood Conditioning and the Identity Split 29:00 – Emotional Addiction & Breaking the Stress Cycle 31:10 – Money Mindset: Relationship, Energy & Frequency 40:00 – Setting Intentions, Patience, and Real-Life Alignment 52:20 – The Power of Gratitude & Rewriting Your Internal Story SOCIALS & IMPORTANT LINKS ⁠ https://susanroutledge.com ⁠https://www.instagram.com/susan_routledge/ ⁠⁠https://www.tiktok.com/@beautybusinessmatters ⁠⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters ⁠ See how Vicky can help you: https://www.vickyross.com/   SPONSORSHIP Book your discovery call with The Smart Group: https://www.the-smartgroup.co.uk/contact?utm_medium=cpc&utm_source=google&utm_campaign=pixal-diode-p-max  ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

    Are You Addicted to Stress? How Your Mind Blocks Manifestation

  8. Jul 26

    How Expertise and Tiered Pricing Can Transform Your Salon

    Ever wondered what it takes to turn salon ownership from a stressful hobby into a thriving, structured business? In this episode, multi-award-winning salon owner Justyna Rostek shares her incredible journey—from moving to the UK with basic English to building a top-performing Guinot franchise. Discover why salon owners need to charge based on their experience, how to pre-sell treatments before investing thousands in new equipment, and why mastering the entire client journey is key to client retention. Plus, Justyna reveals the vital skin cancer detection training that ultimately saved her husband’s life. Packed with practical, warm advice, this conversation is essential listening for any salon owner looking to elevate their business and balance their life. Key Takeaways Become an expert before an entrepreneur: Gain experience across various salons to learn the business and make mistakes on someone else's payroll. Charge according to expertise: Tiered pricing stops owners from being overworked while giving them time to train their team. Pre-sell before buying equipment: Test the market and pre-sell courses to ensure a fast return on investment before purchasing costly devices. Guide the client journey: Frame recommendations around solutions to problems, then give clients space to decide without talking them out of the sale. Invest in health detection training: Skin cancer awareness training equips therapists with life-saving skills to protect clients and loved ones. Direct Quotes "Become an expert before you become an entrepreneur." "Charge according to your expertise." "Go out there and make mistakes on somebody else's payroll." "Therapists look at it from the point of 'oh, but I enjoy doing brows'... rather than make money." "You're not selling, you're advising." Timestamp Chapters 00:00 – Welcome to Beauty Business Matters 01:23 – Early Days: From Poland to London 08:48 – Taking the Leap into Salon Ownership 13:08 – The Franchise Model & Business Structure 20:43 – Crunching Numbers & Smart Equipment Buying 28:12 – Guiding the Client & Master Sales Techniques 35:12 – MASK Training & Saving a Life 43:14 – Justyna’s Top Golden Nuggets for Salon Success SOCIALS & IMPORTANT LINKS https://susanroutledge.com⁠ https://www.instagram.com/susan_routledge/⁠ https://www.tiktok.com/@beautybusinessmatters⁠ https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠ Follow Justyna Rostek on Instagram!: https://www.instagram.com/justyna.rostek/ SPONSORSHIP Book your discovery call with The Smart Group: https://www.the-smartgroup.co.uk/contact?utm_medium=cpc&utm_source=google&utm_campaign=pixal-diode-p-max ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠ This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

    How Expertise and Tiered Pricing Can Transform Your Salon
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About

"Beauty Business Matters" is an essential podcast for ambitious beauty salon and skin clinic professionals. Host Susan Routledge delves into the heart of industry success, interviewing global business experts, outstanding beauty professionals, and leading CEOs from skincare, beauty, and aesthetic equipment companies. Each episode uncovers invaluable insights on thriving in the dynamic and competitive beauty market. From cutting-edge trends to time-tested strategies, listeners gain practical knowledge to elevate their businesses. Whether you're a seasoned owner or an aspiring entrepreneur, this podcast delivers the expertise needed to stay ahead in the ever-evolving beauty industry.

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