Beauty Business Matters

Susan Routledge

"Beauty Business Matters" is an essential podcast for ambitious beauty salon and skin clinic professionals. Host Susan Routledge delves into the heart of industry success, interviewing global business experts, outstanding beauty professionals, and leading CEOs from skincare, beauty, and aesthetic equipment companies. Each episode uncovers invaluable insights on thriving in the dynamic and competitive beauty market. From cutting-edge trends to time-tested strategies, listeners gain practical knowledge to elevate their businesses. Whether you're a seasoned owner or an aspiring entrepreneur, this podcast delivers the expertise needed to stay ahead in the ever-evolving beauty industry.

  1. 7h ago

    From Rolls-Royce to SpaWell: Sara Young’s Unconventional Journey

    What happens when you swap selling aircraft engines for building a thriving spa and wellness community? Sara Young, founder of SpaWell, drops in to share her brilliant journey from corporate flight cabins to creating the go-to network for spa professionals. We dig into why connecting the spa and beauty sectors is crucial, the real tea on managing early-stage startup expectations, and how to navigate the industry's recruitment challenges through new student initiatives. Plus, we discuss why AI can never replace authentic human touch and how wellness leaders desperately need to practice the self-care they preach. Packed with practical wisdom on embracing unexpected pivots and building genuine industry relationships, this conversation is an absolute must-listen for spa directors, salon owners, and therapists looking to elevate their business.   5 Key Takeaways Community thrives on genuine connection and peer support rather than vanity metrics like online likes or immediate group activity. Career paths in beauty and wellness are rarely linear, and skills learned in corporate sectors can bring fresh efficiency to spa leadership. Unifying spa, salon, and education channels creates stronger career pathways and better workplace readiness for new graduates. While AI streamlines operational tasks like diary management, it elevates the necessity and value of hands-on human connection. Industry leaders must prioritize their own self-care and experiential downtime to avoid burnout and lead authentically. Quotes "While everyone else is sipping champagne in business class, I'd be there doing my AMP." "Actually, it's much more important to get what people really enjoy and speaking to people and connecting with them." "There's more power in connecting and chatting and getting to know each other." "I don't think we should look at AI in our industry at all as replacing people. It just gives you more opportunity to be with people." "I was in such a rush to get here and to get there... and actually enjoying the journey is so important." Chapter Timestamps 00:00 – Connecting Spa and Beauty 01:08 – From Rolls-Royce to Spa Director 04:33 – Launching SpaWell & Mindset Shifts 09:37 – Breaking Industry Silos 15:32 – Evolving Communities for Therapists 23:01 – Tackling Recruitment & Education 31:05 – Human Touch vs. AI 35:03 – Retreats & Self-Care for Leaders SOCIALS & IMPORTANT LINKS  ⁠https://susanroutledge.com ⁠⁠https://www.instagram.com/susan_routledge/⁠⁠ https://www.tiktok.com/@beautybusinessmatters ⁠⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠  How To Connect With Our Guest:  https://www.spa-well.com/about-us https://uk.linkedin.com/in/sara-young-b2886162 SPONSORSHIP  Find out more with The Smart Group's Laser Buyers Guide: https://www.the-smartgroup.co.uk/diode-family-page https://www.phorest.com/gb/ HOST BIO   Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

    From Rolls-Royce to SpaWell: Sara Young’s Unconventional Journey
  2. Sep 27

    From Department Stores to Dove Spa: Lessons from a Beauty Legend

    What does nearly five decades in the beauty industry actually look like behind the scenes? To celebrate the 100th interview episode of Beauty Business Matters, host Susan Routledge sits down with industry icon Fran Hayter for a deeply honest, joyful conversation. From driving a double-decker bus through Jordan to running 152 salons and launching Dove Spa globally, Fran shares the wild highs and tough lessons of her legendary career. Beyond corporate success, the discussion dives into breaking taboos around cancer touch therapy, supporting clients through local Tea & Therapy events, and why older clients should never be made invisible. Packed with heart, sharp business insights, and plenty of laughs, this milestone chat is a masterclass in resilience, compassion, and living life to the absolute fullest  5 Key Takeaways Beauty Beyond Aesthetics: Compassionate care, such as accredited Cancer Touch training, ensures vulnerable clients are never turned away when they need comfort most. Protecting Health First: Overworking seven days a week leads to severe burnout and long-term health consequences that no financial payoff can fix. Valuing Senior Clients: Older demographics hold significant purchasing power and deserve respect, connection, and tailormade attention. Silence the Inner Critic: High achievers often struggle with self-doubt, but sharing worries openly prevents unnecessary stress. Embracing New Doors: Career success comes from embracing unexpected risks, collaborating with competitors, and continuing to learn at any age. Quotes "I want to get to the pearly gates and say, I own nothing, but I've been everywhere." "Do not treat old people like they are 12 and don't make them invisible." "When you work in the service industry, it is tough. You do not make the profit you make selling product." "Worrying has absolutely no outcome. It's just wasted energy." "Get on well with your competitors. Don't go against them because nobody gains from that." Chapter Timestamps 00:00 - Celebrating 100 Episodes with Fran Hayter  02:08 - London College of Fashion & Early Travel Adventures  06:02 - Heading Up Beauty at Selfridges & Regis  14:50 - The Rise of Dove Spa & Product Development  19:13 - Consultancy, Burnout, and the Reality of Overworking 23:31 - E-Commerce Ventures & Podiatry Innovations  28:48 - The Made for Life Foundation & Cancer Touch Therapy  41:18 - Folk U Cancer & Expanding Community Support  48:38 - Mindset, Managing Self-Doubt, and Respecting Older Clients  57:08 - Reflections, Remote Work, and What’s Next  SOCIALS & IMPORTANT LINKS  ⁠https://susanroutledge.com ⁠⁠https://www.instagram.com/susan_routledge/⁠⁠ https://www.tiktok.com/@beautybusinessmatters ⁠⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠  https://madeforlifefoundation.org/product/folk-you-cancer-18th-july-2027/ How To Connect With Our Guest:  hello@clinicmusthaves.com https://onlyfootcare.com/ SPONSORSHIP  Book your Opportunity Review with The Smart Group: https://www.the-smartgroup.co.uk/opportunityreview https://www.phorest.com/gb/ HOST BIO   Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

    From Department Stores to Dove Spa: Lessons from a Beauty Legend
  3. Sep 20

    Why Gut Health and Microbiome are the Future of Beauty

    Ever wondered how much your gut health is secretly dictating your skin's glow? In this warm and inspiring conversation, host Susan Routledge sits down with naturopathic nutritionist Suzanne Hart, who shares her fascinating 33-year evolution from running a successful health and beauty salon to mastering holistic nutrition. Together, they explore how internal wellbeing directly impacts conditions like rosacea, acne, and migraines, highlighting why topical treatments are only half the battle. Suzanne breaks down the power of the microbiome, the dangers of ultra-processed foods, and simple lifestyle swaps that boost longevity without rigid dieting. She also reveals her upcoming education courses designed specifically to empower beauty therapists with practical nutritional knowledge. Packed with heart, industry experience, and actionable wellbeing insights, this episode is a warm reminder to never stop learning and to always run a business on your own terms.  5 Key Takeaways Skin issues like rosacea and acne are deeply connected to gut health, making internal nutritional awareness essential alongside topical treatments. Early life factors, such as birth method and infant feeding, play a fundamental role in shaping the lifelong microbiome. Avoiding ultra-processed foods with five or more ingredients is a simple, effective strategy for improving long-term vitality. Business growth isn't just about expanding headcount; scaling down to focus on core passions often creates greater profit and personal fulfillment. Practical nutritional education allows salon professionals to provide deeper client care and better aesthetic results. Quotes "I've always looked at it as a holistic practice as opposed to focusing on one thing." "Most of the illnesses we have are starting in the gut." "If you've got five ingredients in something you're eating... we class that as a processed food and that's what we're trying to get people away from." "Growing doesn't mean necessarily that you're more profitable... it has to be a business that works on your terms." "Stick with things, even if it's really tough, honestly, to come out the other end and think, 'I did that.'" Chapter Timestamps 00:00 Welcome & Toyah Willcox Beauty Roots 05:47 33 Years in Beauty & Business Evolution 08:15 Qualifying in Naturopathic Nutrition 12:00 Redefining Business Growth & Profitability 16:54 The Microbiome & Early Life Foundations 18:38 The Impact of Ultra-Processed Foods 24:08 Addressing Root Causes: Migraines & Gut Health 27:32 Launching Skin Nutrition Courses for Therapists 38:39 Golden Nuggets: Learning & Perseverance SOCIALS & IMPORTANT LINKS  ⁠https://susanroutledge.com ⁠⁠https://www.instagram.com/susan_routledge/⁠⁠ https://www.tiktok.com/@beautybusinessmatters ⁠⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠  How To Connect With Our Guest:  https://www.suzannehartnutrition.co.uk/ https://www.instagram.com/suzannehartnutrition/ Susannehartnutrition@gmail.com SPONSORSHIP  Find out more with The Smart Group's Laser Buyers Guide: https://www.the-smartgroup.co.uk/diode-family-page Book your Opportunity Review with The Smart Group: https://www.the-smartgroup.co.uk/opportunityreview https://www.phorest.com/gb/ HOST BIO   Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

    Why Gut Health and Microbiome are the Future of Beauty
  4. Sep 13

    How Micro-Loans and Community Power Transform Global Lives

    Ever wondered how a small loan can transform a life half a world away? In this chat, host Susan Routledge sits down with Tracy Horner, Head of Lend With Care, to explore how microfinance is empowering entrepreneurs in low-income countries. From supporting hair and beauty micro-businesses to setting up community savings groups, small investments can ignite massive, lasting change. They unpack the power of micro-loans, share incredible stories from the field, and dive into their shared upcoming adventure: cycling across Tanzania to raise funds for Care International. Discover how getting involved in purposeful fundraising can lift up communities, build resilience, and spark real transformation.  5 Key Takeaways Micro-loans enable individuals in low-income areas to build sustainable businesses. Over 80% of micro-loans supported by Lend With Care directly back female entrepreneurs. Repayment rates for micro-financing remain exceptionally high at roughly 98.5%. Group fundraising and fitness challenges foster deep personal and professional connections. Entrepreneurship provides vital self-esteem, economic independence, and pride globally. 5 Short Quotes "I needed something to train for." "We wanted to find a way of bringing supporters closer to our work..." "A hundred percent of that loan goes to the entrepreneur." "You get to see the best of people because it's people that donate to charity." "People the world over are incredible." Key Timestamps 00:00 - Welcome & Taking On the Tanzania Cycle Challenge 02:50 - The Origins of Lend With Care & Care International 06:50 - How Micro-Loans Empower Global Micro-Entrepreneurs 14:15 - Preparing for the Tanzania Ride & Meeting Local Groups 20:43 - Sponsorship, Community Support, and Getting Involved SOCIALS & IMPORTANT LINKS  ⁠https://susanroutledge.com ⁠⁠https://www.instagram.com/susan_routledge/⁠⁠ https://www.tiktok.com/@beautybusinessmatters ⁠⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠  How To Connect With Our Guest:  https://lendwithcare.org/ https://www.careinternational.org.uk/ https://www.youtube.com/watch?v=NBp71VDFO0o SPONSORSHIP  Book your Opportunity Review with The Smart Group: https://www.the-smartgroup.co.uk/opportunityreview https://www.phorest.com/gb/ ⁠⁠⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠  HOST BIO   Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

    How Micro-Loans and Community Power Transform Global Lives
  5. Sep 6

    The Art of Ageing Well: Ditching Botox for Tailored Skin Journeys

    Ever feel like you're stuck on the back-to-back treatment treadmill, trading endless hours for single bookings? Edinburgh's premier skin specialist, Liz McCamron, joins the show to share how she completely transformed her practice by ditching one-off facial menus in favour of high-ticket, bespoke skin journeys. Liz dives into her 30-year career evolution, explaining how she helps clients achieve radiant results and age gracefully without relying on botox or fillers. We explore why treating skin as an ongoing 3-to-9 month journey creates far better outcomes, how to break free from standard price caps by charging for genuine expertise, and why investing in mentorship and staying in your own lane are the ultimate keys to long-term success.  5 Key Takeaways  Bespoke, multi-month skin journeys deliver far superior client results than one-off, isolated treatments. Clients pay for expert guidance, consultation, and holistic care rather than generic equipment or products. Moving to structured, long-term programs prevents therapist burnout while increasing profit margins. Independent research and white papers should drive equipment purchases—not fleeting social media trends. Investing in mentors and business strategists allows skin specialists to focus on their true zone of genius. Direct Quotes  "I grown up at 17 thinking that everybody had a monthly facial, everybody had a manicure and pedicure." "I moved away from one-off treatments a long time ago." "To create a change in skin... that can take some time." "I think it's important to not look sideways at what other people are doing." "I recognise that my expertise is delivering the treatments and looking after my clients." Key Timestamps  00:00 – Welcome & Introducing Edinburgh's Top Facialist 01:33 – Early Inspirations & Entering the Beauty Industry 05:03 – Building Mulberry House & Creating an Opulent Sanctuary 07:01 – Selecting Treatments Based on Clinical Science over Trends 10:00 – The Shift: From Quick Treatments to Bespoke Skin Journeys 14:41 – Charging for Expertise Over Equipment RRP 21:22 – Unlocking New Client Demographics & Bridal Journeys 25:42 – Choosing Skincare Brands & Scottish Brand Ambassadorship 32:27 – 30 Years of Wisdom: Staying in Your Lane & Mentorship 34:15 – Expanding the Practice & Gleneagles Residency   SOCIALS & IMPORTANT LINKS  ⁠https://susanroutledge.com ⁠⁠https://www.instagram.com/susan_routledge/⁠⁠ https://www.tiktok.com/@beautybusinessmatters ⁠⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠  How To Connect With Our Guest:  SPONSORSHIP  Find out more with The Smart Group's Laser Buyers Guide: https://www.the-smartgroup.co.uk/diode-family-page https://www.phorest.com/gb/ HOST BIO   Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

    The Art of Ageing Well: Ditching Botox for Tailored Skin Journeys
  6. Aug 30

    CBD in Beauty: From Side Hustle to Salon Rituals

    Ever wondered how CBD actually works beyond the industry buzzwords? Host Susan Routledge chats with former teacher turned CBD founder Jackie Taylor about her journey building Taylor CBD. From starting as a mobile therapist wearing 80s white dress uniforms to researching cannabinoid science at the British Library, Jackie shares how topical CBD interacts with body receptors to ease joint pain and muscle stress. Learn how salon and spa owners can elevate client wellness using Habia-endorsed massage rituals, custom CBD tea blends, and pillow sprays. Plus, discover practical business tips on costing treatments properly and surrounding yourself with the right experts. 5 Key Takeaways Topical CBD acts on CB1 and CB2 receptors as a natural anti-inflammatory to turn down pain signals directly at localized discomfort points. Quality CBD products must clearly state their milligram concentration on the label to ensure therapeutic effectiveness. CBD massage rituals allow therapists to deliver deep relief with less physical strain on their own hands and wrists. Habia-endorsed training equips therapists with both essential cannabinoid knowledge and structured treatment protocols. Successful business growth requires surrounding yourself with experts and budgeting for costs to exceed initial estimates. 5 Quotes "If you can survive doing that, you can survive doing everything." "CBD stands for cannabidiol, and it's not from cannabis, it's actually from the hemp plant." "You are turning down the pain that you feel in the brain... and increasing those anti-inflammatory compounds." "If you're used to doing deep tissue massage, actually you don't need to work so hard because the CBD does it for you." "Surround yourself with experts... when you start out, you think you're the expert in everything. Believe me, you know nothing." Chapter Timestamps 00:00 – Welcome & Early Mobile Beauty Days 04:14 – From Teaching Business Studies to CBD Research 07:24 – The Science: How CBD & Receptors Work 11:03 – Spotting Quality CBD & Product Shelf Life 13:03 – Menopause, Sleep & CBD Teas 17:00 – Creating the Taylor CBD Brand & Treatments 20:34 – Habia-Endorsed Training for Therapists 28:53 – Contraindications & Client Suitability 32:44 – Future Plans for Salon Wellness 33:53 – Golden Business Nuggets & Contact Info SOCIALS & IMPORTANT LINKS https://susanroutledge.com⁠⁠https://www.instagram.com/susan_routledge ⁠⁠https://www.tiktok.com/@beautybusinessmatters⁠⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠  How To Connect With Our Guest: https://partners.taylorscbd.com/ SPONSORSHIP  Find out more with The Smart Group's Laser Buyers Guide: https://www.the-smartgroup.co.uk/diode-family-page ⁠⁠⁠⁠⁠⁠⁠https://www.phorest.com/⁠⁠⁠⁠⁠⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠  HOST BIO   Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

    CBD in Beauty: From Side Hustle to Salon Rituals
  7. Aug 23

    Why Your Salon Needs LinkedIn: The Untapped Goldmine for Beauty Businesses

    Unlock the untapped potential of LinkedIn for your salon or clinic! In this episode, Chris Taylor from Social Selling and Chris Taylor Online reveals why LinkedIn is no longer just a stiff CV platform, but an absolute goldmine for beauty businesses.  Discover how to turn your profile into a powerful digital directory to connect with local clients, build credibility, and generate leads without spending a penny on ads. Chris breaks down a simplified 4-step content funnel, shares exactly what to say in your Direct Messages to avoid sounding "salesy," and explains why you don't need thousands of followers to win.  Whether you're a clinic owner looking to attract high-paying clients or simply wanting to increase your local visibility, this conversation provides actionable strategies to transform your network into a predictable pipeline.  5 Key Takeaways  Reframe LinkedIn for Business: It's not a CV site; it's a digital directory for targeted, local networking. Quality Over Quantity: You don't need a massive following.  Connecting with 40-50 local professionals a week builds a highly profitable, compounded network.  The 4-Step Funnel: Simplify your marketing into four easy steps: who you are, what you do, how good you are, and who wants to buy. Master the Direct Message:  Treat DMs like real-life networking. Don't pitch immediately; focus on starting genuine conversations as if you were in the same room.  Share Availability Softly: Post your open appointments as helpful updates for your network, not as desperate sales pitches.  Direct Quotes  "Attention for me is the currency... that is what I'm trying to get more of."  "I treat LinkedIn like a phone book really."  "You do not need a big audience to win."  "The biggest issue with social media is our expectations are set for an account... not a human."  Key Timestamps  00:00 – Welcome & Guest Introduction  04:15 – Why LinkedIn is an Untapped Opportunity for Salons  12:30 – Building a Powerful, Localized Network  19:45 – The 4-Step Content Funnel  27:10 – The Right Way to Use Direct Messaging (DMs)  34:20 – Overcoming the Fear of Being "Salesy"  41:50 – Golden Nuggets for LinkedIn Success  SOCIALS & IMPORTANT LINKS ⁠https://susanroutledge.com ⁠⁠https://www.instagram.com/susan_routledge/ ⁠⁠https://www.tiktok.com/@beautybusinessmatters ⁠⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters⁠  How To Connect With Our Guest: ⁠https://christayloronline.com⁠⁠https://www.youtube.com/c/christayloronline⁠  SPONSORSHIP  Book your Opportunity Review with The Smart Group: ⁠https://www.the-smartgroup.co.uk/opportunityreview⁠ ⁠⁠⁠⁠⁠⁠https://www.phorest.com/⁠⁠⁠⁠⁠⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta⁠  HOST BIO   Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

  8. Aug 16

    Why Salon Retail Is Missing the Mark (and How to Fix It)

    Selling skincare doesn't have to feel like an uphill battle or an awkward sales pitch. It’s time to rethink what retail actually means in the salon and spa world. Beyond just bottles on a shelf, authentic retail is an essential extension of client care, connection, and long-term results. When therapists shift from "selling" to guiding clients on a personal wellness journey, everything changes—including the bottom line.  This conversation explores how to build genuine trust, why consultation is the true heart of any treatment, and how to navigate the rising tide of AI and automation without losing the priceless human touch. Discover how simple mindset shifts, actionable rules like the 70-20-10 communication framework, and authentic storytelling can help salons thrive in a rapidly changing industry.   5 Key Takeaways - Reframe Retail as Client Care: Skincare retail is an extension of treatment results and aftercare, not a hard sales pitch.   - The Consultation Is King: Building trust during the initial consultation drives up to 80% more lifetime client value.   - Master the 70-20-10 Rule: Spend 70% of time on the client, 20% on personal rapport, and 10% on professional recommendation.   - Embrace Storytelling: Sharing relatable, authentic stories makes product recommendations 22 times more memorable than facts.   - Balance AI with Human Touch: While automation handles admin, high-level human connection remains the ultimate industry currency. Direct Quotes "Retail isn't about selling for me... It's actually a communication tool. It's confidence boosting."   "The consultation is the most important part of the service. It's actually not even the treatment."   "Human connection is the currency of the next ten years."   "Always share from the scar and never the wound."   "Be your most authentic self at all times. Stop looking at other people." Key Timestamps 00:00 – Welcome & Reconnecting 03:00 – Why Salon Retail Is Still an Uphill Battle   06:36 – Skincare: Commodity vs. Luxury   14:16 – Why the Consultation Matters Most   23:04 – The Power of Story Selling & Authenticity   31:38 – The 70-20-10 Rule for Client Retention   35:32 – AI, Automation, and the Future of Beauty Touchpoints   42:55 – Golden Nuggets for Industry Success SOCIALS & IMPORTANT LINKS ⁠ https://susanroutledge.com https://www.instagram.com/susan_routledge/⁠ ⁠https://www.tiktok.com/@beautybusinessmatters ⁠https://marketing.susanroutledge.com/beauty-and-the-best-chapters How To Connect With Our Guest: https://www.instagram.com/aibeautyconsultancy/ SPONSORSHIP Find out more with The Smart Group's Laser Buyers Guide: https://www.the-smartgroup.co.uk/diode-family-page ⁠https://www.phorest.com/⁠ ⁠https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta   This Podcast has been brought to you by Disruptive Media. ⁠https://disruptivemedia.co.uk/⁠ HOST BIO  Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1, 2 and 3. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide.

    Why Salon Retail Is Missing the Mark (and How to Fix It)

About

"Beauty Business Matters" is an essential podcast for ambitious beauty salon and skin clinic professionals. Host Susan Routledge delves into the heart of industry success, interviewing global business experts, outstanding beauty professionals, and leading CEOs from skincare, beauty, and aesthetic equipment companies. Each episode uncovers invaluable insights on thriving in the dynamic and competitive beauty market. From cutting-edge trends to time-tested strategies, listeners gain practical knowledge to elevate their businesses. Whether you're a seasoned owner or an aspiring entrepreneur, this podcast delivers the expertise needed to stay ahead in the ever-evolving beauty industry.

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