B is for Book Coach

A hub for nonfiction non-writers.
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Hi, I’m Brannan (you can call me B). I help non-writers write books that change themselves, their readers, and the world. And I do it all without asking them to become anything other than the expert, thoughtful, conscious, brilliant humans they already are. bisforbookcoach.substack.com

  1. 1D AGO

    The Ocean Workbook: Using the Table of Content

    Welcome back to a special edition of B is for Book Coach. In these episodes, I’m reading through pieces of You Don’t Get to the Ocean by Accident—the workbook version of the early work I do with all of my authors. If you want to follow along or jump ahead, pocket-sized copies are available on Amazon, and every Substack subscriber gets a fillable PDF copy as well. Today, we’re reading from: Using the Table of Content. A follow up to this episode: https://bisforbookcoach.substack.com/p/the-ocean-workbook-the-table-of-content Referencing a Kurt Vonnegut video found here: https://youtu.be/oP3c1h8v2ZQ?si=UDMGMT0OgVMoMi5n Get full access to B is for Book Coach at bisforbookcoach.substack.com/subscribe

    9 min

  2. FEB 16

    The Mess is Where the Magic Happens

    Welcome back to B is for Book Coach. Today, we’re making space for the mess. Do you remember the old Reese’s candy campaign, “There’s no wrong way to eat a Reese’s”? In retrospect, this was probably meant to counter KitKat’s “break me off a piece of that KitKat bar” methodology. KitKat might not be my favorite candy, but their approach makes sense. Simplicity is appealing. So when I talk about simplified templates and processes and systems for writing (and I get a smidge of irritation in my voice), I don’t blame them either. When you’re looking back and forth between the intricacy of a completed book and the mish-mash that is your concept-in-progress…well, it’s natural to want it all broken into pieces. I’m just a “no wrong way to eat a Reese’s” kind of person. - Becoming the candymaker - Getting comfortable in the test kitchen - Finding your own recipe for writing Enjoying this space? It takes all of us to create it together! When you become a one-time or ongoing Momentum Partner, two things happen. First, you get to join a small but growing group of folks who pop in for Office Hours twice a month to sort out their content and travel this journey together. Second, you add to the Mutual Momentum fund, which helps to bring deeper development support to authors who need more than just space to get started. You can create a one-time boost of Momentum, or subscribe to keep the forward movement going for us all. Get full access to B is for Book Coach at bisforbookcoach.substack.com/subscribe

    7 min

  3. FEB 9

    Why Books Are Worth All...This

    Welcome back to B is for Book Coach. Today, we’re making space for the future. In this month’s subscriber update, I said something that might need a bit more explanation. I said that “community is the future of books.” And I meant it. - Why we're looking tot he future of books - What I mean by community - What books can actually create - How to make that happen Enjoying this space? It takes all of us to create it together! When you become a one-time or ongoing Momentum Partner, two things happen. First, you get to join a small but growing group of folks who pop in for Office Hours twice a month to sort out their content and travel this journey together. Second, you add to the Mutual Momentum fund, which helps to bring deeper development support to authors who need more than just space to get started. Create a one-time boost of Momentum here, or subscribe to keep the forward movement going for us all. Get full access to B is for Book Coach at bisforbookcoach.substack.com/subscribe

    10 min

  4. JAN 27

    The Evolution of Publishing (Isn't What You Think)

    Welcome back to B is for Book Coach. Today, we’re making space for publishing. Humans have always told stories. From campfires to city centers, wherever someone would listen (and occasionally when no one would), someone else was ready to share. This made written language a radical technology, allowing a single person to be heard far beyond and long after they spoke. We carved, we scribed, and eventually we printed—finding ever faster and better mediums to carry our visions to the world. For most of our millennia of storytelling, the story itself was our most valued technology. Myths and legends were passed down, verbally edited from telling to telling based on the listener’s reactions. Writing changed the game. - The evolution of publishing - The devolving of storytelling value - How we're taking it back Enjoying this space? It takes all of us to create it together! When you become a one-time or ongoing Momentum Partner, two things happen. First, you get to join a small but growing group of folks who pop in for Office Hours twice a month to sort out their content and travel this journey together. Second, you add to the Mutual Momentum fund, which helps to bring deeper development support to authors who need more than just space to get started. You can create a one-time boost of Momentum or subscribe to keep the forward movement going for us all. *I linked to The Untold Story of Books early on, because it’s such a brilliant, easy-to-read encapsulation of the history of publishing. I highly recommend you grab it here or at your local library. Full disclosure: this is an affiliate link. Get full access to B is for Book Coach at bisforbookcoach.substack.com/subscribe

    11 min

  5. JAN 19

    The Ocean Workbook: The Table of Content

    Welcome back to a special edition of B is for Book Coach. In these episodes, I’m reading through pieces of You Don’t Get to the Ocean by Accident—the workbook version of the early work I do with all of my authors. If you want to follow along or jump ahead, pocket-sized copies are available on Amazon, and every Substack subscriber gets a fillable PDF copy as well. Today, we’re reading from: Table of Content. Enjoying this space? It takes all of us to create it together! When you become an ongoing Momentum Partner, two things happen. First, you get to join a small but growing group of folks who pop in for Office Hours twice a month to sort out their content and travel this journey together. Second, you add to the Mutual Momentum fund, which helps to bring deeper development support to authors who need more than just space to get started. Create a one-time boost of Momentum or subscribe to keep the forward movement going for us all. --- https://bisforbookcoach.substack.com/p/the-ocean-workbook-reimagine-your hello@brannansirratt.com Get full access to B is for Book Coach at bisforbookcoach.substack.com/subscribe

    14 min

  6. JAN 12

    It's OK If 'It's Complicated'

    Welcome back to B is for Book Coach. Today, we’re making space for weirdness. Raise your hand if you’ve heard yourself say any of the following things about your book: I don’t know if it’s the RIGHT way to do it, but…there it is… It’s a little bit of X and a little bit Y… It’s complicated. It’s complex. It’s weird. Can I tell you a secret? All the best books are. - Why we're good with weird - What it really takes to make the weird work - A framework you can use - A reminder you can keep Enjoying this space? It takes all of us to create it together! When you become a one-time or ongoing Momentum Partner, two things happen. First, you get to join a small but growing group of folks who pop in for Office Hours twice a month to sort out their content and travel this journey together. Second, you add to the Mutual Momentum fund, which helps to bring deeper development support to authors who need more than just space to get started. You can create a one-time boost of Momentum here by clicking the button below, or subscribe to keep the forward movement going for us all. Whether or not you’re ready to dive into writing just yet, remember that the best authors show up fully, just as they are. That’s all it takes—and you’re already doing it. Get full access to B is for Book Coach at bisforbookcoach.substack.com/subscribe

    10 min

  7. JAN 6

    All or Nothing (and What's in Between)

    Welcome back to B is for Book Coach. Today, we’re making space for constraints. We’ve been talking a lot about releasing external obligations, and for good reason. Especially now, at the start of the year, they’re loud, they’re pushy, and they’re often unrelated to what we actually want and need. But I find that internal pressure is much more difficult to release. - Unhelpful brain stories - The Cynefin Framework - Governing and enabling constraints - How to emerge from the chaos Thanks for creating this space with me today. Whether or not you’re ready to dive into writing just yet, remember that the best authors show up fully, just as they are. That’s all it takes—and you’re already doing it. Be sure to subscribe on Substack or wherever you listen to podcasts to catch every coaching moment to come. And when more of your book is ready to emerge, the space we made today will be here waiting for you. And so will I. Get full access to B is for Book Coach at bisforbookcoach.substack.com/subscribe

    10 min

  8. 12/15/2025

    You Don't *Need* to Have a Book, Even When You're Feeling the Pull to Write

    Welcome back to B is for Book Coach. Today, we’re making space for relief. A well-respected leader in a niche industry sent out an email recently that had me yelling and drawing out charts like I had missed my calling as a sports commentator. The same message hit a friend of mine via a podcast just days before, and my authors tell me they hear it all the time. It’s everywhere. - The sales messaging formula that stresses us all out about our books - A truer version to translate it to whenever it crops up - Steps you can actually take to level up your visibility - A reminder that you're already an authority, book or no The B is for Book Coach space is one way I create direct support for authors as they bring their books to life. If you’d like to expand that space for yourself and someone else, contributing to the Mutual Momentum fund brings those services to authors who need more than just space to get started. You can create a one-time boost of Momentum at bit.ly/mutual-momentum, or subscribe to keep the forward movement going for us all. Get full access to B is for Book Coach at bisforbookcoach.substack.com/subscribe

    15 min
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About

Hi, I’m Brannan (you can call me B). I help non-writers write books that change themselves, their readers, and the world. And I do it all without asking them to become anything other than the expert, thoughtful, conscious, brilliant humans they already are. bisforbookcoach.substack.com

Information

  • Creator
    A hub for nonfiction non-writers.
  • Years Active
    2024 - 2026
  • Episodes
    64
  • Rating
    Clean
  • Copyright
    © Brannan Sirratt
  • Show Website
    B is for Book Coach