The Ground Game Podcast

Justin Piche and Clay Hepler
  • 4.9 (56)
  • Entrepreneurship
  • Updated Weekly

Welcome to The Ground Game Podcast, where land investing meets real talk! Join your hosts, Justin and Clay, both 7-figure land investors and seasoned entrepreneurs, as they dive deep into the world of land investing, team building, and personal growth.

  1. Sep 28

    Episode 77: Mobile Homes, Double Closes & Lean Teams

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️  In Episode 77, hosts Clay Hepler and Justin Piche return with a candid, data-driven market update and a deep dive into what it takes to thrive in land investing as we head into the end of 2026. This episode is packed with real talk about the current state of the land market, team structure, and the strategies you need to stay profitable in a shifting environment. Key Highlights: Market Update & Shifting Strategies: Clay and Justin break down the three distinct eras of land flipping, from the pre-2019 information edge to the COVID boom, and now to the more challenging, competitive landscape of 2024–2026. They discuss why old tactics aren’t working, what’s driving demand (or lack thereof), and how higher interest rates and changing buyer behavior are impacting deal flow. What’s Working Now: The hosts share what’s actually moving in today’s market, including the growing opportunity in mobile home and manufactured housing deals. They explain why premium estate lots and cheap dirt still sell, but mid-tier properties are harder to move, and how the double close model is helping reduce capital risk. Team Structure & Efficiency: Clay and Justin open up about their own team sizes, roles, and why lean, nimble teams are outperforming larger organizations right now. They discuss the importance of process improvement, disciplined expense management, and focusing on net profit over vanity metrics like deal volume Lessons Learned & Actionable Takeaways: From being more selective with acquisitions to adding value through development, the hosts share how they’re adapting their businesses for long-term success. They emphasize the need for patience, discipline, and a hands-on approach—plus, they offer a blueprint for building a resilient, profitable land business in today’s market. Join Clay and Justin for a transparent, practical discussion on how to navigate the current land investing cycle, optimize your team, and position your business for future growth. Whether you’re scaling back, looking to add value, or just trying to survive the slowdown, this episode is full of insights to help you win the ground game! Don’t forget to rate, review, and subscribe to The Ground Game Podcast for more expert advice and real-world conversations! Abacus.AI Stride Land Insights  Smarter contact Terra data consulting   SolidSkip  Learn about Justin’s 1:1 Coaching Apply for private coaching with clay The Ground Game Podcast WebsiteYoutubeFacebookTikTokJustin's Socials: X/TwitterYouTube...

  2. Jul 28

    Episode 76: Fewer Deals, More Profit: Inside Clay's Rebuild

    🎙️Welcome Back to The Ground Game Podcast! 🎙️ In this episode, hosts Clay Hepler and Justin Piche sit down for an in-depth conversation about building the business you actually want in the land investing space. Clay shares his personal journey, revealing the strategies and philosophies that have shaped his successful business model. Key Highlights: Current Business Snapshot: Clay provides a detailed overview of his existing business structure, including headcount and active pipeline. He discusses the key metrics he monitors daily to ensure his team stays on track and achieves their goals. Navigating Challenges: The hosts reflect on the ups and downs of recent months, including a tough acquisition period that led to significant changes in their approach. Clay shares how setting higher standards for property acquisitions has transformed his business and improved team morale. The Power of Quality Deals: Clay and Justin emphasize the importance of focusing on high-quality deals rather than chasing volume. They discuss the impact of deal quality on revenue per employee and the necessity of having clear guidelines for property selection to avoid inventory churn. Building a Lean, High-Quality Team: The conversation shifts to team dynamics, with Clay highlighting the value of hiring A-players and fostering a culture of accountability. He shares insights on how a smaller, more skilled team can outperform larger organizations in today’s competitive market. Lessons Learned & Future Vision: The episode concludes with actionable takeaways on managing operating expenses, refining marketing strategies, and the essential qualities to look for when hiring. Clay and Justin stress the importance of maintaining a hands-on approach and staying engaged in the business to drive success. Join Clay and Justin for a thought-provoking discussion on how to build a resilient and profitable land business. Whether you’re facing challenges or looking for growth opportunities, this episode is packed with valuable insights to help you win the ground game! Don't forget to rate, review, and subscribe to the Ground Game Podcast for more expert advice and engaging conversations! Abacus.AI Stride Land Insights  Smarter contact Terra data consulting   SolidSkip  Learn about Justin’s 1:1 Coaching Apply for private coaching with clay The Ground Game Podcast WebsiteYoutubeFacebookTikTokJustin's Socials: X/TwitterYouTube...

  3. Jul 24

    Episode 75: Here’s why you need to stop chasing every land deal

    🎙️Welcome Back to The Ground Game Podcast! 🎙️ In this episode, hosts Clay Hepler and Justin Piche explore the latest developments in land investing, sharing their personal experiences and insights from recent projects and market shifts. After a brief hiatus, they return with a candid discussion about the challenges and opportunities that land investors face in today’s evolving landscape. Key Highlights: Personal Updates & Market Insights: Clay shares his recent trip to South Carolina, where he toured multiple development projects and captured valuable content. Justin reflects on the current state of the land investing market, discussing the importance of adapting to changing conditions and maintaining a positive outlook. Strategic Shifts & Marketing Evolution: Justin dives into his recent restructuring efforts, moving away from mass marketing to a more targeted, sniper-focused approach. He reveals the challenges of managing a larger team and the diminishing returns associated with traditional marketing methods, emphasizing the need for high-quality, meaningful conversations with sellers. Team Structure & Organizational Design:The hosts discuss the ideal organizational structure for today’s land business, highlighting the importance of hiring top talent in key roles such as acquisitions, project management, and finance. They share insights on leveraging technology and outsourcing to streamline operations and reduce overhead costs. Quality Over Quantity:Clay and Justin reflect on the shift from pursuing numerous small deals to focusing on fewer, higher-margin opportunities. They emphasize the significance of nurturing relationships with sellers and building a business that prioritizes connection over cold outreach. Lessons Learned & Actionable Takeaways: The episode wraps up with practical advice on managing operating expenses, rethinking marketing strategies, and the essential qualities to look for when hiring. Clay and Justin stress the value of having a world-class bookkeeper, proactive transaction coordinators, and effective project management support. Join Clay and Justin for an engaging, strategy-packed conversation about building a resilient land business—one that is focused, efficient, and ready to thrive in any market. Whether you’re navigating challenges or seeking growth opportunities, this episode is filled with actionable insights to help you win the ground game! Abacus.AI Stride Land Insights  Smarter contact Terra data consulting   SolidSkip  Learn about Justin’s 1:1 Coaching Apply for private coaching with clay The Ground Game Podcast WebsiteYoutubeFacebookTikTokJustin's Socials: X/TwitterYouTube...

  4. Jul 1

    Episode 74: The Future of the Land Business (Honest Conversation)

    🎙️Welcome Back to The Ground Game Podcast! 🎙️ In this episode, hosts Clay Hepler and Justin Piche dive deep into the evolving landscape of land investing, unpacking the realities of scaling, team structure, and the shift from mass marketing to high-quality, targeted deals. After a brief hiatus, they return with candid reflections on the challenges and opportunities facing land investors in today’s market. Key Highlights: Personal Updates & Market Malaise: Clay and Justin open up about the “cloud” hanging over the land investing industry, sharing their experiences from masterminds and the tough realities of the past few years. They discuss the importance of staying positive and solution-oriented, even when the market feels uncertain. Scaling Pains & Marketing Evolution: Justin breaks down his journey from mass outbound marketing to a more sniper-focused approach, revealing the diminishing returns and headaches that come with scaling too quickly. The hosts explore the trade-offs between volume and quality, and why the future of land investing is all about meaningful, high-value conversations. Team Structure & Organizational Design: The conversation shifts to building lean, effective teams. Clay and Justin discuss the ideal org chart for today’s land business, emphasizing the importance of hiring top talent for key roles like acquisitions, project management, and finance. They share insights on leveraging AI and outsourcing to streamline operations and reduce overhead. Quality Over Quantity: Both hosts reflect on the shift from chasing every deal to focusing on fewer, higher-margin opportunities. They highlight the importance of nurturing relationships, having quality conversations with sellers, and building a business that prioritizes connection over cold outreach. Lessons Learned & Actionable Takeaways: Clay and Justin offer practical advice on managing operating expenses, rethinking marketing strategies, and the non-negotiables when it comes to hiring. They stress the value of a world-class bookkeeper, proactive transaction coordinators, and the right project management support. Join Clay and Justin for a transparent, strategy-packed conversation about building the land business of the future—one that’s lean, focused, and built to thrive in any market. Whether you’re scaling up or streamlining, this episode is filled with actionable insights to help you win the ground game! Abacus.AI Stride Land Insights  Smarter contact Terra data consulting   SolidSkip  Learn about Justin’s 1:1 Coaching Apply for private coaching with clay The Ground Game Podcast WebsiteYoutubeFacebookTikTokJustin's Socials: X/TwitterYouTube...

  5. May 13

    Episode 73: You're Not Losing Deals. You're Losing Ground.

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️ In this episode, hosts Clay  and Justin  get real about the challenges of scaling a land investing business in today’s tough market. With lead flow tighter than ever and cold calling results dwindling, they share their personal experiences and insights on navigating the chaos. Key Highlights: Personal Updates & Life Juggling: Clay and Justin kick things off with some light-hearted banter about their busy lives, including family milestones and the stress of balancing work and personal commitments.The Power of Reflection: Clay discusses the importance of taking time to reflect and recharge, sharing how a simple lunch break on his patio sparked creativity and clarity in his leadership.Team Empowerment: After a recent COO transition, Clay emphasizes the need to empower team members to solve problems independently. He shares insights from his one-on-one meetings with his team, revealing key constraints and frustrations that need addressing.Lead Flow Challenges: The duo dives into the current struggles with lead generation, discussing how the landscape has changed and the need for operators to adapt their marketing strategies. They highlight the importance of continuous improvement and being proactive in a competitive environment.Lessons Learned: Clay reflects on the mistakes made in leadership and the importance of creating a culture where team members feel empowered to take ownership of their roles. He stresses that the key to overcoming challenges lies in trusting and supporting your team.Join Clay and Justin for an honest conversation about the realities of land investing, filled with actionable insights and strategies to help you navigate the ups and downs of this dynamic market! Abacus.AI Stride Land Insights  Smarter contact Terra data consulting   SolidSkip  Learn about Justin’s 1:1 Coaching Apply for private coaching with clay The Ground Game Podcast WebsiteYoutubeFacebookTikTokJustin's Socials: X/TwitterYouTube...

  6. Apr 23

    Episode 72: The Land Business Isn't All Rainbows and Butterflies

    🎙️ Welcome Back to The Crown Cave Podcast! 🎙️ In this episode, hosts Clayton Hepler and Justin Piche tackle the complexities of scaling a land investing business amidst a flurry of opportunities and challenges. As they navigate the ups and downs of their recent experiences, they share valuable insights on managing chaos, dealing with title issues, and the importance of strategic decision-making in a competitive market. Key Highlights Personal Updates & Current Challenges: Clay and Justin kick off the episode with some light-hearted banter, sharing personal updates, including Clayton's recent influx of deals and the accompanying stress of managing a growing organization. Title Issues & Lessons Learned: The hosts delve into the common pitfalls of land transactions, particularly focusing on the challenges posed by title companies and the importance of thorough due diligence. They recount their experiences with deed errors and the frustrations that arise from relying on national title companies. Managing Team Dynamics: Clayton discusses the impact of rapid growth on team morale and the importance of stepping in as a leader during chaotic times. He emphasizes the need for clear communication and support to help the team navigate through challenges. Funding Strategies & Cash Flow Management: The conversation shifts to the delicate balance between leveraging debt and equity for funding larger deals. Clayton and Justin explore the implications of cash flow management and the necessity of building a sustainable financial structure as they scale their operations. Framework for Future Success: The episode wraps up with a discussion on the importance of creating a robust framework to prevent recurring issues. Clayton shares his insights on using past challenges as learning experiences to improve operational efficiency and ensure long-term success in the land investing business. Join Clayton and Justin as they provide a candid look at the realities of land investing, offering actionable insights and strategies to help you thrive in this dynamic market! Abacus.AI Stride Land Insights  Smarter contact Terra data consulting   SolidSkip  Learn about Justin’s 1:1 Coaching Apply for private coaching with clay The Ground Game Podcast WebsiteYoutubeFacebookTikTokJustin's Socials: X/TwitterYouTube...

  7. Apr 1

    Episode 71: JV Partnerships, Owner Financing, and More Ways to Put Money in Your Pocket

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️ In this episode, hosts Clay Hepler and Justin Piche dive deep into the world of creative deal structuring for land investors. As the market grows more competitive and margins tighten, having more tools in your deal-making toolkit is essential. Clay and Justin break down strategies like double closing, seller financing, novation agreements, and joint ventures—explaining not just how they work, but when and why to use them. Key Highlights Personal Updates & Market Optimism: Clay and Justin kick off the episode with some light-hearted banter and personal updates, sharing their excitement about new opportunities in the land space and the importance of staying optimistic in a shifting market. AI & Automation in Land Investing: Justin shares how AI-driven automations are saving his team hours each week, freeing them up to focus on high-value sales conversations and relationship building. Creative Deal Structures Explained: The hosts break down the nuts and bolts of double closing, seller financing, novation agreements, and JV partnerships. They discuss real-world examples, the challenges of pitching creative terms to sellers, and how these strategies can turn more “no’s” into “yes’s.” Training Your Team for Success: Clay and Justin emphasize the importance of equipping your team with the right playbooks and training to recognize and execute on creative deal opportunities. Mindset & Execution: The episode wraps up with a candid discussion about the mindset required to succeed with creative deal structuring. The hosts set realistic expectations and encourage listeners to treat these strategies as essential tools for long-term business growth. Abacus.AI Stride Land Insights  Smarter contact Terra data consulting   SolidSkip  Learn about Justin’s 1:1 Coaching Apply for private coaching with clay The Ground Game Podcast WebsiteYoutubeFacebookTikTokJustin's Socials: X/TwitterYouTube...

  8. Mar 27

    Episode 70: The future of land investing: funding, ai, how to level up

    🎙️ Welcome Back to The Ground Game Podcast! 🎙️ In this episode, hosts Clay and Justin dive into the rapidly changing landscape of land investing. They break down the current market dynamics, explore emerging opportunities, and discuss how technology is reshaping the industry. With a focus on actionable insights, this episode is essential for anyone looking to stay competitive in the land game. Key Highlights Current Market Overview: Clay and Justin kick off the episode by analyzing the latest trends in the land market. They discuss the explosion of deal funding and how shifting buyer demand is influencing acquisition strategies. The Funding Advantage: The hosts emphasize the growing importance of securing funding as a competitive edge. They share insights on how access to capital can significantly impact business scaling and success in land investing. AI's Transformative Role: The conversation shifts to the real impact of artificial intelligence on land investing operations. Clay and Justin explore how AI is streamlining processes, enhancing decision-making, and ultimately affecting profit margins. Emerging Opportunities: From small developments to innovative mobile home strategies, the hosts highlight where the biggest opportunities are emerging in the market. They provide listeners with actionable ideas to capitalize on these trends. Mindset for Success: Clay and Justin conclude with a candid discussion about the levels of the land investing game. They stress that leveling up requires a different mindset and approach, encouraging listeners to embrace change and adapt to new challenges. If you want to understand where land investing is headed—not where it’s been—this episode is for you. Tune in for valuable insights that will help you navigate the evolving landscape and seize new opportunities! Abacus.AI Stride Land Insights  Smarter contact Terra data consulting   SolidSkip  Learn about Justin’s 1:1 Coaching Apply for private coaching with clay The Ground Game Podcast WebsiteYoutubeFacebookTikTokJustin's Socials: X/TwitterYouTube...

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4.9
out of 5
56 Ratings

About

Welcome to The Ground Game Podcast, where land investing meets real talk! Join your hosts, Justin and Clay, both 7-figure land investors and seasoned entrepreneurs, as they dive deep into the world of land investing, team building, and personal growth.

Information

  • Creator
    Justin Piche and Clay Hepler
  • Years Active
    2024 - 2026
  • Episodes
    77
  • Rating
    Clean
  • Copyright
    © 2026 The Ground Game Podcast
  • Show Website
    The Ground Game Podcast

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