Full Time Creator

Matthew Hughes
Full Time Creator

Welcome to Full Time Creator, the go-to podcast for content creators ready to turn their passion into a thriving career. Hosted by Matt Hughes, the King of Video, creator of the @MattFullTime channel, this podcast is your backstage pass to the world of full-time creators. In each episode, Matt sits down with top creators, influencers, and entrepreneurs to dig into the strategies, mindset, and behind-the-scenes secrets that helped them build their platforms, grow their audience, and—most importantly—get paid for doing what they love. If you're tired of treating your content as a side hustle and want to take the leap to full-time creator status, this podcast is for you. From monetization hacks and brand deal insights to audience-building tips and going viral, we’ll cover it all. But this isn’t just about success stories—it’s about the journey. Each guest shares the highs and lows, the breakthroughs and setbacks, so you can learn from their experiences and apply their lessons to your own path. Hosted on the MattFullTime YouTube channel, where Matt is documenting his own transformation from content creator to full-time pro, Full Time Creator offers a unique blend of real-life advice and inspiration. Tune in, learn the ropes, and take control of your creator journey. It’s time to stop dreaming and start creating—full time.

Episodes

  1. Phil Ossai's Journey: Turning Passion into a Personal Brand

    OCT 17

    Phil Ossai's Journey: Turning Passion into a Personal Brand

    In this episode of Full Time Creator, Matt interviews Phil Ossai at Greenhouse about his extensive journey in personal branding. Phil recounts his initial steps in content creation in 2011 with video games, navigating the Instagram and TikTok influencer waves, and finding notable success on LinkedIn in 2021. The dialogue underlines the critical nature of understanding different platform nuances and persisting through content creation challenges. They explore the influence of high-profile creators like KSI and share actionable content strategies. Highlighting real-life successes, the discussion delves into the significance of authenticity on LinkedIn, overcoming imposter syndrome, and the rewards of building credibility and trust. Educational, entertaining, and motivational content are emphasized as keystones in personal branding that can lead to substantial financial gains. Finally, they discuss focusing on mastering one platform before branching out to others to avoid burnout. Listeners are encouraged to subscribe and stay tuned for more insightful episodes. 00:00 Introduction and Guest Introduction 00:49 Phil's Journey to Personal Branding 01:38 Early Content Creation Struggles 04:23 Lessons from Failed Attempts 06:46 Mastering LinkedIn 09:05 Overcoming Age Stereotypes 09:22 The Birth of a Personal Branding Expert 10:53 Finding the Right Clients 11:28 Success Stories and Notable Clients 12:37 The Power of Personal Branding 15:52 Monetizing Your Personal Brand 16:46 Diversification and Scaling 18:33 Final Thoughts and Farewell

    19 min

About

Welcome to Full Time Creator, the go-to podcast for content creators ready to turn their passion into a thriving career. Hosted by Matt Hughes, the King of Video, creator of the @MattFullTime channel, this podcast is your backstage pass to the world of full-time creators. In each episode, Matt sits down with top creators, influencers, and entrepreneurs to dig into the strategies, mindset, and behind-the-scenes secrets that helped them build their platforms, grow their audience, and—most importantly—get paid for doing what they love. If you're tired of treating your content as a side hustle and want to take the leap to full-time creator status, this podcast is for you. From monetization hacks and brand deal insights to audience-building tips and going viral, we’ll cover it all. But this isn’t just about success stories—it’s about the journey. Each guest shares the highs and lows, the breakthroughs and setbacks, so you can learn from their experiences and apply their lessons to your own path. Hosted on the MattFullTime YouTube channel, where Matt is documenting his own transformation from content creator to full-time pro, Full Time Creator offers a unique blend of real-life advice and inspiration. Tune in, learn the ropes, and take control of your creator journey. It’s time to stop dreaming and start creating—full time.

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