The Editorial Wedding Photographer

Zach and Grace
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The Editorial Wedding Photographer

Welcome to The Editorial Wedding Photographer Podcast with Zach & Grace. We help Wedding Photographers build a successful and profitable business, and share the ways you can not only increase your enquiries, your bookings and you prices, but also deliver incredible images and an unforgettable experience for all of your couples.

  1. Your Creativity Could Be Holding Your Business Back | Ep 13

    12/18/2024

    Your Creativity Could Be Holding Your Business Back | Ep 13

    Today we're sharing how your creativity as a Photographer could actually be sabotaging your Business. Don't make the same mistakes we did and try to reinvent the wheel when it comes to branding and marketing; be creative in your craft but boring in your business. We hope you enjoy this episode and if you have any questions send us an email at hello@zachandgrace.co, we'd love to hear from you! For more information on our Courses & Free Resources for Wedding Photographers, head over to our website at ⁠⁠⁠zachandgrace.co⁠⁠⁠ Also, why not head over to Instagram and follow our journey at ⁠⁠⁠@zachandgrace.co

    16 min
  2. Is It Cheating To Use Editorials and Styled Shoots? | Ep 12

    12/03/2024

    Is It Cheating To Use Editorials and Styled Shoots? | Ep 12

    Today we're talking about a hot topic among wedding photographers: should using styled shoots, editorials and workshops to build your portfolio be considered cheating? Spoiler: We don't, and while you need to be sure that you're not presenting shoots as real weddings, it's perfectly fine to use images from shoots throughout your website and your social media. Shoots allow you to create images that your target clients will connect with, and were essential in our own journey, allowing us to attract better weddings and work with incredible clients. We hope you enjoy this episode and if you have any questions send us an email at hello@zachandgrace.co, we'd love to hear from you! For more information on our Courses & Free Resources for Wedding Photographers, head over to our website at ⁠⁠zachandgrace.co⁠⁠ You can pick up our FREE Styled Shoot Planning Checklist over on our homepage, so don't miss out! Also, why not head over to Instagram and follow our journey at ⁠⁠@zachandgrace.co

    15 min
  3. The Mistake Photographers Are Making On Instagram | Ep 11

    11/26/2024

    The Mistake Photographers Are Making On Instagram | Ep 11

    Today we're sharing the biggest mistake photographers make when using Instagram to get discovered by couples looking to book them. It's a mistake that held us back for years, and prevented us from seeing incredible success and a constant stream of quality enquiries. Now we're sharing the simple approach we take to generate hundreds of great enquiries every year, and fill our calendar with amazing weddings. We hope you enjoy this episode, and any questions you have send us an email at hello@zachandgrace.co, we'd love to hear from you! For more information on our Courses & Free Resources for Wedding Photographers, head over to our website at ⁠zachandgrace.co⁠ Also, why not head over to Instagram and follow our journey at ⁠@zachandgrace.co

    21 min
  4. This is why we deliver HUGE preview galleries for our couples | Ep 10

    11/22/2024

    This is why we deliver HUGE preview galleries for our couples | Ep 10

    It's going to sound a little crazy, but we regularly deliver 200+ image preview galleries for a our clients just a few days after the wedding... and in today's episode we're going to tell you why. We hope you enjoy this episode, and any questions you have send us an email at hello@zachandgrace.co, we'd love to hear from you! For more information on our Courses & Free Resources for Wedding Photographers, head over to our website at zachandgrace.co Also, why not head over to Instagram and follow our journey at @zachandgrace.co

    20 min
  5. Why We Will Always Over-Shoot On Our Weddings | Ep.9

    11/12/2024

    Why We Will Always Over-Shoot On Our Weddings | Ep.9

    We're no strangers to walking away from a wedding with a small stack of SD cards and seeing 10,000+ images loading into Lightroom in one import... But you know what? We're proud of that. Early in our business we used to hear more established wedding photographers talk about actively shooting less and less on their weddings... And we used to hear things like 'let's face it, couple's won't know what we don't shoot...' To be honest, it struck us as a pretty cold sentiment. We decided early on we were committed to our couples, and we made the decision to be the kind of photographers they felt confident hiring - even if it meant spending a few extra hours in the edit or buying a couple of extra hard drives each year. And you know what? We've had a hell of a lot of success as a result. In today's episode we're sharing our thoughts on why this mindset is holding photographers back, and giving a different perspective on a topic that is often talked about amongst photographers. We hope you enjoy this episode, and any questions you have send us an email at hello@zachandgrace.co, we'd love to hear from you! Also, why not head over to Instagram and follow our journey at @zachandgrace.co

    17 min
  6. Managing Expectations with Your Couples Ahead of the Wedding | Ep.8

    11/03/2024

    Managing Expectations with Your Couples Ahead of the Wedding | Ep.8

    Having two-way communication with your clients is SO important as a Wedding Photographer, and can make the difference between feeling anxious and feeling confident on the day. We often forget that for most of our couples, planning a wedding is something they're new at... obvious right? But how many of us have looked at a schedule and through 'this is going to be impossible!', and immediately started to panic a little inside about just how we're going to be able to perform. The thing is, once you engage in that two-way communication with your couples and start opening up about what you feel could be negatively impacting either your work or their experience, you can overcome that fear. We don't need to make assumptions about what our couples are expecting when we look at those schedules, or those mood boards, and then feel the pressure to live up to something we don't feel is possible... we can simply start the conversation and work with our couples to figure not only what's possible but what matters to them. We hope you enjoy this episode, and any questions you have send us an email at hello@zachandgrace.co, we'd love to hear from you! Also, why not head over to Instagram and follow our journey at @zachandgrace.co

    12 min
  7. Increasing Your Value As A Photographer | Three Part Special | Ep.7

    10/28/2024

    Increasing Your Value As A Photographer | Three Part Special | Ep.7

    Today you'll be listening to an audio-only version of Part Three of our live training series Becoming An Editorial Wedding Photographer. Here's what you'll learn in part one: The two key variables that determine what you can charge for you work What you can do to become invaluable to your couples! The exact strategy we used to increase our prices and double our income in just one year In Part Three of the training we breakdown the key variables that will dictate what you can charge for your work, helping you understand the things that could be holding you back from increasing your prices. We then go in depth int the extra valuable you can offer your couples beyond just your photos, which will help you stand out in a crowded marketplace and book weddings with ease. Then we share the simple strategy we used to increase our prices, that helped us confidently double our income from wedding photography in just a year. Any questions you have about the training, you can send us an email at hello@zachandgrace.co Follow us on Instagram at ⁠⁠⁠@zachandgrace.co⁠⁠⁠ For more Content & Courses, visit ⁠⁠⁠zachandgrace.co⁠ And to find out more about our 12 Month Course & Coaching Program 'The Editorial Wedding Photographer', follow this link here: ⁠⁠⁠⁠⁠https://zachandgrace.co/tewp⁠⁠⁠⁠⁠

    24 min
  8. The Two Stages of Growing Your Business | Ep6

    10/27/2024

    The Two Stages of Growing Your Business | Ep6

    Every Wedding Photographer experiences TWO stages of growth... and its really important to understand what stage you're in, to make sure you're making the right decisions in your business. The first stage is all about building your portfolio, gaining experience, and truly starting to qualify yourself as a Wedding Photographer. In this first stage you'll be held back from charging what you want to charge by what you in lack in portfolio and what you lack in experience. At this stage in your business, showing MORE helps you increase your price; more real weddings to your portfolio, more experience under your belt, more testimonials from previous clients. But... When you're established, increasing your price requires something different. It's not about showing MORE, it's about REFINING what you show. Increasing your price in this second stage is all about attracting clients who can pay more, and for that you need to be showing work that's relevant to them. That might actually mean showing LESS, but making sure that what you do show connects with them. You need to understand what stage of your business you're at before you can apply the right strategy... Often the reason Photographers struggle to increase their price is because they've been using the same strategy they used when they first started their business, but it no longer works. We hope you enjoy this episode, and any questions you have send us an email at hello@zachandgrace.co, we'd love to hear from you! Also, why not head over to Instagram and follow our journey at @zachandgrace.co For more Content & Courses, visit ⁠⁠zachandgrace.co

    9 min
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About

Welcome to The Editorial Wedding Photographer Podcast with Zach & Grace. We help Wedding Photographers build a successful and profitable business, and share the ways you can not only increase your enquiries, your bookings and you prices, but also deliver incredible images and an unforgettable experience for all of your couples.

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