Simply Briefed

Pimm

Welcome to Simply Briefed, where we bring clarity to complex topics — especially AI — through focused, expert-led conversations. Each episode dives into a specific subject, guided by guests chosen for their expertise rather than their backstory. Together, we break down big ideas, cut through hype and jargon, and translate complexity into practical insights you can use in your work and everyday life. Designed for curious professionals across the Nordics and beyond, the podcast blends Nordic clarity with global perspective ✨ Produced by Pimm Website: https://www.pimmsthlm.com/simply-briefed

  1. Ep 27 Who Owns the Output? AI, Responsibility & the Value of Our Work

    FEB 25

    Ep 27 Who Owns the Output? AI, Responsibility & the Value of Our Work

    AI is increasingly part of how we think, create, and work. But when AI helps shape the output — who actually owns the result? This episode explores how ownership shifts in the age of AI. Not from effort to automation — but from visible effort to judgment, verification, and responsibility. AI can assist the process.But accountability still belongs to the person who signs off. AI is no longer just a tool we use. It’s becoming part of how we think. We draft strategies with it. We structure presentations.We analyze data.We generate ideas.Artists compose with it. Professionals build business cases with it. But when AI participates in the process — who owns the output? In this episode of Simply Briefed, Kristine Lium sits down with returning guest Sofie Marin to explore ownership, responsibility, and value creation in the age of AI. Together they unpack: the difference between being creative and being an artist why tools have always shaped expression the line between delegation and abdication how speed increases temptation why transparency and trust matter more than ever and where ownership now lives AI can assist your thinking. But it cannot carry your accountability. Ownership doesn’t live in the tool. It lives in the person who signs off. Key topics Creativity is human; artistry is professional expression. Tools have always shaped creation — AI is another layer. Delegation is different from abdication. When speed increases, temptation increases. Transparency becomes essential when processes are less visible. Ownership today lives in verification and judgment — not in effort alone. AI can support capability — but it cannot carry accountability. Guest Framing Sofie Marin is founder of Arts Dynamics, a learning network for creative entrepreneurs navigating the intersection of art, technology, and AI. She works closely with creators exploring how authorship, responsibility, and value evolve in a rapidly shifting digital landscape. Arts Dynamics LinkedIN

    21 min
  2. Ep 26 AI learning doesn’t remove effort — it makes learning accessible

    FEB 11

    Ep 26 AI learning doesn’t remove effort — it makes learning accessible

    AI is often described as something that makes learning faster or easier.But in reality, learning has never been effortless — and it still isn’t. In this episode of Simply Briefed, we explore what actually changes when learning can be personalised. Not by lowering expectations or removing struggle, but by improving structure so effort is placed where it matters most. Using math as a clear and honest example, founder of House of Math Vibeke Fængsrud explains why learning breaks down when structure doesn’t match the learner — and how AI now makes it possible to adapt learning paths to the individual. The result isn’t less work, but more accessible learning that builds confidence instead of frustration. Together, host Kristine Lium and Vibeke discuss: why struggle is still a necessary part of learning how personalised structure changes motivation and outcomes what math can teach us about learning in general and why lifelong learning is becoming a personal responsibility, not an optional extra This conversation is for anyone curious about learning, work, and how AI can support human capability — without replacing it. Name: Vibeke G. Fængsrud Title: Founder & CEO, House of Math Background: Vibeke G. Fængsrud is the founder of House of Math and a former lecturer in math and physics. After failing math in high school and repeating a year, she went on to earn a master’s degree in Mathematical Finance. Since 2004, she has worked closely with learners, developing teaching methods that challenge one-size-fits-all education by focusing on structure, effort, and personalised learning. Quote: “Learning doesn’t get easier — it gets clearer when structure fits the learner.” Contact: Linkedin #learning&development #artificial intelligence #education

    28 min
  3. Ep 25. If AI does the work faster, what are we paying for?

    JAN 28

    Ep 25. If AI does the work faster, what are we paying for?

    AI is no longer something we experiment with on the side. It’s becoming part of the infrastructure of how work gets done. In this episode of Simply Briefed, we don’t offer answers or frameworks for pricing in the age of AI. Instead, we raise the questions that increasingly sit beneath everyday decisions about work, creativity, and responsibility. If effort and execution are no longer scarce, what do we actually value?What does judgement mean when machines can produce at scale?And how do we begin to talk about value and pricing without relying on old assumptions?As AI becomes structural rather than experimental, familiar ideas about value start to feel unstable. Hours worked, effort invested, and technical execution no longer fully explain why something matters — or why it should be paid for This episode doesn’t try to resolve that tension. Instead, through examples from creative work, archival practice, and knowledge-based roles, we surface the underlying questions shaping the future of value and pricing. The goal is not agreement, but common ground — a clearer starting point for conversation. This is not an episode about tools, prompts, or productivity. It’s an invitation to rethink how we talk about value when AI becomes part of everyday work. In this episode we are revisiting two previous conversations with Sofie Marin & Erik Rosales Name: Sofie Marin Title: Founder & CEO Arts Dynamics, Creative / Tech Business Strategist, Board Member, Fuglesang Space Center Background: Senior cultural affairs and business strategist, consultant and mentor in the intersection of creativity, tech, innovation and entrepreneurship for impact. Background in music, arts and culture in senior leadership positions (The Royal Dramatic Theater, Royal Swedish Opera, STIM). Founded award-winning production company From Sweden Productions. Name: Erik Rosales Title: Artist and innovator. Currently on a mission to democratize conversations about artificial intelligence with the performance lecture, AI.DENTITY.  Background: + 20 years of experience at the intersection of digital innovation and performing arts. Focusing on pushing the boundaries of storytelling through new technology. Artistic Director for Digital Innovation at Kulturhuset Stadsteatern in Stockholm, pioneering projects integrating AI, VR, and interactivity into performances. A driving force behind Sirqus Alfon, blending physical theater, technology, and humor. He's toured internationally and won multiple awards. Recently, Erik presented his work at a TEDx event, combining cutting-edge technology and performing arts to ignite dialogue about our AI-driven future.

    13 min
  4. Ep 24 From automation to AI — what actually changes at work?

    JAN 14

    Ep 24 From automation to AI — what actually changes at work?

    AI is increasingly entering organizations without a big decision behind it. The tools appear, features activate, and suddenly expectations shift — often before teams, leaders, or routines are ready. In this episode of Simply Briefed, Kristine Lium is joined by Kathrine Hogseth, CEO of CRM-Konsulterna, to explore what actually changes when organizations move from automation to AI-supported work. Together, they unpack why automation and AI play different roles, how structure enables intelligence, and why adoption depends less on technology and more on leadership, learning, and culture. From customer experience and CRM to broader organizational change, the conversation looks at how teams can move from availability to intention — and from intention to real value. Whether AI has quietly appeared in your workflows or you’re actively shaping how it’s used, this episode offers a grounded perspective on what comes next. Guest bio: Kathrine Hogseth is CEO and owner of CRM-Konsulterna, a Microsoft consultancy working with CRM, automation, and AI-supported business solutions. With a background in technical sales at Ericsson and CRM/ERP consulting at EVRY, she has spent over a decade helping organizations turn structure, data, and emerging technologies into real business value. Email: kathrine.hogseth@crmk.se Contact: www.linkedin.com/in/kathrine-hogseth AI, automation, work, leadership, organizational change, technology adoption, CRM, customer experience, learning culture, efficiency, collaboration

    33 min
  5. Ep 23 The Nordic startup energy shaping 2026

    12/17/2025

    Ep 23 The Nordic startup energy shaping 2026

    The Nordic innovation scene is moving fast. AI-native startups are emerging at speed, collaboration is increasing, and new companies are forming with fewer constraints than before. In this episode of Simply Briefed, Kristine speaks with Adrian McDonald, CEO of Epicenter, about what these signals actually mean when looking into 2026. They explore the growing gap between founders building with AI from day one and enterprises navigating security, skills, and structural friction. Rather than focusing on isolated success stories, the conversation looks at what it takes to turn individual wins into shared momentum — and whether the Nordics can build systems that scale innovation across companies, industries, and borders.

    40 min
  6. EP 22. What actaully makes an idea worth betting on?

    11/26/2025

    EP 22. What actaully makes an idea worth betting on?

    Turning an idea into something real is never just about timing or technology — it’s about understanding what truly matters. In this episode, we open up the early-stage world with Jon Kåre Stene, Partner & Co-founder of Skyfall Ventures and former COO of Oda.com. Skyfall Ventures is an Oslo-based pre-seed and seed-stage VC investing in ambitious founders building technology with global potential. More at: https://www.skyfall.vc/ Together, we explore why some ideas survive the AI wave while others stay concepts, how real problems become the backbone of strong companies, and what signals investors look for long before there’s traction. Key topics How early-stage investors read signals long before traction Why real problems matter more than clever ideas How AI tools shorten the distance from idea to impact What makes founders stand out in fast-moving environments Why some ideas gain momentum while others disappear The mindset behind spotting “10% moonshot” potential The culture shift inside the modern startup ecosystem We also touch on two references from the conversation: Chris Sacca on Dialectic: https://open.spotify.com/episode/6o9q6GKgiphuyWK3KqZR1s?si=3VObI5wfQb-BUdr6YshCZA Coteau on team size and efficiency:https://open.spotify.com/episode/7h8ctH9qH746Dj20h0QDIx?si=7LnMjO9yQqCKQ6qCp0cZ_w This episode isn’t just for founders — it’s for anyone curious about how innovation actually works today, when AI tools lower barriers and the time from idea to impact has never been shorter. How early-stage investment actually works - A quick cheat sheet based on the episode: Pre-seed / seed / Series A — the earliest stages of a startup, long before profitability. Venture capital (VC) — investors provide funding in exchange for ownership, betting that a few wins pay for the many that don’t make it. Valuation — an updated estimate of what a company is worth at each funding round. What VCs look for today — data, distribution, margins, and a real problem worth solving. “50x case” — an investment that could realistically grow fiftyfold. Why so many startups fail — 8–9 out of 10 don’t succeed, which is why VCs search for early signs of exceptional potential. Follow Simply Briefed for more insights! Subscribe on Spotify, Apple Podcast, connect on LinkedIn, and join the conversation. Guest: Jon Kåre Stene Skyfall Ventures Host: ⁠Kristine Lium⁠ Socials: ⁠LinkedIn⁠ & ⁠Instagram⁠ Produced by: ⁠PIMM

    31 min
  7. Ep. 21 How ready are you — REALLY — for AI at work?

    11/12/2025

    Ep. 21 How ready are you — REALLY — for AI at work?

    Most of us feel like we’re late to the AI game — but research says otherwise. McKinsey shows nearly 80% of companies have started using AI, yet only one in ten have scaled it strategically. Thomson Reuters adds that fewer than a quarter have a clear AI strategy, while PwC finds that budgets and ambitions are rising faster than results. In this episode, host Kristine Lium talks with Linn Solvang — AI enthusiast and founder of Passion4Fitness — about what AI readiness really means. Linn shares insights from helping Norwegian businesses assess their readiness and turn curiosity into action. Together, we explore: The gap between personal and professional readiness Why organizations stall between intention and action How openness and sharing speed up adoption Guest Bio: Linn Solvang — AI enthusiast and founder, Passion4Fitness Linn Solvang is an entrepreneur driven by curiosity — exploring how AI can make a real difference in everyday business. What began as a personal experiment to make her own company, Passion4Fitness, more efficient quickly became a journey into what’s possible when curiosity meets technology. As she saw the results, Linn began sharing her experiences with others — showing that AI isn’t just for tech companies but a tool any business can learn from and grow with. She now helps others see how AI can unlock new opportunities for growth, innovation, and smarter ways of working. With her natural curiosity and hands-on approach, Linn has become a voice for practical AI adoption — bringing together entrepreneurs and professionals to test, learn, and build confidence in using AI to take their businesses forward. LinkedIn Keywords: AI adoption, AI readiness, digital transformation, Nordic business, leadership

    27 min
  8. Ep 20. AI agents, coworkers, and teammates — who do we work with next?

    10/29/2025

    Ep 20. AI agents, coworkers, and teammates — who do we work with next?

    AI isn’t just a tool anymore — it’s becoming part of the team. HR analyst Anna Carlsson joins Kristine Lium to explore what happens when AI becomes a true coworker — and why the future of HR will depend on understanding data as deeply as people. What if your next teammate wasn’t human? As AI systems start to work alongside us, organizations face a major shift: how do we lead, recruit, and design culture when machines become part of the team? Anna explains why the HR function of the future is about data, design, and ethics — and how that changes leadership and culture. Key topics Organizations haven’t really changed — but our coworkers have. HR’s new role: connecting people, purpose, and technology. AI “agents” won’t replace HR — they’ll reshape it.Culture becomes the core human skill.Value moves toward human creativity and empathy.Becoming AI-ready requires strategy, infrastructure, and learning. About the guest Name: Anna Carlsson Title: HR Tech analyst, advisor, and founder of HR Digi Background: With 20+ years across IBM, consulting, and digital transformation, she helps HR leaders connect people, technology, and strategy. Recognized among the Top 100 Global Voices in HR Tech. Personal quote: “What drives me is making complexity understandable – helping people feel confident, not overwhelmed, by technology. I’m passionate about building the skills and structures HR needs to lead in a digital era – with clarity, courage, and care.”  Contact: LinkedIn | Website

    38 min
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About

Welcome to Simply Briefed, where we bring clarity to complex topics — especially AI — through focused, expert-led conversations. Each episode dives into a specific subject, guided by guests chosen for their expertise rather than their backstory. Together, we break down big ideas, cut through hype and jargon, and translate complexity into practical insights you can use in your work and everyday life. Designed for curious professionals across the Nordics and beyond, the podcast blends Nordic clarity with global perspective ✨ Produced by Pimm Website: https://www.pimmsthlm.com/simply-briefed

Information

  • Creator
    Pimm
  • Years Active
    2024 - 2026
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © Pimm
  • Show Website
    Simply Briefed