Follow The Yellow Brick Road

Emma Rainville & Mitch Barham
  • 4.6 (5)
  • Management
  • Updated Weekly

Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path.

  1. 2d ago

    How to Build AI Agents That Run Without You (No More Prompting)

    Put a funnel idea into your project management tool at night. Wake up to a finished sales page, ads, upsells, thank you pages, and a full email sequence loaded in your ESP. That's not a someday promise. That's the Execution Replacement Layer — Layer 3 of the Digital Workforce Stack — and it's the real cheat code in building AI agents. In this episode of Follow the Yellow Brick Road, Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) close out the framework series with the layer where the leverage actually lives. Most people building agents miss the "it's supposed to run without you" component. They get a piece of copy, an image, a logo — a task. The goal is a completed project, delivered while you sleep. Emma and Mitch also tell the story of how they finally figured out how to work together: two agency owners watching agencies die, merging her org-chart-driven agents with his connection framework, and discovering that the people they freed up weren't unnecessary — they were drowning in project debt that never should have existed. Plus: the 44 pieces of copy behind a single funnel launch, operational agents that reconcile merchant statements and fight chargebacks overnight, and the one question that instantly exposes whether an AI "expert" actually knows what they're talking about. ⏱️ TIMESTAMPS 0:00 – Cold open: agents are supposed to run without you 0:40 – Intro 1:27 – The Digital Workforce Stack: recapping the three layers 1:47 – Layer 3: the Execution Replacement Layer (aka the little gnomes) 2:33 – How Emma and Mitch figured out how to work together 3:52 – Agencies started dying — and what they built instead 4:44 – Merging two approaches: org charts, handbooks & connection frameworks 5:43 – Project debt: the people you free up weren't unnecessary 6:02 – The three-day house event with 20 companies 6:55 – Why they moved to a virtual bootcamp model 7:38 – Launching whole funnels in a day (including one from an airplane) 8:45 – Subscribe + comment break 9:24 – Projects, not tasks: where the real money is 9:46 – Emma's vision: the entire funnel built while you sleep 11:31 – The 44 pieces of copy behind one funnel launch 12:00 – Operational agents: merchant reports, chargebacks & retention strategy 12:59 – The castle plan (a brief and delightful tangent) 14:22 – The question that exposes every fake AI agent expert 15:00 – AI Workforce Lab: learn to build this properly 15:27 – Wrap-up + free resources 🎁 FREE RESOURCES Grab all our guides, checklists, and growth tools in the Hidden Control Chamber: https://followtheyellowbrickroadpodcast.com/hiddencontrolchamber Get in Touch with Emma Rainville YouTube: https://www.youtube.com/@followtheybrpodcast Website: https://wizardofops.com/ Instagram: https://www.instagram.com/emma_rainville512 LinkedIn: https://www.linkedin.com/in/rainvilleoperationsguru TikTok: https://www.tiktok.com/@emma_rainville512 Connect with Mitch Barham Mastermind: https://paidadsmastermind.com/ Website: https://barhammarketing.com/ Instagram: https://www.instagram.com/beardprenuer LinkedIn: https://www.linkedin.com/in/mitch-barham TikTok: https://www.tiktok.com/@beardprenuer 🔔 SUBSCRIBE + hit the bell so you never miss an episode. We read (and reply to) every single comment — drop a question below and we might cover it in an upcoming episode. #aiagents #digitalworkforce #aiautomation #businessoperations #aiworkforce #scalingabusiness #onlinebusinesstips

  2. Jul 28

    Why Your Agents Run Wild Without Orchestration (The Missing AI Layer)

    You didn't build an agent. You built a prompt — and that's why it keeps going off the rails. In this episode of Follow the Yellow Brick Road, Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) break down Layer 2 of the Digital Workforce Stack: the Orchestration Layer. Most people treat orchestration as just the plugin — the n8n, MCP, or Zapier connection between an LLM and your tools. Emma argues it should be the how-to of the plugin: the employee handbook, job descriptions, KPIs, company purpose, vision, and values that every agent lives and breathes by. The conductor of the orchestra — setting the tone, the pace, and the purpose. You'll hear how Emma chains micro-expert agents into one email marketing deliverable, why "scan the internet for best practices" poisons your agents with conflicting guru advice, and the critical difference between a task agent and an employee agent — one does stuff when you tell it to, the other delivers finished work inside your org chart. Plus: Mitch's ClickUp-connected landing page agent, why micro agents beat one "do-everything" VA, and a live AI moment that gets the framework's origin very wrong. ⏱️ TIMESTAMPS 0:00 – Cold open: the orchestration layer is the how-to, not just the plugin 0:38 – Intro 1:23 – Layer 2 of the Digital Workforce Stack: the Orchestration Layer 2:11 – Asking Lester who coined "orchestration layer" (AI gets it very wrong) 3:45 – The real origin: Bain & Company's AI agent report 5:29 – What agents actually need: employee handbook, job description, KPIs, guardrails 5:46 – Inside Emma's email marketing agent chain: 9 micro experts, one deliverable 6:28 – The conductor of the orchestra: tone, pace & purpose 7:56 – Two orchestration structures: project manager agent vs. direct chain 9:55 – Why "scan the internet for best practices" ruins your agents 14:57 – Subscribe + comment break 15:32 – The CLAUDE.md file as orchestration layer 16:39 – Task agents vs. employee agents: the distinction that changes everything 18:10 – Where Cowork shines: one-off, non-repeating deliverables 19:06 – Mitch's ClickUp landing page agent: tag a task, get a built page 20:18 – Why long-term VAs belong in Code, not Cowork 20:51 – Emma's email triage agent & what agents see that you can't 22:52 – One social media VA? No — five micro-expert agents 25:12 – Quantifiability over vanity metrics: how ops sells high ticket 28:59 – Wrap-up + free resources 🎁 FREE RESOURCES Grab all our guides, checklists, and growth tools in the Hidden Control Chamber: https://followtheyellowbrickroadpodcast.com/hiddencontrolchamber Get in Touch with Emma Rainville YouTube: https://www.youtube.com/@followtheybrpodcast Website: https://wizardofops.com/ Instagram: https://www.instagram.com/emma_rainville512 LinkedIn: https://www.linkedin.com/in/rainvilleoperationsguru TikTok: https://www.tiktok.com/@emma_rainville512 Connect with Mitch Barham Mastermind: https://paidadsmastermind.com/ Website: https://barhammarketing.com/ Instagram: https://www.instagram.com/beardprenuer LinkedIn: https://www.linkedin.com/in/mitch-barham TikTok: https://www.tiktok.com/@beardprenuer 🔔 SUBSCRIBE + hit the bell so you never miss an episode. #aiagents #digitalworkforce #aiautomation #businessoperations #aiworkforce #scalingabusiness #onlinebusinesstips

  3. Jul 21

    How to Build AI Agents That Actually Work

    Everyone's building AI agents wrong and it's because marketers are the ones teaching you. In this episode of Follow the Yellow Brick Road, Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) break down the first layer of the Digital Workforce Stack: the Operator. This is the actual AI agent doing the work — and the reason most agents drift, hallucinate, and fall apart is that people build "unicorn" agents that try to do everything: the copy, the ads, the emails, the socials, the landing pages, all in one. ⏱️ TIMESTAMPS 0:00 – Cold open: the all-in-one agent mistake + Perry's billion-dollar prediction 0:30 – Intro 1:14 – The Digital Workforce Stack: 3 layers explained 1:23 – Layer 1: The Operator — your actual AI worker 2:00 – Why operators aren't unicorns (the "do-everything marketing assistant" trap) 3:03 – Make It Real & building ChatGPT projects as copywriters 4:35 – The Austin Armstrong Operator demo that changed everything 5:21 – January 14th in Vegas: the treadmill moment 7:00 – Perry's 2017 Cabo talk: Zapier, automations & what's coming 7:47 – "Learn it now before it's good": the Jasper prediction 8:22 – The first billion-dollar, zero-employee, 100% AI-run company 10:36 – Why operators (not marketers) should teach you to build agents 10:45 – What every agent needs: job description, micro tasks, KPIs, culture & values 12:51 – Subscribe + comment break 13:42 – Mitch's "we're all cooked" moment with early ChatGPT 15:31 – All-night AI sessions with Perry: DALL-E, hot dog stand logos & timeouts 19:31 – From $3 pen pal letters to instant global teams 20:59 – Live demo: one action button, instant AI answer 22:09 – Spinning up new workers with the orchestration layer 23:14 – The execution replacement layer: where the game changes 23:23 – Wrap-up + free resources Join the Hidden Control Chamber and grab free resources: https://followtheyellowbrickroadpodcast.com/hiddencontrolchamber Get in Touch with Emma Rainville YouTube: https://www.youtube.com/@followtheybrpodcast Website: https://wizardofops.com/ Instagram: https://www.instagram.com/emma_rainville512 LinkedIn: https://www.linkedin.com/in/rainvilleoperationsguru TikTok: https://www.tiktok.com/@emma_rainville512 Connect with Mitch Barham Mastermind: https://paidadsmastermind.com/ Website: https://barhammarketing.com/ Instagram: https://www.instagram.com/beardprenuer LinkedIn: https://www.linkedin.com/in/mitch-barham TikTok: https://www.tiktok.com/@beardprenuer 🔔 SUBSCRIBE + hit the bell so you never miss an episode. We read (and reply to) every single comment — drop a question below and we might cover it in an upcoming episode.

  4. Jul 14

    The Scaling Trap: How Traffic (and AI) Expose Every Crack in Your Business

    Your business is one traffic spike away from imploding — and it's not your ads' fault. In this episode of Follow the Yellow Brick Road, Emma Rainville (the Wizard of Ops) and Mitch Barham (the Wizard of Ads) break down the two things that break a business faster than anything else: high-performing traffic and good-performing AI. Both expose every crack, every flaw, and every piece of duct tape holding your operations together. Emma walks through the exact domino sequence that takes down scaling businesses — the merchant account reserve that eats your margin, the customer service backlog that triggers chargebacks, the compliance letter you never saw coming — and why every reactive decision stacks another Jenga block on a tower that's already leaning. Then she reveals her 12-day fix: how she'd use an AI ops agent trained on her own content to find every weak point in a business, build a repair plan, and deploy a team of expert agents to fix it all — before the whole thing topples. ⏱️ TIMESTAMPS 0:00 – Why your business could implode the moment traffic increases 1:18 – The one part of every business that breaks under scale 1:44 – The 2 things that break a business fast: traffic + AI 2:00 – "I don't have operations" (yes, you do) 2:50 – Reacting vs. responding: how problems compound 3:31 – The Jenga effect: merchant caps, 30% reserves & vanishing margins 3:55 – When customer service collapses under growth 4:39 – Chargebacks, monitoring programs & the match list 5:00 – Cutting corners, retention panic & the broken split test 6:50 – Speed exposes operational excellence — or operational fragility 7:17 – Palace or collapse: the two futures of your Jenga tower 8:07 – A full-time job with a fancy title (and no minimum wage) 8:56 – The monster baby that kicks the whole game over 9:11 – FTC letters, PCI violations & the risks you never saw coming 10:13 – Emma's fix: build an AI ops agent & repair everything in 12 days 11:10 – Wrap-up + free resources Join the Hidden Control Chamber and grab free resources: https://followtheyellowbrickroadpodcast.com/hiddencontrolchamber Get in Touch with Emma Rainville YouTube: https://www.youtube.com/@followtheybrpodcast Website: https://wizardofops.com/ Instagram: https://www.instagram.com/emma_rainville512 LinkedIn: https://www.linkedin.com/in/rainvilleoperationsguru TikTok: https://www.tiktok.com/@emma_rainville512 Connect with Mitch Barham Mastermind: https://paidadsmastermind.com/ Website: https://barhammarketing.com/ Instagram: https://www.instagram.com/beardprenuer LinkedIn: https://www.linkedin.com/in/mitch-barham TikTok: https://www.tiktok.com/@beardprenuer 🔔 SUBSCRIBE + hit the bell so you never miss an episode. #BusinessOperations #ScalingABusiness #PaidTraffic #AIAgents #Entrepreneurship #OnlineBusiness #EcommerceOperations #BusinessGrowth

  5. Jun 16

    Big Revenue, Zero Profit: The Business Trap Nobody Talks About

    In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down the Emerald City Myth: when a business looks successful because revenue is high, but behind the curtain it may be one bad month away from collapse. They talk about what happens when a business is doing millions in top-line revenue — but still has debt piling up, vendor pressure, credit card balances, payroll stress, weak margins, and no real profit left at the end of the month. That usually means revenue is not the whole story. If the business owner does not understand cash flow, profit margin, COGS, OPEX, P&L, balance sheets, and how money actually moves through the company, growth can make the business more fragile instead of more stable. If you’re ready to fix the systems behind the business and start building AI workflows, SOPs, and agents that can support real growth, check out the AI Workforce Bootcamp here: https://theaiworkforcelab.com/bootcamp?utm_source=ftybr&utm_medium=ep07&utm_id=yt We cover: → What the Emerald City Myth is → Why revenue does not mean your business is winning → How bad decisions compound as the business grows → Why top-line revenue can hide debt, payroll issues, and weak margins → How vendor terms, credit cards, and invoices can trap a business → Why affiliate traffic can become a dangerous dependency → What to ask your bookkeeper if you do not know where to start If your business has revenue coming in — but you still feel tight on cash, behind on expenses, unsure of your margins, or one slow month away from panic — this episode will help you understand why traffic is not the whole answer. Join the Hidden Control Chamber and grab free resources: https://followtheyellowbrickroadpodcast.com/ Timestamps: 00:00 Businesses Doing Millions Can Still Be One Bad Month Away 01:13 The Emerald City Myth: Revenue Does Not Mean You’re Winning 02:31 Why Top-Line Revenue Does Not Equal Success 04:00 How Vendor Debt Can Push Companies Toward Collapse 05:00 Business Owners Who Were Never Trained to Run Businesses 06:46 Why Founders Hide Financial Problems 07:55 Why You Need to Understand P&L, Balance Sheets, and Cash Flow 09:12 Selling Does Not Make You a Business Owner 10:29 Software Creep and AI Tool Spending 11:44 The Question to Ask Your Bookkeeper 12:26 Learn Business Finance Before It Becomes a Crisis 13:34 Final Takeaway and Free Resources Get in Touch with Emma Rainville YouTube: https://www.youtube.com/@theybrpodcast Website: https://wizardofops.com/ Instagram: https://www.instagram.com/@emma_rainville512/ LinkedIn: https://www.linkedin.com/@rainvilleoperationsguru/ TikTok: https://www.tiktok.com/@emma_rainville512/ Connect with Mitch Barham Mastermind: https://paidadsmastermind.com/ Website: https://barhammarketing.com/ Instagram: https://www.instagram.com/@bearprenuer LinkedIn: https://www.linkedin.com/@mitch-barham/ TikTok: https://www.tiktok.com/@beardprenuer Hit the bell and subscribe — new episodes drop every week. Leave a comment with the biggest financial blind spot in your business right now — profit margin, cash flow, payroll, software spend, debt, affiliate traffic, or not knowing your numbers. #FollowTheYellowBrickRoad #BusinessFinance #BusinessOperations #PaidAds #CashFlow #Profitability #BusinessGrowth #ScalingBusiness #FounderLife #OperationsManagement #ProfitMargins #COGS #OPEX #EBITDA #AffiliateMarketing #Revenue #WizardOfOps #WizardOfAds

  6. Jun 9

    Great Ads, Zero Profit? Your Business Might Be Broken

    In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down the Scarecrow Problem: when your ads are smart, but your business isn’t. They talk about what happens when a business has strong marketing, good ads, solid ROAS, and revenue coming in — but still has no profit left at the end of the month. That usually means traffic is not the whole problem. If customer service is overwhelmed, fulfillment is messy, delivery is breaking, SOPs are missing, and the team is constantly putting out fires, the business underneath the marketing may be broken. If you’re ready to fix the systems behind the business and start building AI workflows, SOPs, and agents that can support real growth, check out the AI Workforce Bootcamp here: https://theaiworkforcelab.com/bootcamp?utm_source=podcast&utm_medium=ftybr&utm_campaign=ep06&utm_id=yt We cover: → What the Scarecrow Problem is → Why great ads can hide a broken business → How to know whether you have an ads problem or an operations problem → Why good ROAS does not always mean the business is healthy → Why SOPs should be detailed enough for someone new to follow → Why the person doing the task should help create and update the SOP → Why automation, n8n workflows, and AI agents should be tied to real business processes → How unclear vision causes teams to row in different directions If your ads are producing leads, sales, and revenue — but your business is still chaotic behind the scenes — this episode will help you understand why traffic is not the whole answer. Join the Hidden Control Chamber here: https://followtheyellowbrickroadpodcast.com/hiddencontrolchamber Timestamps: 00:00 The Scarecrow Problem: Smart Ads, Broken Business 01:10 When Marketing Works But the Business Doesn’t 01:43 How to Diagnose a Broken Business 03:05 Whiteboard the Problems to Find the Pattern 03:49 When Deliverables, Customer Service, and Systems Break 04:31 Why SOPs Need to Be Extremely Detailed 06:18 The Fastest Way to Create SOPs With Loom 07:08 Subscribe, Comment, and Stay Notified 07:50 Using AI to Turn Transcripts Into SOPs 08:21 Who Should Actually Write the SOPs? 09:05 How Often SOPs Should Be Updated 09:32 Automating Repetitive Workflows 10:49 The Biggest Missing Foundation: Vision 12:13 Why Projects Start But Never Get Finished 13:51 Vision as the Company’s Purpose 14:17 Turning Vision Into Long-Term Goals 14:40 Absolute Focus and Avoiding Shiny Objects 15:50 Final Takeaway and Free Resources Get in Touch with Emma Rainville YouTube: / @followtheybrpodcast Website: https://wizardofops.com/ Instagram: https://Instagram.com/emma_rainville512 LinkedIn: https://LinkedIn.com/emmarainvilleoperationsguru TikTok: https://TikTok.com/emma_rainville512 Connect with Mitch Barham Mastermind: https://paidadsmastermind.com/ Website: https://barhammarketing.com/ Instagram: https://Instagram.com/beardpreneur LinkedIn: https://LinkedIn.com/mitch-barham TikTok: https://TikTok.com/beardpreneur Hit the bell and subscribe — new episodes drop every week. Leave a comment with the biggest bottleneck in your business right now — ads, customer service, delivery, SOPs, team execution, or unclear vision. #FollowTheYellowBrickRoad #BusinessOperations #PaidAds #MarketingOperations #BusinessSystems #SOPs #CustomerService #WorkflowAutomation #BusinessGrowth #ScalingBusiness #FounderLife #OperationsManagement #ROAS #Profitability #TeamExecution #WizardOfOps #WizardOfAds

  7. Jun 2

    Chatbot vs AI Agent: What’s the Real Difference?

    In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, answer the most common questions business owners are asking about AI agents. They break down what an AI agent actually is, how it’s different from a chatbot, why you do not need to know how to code to build one, and what has to be in place if you want agents to do real work inside the business. An AI agent is not useful just because it can complete a task. It becomes useful when it has the right business context, a clear role, SOPs, examples, data access, guardrails, feedback loops, and a defined place inside the workflow. If you’re ready to start building AI agents that can support your operations, customer service, fulfillment, QA, reporting, and delivery, check out the AI Workforce Bootcamp here: https://theaiworkforcelab.com/bootcamp We cover: → What an AI agent actually does → How AI agents are different from chatbots → Why you do not need to know how to code to build AI agents → The three-layer workforce stack for building agents inside a business → How to train agents on your documents, SOPs, examples, and company context → Why the orchestration layer matters when connecting agents to business data → How customer service agents can be built from real tickets, FAQs, macros, and support history → Why customer service data should feed your future marketing → How to monitor agents with feedback loops, scorecards, and internal review agents → How to keep agents safe, accurate, and secure with guardrails, access rules, and clear policies If you’re trying to build AI agents without giving them workflows, context, data boundaries, security rules, and a way to be managed over time — this episode shows you why the agent is not the whole system. Join the Hidden Control Chamber here: https://followtheyellowbrickroadpodcast.com/hiddencontrolchamber Timestamps: 0:00 Intro: AI agents can execute real tasks 1:13 Rapid-fire AI agent questions 1:29 How to build an AI agent from scratch 3:46 Chatbot vs AI agent: what’s the difference? 4:14 Can you build AI agents without coding? 4:36 The workforce stack for AI agents 5:41 Connecting agents to business data 5:47 API keys, tool access, and agent safety 6:14 Training agents on your own documents 7:22 Building an AI customer service agent 9:29 Why support data should feed marketing 9:52 How to monitor and manage AI agents over time 10:30 Emma’s HR agent that reviews other agents 13:03 Keeping AI agents safe, accurate, and secure 17:28 Hidden Control Chamber and closing takeaway Get in Touch with Emma Rainville YouTube: https://www.youtube.com/@followtheybrpodcast Website: https://wizardofops.com/ Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru/ TikTok: https://www.tiktok.com/@emma_rainville512 Connect with Mitch Barham Mastermind: https://paidadsmastermind.com/ Website: https://barhammarketing.com/ Instagram: https://www.instagram.com/beardpreneur/ LinkedIn: https://www.linkedin.com/in/mitch-barham/ TikTok: https://www.tiktok.com/@beardpreneur Hit the bell and subscribe — new episodes drop every week. Leave a comment with the first AI agent you want to build in your business — and whether it already has a workflow, SOP, and scorecard behind it. #AIAgents #AIWorkforce #AIEmployees #ChatbotVsAgent #BusinessOperations #WorkflowAutomation #SOPs #CustomerServiceAutomation #MarketingOperations #BusinessSystems #FounderLife #BusinessGrowth #ScaleSmarter #AIAutomation #AIForBusiness #FollowTheYellowBrickRoad

  8. May 26

    The AI Agent Scam Marketers Don’t Want You to See

    In this episode of Follow the Yellow Brick Road, Emma Rainville, Wizard of Ops, and Mitch Barham, Wizard of Ads, break down one of the biggest mistakes businesses are making with AI: building agents before building the systems those agents need to operate inside. An AI agent is not a workforce just because it can complete a task. If the workflow is unclear, the SOP is shallow, the QA process is missing, and nobody has defined what “done” means, AI does not create leverage. It creates another layer of work to manage. If you’re ready to start building AI agents that can support your operations, customer service, fulfillment, QA, reporting, and delivery, check out the AI Workforce Bootcamp here: https://theaiworkforcelab.com/bootcamp We cover: → Why AI agents are not the same as an AI workforce → Why workflows have to come before agents → How weak SOPs create weak AI output → Why QA matters more when AI gets faster → Why bad AI automation creates more management work → What to ask before buying or building an AI agent Timestamps: 0:00 Intro: AI is changing the agency world 1:32 Why AI Workforce Lab is built by operators 2:49 The problem with marketers building operations 4:48 Throwing people at problems instead of systems 6:01 What breaks when revenue scales fast 7:50 Why bad AI hits ceilings faster 8:48 AI agents need systems first 10:30 Why many SOPs are incomplete 12:06 The broken email link story 14:14 What proper email QA looks like 15:47 AI needs examples of what good looks like 16:25 Compliance and bad AI training 17:16 Shockwave’s onboarding philosophy 21:24 Why you would not hire a marketer to manage HR 22:21 Visionaries, integrators, operators, and founders 24:00 Why Emma and Mitch work well together 26:08 Be careful who you buy agents from 26:50 What is a workflow? 27:49 Hidden Control Chamber and closing takeaway Join the Hidden Control Chamber here: www.followtheyellowbrickroadpodcast.com Get in Touch with Emma Rainville YouTube: /@followtheybrpodcast Website: https://wizardofops.com/ Instagram: /emma_rainville512 LinkedIn: /emmarainvilleoperationsguru TikTok: /emmarainville512 Connect with Mitch Barham Mastermind: https://paidadsmastermind.com/ Website: https://barhammarketing.com/ Instagram: /beardpreneur LinkedIn: /mitch-barham TikTok: /beardpreneur Hit the bell and subscribe — new episodes drop every week. Leave a comment with the first AI agent you want to build in your business, and whether you already have the workflow mapped. #AIAgents #AIWorkforce #AIEmployees #BusinessOperations #WorkflowAutomation #SOPs #MarketingOperations #BusinessSystems #FounderLife #BusinessGrowth #ScaleSmarter #AIAutomation #AIForBusiness #FollowTheYellowBrickRoad

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Ratings & Reviews

4.6
out of 5
5 Ratings

About

Follow The Yellow Brick Road is the podcast for founders who want a clear path to turning clicks into customers. Hosted by Emma Rainville (Founder of Shockwave Solutions, Wizard of Ops) and Mitch Barham (Founder of Barham Marketing, Wizard of Ads), this show breaks down what actually drives growth — from acquisition to conversion to operations. Emma brings the systems and execution behind businesses that run without the founder in the day-to-day. Mitch brings the ads and acquisition that turn attention into revenue. Together, they connect both sides — so your business doesn’t just get clicks, it converts. If you're serious about scaling your business — subscribe and follow the path.

Information

  • Creator
    Emma Rainville & Mitch Barham
  • Years Active
    2024 - 2026
  • Episodes
    101
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Emma Rainville & Mitch Barham
  • Show Website
    Follow The Yellow Brick Road

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