Reflect w/ Ed Fassio

Ed Fassio

Welcome to "Reflect" with Ed Fassio. Get ready to experience one of the world's first 100% digitally generated podcasts where we take a step back, dive deep, and strive to learn new things. Join us as we unpack thought-provoking ideas, personal reflections, and inspiring stories to help you stay in the know. Reflect is brought to you by the minds at ByteBrain and powered by emerging technologies from Google, HeyGen, OpenAI and ElevenLabs. Thanks for tuning in. Now, relax and prepare to reflect... About Ed Fassio (www.edfassio.com) Ed Fassio is a global AI strategist who helps executive leaders and enterprises harness the Agentic Frontier of AI to transform business models, accelerate adoption, and unlock multimillion-dollar ROI. As a keynote speaker, educator, and advisor, he bridges visionary thinking with practical execution, empowering organizations to thrive in the age of intelligent automation. His experience includes roles at Microsoft, Adobe, Apple, Tata Consulting, Nextel Communications and Purdue University. (More info at: www.ejfassio.com)**Disclaimer**The content presented in this podcast/video may include AI-generated materials that are intended to demonstrate the evolving capabilities of technologies like artificial intelligence. While we strive for accuracy, it’s important to note that AI-generated content may not always be 100% accurate or comprehensive. We strongly encourage viewers and listeners to conduct their own research and consult trusted sources to validate the information presented here.This podcast/video is designed to showcase the advanced concepts of AI and related technologies, and any curated content or digitally generated materials should be viewed as part of that demonstration. Always rely on your own discretion when applying or sharing this information.

  1. Sep 26

    If the Machine Chooses Better, Should We Let It Choose?

    Reflect w/ Ed Fassio — where AI tells the stories that matter. As machines get better at almost every kind of choosing, the question underneath the whole AI era comes into focus: if the machine decides better, should we let it decide? Drawing on Ed Fassio's two new books, The Constitution of the Frontier and The Last Human in the Deal, we trace the answer through fiduciary law from 1726, admiralty law where a captain answers even asleep on autopilot, and the quiet truth that responsibility is the one thing a machine cannot hold, because it has no stake and cannot be changed by having chosen badly. The threat isn't a robot coup. It's the silent promotion: authority eroding one convenient approval at a time until the question who's in charge has no living answer. The cure is boring, written governance. Capability lives inside stewardship. Machines can hold every rung of the ladder except the last. Your Move: Name your three unanswerable-by-machine decisions, watch for the small surrenders in your own habits, and if you lead people, make who's in charge boring and written down. Both books are free on Kindle Unlimited: https://www.amazon.com/Last-Human-Deal-Selling-Frontier/dp/B0HFN42MYF/ref=tmm_pap_swatch_0 and https://www.amazon.com/Constitution-Frontier-Remain-Intelligent-Machines/dp/B0HFZ283VZ/ref=tmm_pap_swatch_0 — Reflect w/ Ed Fassio | reflectpodcast.comSend us Fan Mail Support the show LISTEN TO MORE EPISODES: https://www.reflectpodcast.com

    If the Machine Chooses Better, Should We Let It Choose?
  2. Sep 22

    The Deal Was Decided Before You Walked In. Here's What's Still Yours.

    Reflect w/ Ed Fassio — where AI tells the stories that matter. The Last Human in the Deal by Ed Fassio is a field guide to selling when agents join both sides of the deal. Every chapter carries a half-life stamp, an expiration date on the author's own advice, except the final chapter: accountability, judgment under ambiguity, coalition politics, and changing a frightened person's mind. Those four, Ed argues, are what remain load-bearing and human. The book opens with a confession, an enterprise rep at Microsoft faking technical expertise in five weeks, and a mentor named Terry who opened a 6am call with Are you drunk? It cites a 6sense study of nearly 4,000 global B2B buyers: the winning vendor was already on the day one shortlist 95% of the time, and a 2026 Semrush survey found 92% of AI-using B2B professionals say AI shaped their vendor shortlist. The funnel is collapsing into five moves: presence, provocation, proximity, permission, persistence. Your Move: Audit your win stories to find where the value actually lives, stop grading activity that measures software instead of sellers, and put expiration dates on your playbooks so tactics never masquerade as principles. The book is free on Kindle Unlimited: https://www.amazon.com/Last-Human-Deal-Selling-Frontier/dp/B0HFN42MYF/ref=tmm_pap_swatch_0 — Reflect w/ Ed Fassio | reflectpodcast.comSend us Fan Mail Support the show LISTEN TO MORE EPISODES: https://www.reflectpodcast.com

    The Deal Was Decided Before You Walked In. Here's What's Still Yours.

About

Welcome to "Reflect" with Ed Fassio. Get ready to experience one of the world's first 100% digitally generated podcasts where we take a step back, dive deep, and strive to learn new things. Join us as we unpack thought-provoking ideas, personal reflections, and inspiring stories to help you stay in the know. Reflect is brought to you by the minds at ByteBrain and powered by emerging technologies from Google, HeyGen, OpenAI and ElevenLabs. Thanks for tuning in. Now, relax and prepare to reflect... About Ed Fassio (www.edfassio.com) Ed Fassio is a global AI strategist who helps executive leaders and enterprises harness the Agentic Frontier of AI to transform business models, accelerate adoption, and unlock multimillion-dollar ROI. As a keynote speaker, educator, and advisor, he bridges visionary thinking with practical execution, empowering organizations to thrive in the age of intelligent automation. His experience includes roles at Microsoft, Adobe, Apple, Tata Consulting, Nextel Communications and Purdue University. (More info at: www.ejfassio.com)**Disclaimer**The content presented in this podcast/video may include AI-generated materials that are intended to demonstrate the evolving capabilities of technologies like artificial intelligence. While we strive for accuracy, it’s important to note that AI-generated content may not always be 100% accurate or comprehensive. We strongly encourage viewers and listeners to conduct their own research and consult trusted sources to validate the information presented here.This podcast/video is designed to showcase the advanced concepts of AI and related technologies, and any curated content or digitally generated materials should be viewed as part of that demonstration. Always rely on your own discretion when applying or sharing this information.