Beauty Business School

Kimberley Haworth

Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).   Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together. Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.  It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.

  1. 2D AGO

    E69. Winning Beauty Industry Awards (Without Losing Your Mind) with Nicola from Red Lipstick Effect

    Send a text Awards in the beauty industry can feel intimidating… like something only the “big salons” or “industry elites” go for. But what if entering awards could actually grow your business, sharpen your strategy and build serious credibility? In this episode, I’m joined by Nicola from Red Lipstick Effect, an industry powerhouse who has helped clinics win 30+ beauty industry awards and judged some of the biggest awards in Australia. Nicola shares her journey from a shy beauty therapist to becoming one of the industry's leading award experts and breaks down exactly how salons can start entering awards (even as a solo operator). We talk about: ✨ Why awards are actually a powerful business growth tool ✨ The biggest mistakes salons make in applications ✨ How to know if you're “good enough” to enter ✨ The real reason the same businesses keep winning ✨ Simple strategies to make your application stand out to judges ✨ Why the process alone can transform how you run your salon If you’ve ever looked at awards and thought “that’s not for me”  this episode might change your mind. Because sometimes the thing holding you back… is just putting yourself out there. You Can Find Nicola Here: Instagram: https://www.instagram.com/nicolalelievre/ Website: https://nicolalelievre.com/ Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/

    1h 1m
  2. FEB 28

    E68. The One Marketing Trick To Get Fully Booked in Your Beauty Business

    Send a text You’re hunting for the “one thing” that will change your business. Here’s the truth:  “There is no one marketing trick that is actually going to get your business to where you want to go.” Social media? Podcasts? Ads? “If you are relying on one sole source of marketing in your business, I can guarantee you at some point it’s going to fall flat.” When it does, you have nothing. The real trick isn’t a trick. It’s showing up, being seen, solving a problem. “If you are the best-kept secret in your town, that ain’t helping no one.”  Build trust. Connect. Educate. Be founder-led.  “Your ideal client is hanging out there looking at other businesses because they don’t even know you exist.” And yes... you need to sell. “The only person who can stop you from doing new, incredible, insane things is you… You are here to solve a problem.” Your products, your services, your expertise — that’s the solution. Stop waiting for the one thing. Step into visibility. Solve the problem. Sell.  Thats the trick. Madi Cured Masterclass: https://beautybusinessschool.com.au/madi-cured-collab/ You can find Madi Here: https://www.instagram.com/madi_cured/ Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/

    34 min
  3. FEB 7

    E65. Building a Salon Team That You Rely On - Kayla’s Journey

    Send a text Kayla didn’t grow her salon because everything went right. She grew it while everything was falling apart. Ever feel like your team is slipping through your fingers just when you need them most? That was Kayla Carlton’s reality. From losing staff during maternity leave to stepping back into a business full of uncertainty, she faced the kind of challenges that would make most salon owners freeze. But Kayla didn’t just survive, she rebuilt.  With the right systems, leadership strategies and mindset shifts, she transformed her salon into a thriving, organised space where her team thrives, clients rebook consistently and her business hits record months. In this episode, we dive into Kayla’s journey of heartbreak, resilience and ultimate triumph. Learn how she: Navigated losing key staff while juggling maternity leaveImplemented systems that keep her salon running smoothlyBuilt a team she can truly rely on, while still loving the treatments she doesWhether you’re struggling with staff retention, scaling your salon, or trying to reclaim balance as a salon owner, Kayla’s story is a masterclass in leadership, strategy, and building a team that sticks. Fast forward to now, KS Beauty is having its biggest months ever, with stronger retention, a supported team and a business that runs without constant stress. If you’re tired of holding everything together alone, this episode will feel like someone finally understands what you’re carrying. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/

    44 min
  4. JAN 31

    E64. MotherHOOD And Owning A Beauty Business

    Send a text Mums, can I just say it? Running a business and raising kids is HARD. The guilt. The “I’m failing at everything” feeling. I feel this hard my loves!   In Episode 64 of the Beauty Business School podcast, I get real about what I am currently navigating and how I tackle this as it comes up:   🌸 Why “balance” is a myth and presence actually matters. 🌸 How to be a mum and a beauty business owner without burning out. 🌸 The small, crazy moments with your kids that actually mean the most. 🌸 Letting go of guilt for wanting BOTH a thriving business and a happy family. Click the link below to listen to this trust me its going to give you a real look at building a multi 6 figure business as a mum.   You’re doing better than you think. Questions I Answered on the Podcast: Do you ever feel like you have to choose between being a good mum and a successful businesswoman? What does that conflict actually sound like in your head?What's the moment in a typical week that makes you feel the guiltiest, and why?If you stopped right now, truly stopped, what would fall apart first?When you’re away for work or traveling, what do you fear your child will remember about you?Where do you wish someone would step in and help, but you don’t know how to ask?What version of success secretly terrifies you because you’re not sure you could hold it all?Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/

    36 min
  5. JAN 18

    E62. Don't Spend Another Dollar On Salon Education Until You Listen To This.

    Send a text Where should your education budget actually go?   Every January we start planning… What courses we’ll do. What conferences we’ll attend. What education we’ll invest in.   But not all education is created equal and not all of it deserves a spot in your budget.   In this episode, I’m joined by Tiarne McKew from The Lash Summit to break down how to assess education properly (beyond certificates or hype) and how to think about ROI in a way that actually supports business growth.   We cover: 🌸 How to tell if an event or course is actually worth your money 🌸 What ROI in education really looks like (and what it doesn’t) 🌸 Why some rooms create real opportunities — and others don’t 🌸 How to stop investing in education you never implement 🌸 How to make smarter, more intentional decisions with your education budget We also accidentally touch on socials along the way.. because let’s be honest, it all connects.   Find Tee & Lash Summit: https://www.instagram.com/thelashsummit.australia/ 💋 To attend Lash Summit - use code BBS for $52.50 off 💋 https://mrslashcoaching.thrivecart.com/lash-summit-australia-2026/ Before you book the next thing, Listen to this first. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations/

    1h 11m

About

Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).   Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together. Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.  It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.

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