Beauty Business School

Kimberley Haworth
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Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).   Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together. Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.  It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.

  1. 47m ago

    E99. Growth Is On The Other Side Of What Scares The Sh*t Out Of You

    Send us Fan Mail I'm going back to ground zero and it scares the sh*t out of me. In this episode I share why I'm starting a second podcast and a mindset course alongside Beauty Business School, the fears that came up (capacity, burnout, "who do I think I am") and the question my husband asked that stopped me in my tracks. Then I take you through three moments from my own business where growth was on the other side of fear: being the first in my area to bring in deposits (and losing clients for it), doubling the BBS price and stepping into the next version of you before you feel ready. Plus a catch up on Tamara Reid's personal branding intensive, 25,000 downloads and next week's 100th episode with Brooke Cherry. In this episode Your nervous system will try to keep you safe, which means keeping you smallDo the scary, aligned action: the deposits that lost me clients kept the ones I actually wantedConfidence comes after: 90% of students since doubling the price are doing the workYour why has to be bigger than the failures that are comingThe next version of you is going to cost the old oneThis podcast is sponsored by aglow.  aglow is the only membership platform built for clinics and salons to manage your memberships and your members. Missed payments, cancellations, contracts, the lot, handled by real people,   Think of them as an extension of your team. Try it free at getaglow.co. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  2. Sep 27

    E98. From Homeless To CEO Of Her Own Beauty HQ (Chelsey's story)

    Send us Fan Mail Chelsey Gardener came into the beauty industry in her 40s with nothing. A marriage that ended, a stretch of being homeless and no family to fall back on. Two years ago she was doing lashes from home with a handful of clients and no plan. Today she's the CEO of Baddie HQ on the Gold Coast. Chelsea's story is going to BLOW your mind. She's gone viral on TikTok, gets recognised at the shops, hosts her own podcast and is building a beginner lash course. Let this be the episode to show you anything is possible babe. Chelsey's podcast: Baddie After Hours Chelsey's Instagram: Baddie HQ Chelsey's Tik Tok: Baddie HQ In this episode: Why one lash set made her feel like she could take on the world, and why she wanted to give that feeling to othersThe rebrand that changed everything (her old logo "doesn't show who I am")Why I tell you to date your brand instead of picking a colour paletteHow one event and hearing that 20K months were possible flipped her ambitionWhy TikTok works for her: her clients book on a feeling4am starts, a supportive husband and the discipline of knowing what you wantWhy clients always have money; they're choosing where it goesHer one piece of advice: back yourself, it's okay to be differentIf you've ever felt too late, too different or too far behind to build the business you want, start here. This podcast is sponsored by aglow.  aglow is the only membership platform built for clinics and salons to manage your memberships and your members. Missed payments, cancellations, contracts, the lot, handled by real people,   Think of them as an extension of your team. Try it free at getaglow.co. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  3. Sep 20

    E97. Why Memberships Are The Fastest Way To Predictable Revenue with aglow

    Send us Fan Mail Memberships are the fastest way to predictable revenue in a beauty business. Set them up wrong and they become a liability you can't see. Kimberley sits down with Karl Margrain (co-founder and CEO) and Jo Blundell (co-founder and CRO) of aglow, the only dedicated membership platform built for clinics and salons. Karl has spent 20 years in payments. Jo spent five years building Timely into a household name in beauty. Together they've helped around 1,000 salons across Australia and New Zealand move from feast and famine bookings to recurring revenue. This one also comes with a backstory. Kimberley publicly called Aglow out for leaving sole traders behind. Their response is the reason they're on the podcast. Inside this episode: Why filling next week's calendar is the wrong problem to solveThe credit-based membership trap: balance sheet liability and chargeback riskPackages are not memberships, and why discounting them backfiresMember vs non-member pricing and how it protects your marginPerks that add value without cutting your priceWho handles failed payments, cancellations and awkward conversationsThe three membership models: subscriptions, treatment plans and the treatment walletHow the treatment wallet makes the credit model safe for salons and clientsIf your income rises and falls with your calendar every week, start with 10 members. Find aglow at getaglow.co or @aglow_app on Instagram. Send BBF on Instagram to get the pricing and retention frameworks Kimberley teaches inside Beauty Business Foundations. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  4. Sep 12

    E96. You Have 5 Seconds To Convince A Client You're Worth It - Client Journey

    Send us Fan Mail Getting clients through the door is the easy part. Keeping them is where most beauty businesses lose money. If your clients stay for two or three appointments and then go quiet, that is not bad luck and it is not the economy. It is a gap in your client journey and it is showing up at the same point every single time. In part two of the client journey series, Kimberley breaks down the 10 areas that decide whether a client stays with you for years or leaves at the seven month mark without telling you why. This is the same review she runs on her own businesses every three to six months, straight off the back of a Beauty Expo panel with Emily (The Cosmetic Industry Coach) and Kelly (The Skin Queen) that sent her back to her own gaps. Inside this episode: The 5 second rule: what someone decides about your brand before they ever message youWhat people say about you when you are not in the room, and how to control itWhy "who is this for" is a business decision, not a marketing exerciseThe identity your clients are actually buying (it is rarely the treatment)Greeting and entry: why hugging a corporate client was the right callThe nervous system moment that makes someone feel safe enough to spend money with youHow you speak to clients, and why second-guessing yourself out loud kills your authorityEducating at the start, not the checkout, so you never feel like a salespersonThe feeling they came in for, and what happens when you miss itThe details that carry the brand: colours, music, scent, snacks, robesAre you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  5. Sep 8

    E95. Half Booked to Booked Out - Client Optimisation

    Send us Fan Mail This is the FREE RESOURCE I promised "I need more clients" is the number one thing beauty business owners say to Kimberley. It is almost never the actual problem. Most of the businesses she works with sit at 50 to 60% booked. That gap is not a marketing problem. It is an optimisation problem, and it is far cheaper to fix than finding new people. Katie added $10,000 a month to her business without a single piece of external marketing, purely by looking at the clients she already had. In this episode Kimberley walks through the five numbers that move a beauty business from 50 to 60% booked up to 80 to 90%: your rebooking rate, your retention rate, your average client spend, your visit frequency and your retail percentage. She covers what to do before you touch any of them, which is pricing, and finishes on the client journey, which decides whether any of it sticks. If you are constantly chasing new clients, this is the episode that tells you why. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  6. Sep 6

    E94. Bonus Episode - Post Beauty Expo Debrief

    Send us Fan Mail This one was meant to be about optimising the client journey. It turned into a full debrief instead. Kimberley is a week off the back of Beauty Expo, still tired, still processing, and she recorded this one exactly as it came out. What travelling every two to four weeks for a year actually costs. Why she was nervous going into Sydney again, and what made this year completely different. The students who walked into expo, got overwhelmed and went home. Then it turns into something else. A woman walked up to her at the Circadia awards and said she joined Beauty Business School four weeks ago, binged the content, put her prices up, moved into a new clinic and is now booked four weeks in advance. Kimberley pulls up the number she says most coaches will never show you. The industry average completion rate for an online course sits at 12 to 15%. Beauty Business School sits at 31%. She talks through what that number does to her head, why she ties her worth to it, and what the students who finish have actually gone on to do. If you have ever paid for an event and left feeling worse than when you arrived or bought a course that is still sitting in your logins, this is the one. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  7. Aug 30

    E93. 38 Bookings in 3 Days: How Rhiannon Launched a Salon in a Town of 1400

    Send us Fan Mail Rhiannon Davis packed up her Queensland salon, moved her family to East Gippsland, and opened Skin Bar by Rhiannon in a town of 1400 people. She took 38 bookings in the first three days. She did not arrive with a client base. She did not know a single person there. She built the demand months before she unlocked the door. In this episode we pull the whole launch apart. The waitlist she opened on a whim that hit 11 signups on day one and 92 by launch. The local Facebook groups she posted into three times a week. The emails she sent to strangers about who she is, before she ever asked them to book. Changing her location and SEO while she was still trading in Queensland. And the decision most people get wrong: she did not run an opening special. She raised her prices. Three weeks in, her book runs into October and her clients are rebooking. If you have ever told yourself your town is too small, this one is for you. You can find Rhi on instagram HERE Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  8. Aug 23

    E92. How I Doubled My Price And Signed 2 Clients In 48 Hours

    Send us Fan Mail This one was by request, and there was no plan. I had a tarot reading at a castle in Ballarat with a woman who did not know my name, could not have looked me up and proceeded to describe the exact thing I had not been able to put words to for six months. Then I had a second reading in Bali four days later and she said almost the same thing word for word. So this is the full debrief. What was said, what I have actually done about it and the business decisions that came out of it. I talk about the comparison spiral I have been stuck in, the trap of believing I have to keep giving more value to be valuable, why I doubled the price of Beauty Business School after teetering on it for far too long and the decision I made to stop travelling to speak unless I am paid. What we cover The comparison spiral and why comparing yourself to someone 11 years ahead of you is a trapStarting over in a new field still means putting in the reps. It does not accelerate just because you have experience elsewhere"The universe has put you in a waiting room and you're not allowed to leave"Why simplicity is the thing standing between where you are and where you want to beThe value trap: constantly adding more so you feel worthy of the moneyHow over-delivering robs your clients of proving to themselves that they can do itWhy 600 members was the wrong goal and 200 engaged members is the right oneDoubling the price of BBS, and the two aligned clients who signed up within 48 hoursRedesigning the ideal client by looking at the best people already inside the communityReleasing control, and why controlling every outcome was the thing keeping her stuckThe decision to stop speaking for freeThe one filter she now runs every business decision through: will this add more work for me?Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

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About

Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).   Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together. Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.  It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.

Information

  • Creator
    Kimberley Haworth
  • Years Active
    2024 - 2026
  • Episodes
    99
  • Rating
    Explicit
  • Copyright
    © 2026 Beauty Business School
  • Show Website
    Beauty Business School

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