Beauty Business School

Kimberley Haworth
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Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).   Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together. Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.  It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.

  1. 2d ago

    E103. How Much Should a Salon Owner Pay Themselves?

    Send us Fan Mail How much should a beauty business owner pay themselves? If you’re running a six figure salon and still can’t afford a holiday, this episode shows you exactly where the money is going. I break down the real numbers on a $100K beauty business in Australia: GST, salon expenses, tax, Medicare and super. After all of it, the owner can take home less than a level one salon assistant on the Hair and Beauty Industry Award. This was me for years. Six figures coming in, clients booked and I still couldn’t save for a holiday. If you’re a lash artist, brow artist, beauty therapist or salon owner who’s busy but has no money left over, start here. In this episode Why six figures isn’t enough for most beauty businesses in 2026Beauty therapist award rates in Australia, by qualification (cert III, cert IV, diploma)Where every dollar of a $100K salon goes, and what’s left as your wageWhy salon owners need holiday pay and sick pay, and how I learned it from a hospital bedHow to work out your salon expenses, profit and pricing from 12 months of takingsPlus a catch-up on the BBS Insider Event on the Gold Coast and what running beauty industry events really costs. Want help knowing your numbers? We teach salon finances inside Beauty Business School, including the calculator that shows exactly where your money is going. beautybusinessschool.com.au Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  2. Oct 25

    E102. The Beauty Business Audit - Optimise Your Income and Your Books

    Send us Fan Mail This one is different. I'm auditing your business. Eight areas, five statements each, one point for every yes. Client retention, client attraction, revenue, cancellations and no-shows, occupancy, retail, client spend and branding. It's the same diagnosis I run with my one on one clients. Grab a pen, be brutally honest and add up your score out of 40. Whatever you score lowest on becomes your plan: one area a month, starting now, so you head into 2027 with a plan instead of the same problems. I also open up about hitting 100 episodes and the real reason BBS exists. In this episode Why most businesses that are busy one month and dead the next have a retention problemThe rebooking script that tells clients when to come back (instead of asking)Why your automated text is not a follow upKPIs for solo operators, and why you should be paying yourself a wageBooking fee vs deposit (they're not the same thing)Knowing your occupancy, retail percentage and average client spendThe 5 second branding testHow to turn your score into a month by month planAre you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  3. Oct 18

    E101. Why Terri Stopped Doing What Everyone Else Was Doing And Got Fully Booked

    Send us Fan Mail Terri from TK Lashes and Brows opened a shopfront salon at 23. Then COVID hit, she lost $30,000 in the first month and her accountant told her beauty would be first to close and last to open. So she went home. Just brows and lashes, a separate studio entrance and set hours. She made more money than she ever did in the shopfront. Terri joined BBS after hearing me speak at Salon First, where I told her to just put her prices up. She did it that week and didn't get a single complaint. She's implemented 4 to 5 modules and is now fully booked with a near 100% rebooking rate. We also get into her brow take that has the mappers fired up and why I want her raising her prices in December, not January. You can follow Terri HERE In this episode Why a 6 figure shopfront made less than a home salonRaising prices $10 to $20 with zero kickbackGoing from "rebook online" to rebooking every single client10 clients booked into a lash lift launch in 3 days, at full price30 minute brows without mapping, and why it makes her more moneyWhy December is the best month for a price riseTerry's advice: back yourself sooner This podcast is sponsored by aglow.  aglow is the only membership platform built for clinics and salons to manage your memberships and your members. Missed payments, cancellations, contracts, the lot, handled by real people,   Think of them as an extension of your team. Try it free at getaglow.co.Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  4. Oct 11

    E100. The Unspoken Success Ladder: How To Build The Business You Actually Want With Brooke Cherry

    Send us Fan Mail Trigger warning: this episode mentions domestic violence, human trafficking and alcohol dependence if these topics impact you please skip this episode or skip to 18.26 minutes. Our 100th episode is a collab with Brooke Cherry from the Beauty Boss Frequency podcast. Couch, uggs on, tarot cards out. If you run your business solo and feel behind because you're not hiring, teaching or launching a product, this one is for you. We ask: do we actually want bigger businesses, or have we just been taught that bigger means more successful? I share the lash ladder I climbed (salon, head educator, a 250 person conference, a lash line) and why every move out of alignment made me more insecure. I also get honest about BBS right now. Our biggest month yet, two years and a lot of tears to get there. Brooke shares her golden water ritual for leaving clients' stories at the salon and why one appointment can be the only thing a client gives themselves all month. We finish on the part most people skip.. the work on you. Your self-talk, rewiring your brain and the question my husband asked me on the drive home. You can find Brooke here This podcast is sponsored by aglow.  aglow is the only membership platform built for clinics and salons to manage your memberships and your members. Missed payments, cancellations, contracts, the lot, handled by real people,   Think of them as an extension of your team. Try it free at getaglow.co. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  5. Oct 5

    E99. Growth Is On The Other Side Of What Scares The Sh*t Out Of You

    Send us Fan Mail I'm going back to ground zero and it scares the sh*t out of me. In this episode I share why I'm starting a second podcast and a mindset course alongside Beauty Business School, the fears that came up (capacity, burnout, "who do I think I am") and the question my husband asked that stopped me in my tracks. Then I take you through three moments from my own business where growth was on the other side of fear: being the first in my area to bring in deposits (and losing clients for it), doubling the BBS price and stepping into the next version of you before you feel ready. Plus a catch up on Tamara Reid's personal branding intensive, 25,000 downloads and next week's 100th episode with Brooke Cherry. In this episode Your nervous system will try to keep you safe, which means keeping you smallDo the scary, aligned action: the deposits that lost me clients kept the ones I actually wantedConfidence comes after: 90% of students since doubling the price are doing the workYour why has to be bigger than the failures that are comingThe next version of you is going to cost the old oneThis podcast is sponsored by aglow.  aglow is the only membership platform built for clinics and salons to manage your memberships and your members. Missed payments, cancellations, contracts, the lot, handled by real people,   Think of them as an extension of your team. Try it free at getaglow.co. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  6. Sep 27

    E98. From Homeless To CEO Of Her Own Beauty HQ (Chelsey's story)

    Send us Fan Mail Chelsey Gardener came into the beauty industry in her 40s with nothing. A marriage that ended, a stretch of being homeless and no family to fall back on. Two years ago she was doing lashes from home with a handful of clients and no plan. Today she's the CEO of Baddie HQ on the Gold Coast. Chelsea's story is going to BLOW your mind. She's gone viral on TikTok, gets recognised at the shops, hosts her own podcast and is building a beginner lash course. Let this be the episode to show you anything is possible babe. Chelsey's podcast: Baddie After Hours Chelsey's Instagram: Baddie HQ Chelsey's Tik Tok: Baddie HQ In this episode: Why one lash set made her feel like she could take on the world, and why she wanted to give that feeling to othersThe rebrand that changed everything (her old logo "doesn't show who I am")Why I tell you to date your brand instead of picking a colour paletteHow one event and hearing that 20K months were possible flipped her ambitionWhy TikTok works for her: her clients book on a feeling4am starts, a supportive husband and the discipline of knowing what you wantWhy clients always have money; they're choosing where it goesHer one piece of advice: back yourself, it's okay to be differentIf you've ever felt too late, too different or too far behind to build the business you want, start here. This podcast is sponsored by aglow.  aglow is the only membership platform built for clinics and salons to manage your memberships and your members. Missed payments, cancellations, contracts, the lot, handled by real people,   Think of them as an extension of your team. Try it free at getaglow.co. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  7. Sep 20

    E97. Why Memberships Are The Fastest Way To Predictable Revenue with aglow

    Send us Fan Mail Memberships are the fastest way to predictable revenue in a beauty business. Set them up wrong and they become a liability you can't see. Kimberley sits down with Karl Margrain (co-founder and CEO) and Jo Blundell (co-founder and CRO) of aglow, the only dedicated membership platform built for clinics and salons. Karl has spent 20 years in payments. Jo spent five years building Timely into a household name in beauty. Together they've helped around 1,000 salons across Australia and New Zealand move from feast and famine bookings to recurring revenue. This one also comes with a backstory. Kimberley publicly called Aglow out for leaving sole traders behind. Their response is the reason they're on the podcast. Inside this episode: Why filling next week's calendar is the wrong problem to solveThe credit-based membership trap: balance sheet liability and chargeback riskPackages are not memberships, and why discounting them backfiresMember vs non-member pricing and how it protects your marginPerks that add value without cutting your priceWho handles failed payments, cancellations and awkward conversationsThe three membership models: subscriptions, treatment plans and the treatment walletHow the treatment wallet makes the credit model safe for salons and clientsIf your income rises and falls with your calendar every week, start with 10 members. Find aglow at getaglow.co or @aglow_app on Instagram. Send BBF on Instagram to get the pricing and retention frameworks Kimberley teaches inside Beauty Business Foundations. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  8. Sep 12

    E96. You Have 5 Seconds To Convince A Client You're Worth It - Client Journey

    Send us Fan Mail Getting clients through the door is the easy part. Keeping them is where most beauty businesses lose money. If your clients stay for two or three appointments and then go quiet, that is not bad luck and it is not the economy. It is a gap in your client journey and it is showing up at the same point every single time. In part two of the client journey series, Kimberley breaks down the 10 areas that decide whether a client stays with you for years or leaves at the seven month mark without telling you why. This is the same review she runs on her own businesses every three to six months, straight off the back of a Beauty Expo panel with Emily (The Cosmetic Industry Coach) and Kelly (The Skin Queen) that sent her back to her own gaps. Inside this episode: The 5 second rule: what someone decides about your brand before they ever message youWhat people say about you when you are not in the room, and how to control itWhy "who is this for" is a business decision, not a marketing exerciseThe identity your clients are actually buying (it is rarely the treatment)Greeting and entry: why hugging a corporate client was the right callThe nervous system moment that makes someone feel safe enough to spend money with youHow you speak to clients, and why second-guessing yourself out loud kills your authorityEducating at the start, not the checkout, so you never feel like a salespersonThe feeling they came in for, and what happens when you miss itThe details that carry the brand: colours, music, scent, snacks, robesAre you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?  https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

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About

Welcome to the Beauty Business School Podcast Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).   Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together. Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.  It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.

Information

  • Creator
    Kimberley Haworth
  • Years Active
    2024 - 2026
  • Episodes
    103
  • Rating
    Explicit
  • Copyright
    © 2026 Beauty Business School
  • Show Website
    Beauty Business School

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