The FORTIFIED Factor

Knockout Inspections

An AI assisted podcast discussing all things resilient, reliable and severe-weather ready as it pertains to one of of your most important investments: YOUR HOME! This is a work product of Knockout Inspections. Our company has a team of in-house FORTIFIED Evaluators ready to answer any and all of your questions. Give us a call at 855-GO-FOR-KO, or visit fortifiedhome.com.

  1. Oct 2

    Asphalt Shingles - 15 Year Redesignation Eligibility

    A major change is coming to FORTIFIED Home™ re-designations—and if your home has asphalt shingles, you need to understand what it means. In this episode of The FORTIFIED Factor, our AI Experts, informed by Knockout Inspections, break down IBHS Technical Bulletin FH 2026-03 and the new re-designation eligibility requirements for homes with asphalt shingle roof systems. Under the new requirements, a FORTIFIED Home with asphalt shingles can generally remain eligible for designation for up to 15 years from the applicable starting point. Because FORTIFIED designations are generally renewed every five years, that effectively limits a qualifying asphalt-shingle roof to the initial designation plus two five-year re-designations before roof replacement is needed to restart eligibility. For an existing roof with a known installation date, however, the 15-year period is measured from the documented roof installation date, not necessarily the initial FORTIFIED designation date. If the installation date is unknown, the home is eligible for a single initial designation term of up to five years and cannot be re-designated until the asphalt shingle roof covering is replaced.  We also explain when the new rule takes effect, how it applies to FORTIFIED Roof™, Silver and Gold properties, what happens when an existing designation extends beyond the new eligibility limit, and how replacing an asphalt shingle roof can begin a new eligibility period. One distinction is especially important: the new 15-year limit is a FORTIFIED re-designation eligibility requirement. It does not establish the service life of asphalt shingles or automatically mean a 15-year-old roof needs replacement for other purposes.  If you own a FORTIFIED home, are planning to build or re-roof one, or work in roofing, insurance, real estate, construction, or home inspections, this is an episode you’ll want to hear. Have questions about how the new requirements may apply to your home? Contact Knockout Inspections at 855-GO-FOR-KO (855-463-6756) or visit fortifiedhome.com.

  2. Sep 25

    The Journey to 100,000 FORTIFIED Designations

    What does it take for a resilient construction standard to grow from a regional initiative into a movement with 100,000 designations nationwide? In this episode of The FORTIFIED Factor, our AI Experts, informed by Knockout Inspections, trace the remarkable rise of the FORTIFIED program—from roughly 100 designations in 2011 to surpassing 100,000 cumulative designations in May 2026. We break down the journey in three distinct phases: the early slow burn, the years of accelerating adoption, and the explosive growth that followed. Along the way, we explore how grant programs, insurance incentives, increased contractor participation, and growing awareness helped create the momentum behind FORTIFIED’s rapid expansion. You’ll also hear why the 100,000 milestone tells only part of the story. FORTIFIED designations expire after five years unless renewed, raising an important question for the years ahead: Can the incredible growth in new designations translate into equally strong long-term renewal and continued resilience? Whether you’re a homeowner, contractor, insurance professional, real estate professional, or simply interested in building homes that are better prepared for severe weather, this episode provides a fascinating look at how FORTIFIED went from a relatively small coastal initiative to a rapidly expanding approach to resilient construction. Have questions about FORTIFIED or want to learn what it could mean for your home? Contact the in-house FORTIFIED Evaluators at Knockout Inspections at 855-GO-FOR-KO (855-463-6756) or visit fortifiedhome.com.

  3. Sep 11

    FORTIFIED Provider Requirements

    What does it really take to become a certified FORTIFIED service provider—and what does it take to keep that certification? In this episode of The FORTIFIED Factor, our AI Experts, informed by Knockout Inspections, break down the requirements for FORTIFIED Evaluators, Roofing Contractors, and Professionals working within the FORTIFIED program. We walk through the certification journey, from submitting a provider application and documenting eligibility requirements to completing role-specific training and passing the certification exam. We also discuss what happens after certification, including Provider IDs, technical resources, FOCUS for Evaluators, ongoing credential management, and the requirement to renew training and testing every three years. You’ll also learn about ProfileGorilla’s role in maintaining the FORTIFIED Provider Directory and tracking the credentials providers need to remain current. Whether you’re considering becoming a FORTIFIED Evaluator, roofer, or design professional—or you’re a homeowner wondering what “FORTIFIED certified” actually means—this episode provides a helpful look behind the certification. 🎧 Listen now to “FORTIFIED Provider Requirements” on The FORTIFIED Factor. Have questions about FORTIFIED, the evaluation process, or your home? The in-house FORTIFIED Evaluators at Knockout Inspections are ready to help. 📞 855-GO-FOR-KO (855-463-6756)🌐 fortifiedhome.com The FORTIFIED Factor is an AI-assisted and AI-hosted podcast from Knockout Inspections covering resilient, reliable, and severe-weather-ready homes.

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About

An AI assisted podcast discussing all things resilient, reliable and severe-weather ready as it pertains to one of of your most important investments: YOUR HOME! This is a work product of Knockout Inspections. Our company has a team of in-house FORTIFIED Evaluators ready to answer any and all of your questions. Give us a call at 855-GO-FOR-KO, or visit fortifiedhome.com.