Branching Out: Business Tips for Tree Service Pros

Arborist Marketing Pros
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Welcome to Branching Out, the go-to podcast for tree care professionals looking to grow their business with expert marketing strategies. Hosted by Arborist Marketing Pros, each episode dives into SEO, PPC, web design, and lead generation tactics tailored specifically for the tree service industry. Whether you're a seasoned arborist or just starting out, we’ll provide actionable insights to help you attract more customers and dominate your local market. Tune in and learn how to make your business thrive with proven digital marketing techniques. 🌳

  1. FEB 8

    Mechanizing Tree Work the Right Way | Cameron Kuklick (SENNEBOGEN)

    In this episode of Branching Out, Justin Rademacher sits down with Cameron Kuklick from SENNEBOGEN to discuss how mechanization is reshaping the tree service industry. From Cameron’s background as a climber to his work helping companies adopt machines like the SENNEBOGEN 718, this conversation explores how mechanization improves safety, efficiency, and long-term profitability without replacing skilled labor. They also talk about safety standards, adoption challenges, and where the industry is headed. Ideal for tree company owners who want to grow without burning out their crews. Learn more about SENNEBOGEN tree care handlers: https://www.sennebogen.com/en/products/tree-care-handler Build a smarter growth plan for your tree business: https://arboristmarketingpros.com/schedule

    39 min

  2. FEB 1

    Why Most Tree Companies Lose Money on Google Ads (And How to Fix It)

    Most tree companies don’t have a Google Ads problem. They have a tracking, intent, and strategy problem. In this episode, Justin Rademacher breaks down how Google Ads should be run for established tree service businesses that want consistent booked jobs, not junk leads. We cover: Why “more leads” is the wrong goal How bad keyword intent quietly drains ad budgets The difference between demand-constrained vs supply-constrained tree companies How to track calls, forms, and real revenue the right way When Google Ads works, and when it absolutely doesn’t How to use Google Ads as part of a full growth system, not a silo This episode is for tree companies that: Already have crews and equipment Are tired of guessing where calls come from Want predictable revenue, not vanity metrics If you’re spending money on ads and still asking “is this actually working?” — this one’s for you. 🌳 Arborist Marketing Pros More Trees. More Calls. More Cash.

    24 min

  3. JAN 13

    How Oak Bros Scales Tree Work With Standards: Safety, Culture, CRM, and Renewals

    Justin Rademacher sits down with Jaclynn “Jackie” Guin of Oak Bros Tree Care, a husband and wife owned tree company in Central Illinois that’s been operating since 2009. They talk culture, leadership, hiring for character, core values you can actually enforce, EOS and Traction tools, and why a CRM is a must-have in 2026 if you want to scale without chaos. Jackie also shares practical examples of how systems and follow-up create real revenue, like reactivating past customers for seasonal pruning. Contact Oak Bros: 309-392-4127 | jaclynn@oakbrostrees.com | IG: @OakBrosTreeCare

    40 min

  4. 12/28/2025

    The $19 Tree Removal Scam Explained

    If you have seen Facebook ads claiming $19 tree removal, this video explains what is really going on behind the scenes.In this video, I break down how these ads work, why they exist, and how they quietly cost real tree service companies money through low-quality Google Ads traffic.This is one of the most common reasons tree companies see clicks in their Google Ads account but very few phone calls or booked jobs.

    6 min

  5. 12/22/2025

    Tree Service Plant Health Care Explained (Margins, Pricing, Systems)

    Most tree companies focus on removals and trimming.This episode explains why that mindset caps your growth.In this conversation, I sit down with Alex Shy, owner of Shy Tree and a Board Certified Master Arborist, to break down the add-on service that quietly outperforms traditional tree work on profit, efficiency, and long-term revenue.We talk about plant health care as a business model, not just a service.Why standardized offers beat estimates.How recurring revenue changes customer lifetime value.And how Alex turned a simple $600 service into tens of thousands in predictable income.We also go deep on:Why PHC margins can hit 70%+ while removals struggle at 20%How to sell add-on services without more crews or trucksThe Mobile Tree Spa system and why efficiency beats scalingTurning one-time jobs into long-term client relationshipsWhy most tree companies ignore their most profitable opportunityThe future of the tree care industry, safety, regulation, and educationIf you own or run a tree service and want to grow without chaos, this episode will change how you think about your business.Chapters00:00 Intro02:00 From forestry school to tree business owner06:30 Learning the hard way and building from the ground up11:30 Why education and credentials matter14:40 The real business case for plant health care18:30 Recurring revenue vs one-time jobs22:30 Building efficiency instead of scaling crews27:00 Inside the Mobile Tree Spa concept33:00 Standardizing services and eliminating estimates38:30 Productizing tree services43:00 The future of the tree care industry45:30 Final advice for tree business ownersConnect With Alex ShyWebsite: https://www.shytree.comMobile Tree Spa: https://www.mobiletreespa.comInstagram:@alexshy_treeguy@mobiletreespaTikTok:@shytreeguyFollow Branching OutSubscribe for real conversations about growing trade businesses the right way.

    47 min

  6. 12/12/2025

    If You Don’t Know Your CAC and LTV, Your Tree Business Isn’t Scalable

    In this episode of the Branching Out Podcast, Justin Rademacher breaks down the real business math behind tree service marketing and why obsessing over cheap leads is holding many business owners back. Many tree service owners ask one question first: “How many leads am I going to get?” But that’s the wrong question. In this episode, Justin explains the difference between Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and Lifetime Value (LTV) and shows how these numbers work together to determine whether your marketing is actually profitable. Using simple, realistic examples, Justin walks through: • How to calculate CPL the right way • Why CAC matters more than cost per lead • How close rate impacts your true customer acquisition cost • Why LTV must be measured using profit, not revenue • What a healthy LTV to CAC ratio looks like for tree service companies • Why a 3:1 ratio is survivable but tight • Why 4:1 to 5:1 gives you room to scale • How improving close rate, pricing, and follow-up fixes bad marketing math Justin also covers a realistic slow-season example, showing how higher CPLs don’t automatically mean marketing is broken and how smart operators adjust instead of panicking. If you run a tree service business and want to: • Spend money on marketing with confidence • Understand what a customer is actually worth • Stop guessing whether your ads are working • Scale without killing cash flow This episode will give you the framework you need.

    17 min

  7. 12/11/2025

    Unlocking Facebook Ads for Tree Services

    In this episode of the Branching Out Podcast, host Justin Rademacher discusses the effectiveness of Facebook ads for tree service businesses. He emphasizes that Facebook ads are not inherently bad, but rather require a strategic approach to succeed. The conversation covers the importance of understanding Facebook as an interruption marketing platform, the significance of retargeting, and the impact of the Andromeda update on ad targeting. Rademacher provides insights on crafting compelling ad copy and creative, targeting the right audience, setting up lead generation campaigns, budgeting for ads, and leveraging organic social media to enhance ad performance. The episode concludes with a recap of key strategies for optimizing Facebook ads in the tree service industry.

    18 min

  8. 12/10/2025

    How to Get Your Tree Service on Google

    Summary In this episode, Justin Rademacher discusses the common misconceptions among tree service business owners regarding marketing channels. He emphasizes the importance of a diversified marketing strategy, highlighting the effectiveness of local service ads, pay-per-click advertising, and SEO. Justin explains how each channel works, their advantages, and the necessity of managing them effectively to generate quality leads and grow a tree service business. Takeaways Many tree service business owners are looking for a magical marketing channel. A diversified marketing strategy is essential for sustainability. Local service ads (LSAs) are a top priority for tree care businesses. PPC is scalable but requires constant management. SEO is important, but ads dominate the first page of Google. Quality leads can be generated through multiple channels. Review velocity can help businesses compete with established competitors. Answering phone calls is crucial for LSA success. Google Ads provide control over budget and targeting. Investing in multiple channels is key to business growth.

    10 min
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About

Welcome to Branching Out, the go-to podcast for tree care professionals looking to grow their business with expert marketing strategies. Hosted by Arborist Marketing Pros, each episode dives into SEO, PPC, web design, and lead generation tactics tailored specifically for the tree service industry. Whether you're a seasoned arborist or just starting out, we’ll provide actionable insights to help you attract more customers and dominate your local market. Tune in and learn how to make your business thrive with proven digital marketing techniques. 🌳

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