The Nearshore Cafe

Brian Samson
  • 5.0 (2)
  • Management
  • Updated Weekly

Hear from Nearshoring veterans about what it's like living and doing business in LATAM. Join our hosts and numerous guests from LATAM & the U.S. with interesting real life experiences. This podcast is full of great stories and useful advice on how to navigate the world's most untapped talent market along with travel tips.

  1. Aug 9

    You Cannot Lead Globally Without Changing How You Speak

    You can have the perfect project plan and still fail if you speak to every culture the same way. I sit down with Anna Martins, a Brazil-based project manager whose career jumps from hotel management to IBM, then into 14 years at British Telecom before shifting into Asia-focused work through SingTel. Along the way, she learns the hard truth of global teamwork: communication is never “one size fits all,” especially when your stakeholders span Latin America, the United States, Europe, India, and Asia. Anna tells the story of arriving in London convinced she spoke English, then realising she could not understand everyday speech and accents in real time. That discomfort becomes her advantage. We unpack how confidence is built, why she avoided staying in a Portuguese-speaking bubble, and what it means for international business and remote work when your message has to land clearly across different styles. If you lead distributed teams, you will recognise the daily realities: when to build rapport, when to get straight to results, and how to stay authentic while adapting your tone. We also get practical about nearshore hiring and why Brazil is a strong choice for US companies building Latin America talent strategies: time zone alignment, strong English skills, multinational experience, and a cultural bias toward persistence and customer satisfaction. Anna closes with her first trip to Singapore, from the heat and the safe late-night transit to the spicy food that made her crave Brazilian barbecue, plus her must-do list for Sao Paulo. If you care about cross-cultural leadership, global project management, and building high-trust teams across borders, listen through to the end, then subscribe, share the episode, and leave a review. What is the biggest communication gap you have faced on a global team? 🎧 Host | Brian Samson – Founder of 💻 Plugg Technologies 🔗 https://www.linkedin.com/in/briansamson/ 🎙️ Sponsored by Plugg Technologies – Connecting U.S. companies with top-tier software developers across Latin America. 🌐 https://www.plugg.tech 🌎 Follow The Nearshore Cafe Podcast 🎵 Spotify: https://open.spotify.com/show/6KYcgpmN77fJm6B25469B8 🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nearshore-cafe/id1775525954 💼 LinkedIn: https://www.linkedin.com/company/the-nearshore-cafe 🌐 Website: https://www.nearshorecafepodcast.com 🔗 All links: https://linktr.ee/nearshorecafepodcast

  2. Jul 31

    Matt Hines Built a 110-Person Law Firm with Latin American Talent. Here's How.

    A law firm is a business, and pretending otherwise is how a lot of talented professionals stall out. Brian Sampson talks with attorney and entrepreneur Matt Heinz about the messy reality of building a company: the first painful years, the 2008 collapse and restart, and the decisions that eventually helped him scale to roughly 110 employees across multiple locations. We dig into a simple framework that changes how you lead: your craft is only one part of the operation. Matt breaks down why marketing has to stay consistent even when client work piles up, and why hiring is not a “when we need someone” task but a year-round pipeline. From there we get practical about nearshore staffing and outsourcing with virtual assistants in Latin America, including how his team found Spanish-speaking talent in countries like Colombia, Ecuador, Costa Rica, Venezuela, and Chile. Matt also shares the lessons that made it work: onboarding remote team members like real employees, building connection, funding the right tools, and creating clear training for roles that range from paralegal support to sales and client communication. We close with an honest look at AI in legal services and operations, including why a huge productivity jump does not always mean fewer people and sometimes costs more than you expect. If you are a U.S. entrepreneur exploring Latin America talent, virtual assistants, remote teams, and AI workflows, this conversation will give you a clearer playbook and fewer blind spots. Subscribe, share this with a founder who is stuck on hiring, and leave a review with the biggest scaling problem you want to solve next. 🎧 Host | Brian Samson – Founder of 💻 Plugg Technologies 🔗 https://www.linkedin.com/in/briansamson/ 🎙️ Sponsored by Plugg Technologies – Connecting U.S. companies with top-tier software developers across Latin America. 🌐 https://www.plugg.tech 🌎 Follow The Nearshore Cafe Podcast 🎵 Spotify: https://open.spotify.com/show/6KYcgpmN77fJm6B25469B8 🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nearshore-cafe/id1775525954 💼 LinkedIn: https://www.linkedin.com/company/the-nearshore-cafe 🌐 Website: https://www.nearshorecafepodcast.com 🔗 All links: https://linktr.ee/nearshorecafepodcast

  3. Jul 28

    Brian Samson Breaks Down the 2026 Playbook for Hiring Top Talent in Latin America

    Hiring top tech talent in Latin America is reshaping how U.S. companies build engineering teams in 2026. Brian Samson, founder of Plugg Technologies, breaks down exactly how to hire in Mexico, Brazil, Argentina, Colombia, and Nicaragua — what it costs, where to look, and the mistakes that sink nearshore hiring strategies before they even start. From QA engineers to AI and data engineering talent, this is the complete 2026 playbook for building a high-performing nearshore team. Brian covers why post-COVID time zone alignment has made Latin America hotter than ever, why "cheap" offshore hiring often costs more in the long run, and exactly what U.S. founders and engineering leaders should budget for real nearshore talent. Why nearshore LATAM talent is beating offshore Asia hiring in 2026Time zone alignment and why it matters more than ever post-COVIDCountry breakdown: Mexico, Nicaragua, Colombia, Brazil, and ArgentinaBest roles to hire for in each country (QA, BPO, SaaS, AI, and founder-level engineers)Real 2026 nearshore salary benchmarks: $6,000–$9,000/month all-inWhy "cheap" offshore hiring costs more in rework, turnover, and missed deadlinesThe biggest mistakes U.S. companies make when hiring in Latin AmericaHow to scale a nearshore team the right way, one hire at a timeWhy referrals and trust matter more than agencies in LATAM hiringHow Plugg Technologies helps U.S. companies build nearshore teams🎧 Host | Brian Samson – Founder of 💻 Plugg Technologies 🔗 https://www.linkedin.com/in/briansamson/ 🎙️ Sponsored by Plugg Technologies – Connecting U.S. companies with top-tier software developers across Latin America. 🌐 https://www.plugg.tech 🌎 Follow The Nearshore Cafe Podcast 🎵 Spotify: https://open.spotify.com/show/6KYcgpmN77fJm6B25469B8 🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nearshore-cafe/id1775525954 💼 LinkedIn: https://www.linkedin.com/company/the-nearshore-cafe 🌐 Website: https://www.nearshorecafepodcast.com 🔗 All links: https://linktr.ee/nearshorecafepodcast

  4. Jul 20

    Brian Samson Shares Real Nearshore Hiring Stories from Brazil and Mexico

    Real nearshore recruiting stories straight from the front lines of Latin America tech hiring — no theory, just placements that actually happened. Host Brian Samson sits down solo to unpack seven real case studies sourced by senior Plugg recruiter Xiomara "Xio" Santana, one of the top performers on Plugg's nearshore staffing team, who alone closed 39 placements across Brazil and Mexico in 2025. From a Brazilian project manager who traded generous benefits for USD compensation, to a four-person Salesforce QA team hired in one sweep through referrals, this episode pulls back the curtain on how U.S. companies actually build nearshore development teams in Latin America. 🎧 Host | Brian Samson – Founder of 💻 Plugg Technologies 🔗 https://www.linkedin.com/in/briansamson/ 🎙️ Sponsored by Plugg Technologies – Connecting U.S. companies with top-tier software developers across Latin America. 🌐 https://www.plugg.tech 🌎 Follow The Nearshore Cafe Podcast 🎵 Spotify: https://open.spotify.com/show/6KYcgpmN77fJm6B25469B8 🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nearshore-cafe/id1775525954 💼 LinkedIn: https://www.linkedin.com/company/the-nearshore-cafe 🌐 Website: https://www.nearshorecafepodcast.com 🔗 All links: https://linktr.ee/nearshorecafepodcast

  5. Jun 24

    Building Sales Teams in Mexico: Mario Oliveros Figueroa on LATAM Talent & Cross-Border Selling

    Mario Oliveros Figueroa has spent his career doing one thing: building sales teams across Latin America. Today he's the Global Director of Latin America at Niyamo, one of the largest payroll services companies in the region. In this conversation, we get into the "sales triangle" of Mexico's three business cities, how sales talent differs from Colombia to Argentina to Brazil, the AI tools changing the game for outbound teams, and what U.S. companies almost always get wrong when they first try to sell into Mexico. You'll walk away with a real map of how commercial Latin America actually works. 🎧 Host | Brian Samson – Founder of 💻 Plugg Technologies 🔗 https://www.linkedin.com/in/briansamson/ 🎙️ Sponsored by Plugg Technologies – Connecting U.S. companies with top-tier software developers across Latin America. 🌐 https://www.plugg.tech 🌎 Follow The Nearshore Cafe Podcast 🎵 Spotify: https://open.spotify.com/show/6KYcgpmN77fJm6B25469B8 🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nearshore-cafe/id1775525954 💼 LinkedIn: https://www.linkedin.com/company/the-nearshore-cafe 🌐 Website: https://www.nearshorecafepodcast.com 🔗 All links: https://linktr.ee/nearshorecafepodcast

  6. Jun 15

    H1B Hiring Reality Check

    The H1B conversation is loud, political, and often full of half-truths, so we wanted a clean, practical breakdown from someone who has lived it from the staffing side. We sit down with Robert Richard, Chief Digital Officer at Tier 4 Group and the creator behind the H1B Guy, to talk about what is actually happening inside high-skilled immigration and the labor market right now. We unpack how H1B hiring works in the real world, including the staffing agency supply chain, why sponsorship became a strategy for filling niche technical roles, and how the USCIS lottery and annual H1B cap create winners and losers. Robert explains the recent shift toward wage-based selection, why selection rates changed as application volumes moved, and what the four wage levels mean for employers trying to hire software engineers, data talent, and other hard-to-find specialists. We also dig into the big picture: India and China’s dominance in H1B and international student pipelines, what the US education and training gap looks like, and why the green card backlog signals a system that needs reform. Then we zoom out to the business response. When access to US work authorization tightens, companies look to nearshore and offshore delivery, and we break down why Latin America nearshoring can be a strong option: time zone overlap, bilingual communication, and deepening tech talent across markets like Brazil, Mexico, and Costa Rica. We close with what recruiters and staffing leaders need to know about AI in recruiting, from sourcing agents to digital recruiting agents, plus the biggest mistake buyers make when they treat AI like set-it-and-forget-it software. If you care about recruiting strategy, high-skilled immigration, nearshore talent, and the future of recruitment technology, hit subscribe, share this with a hiring leader, and leave a review. Where do you think the balance should land between protecting local jobs and keeping the innovation pipeline open? 🎧 Host | Brian Samson – Founder of 💻 Plugg Technologies 🔗 https://www.linkedin.com/in/briansamson/ 🎙️ Sponsored by Plugg Technologies – Connecting U.S. companies with top-tier software developers across Latin America. 🌐 https://www.plugg.tech 🌎 Follow The Nearshore Cafe Podcast 🎵 Spotify: https://open.spotify.com/show/6KYcgpmN77fJm6B25469B8 🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nearshore-cafe/id1775525954 💼 LinkedIn: https://www.linkedin.com/company/the-nearshore-cafe 🌐 Website: https://www.nearshorecafepodcast.com 🔗 All links: https://linktr.ee/nearshorecafepodcast

  7. Jun 15

    Victor Fernandes Spent 7 Years Automating Power Plants. Now He Builds Data Platforms.

    Victor Fernandes is a data platform engineer from Fortaleza, Brazil — and his path to get there is unlike anything I've heard before. Seven and a half years automating power plants and steel factories, then a single phone call in 2021 that pulled him into the data world. We talk about what it's like building for U.S. teams from Northeast Brazil, the cultural shock of his first American standup, and how he thinks about AI on production systems. You'll come away with a very different picture of what Brazilian engineering talent actually looks like up close. 🎧 Host | Brian Samson – Founder of 💻 Plugg Technologies 🔗 https://www.linkedin.com/in/briansamson/ 🎙️ Sponsored by Plugg Technologies – Connecting U.S. companies with top-tier software developers across Latin America. 🌐 https://www.plugg.tech 🌎 Follow The Nearshore Cafe Podcast 🎵 Spotify: https://open.spotify.com/show/6KYcgpmN77fJm6B25469B8 🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nearshore-cafe/id1775525954 💼 LinkedIn: https://www.linkedin.com/company/the-nearshore-cafe 🌐 Website: https://www.nearshorecafepodcast.com 🔗 All links: https://linktr.ee/nearshorecafepodcast

  8. May 6

    Nearshoring Yourself; step by step to building an expat life in Mexico

    In this episode of the Nearshore Cafe Podcast, Brian Samson sits down with Jen from Expatsi to explore what it really looks like to leave the U.S. and build a life abroad. From growing up in Alabama to relocating to Mérida, Mexico, Jen shares how she and her husband “nearshored themselves” by leveraging remote work, lowering their cost of living, and building a business that now helps others move overseas. They discuss expat life in Mexico, Ecuador, and Belize, compare residency and visa options, break down the realities of healthcare and infrastructure abroad, and explain why more Americans are exploring international living in Latin America and beyond. Jen also shares how Expatsi helps aspiring expats discover the right country, navigate the relocation process, and connect with trusted experts around the world. Topics Covered:  Moving abroad from the U.S.  Cost of living in Mexico  Remote work & expat lifestyles  Ecuador and Belize for expats  Residency and visa pathways  Nearshoring yourself  Building a business abroad  Digital nomad & retirement trends Sponsored by Plugg Technologies  https://www.plugg.tech Follow The Nearshore Cafe Podcast  https://www.nearshorecafepodcast.com 🎧 Host | Brian Samson – Founder of 💻 Plugg Technologies 🔗 https://www.linkedin.com/in/briansamson/ 🎙️ Sponsored by Plugg Technologies – Connecting U.S. companies with top-tier software developers across Latin America. 🌐 https://www.plugg.tech 🌎 Follow The Nearshore Cafe Podcast 🎵 Spotify: https://open.spotify.com/show/6KYcgpmN77fJm6B25469B8 🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/the-nearshore-cafe/id1775525954 💼 LinkedIn: https://www.linkedin.com/company/the-nearshore-cafe 🌐 Website: https://www.nearshorecafepodcast.com 🔗 All links: https://linktr.ee/nearshorecafepodcast

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About

Hear from Nearshoring veterans about what it's like living and doing business in LATAM. Join our hosts and numerous guests from LATAM & the U.S. with interesting real life experiences. This podcast is full of great stories and useful advice on how to navigate the world's most untapped talent market along with travel tips.

Information

  • Creator
    Brian Samson
  • Years Active
    2024 - 2026
  • Episodes
    96
  • Rating
    Clean
  • Copyright
    © 2026 The Nearshore Cafe
  • Show Website
    The Nearshore Cafe