Advertising in America

Ryan Chute
  • 5.0 (4)
  • MARKETING
  • UPDATED BIWEEKLY

Discover the magic of marketing with "Advertising in America"! Join hosts Ryan Chute and the Torbay Twins as they unravel the secrets behind iconic ad campaigns, share practical tips, and bring a touch of humor to the world of American advertising. Whether you're a seasoned pro or just starting out, this podcast will entertain, empower, and educate you every step of the way. Tune in and transform your brand into an unforgettable experience! Connect with Us: https://www.youtube.com/@advertisinginamerica https://www.facebook.com/advertisinginamerica https://www.instagram.com/advertisinginamerica https://www.threads.net/@advertisinginamerica https://twitter.com/adsinamerica https://ca.pinterest.com/advertisinginamerica https://www.tiktok.com/@advertisinginamerica

  1. FEB 5

    The Quiet Power of Luxury Branding

    Let’s get one thing straight: Luxury isn’t about price. It’s about patience. Identity. Emotion. And telling a story so compelling that people justify the purchase to themselves. In Episode 26 of Advertising in America, Ryan Chute, Mick Torbay, Chris Torbay, and special guests Christina Gressianu and Vi Wickam unpack the real mechanics of luxury branding and why it’s nothing like the marketing most businesses are used to. They break down the difference between internally and externally triggered purchases, explain why luxury brands must eliminate desperation at all costs, and reveal why the less you say, the more powerful your message becomes. From $70,000 handbags to Rolexes, Lamborghinis, violins, Apple products, and even pancakes, this episode proves that luxury lives in feeling, not features. Episode Highlights Why luxury purchases are internally triggered and why that changes everythingThe emotional mechanics behind high-price, low-explanation brandingWhy great luxury brands never rush the saleHow aspiration beats affluence in driving demandThe difference between “premium” and truly “luxury” brandsWhy story, scarcity, and symbolism matter more than specsHow to market a luxury experience without saying a word🎧 Hit play and learn how to stop paying for attention that was never real. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover: ‍Overlooked advertising opportunities hiding in plain sight. ‍Timeless psychological tactics that drive sales no matter the decade. ‍Edgy strategies that capture attention and convert in today’s crowded landscape. Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica https://www.facebook.com/advertisinginamerica https://www.instagram.com/advertisinginamerica https://www.threads.net/@advertisinginamerica https://x.com/adsinamerica https://ca.pinterest.com/advertisinginamerica https://www.tiktok.com/@advertisinginamerica

    52 min

  2. JAN 8

    Ad Fraud Isn’t a Glitch. It’s a Business Model.

    Let’s be honest, ad fraud isn’t a glitch in the system. It is the system. In this episode of Advertising in America, Ryan Chute, Mick Torbay, Chris Torbay, Vi Wickam, and Christina Gressianu pull the curtain back on the dirty economics of digital advertising. From bot traffic and fake clicks to AI expansion that floods your campaigns with people who were never going to buy. They explain why Google and social platforms are financially incentivized to let some fraud slip through, how display networks and audience expansion quietly multiply waste, and why most dashboards make bad traffic look like progress. But this isn’t just about what’s broken. It’s about what still works. The conversation turns toward brand and why branded search is the hardest thing to defraud, why specificity beats scale, and why companies without a strong brand will struggle as AI search, voice assistants, and automated booking systems take over. Because when AI starts choosing one provider instead of ten… Only brands survive the cut. Episode Highlights:  Where ad fraud actually happens (and where it mostly doesn’t)Why display networks and audience expansion are fraud magnetsHow bots inflate impressions, clicks, and “performance” metricsThe conflict of interest baked into auction-based ad platformsWhy strong brands are the cheapest fraud protection availableHow AI search will reward familiarity—and punish anonymity🎧 Hit play and learn how to stop paying for attention that was never real. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover: ‍Overlooked advertising opportunities hiding in plain sight. ‍Timeless psychological tactics that drive sales no matter the decade. ‍Edgy strategies that capture attention and convert in today’s crowded landscape. Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica https://www.facebook.com/advertisinginamerica https://www.instagram.com/advertisinginamerica https://www.threads.net/@advertisinginamerica https://x.com/adsinamerica https://ca.pinterest.com/advertisinginamerica https://www.tiktok.com/@advertisinginamerica

    47 min

  3. 12/18/2025

    Rebranding: When Panic Wears a New Logo

    Let’s be honest, rebrands aren’t acts of courage. Most of the time, they’re acts of panic. Or worse… vanity projects dressed up as strategy. In Episode 24 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take a hard look at rebranding, why it’s so often suggested, why it’s so frequently wrong, and how it quietly destroys the trust brands spend years building. They unpack the uncomfortable truth that companies don’t own their brands, the customers do. That logos don’t carry meaning, memories do. And that changing everything because “it feels stale” is usually a sign the leadership has lost touch with the story that made the business matter in the first place. From famous rebrand failures to everyday service businesses flirting with identity loss, this episode draws a bright line between evolution and erasure and explains why most agencies are financially rewarded for recommending the latter. Because when you rebrand without clarity, you don’t look bold. You look unfamiliar. And unfamiliar brands don’t get chosen. Episode Highlights: Why customers (not companies) decide what your brand isThe critical difference between a rebrand, a refresh, and an ego projectHow rebrands erase trust faster than they create attentionWhy “new” is not a strategy and often a warning signThe hidden incentives that push agencies to recommend rebrandsHow to evolve your brand without killing what already works🎧 Hit play and make sure the next change you make strengthens your brand instead of starting it over. Two questions for you: 👉 Are you fixing what’s broken—or just bored with what’s familiar? 👉 And if you changed everything tomorrow… would customers still recognize you? Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover: ‍Overlooked advertising opportunities hiding in plain sight. ‍Timeless psychological tactics that drive sales no matter the decade. ‍Edgy strategies that capture attention and convert in today’s crowded landscape. Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica https://www.facebook.com/advertisinginamerica https://www.instagram.com/advertisinginamerica https://www.threads.net/@advertisinginamerica https://x.com/adsinamerica https://ca.pinterest.com/advertisinginamerica https://www.tiktok.com/@advertisinginamerica

    40 min

  4. 12/04/2025

    Marketing Myths That Just Won’t Die And the Truth That Will Save You

    Let’s be honest—marketing myths aren’t harmless little white lies. They’re stealthy budget-eaters, reputation-robbers, and strategy-warpers that make good brands do dumb things. In Episode 23 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay pull back the curtain on the most expensive misconceptions in marketing—from chasing perfect attribution to thinking cheap production is a shortcut to success—and lay bare the truth about what actually drives results. They dismantle the dangerous belief that reach beats frequency, expose why DIY media buying rarely works, and explain why excellence isn’t a luxury—it’s a competitive weapon. Plus, they remind you that marketing and sales are two very different beasts, and that customers rarely buy “the best”—they buy “better enough.” Because if your campaigns are smart but your strategy is broken… you’ve just spent money entertaining your audience, not converting them. Episode Highlights: The costly trap of perfect attributionWhy cheap production often costs more than premiumThe false confidence of DIY media buyingWhy frequency beats reach every timeHow excellence becomes a competitive advantageThe subtle but critical difference between marketing and salesWhy “better enough” wins more often than “the best”🎧 Hit play and finally make your marketing work like you always hoped. Two questions for you: 👉 Are your campaigns driving results—or just looks good on paper? 👉 And when people notice your brand… do they actually act? Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover: ‍Overlooked advertising opportunities hiding in plain sight. ‍Timeless psychological tactics that drive sales no matter the decade. ‍Edgy strategies that capture attention and convert in today’s crowded landscape. Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica https://www.facebook.com/advertisinginamerica https://www.instagram.com/advertisinginamerica https://www.threads.net/@advertisinginamerica https://x.com/adsinamerica https://ca.pinterest.com/advertisinginamerica https://www.tiktok.com/@advertisinginamerica

    34 min

  5. 11/20/2025

    How to Ruin a Campaign in 30 Seconds or Less

    Let’s be honest—most marketing fails aren’t spectacular explosions. They’re slow, silent assassinations carried out by lazy writing, clueless assumptions, and business owners who think “quality, service, selection” is a personality. In this episode of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay break open the vault of tragic (and hilarious) marketing disasters—from Chevy’s “Nova” debacle to Subway’s catastrophic Jared endorsement—and extract the lessons every smart advertiser should tattoo on their forehead. They dismantle the false belief that great ideas travel universally, warn against putting your reputation in the hands of celebrities (or yourself), and explain why unforgettable brands rely on campaigns—not one-off “killer ads.” Because if your commercial is remembered but you aren’t… you just paid to promote entertainment. Not your business. Episode Highlights: Why translating your campaign literally can kill it figurativelyThe hidden danger of celebrity spokespeople (even “safe” ones)How lazy writing quietly sabotages your brandWhy “cute and clever” gets crushed by “campaign-able”The tragic fate of ads people remember—but can’t attributeThe secret sauce behind long-term brand-building🎧 Hit play and let’s make sure your next campaign plays everywhere… not just in Peoria.  Two questions for you: 👉 Is your ad unforgettable—or just your joke? 👉 And if people remember your story… does it actually lead back to your brand?  Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover: ‍Overlooked advertising opportunities hiding in plain sight. ‍Timeless psychological tactics that drive sales no matter the decade. ‍Edgy strategies that capture attention and convert in today’s crowded landscape. Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica https://www.facebook.com/advertisinginamerica https://www.instagram.com/advertisinginamerica https://www.threads.net/@advertisinginamerica https://x.com/adsinamerica https://ca.pinterest.com/advertisinginamerica https://www.tiktok.com/@advertisinginamerica

    32 min

  6. 11/06/2025

    AI, The New Yellow Pages

    They said AI would change everything. It did—just not the way you think. This week on Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay dissect the hysteria around AI search, SEO panic, and why your competitors are about to burn their marketing budgets chasing algorithms that don’t care about them. Because here’s the dirty little secret: AI doesn’t make people change their minds—it just helps them justify the ones they already had. Episode Highlights: Why AI is just the Yellow Pages in a shinier suitHow “fast-talking AI salesmen” are selling fear, not strategyWhat McDonald’s and Porsche teach us about skipping the search entirelyThe truth about why your best marketing investment is still offlineHow to own the “tomorrow customer” instead of chasing today’s clickIt’s not the future of search that matters—it’s the future of belief.  👉  Is AI search the new marketing revolution or just the same old Yellow Pages in disguise?  Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover: ‍Overlooked advertising opportunities hiding in plain sight. ‍Timeless psychological tactics that drive sales no matter the decade. ‍Edgy strategies that capture attention and convert in today’s crowded landscape. Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica https://www.facebook.com/advertisinginamerica https://www.instagram.com/advertisinginamerica https://www.threads.net/@advertisinginamerica https://x.com/adsinamerica https://ca.pinterest.com/advertisinginamerica https://www.tiktok.com/@advertisinginamerica

    36 min

  7. 10/02/2025

    Lead Generation vs. Branding: How to Win the Marketing War

    Step into the smoke-filled boardrooms of Madison Avenue with Advertising in America. Ryan Chute, Mick Torbay, and Chris Torbay pull no punches as they debate the most expensive myth in marketing: the “perfect lead.” Episode Highlights: Why chasing the “Glengarry leads” could bankrupt your business.The dangerous illusion of digital targeting and search intent.Why brand-building beats hyper-targeting every single time.The real math behind reach, frequency, and cost efficiency.How messaging, not media, is the ultimate form of targeting. 👉 Question for you: Do you believe in the mythical “perfect lead,” or is mass media still king in building brands? Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover: ‍Overlooked advertising opportunities hiding in plain sight. ‍Timeless psychological tactics that drive sales no matter the decade. ‍Edgy strategies that capture attention and convert in today’s crowded landscape. Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica https://www.facebook.com/advertisinginamerica https://www.instagram.com/advertisinginamerica https://www.threads.net/@advertisinginamerica https://x.com/adsinamerica https://ca.pinterest.com/advertisinginamerica https://www.tiktok.com/@advertisinginamerica

    38 min

  8. 09/18/2025

    Quiet Quitting & Culture Wars: Does Your Company’s Soul Sell?

    Let’s cut the crap—“culture” isn’t a ping-pong table in the breakroom or a laminated mission statement on the wall. Culture is Jerry. And Jerry is why people quit. In this episode of Advertising in America, Ryan, Mick, and Chris throw elbows at the myth that culture is fluff. They unpack how toxic bosses, hollow perks, and lip-service values quietly bleed companies dry—and why the few brands that actually live their culture end up building empires. From Wells Fargo’s spectacular crash to Zappos’ billion-dollar sale, the lesson is simple: culture sells, or it sinks. Episode Highlights: People don’t quit companies—they quit bosses.Wells Fargo proves toxic culture costs billions.Zappos proves authentic culture can be priceless.Pizza parties, perks, and penguins won’t save you.This episode’s for the leaders brave enough to stop faking it—and bold enough to let their culture be real, messy, and unforgettable. 🎧 Hit play. Then go build a culture that actually means something. Take the Next Step: Tired of marketing that doesn't move the needle? Need to break through all the noise? In this exclusive one-on-one consultation, Wizard Ryan Chute will help you uncover: ‍Overlooked advertising opportunities hiding in plain sight. ‍Timeless psychological tactics that drive sales no matter the decade. ‍Edgy strategies that capture attention and convert in today’s crowded landscape. Spots Are Limited —Reserve Yours Now! https://www.wizardofads.services/advertisinginamerica Connect with Us: https://www.youtube.com/@advertisinginamerica https://www.facebook.com/advertisinginamerica https://www.instagram.com/advertisinginamerica https://www.threads.net/@advertisinginamerica https://x.com/adsinamerica https://ca.pinterest.com/advertisinginamerica https://www.tiktok.com/@advertisinginamerica

    42 min
See All (26)

Ratings & Reviews

5
out of 5
4 Ratings

About

Discover the magic of marketing with "Advertising in America"! Join hosts Ryan Chute and the Torbay Twins as they unravel the secrets behind iconic ad campaigns, share practical tips, and bring a touch of humor to the world of American advertising. Whether you're a seasoned pro or just starting out, this podcast will entertain, empower, and educate you every step of the way. Tune in and transform your brand into an unforgettable experience! Connect with Us: https://www.youtube.com/@advertisinginamerica https://www.facebook.com/advertisinginamerica https://www.instagram.com/advertisinginamerica https://www.threads.net/@advertisinginamerica https://twitter.com/adsinamerica https://ca.pinterest.com/advertisinginamerica https://www.tiktok.com/@advertisinginamerica

Information

  • Creator
    Ryan Chute
  • Years Active
    2024 - 2026
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © 2026 Advertising in America
  • Show Website
    Advertising in America