Send us Fan Mail Brian Raney is back for round two — this time for a themed deep dive on building a team, which he happens to do two very different ways at once: as CEO of APAX Software (for-profit) and Awesome Inc (the nonprofit startup community), under one roof. The contrast drives the whole episode. Regardless of which org, Brian's still hiring for the same culture and core-value fit — but Awesome Inc openly doesn't compete on compensation ("if salary's your top priority, this isn't the fit"), while APAX can match or beat market rates. He's candid that he can't outbid a coastal software company for a remote developer living in San Francisco, but flips it into an advantage: APAX competes hard on value and price when winning those same clients, and most of its remote team actually started in-person in Lexington, absorbed the culture, and earned the flexibility later. The meat is his hiring bar — three non-negotiables, each tied to an Awesome Inc core value. First, 100% trust (Be Good): you're getting the passwords and the keys, so it's all-or-nothing. Second, "FIO — Figure It Out" (Be Excellent): every candidate, intern to director, faces a real figure-it-out task with two rules — hit the deadline, and ask no questions. And third, the road trip test (Be a Friend): could he sit in a car with you for four-plus hours and survive it? 🚗 From there he gets into how a strong culture polices itself, why it's easiest to set culture when you're tiny (your first two or three hires are the people you're "essentially marrying for the life of the business"), and why culture is maintenance, not a set of posters you hang in year one. Then the hindsight. Brian's team read The Five Dysfunctions of a Team together and he realized accountability was the gap in their first decade — and that, counterintuitively, good people crave being held accountable, because "being clear is being kind." His single piece of advice for anyone building a first team is to think first: he took a one-month sabbatical built around a workout, a surf, and an hour of quiet thinking a day 🏄, and came back a believer, because — as he quotes Andy Stanley — people plan toward what's good and drift toward what's bad. Define your culture on purpose, or it'll get defined for you. In this episode: Building a team two ways: for-profit payroll vs. nonprofit missionWhy Awesome Inc doesn't compete on salary — and why that's fineRecruiting developers against coastal pay, and winning clients on value insteadThe three non-negotiables: trust, "Figure It Out," and the road trip testHow a strong culture polices itselfWhy culture is easiest to set when small — and must be maintained as you growThe Five Dysfunctions of a Team and the accountability gapWhy good people crave accountability, and "being clear is being kind"The one move for a first-time team-builder: go sit in a quiet room and thinkFind Brian, Awesome Inc & APAX: Awesome Inc: awesomeinc.org Email: brian@awesomeinc.orgIn person: Awesome Inc, 348 East Main Street, Lexington — and at Lexington entrepreneurial and networking eventsAPAX Software https://www.apaxsoftware.comMentioned in this episode: The Five Dysfunctions of a Team (Patrick Lencioni) · Crucial Conversations Keywords: building a team, hiring, company culture, core values, leadership, nonprofit, for-profit, startup incubator, entrepreneurship, remote work, talent acquisition, accountability, EOS, team building, small business, Awesome Inc, APAX Software, Lexington Kentucky, startup community #BuildingATeam #CompanyCulture #Leadership #Hiring #CoreValues #Startups #Entrepreneurship #Accountability #RemoteWork #AwesomeInc #LexingtonKY #CoffeeChaosAndCashflow #Podcast #TeamBuilding Support the show