Massage. Business. Success.

Amy Bradley Radford
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The Massage. Business. Success podcast, hosted by Amy Bradley Radford, focuses on helping massage therapists grow their businesses and improve their skills. It covers topics such as marketing strategies, business management, client retention, and pain management techniques, providing practical advice and insights to help massage therapists succeed in their careers.

  1. Designing a Massage Menu That Actually Builds Your Business

    FEB 13

    Designing a Massage Menu That Actually Builds Your Business

    Most massage therapists have a menu. Very few are actually using it to build their business. In this episode, I’m breaking down one of the most overlooked business tools in the massage industry: your menu. Not as a laminated sheet of services. Not as a list of everything you’ve ever learned. But as a system that quietly trains your clients how to spend money with you. If you’ve been stuck at $65, $75, or $85 per session…If you’ve added cupping, hot stones, aromatherapy, stretching, and still feel capped…If your menu has 17 options and you secretly know people only book two of them… This episode is for you! We talk about: Why listing more services doesn’t increase income How your menu trains clients (whether you realize it or not) The psychology of buyer behavior in massage Why add-ons rarely change spending patterns The “Power of the Hour” concept Real coaching case studies (yes, including crossing the $100 line) Why refining your menu can feel scary — but necessary How to design experiences instead of selling techniques And how I accidentally turned aromatherapy into a structured system Your menu is either working for you… or quietly working against you. Let’s fix it. TIMESTAMPS 00:00 Introduction to Sustainable Business in Massage Therapy 03:04 The Importance of a Strategic Menu 05:51 Understanding Buyer Behavior and Client Experience 09:05 Enhancing Skills and Customer Service for Financial Success 12:01 The Role of Packages in Menu Design 14:52 Case Studies: Real-Life Applications of Menu Strategies 24:02 Refining Your Menu for Clarity and Client Guidance 30:02 Creating Unique Experiences to Increase Value 36:05 The Emotional Side of Menu Design 41:49 Conclusion: Your Menu as a Tool for Financial Growth   OFFERS MENTIONED: Do you want to work with Amy? Fill out this coaching application: https://forms.gle/8fX1mLawrRTwZ7Xs6 Align Essential Oils: https://www.amybradleyradford.com/align-oils MORE FROM AMY BRADLEY RADFORD: Coaching: https://www.amybradleyradford.com/coaching Website:   https://www.amybradleyradford.com/ Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

    55 min
  2. The Year You Stop Playing Small in Your Massage Business

    JAN 14

    The Year You Stop Playing Small in Your Massage Business

    This episode is about the year you stop playing small in your massage business — not by working harder or adding more to your plate, but by changing how you think about growth. So many massage therapists don’t actually have a business problem. They’re skilled, dedicated, and deeply committed to their clients. What tends to hold people back over time isn’t a lack of effort — it’s the set of assumptions we absorbed early in our careers about what’s possible, sustainable, or “just how massage works.” In this episode, I walk you through why those assumptions quietly become invisible limits — and how updating your mental framework can immediately change how your business feels and functions. We talk about: Why growth doesn’t have to mean more hours, more clients, or more strain on your body How the “box” most therapists operate inside gets formed — and why it’s so hard to see The difference between overthinking and true discernment Why clarity usually comes after action, not before How small, thoughtful experiments can create momentum without burnout This is not an episode about fixing yourself or blowing up your business. It’s about learning how to think differently so your business can evolve naturally — in a way that supports your energy, your values, and the work you want to keep doing long-term. If you’ve felt a quiet sense that you’ve outgrown something — but aren’t sure what comes next — this conversation is for you. TIMESTAMPS: 00:00 – Welcome + the year you stop playing small 00:45 – What if growth isn’t about doing more? 03:30 – Why most massage therapists don’t have a business problem 05:05 – Defining “the box” we all start inside 08:30 – When assumptions quietly limit growth 13:10 – Thinking differently vs. pushing harder 14:05 – How overthinking keeps you stuck 18:40 – Why clarity comes after action, not before 22:30 – Energy as information in your business 29:15 – How to start moving forward without overhauling everything 35:40 – Small experiments that build confidence 42:10 – Letting your business evolve with you 48:30 – Carrying this mindset forward + closing thoughts   OFFERS MENTIONED IN THE PODCAST: Hire Amy as your business coach! https://forms.gle/8fX1mLawrRTwZ7Xs6   MORE FROM AMY BRADLEY RADFORD: Coaching: https://www.amybradleyradford.com/coaching Website:   https://www.amybradleyradford.com/ Store: https://2274d0.myshopify.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/

    49 min
  3. Protecting Your Hands, Your Energy, and Your Career with Lauriann Greene

    JAN 2

    Protecting Your Hands, Your Energy, and Your Career with Lauriann Greene

    As we step into a new year, I wanted to begin with a conversation that feels grounding, honest, and deeply supportive of the long road we walk as massage therapists. In this episode of the Massage Business Success Podcast, I sit down with Lauriann Greene — author of Save Your Hands and one of the earliest voices in our profession speaking openly about injury prevention, awareness, and career longevity. I first discovered Lauriann’s work early in my own career, when my body was already sending warning signs. Decades later, her message feels even more relevant. Together, we talk about: Why injury isn’t inevitable — but awareness is essential How subtle habits at the table quietly shape your future The emotional and mental patterns that lead therapists toward burnout and pain Why ergonomics alone isn’t enough And how small, compassionate shifts can extend both your career and your energy Lauriann also shares what’s new in the newly released 3rd edition of Save Your Hands, including expanded insights on mindfulness, breath, emotional tension, and daily rituals that help therapists stay present — not depleted. If you’re entering this year asking yourself how to protect your body, your hands, and the work you love, this conversation is for you. Timestamps 00:00 – Welcome + introducing Lauriann Greene 04:40 – Laurianne's injury during massage school 10:30 – How Save Your Hands was created 15:15 – What’s new in the 3rd edition 19:20 – Awareness, breath, and mini-breaks at the table 27:00 – How habits quietly create injury 34:50 – Morning rituals & emotional awareness 40:45 – Ergonomics beyond body mechanics 42:40 – Why side-lying matters 48:00 – Discount, longevity, and closing thoughts OFFER(S) MENTIONED: Purchase “Save Your Hands” with 20% off: SAVE YOUR HANDS OFFER VALID UNITL JANUARY 31st, 2026  MORE FROM AMY BRADLEY RADFORD: Book a coaching session with Amy! https://calendly.com/amybradleyradford/1-1-coaching-with-amy Website  https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/

    51 min
  4. Trust, Team Culture, and Taking a Vacation: Behind the Scenes with Clinic Owner Krista Dicks

    12/01/2025

    Trust, Team Culture, and Taking a Vacation: Behind the Scenes with Clinic Owner Krista Dicks

    What started as a conversation about “when your business becomes the boss” quickly turned into one of the most honest and empowering deep dives into clinic ownership I’ve had on the show. In this episode, I talk with Krista Dicks, RMT — host of The Radical Massage Therapist podcast and clinic owner with Align Massage Therapy. Krista brings 19 years of hands-on experience and 3 years of clinic ownership wisdom. She opens up about her journey into leadership, the mentorship that shaped her, and how she’s built a successful clinic while still protecting her boundaries, her energy, and her life outside the treatment room. We talk about: The moment she realized her business was running her How to stop people-pleasing your team Why boundaries make you a better clinic owner Why hiring on “good human” vs. “perfect fit” is overrated Navigating entitlement in today’s massage therapy market The importance of extreme ownership (and why it changes everything) How to build trust so your team actually runs the clinic smoothly The importance of systems — even down to the thermostat Why a successful clinic should be able to run without you  And how you can build a business model that supports your life — not the other way around If you’re a massage therapist thinking about hiring, renting rooms, growing a team, or stepping into ownership… or if you already own a clinic and want it to feel lighter, simpler, and more aligned — this conversation will feel like a breath of fresh air. Timestamps 00:00 Taking Back Control: The Business of Massage Therapy02:43 Lessons from Mentorship: The Importance of Guidance05:28 Finding Balance: Managing Expectations and Team Dynamics08:31 The Thermostat Dilemma: A Lesson in Leadership11:18 Hiring Practices: Building a Cohesive Team14:30 Navigating Challenges: The Reality of Clinic Ownership17:25 Unlocking Potential: Supporting Therapist Growth20:09 The Business Model: Success in Collaboration30:57 Empowering Clients and Staff33:19 The Importance of Mentorship34:09 Taking Ownership in Business37:52 Navigating Entitlement in the Massage Industry39:44 Defining Success in Massage Therapy41:20 Building a Successful Clinic51:15 Creating Freedom Through Business Systems MORE FROM AMY BRADLEY RADFORD: Discovery Call for Coaching with Amy Launch  https://www.amybradleyradford.com/launch Website  https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/

    59 min
  5. Holding Space for Others Without Losing Yourself

    11/07/2025

    Holding Space for Others Without Losing Yourself

    In this deeply personal and professional episode, Amy Bradley Radford opens up about her most difficult season — walking through cancer diagnoses, loss, and caregiving across her family — and how those experiences reshaped her understanding of Neutral Space, compassion, and healing. Amy shares how even healers reach a breaking point, what compassion fatigue really looks like for massage therapists, and how to return to center through grounding, allowing, and letting go. With honesty, humor, and heart, she offers a map for staying steady in the storm — whether that storm is at the massage table or in your own life. You’ll learn: What compassion fatigue looks and feels like for bodyworkers. How Neutral Space protects your energy and your clients’ healing. The seven elements of holding space without over-giving. Why allowing, not forcing, creates deeper healing outcomes. Amy’s real-life journey through loss, burnout, and rediscovering balance. (Approx. 48 min episode — reflective, heartfelt, and restorative) Timestamps: 00:00 Introduction and Welcome Back 03:20 The Hardest Season: My Family’s Journey Through Cancer and Caregiving 10:00 Finding Calm in the Chaos — Living in the Eye of the Hurricane 14:45 Understanding Compassion Fatigue in Massage Therapy 20:10 The Power of Neutral Space — Caring Without Carrying 25:30 When Giving Becomes Too Much: The Balance Between Help and Healing 31:00 Allowing vs. Forcing Outcomes: Trusting the Process 36:15 The Seven Elements of Holding Space 42:00 Burnout vs. Compassion Fatigue — What’s the Difference? 46:10 When the Healer Finally Stops: Rest, Reset, and Recovery 49:00 Returning to Center and Final Reflections MORE FROM AMY BRADLEY RADFORD: Discovery Call for Coaching with Amy Launch  https://www.amybradleyradford.com/launch Website  https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/

    48 min
  6. Lead Your Practice (Without Burning Out): A Conversation with Joanna Sapir

    08/30/2025

    Lead Your Practice (Without Burning Out): A Conversation with Joanna Sapir

    If you’ve ever felt like you’re working harder and caring more—but your business still runs you—this episode is for you. I’m talking with business strategist Joanna Sapir about shifting from an “employee mindset” (book every hour!) to leading your practice with clarity and calm. We dig into realistic boundaries, money stories that sneak in, and why moving from selling single sessions to structured treatment programs helps your clients get better results—while protecting your energy. You’ll hear about a new way to model your business, how to think about enrollment without feeling salesy, and why long-term planning matters for wellness pros. Grab a cup, take a breath, and let’s reframe how you run your practice—so it actually supports the healer you are. Timestamps: 00:00 Introduction to the Podcast and Guest02:15 Joanna's Journey to Business Strategy08:30 The Importance of Leadership in Business15:45 Creating an Ideal Schedule22:10 Identifying Your Bullseye Client30:00 Developing Programs and Treatment Plans40:20 The Predictable Sales System50:00 Empowered Practitioner Event55:30 Conclusion and Final Thoughts OFFER(S) MENTIONED: Access to Joanna's upcoming The Empowered Practitioner Event which happens September 15-19, 2025:  https://joannasapir.com/EPEMBS  Access to Joanna's Three Powerful Systems download: https://joannasapir.com/MBS    MORE FROM AMY BRADLEY RADFORD: Discovery Call for Coaching with Amy Launch  https://www.amybradleyradford.com/launch Website  https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/

    58 min
  7. How to Build Your Massage Clientele in 90 Days

    08/18/2025

    How to Build Your Massage Clientele in 90 Days

    In this episode of Massage. Business. Success., Amy shares the personal story that inspired her proven 90-Day Referral System—a strategy she created after relaunching her massage practice and realizing her old clients weren’t returning as easily as she’d hoped. What started as a moment of panic turned into one of the most powerful business lessons of her career. Amy explains why referrals are the most authentic and effective way to build a massage practice, and she breaks down her 3-Part Referral Strategy: how to inspire clients to refer, how to reward them in a way that motivates, and how to welcome new clients so they immediately feel connected. She also explores the ripple effect of referrals, how to avoid overwhelming your schedule, and why trust and gratitude are the foundation of a thriving practice. This episode isn’t just about filling appointments—it’s about building a business rooted in connection, integrity, and sustainability. Amy’s approach shows massage therapists how to grow a steady, full schedule in 90 days without relying on expensive ads or gimmicks. Timestamps: 00:00 Introduction to Referral Systems 07:50 Building a Referral Strategy 12:53 Creating Motivation for Referrals 19:46 Incentivizing Referrals 22:56 The Pyramid Effect of Referrals 23:48 The Power of Selective Referrals 28:05 Building Trust Through Referral Systems 31:32 Strategies for Different Stages of Business 36:27 The Importance of Community Engagement 38:47 Creating Meaningful Connections in Business 43:47 The Essence of Relationship-Driven Business   OFFER(S) MENTIONED: Discovery Call for Coaching with Amy Launch  https://www.amybradleyradford.com/launch   MORE FROM AMY BRADLEY RADFORD: Website  https://amybradleyradford.com/ Instagram https://www.instagram.com/amybradleyradford/ Facebook https://www.facebook.com/people/Amy-Bradley-Radford-Massage-Business-Coaching/61556419647184/ LinkedIn https://www.linkedin.com/in/amybradleyradford/

    51 min
  8. What If You Couldn't Massage Tomorrow?

    07/25/2025

    What If You Couldn't Massage Tomorrow?

    What would you do if your hands gave out tomorrow? In this deeply personal and eye-opening episode, Amy Bradley Radford shares the hard-learned lessons from over 30 years in massage therapy—including three career-altering surgeries, full-blown burnout, and the painful wake-up call that made her rethink everything. You’ll hear: What happened when Amy walked away from massage—and why she came back How injuries forced her to rebuild her business from the ground up Why disability insurance, savings, and backup plans aren’t optional The real cost of undercharging, overworking, and not planning ahead What every massage therapist needs to know about career longevity Whether you're new to the table or decades in, this episode is your permission slip to plan ahead, protect your body, and build a business that supports your future—not just your next client. This isn’t about fear—it’s about freedom.Start creating a massage career that’s sustainable, smart, and truly yours. Massage therapist, massage business, burnout, injury recovery, massage career backup plan, massage income strategies, passive income massage therapy, Amy Bradley Radford, massage podcast, self-care for massage therapists, career longevity massage, holistic business coaching   TIMESTAMPS: 00:00 What Would You Do if You Couldn't Work Tomorrow? 03:00 When Passion Turns into a Trap 13:00 When the Body Says "No" 21:33 Take it From Me... 24:03 "Reverse Engineer" Your Business 26:28 Creating Multiple Revenue Streams 31:01 I Can't Walk Away From Massage 39:24 Dear Younger Self 43:18 You Deserve the Life You Want   OFFER(S) MENTIONED: 1:1 Coaching w/Amy LAUNCH LIMITED TIME OFFER: Special Pricing on 1:1 coaching through October 15th, 2025! $249 (reg $350) book your appointment here: Exclusive Coaching with Amy   MORE FROM AMY BRADLEY RADFORD: Website Instagram Facebook LinkedIn

    46 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

The Massage. Business. Success podcast, hosted by Amy Bradley Radford, focuses on helping massage therapists grow their businesses and improve their skills. It covers topics such as marketing strategies, business management, client retention, and pain management techniques, providing practical advice and insights to help massage therapists succeed in their careers.

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